{"id":54261,"date":"2023-12-20T10:30:36","date_gmt":"2023-12-20T03:30:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/positioning-statement-la-gi-cac-yeu-to-cot-loi-cua-tuyen-ngon-dinh-vi.html"},"modified":"2023-12-20T10:30:36","modified_gmt":"2023-12-20T03:30:36","slug":"positioning-statement-la-gi-cac-yeu-to-cot-loi-cua-tuyen-ngon-dinh-vi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/positioning-statement-la-gi-cac-yeu-to-cot-loi-cua-tuyen-ngon-dinh-vi.html","title":{"rendered":"Positioning Statement l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb"},"content":{"rendered":"
\n

\u0110\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ho\u1eb7c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn. Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hay, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng Positioning Statement. V\u1eady th\u1ef1c ch\u1ea5t Positioning Statement l\u00e0 g\u00ec? C\u00e1ch m\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u ngay.\u00a0<\/strong><\/p>\n

Positioning Statement l\u00e0 g\u00ec?<\/b><\/h2>\n

Positioning Statement (tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb) l\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 gi\u1ea3i th\u00edch l\u00fd do v\u00ec sao s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 duy nh\u1ea5t v\u00e0 c\u00e1ch n\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n

\"Positioning<\/p>\n

Positioning Statement l\u00e0 g\u00ec?<\/p>\n<\/div>\n

M\u1ee5c ti\u00eau c\u1ee7a tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb l\u00e0 li\u00ean k\u1ebft c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hay danh ti\u1ebfng m\u00e0 h\u1ecd d\u1ef1 \u0111\u1ecbnh s\u1ebd t\u1ea1o ra cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai b\u1eb1ng c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb gi\u00fap ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp Positioning Statement\u00a0<\/b><\/h2>\n

Vi\u1ec7c thi\u1ebft l\u1eadp Positioning Statement s\u1ebd gi\u00fap cho c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch sau \u0111\u00e2y:<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0<\/b><\/h3>\n
    \n
  • Hi\u1ec3u r\u00f5 v\u1ec1 ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd<\/span><\/li>\n
  • Hi\u1ec3u r\u00f5 v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng\u00a0<\/span><\/li>\n
  • Nh\u1eadn bi\u1ebft \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m khi c\u00f3 nhu c\u1ea7u \u1edf c\u00e1c l\u0129nh v\u1ef1c.<\/span><\/li>\n<\/ul>\n

    \u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n
      \n
    • L\u00e0 l\u1eddi cam k\u1ebft \u0111\u00e1p \u1ee9ng c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m hay nhu c\u1ea7u n\u00e0o \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/li>\n
    • Cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m (\u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t, thi\u1ebft l\u1eadp gi\u00e1 c\u1ea3,\u2026)\u00a0<\/span><\/li>\n
    • Th\u1ed1ng nh\u1ea5t chung m\u1ed9t m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng l\u00e2u d\u00e0i trong ti\u1ebfp th\u1ecb.<\/span><\/li>\n<\/ul>\n

      4 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a m\u1ed9t Positioning Statement<\/b><\/h2>\n

      Nh\u01b0 th\u1ebf n\u00e0o s\u1ebd l\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb t\u1ed1t?\u00a0<\/span><\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t Positioning Statement hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

      \"C\u00e1c<\/p>\n

      C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Positioning Statement<\/p>\n<\/div>\n

      Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/b><\/h3>\n

      Th\u1ef1c t\u1ebf cho th\u1ea5y, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u1ea7u h\u1ebft s\u1ebd ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh. B\u1edfi, \u0111\u00e2y ch\u00ednh l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u1ea5t.\u00a0<\/span><\/p>\n

      Do \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n s\u1ebd thu nh\u1ecf \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i, kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c h\u1ecd h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng h\u01a1n khi s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c Positioning Statement \u0111\u00e1nh tr\u00fang insight kh\u00e1ch h\u00e0ng, \u0111\u00fang nhu c\u1ea7u, s\u1edf th\u00edch, t\u00e2m l\u00fd c\u1ee7a h\u1ecd,\u2026<\/span><\/p>\n

      X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng\u00a0<\/b><\/h3>\n

      Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Vd: b\u1ea1n mu\u1ed1n kinh doanh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u ng\u00e1ch th\u1ecb tr\u01b0\u1eddng nh\u1ecf m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u01b0: tr\u00e0 s\u1eefa, c\u00e0 ph\u00ea,\u2026<\/span><\/p>\n

      Cho d\u00f9 danh m\u1ee5c th\u1ecb tr\u01b0\u1eddng b\u1ea1n l\u1ef1a ch\u1ecdn l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i hay ng\u00e1ch th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 t\u1eeb tr\u01b0\u1edbc, b\u1ea1n v\u1eabn c\u1ea7n m\u1ed9t khung tham chi\u1ebfu li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n s\u1ebd b\u00e1n. B\u1edfi, h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng tr\u01b0\u1edbc<\/span> tr\u01b0\u1edbc khi h\u1ecd \u0111\u01b0a ra b\u1ea5t k\u00ec m\u1ed9t \u0111\u1ec1 xu\u1ea5t hay quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch n\u00eau r\u00f5 danh m\u1ee5c kinh doanh, h\u1ea1ng m\u1ee5c chung hay n\u00f3i c\u00e1ch kh\u00e1c \u0111\u00f3 ch\u00ednh l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a b\u1ea1n.<\/span><\/p>\n

      L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/b><\/h3>\n

      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn b\u1ea1n? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t Positioning Statement.\u00a0\u00a0<\/span><\/p>\n

      M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi g\u1ee3i \u00fd x\u00e1c \u0111\u1ecbnh \u201c\u0111i\u1ec3m kh\u00e1c bi\u1ec7t\u201d trong tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb:<\/span><\/p>\n

        \n
      • \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c nh\u1ea5t?<\/span><\/li>\n
      • L\u00fd do kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n?<\/span><\/li>\n
      • B\u1ea1n c\u00f3 th\u00eam b\u1ea5t k\u00ec m\u1ed9t \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng n\u00e0o n\u1eefa kh\u00f4ng?<\/span><\/li>\n
      • \u0110i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f2n l\u1ea1i?<\/span><\/li>\n<\/ul>\n

        \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n khi b\u1ea1n h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef mang t\u00ednh ch\u1ea5t qu\u00e1 \u201cchung chung\u201d. V\u00ed d\u1ee5: \u0111\u1eebng n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d m\u00e0 thay v\u00e0o \u0111\u00f3 h\u00e3y n\u00eau l\u00fd do T\u1ea0I SAO s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 nh\u1eefng l\u00fd do thuy\u1ebft ph\u1ee5c m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn.\u00a0<\/span><\/p>\n

        L\u00fd do \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin v\u00e0o l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n<\/b><\/h3>\n

        C\u00e1c th\u00f4ng k\u00ea cho th\u1ea5y r\u1eb1ng, kho\u1ea3ng 50% kh\u00e1ch h\u00e0ng kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 xu\u1ea5t. Do \u0111\u00f3, n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a \u0111\u00f3 th\u00f4ng qua nh\u1eefng b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c th\u00ec vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o c\u0169ng s\u1ebd ho\u00e0n to\u00e0n tr\u1edf n\u00ean v\u00f4 ngh\u0129a.\u00a0<\/span><\/p>\n

        Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 s\u1ef1 \u0111\u1ea3m b\u1ea3o ch\u1eafc ch\u1eafn thuy\u1ebft ph\u1ee5c t\u1eeb b\u1ea1n \u2013 l\u1eddi h\u1ee9a ph\u1ea3i d\u1ef1a tr\u00ean c\u01a1 s\u1edf m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c, ph\u1ea3i c\u00f3 c\u0103n c\u1ee9, l\u00fd do r\u00f5 r\u00e0ng v\u00e0 th\u1ec3 hi\u1ec7n ni\u1ec1m hy v\u1ecdng trong t\u01b0\u01a1ng lai th\u00ec kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1eb7t ni\u1ec1m tin v\u00e0o l\u1eddi h\u1ee9a \u0111\u00f3 \u0111\u01b0\u1ee3c.<\/span><\/p>\n

        Case study Positioning Statement<\/b><\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 case study gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t Positioning Statement:<\/span><\/p>\n

        \"Case<\/p>\n

        M\u1eabu Positioning Statement ph\u1ed5 bi\u1ebfn<\/p>\n<\/div>\n

        Coca Cola<\/b><\/h3>\n

        \u201c\u0110\u1ed1i v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ed3 u\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng cao, Coca-Cola mang \u0111\u1ebfn nhi\u1ec1u l\u1ef1a ch\u1ecdn m\u1edbi m\u1ebb nh\u1ea5t \u2014 m\u1ed7i l\u1ef1a ch\u1ecdn \u0111\u1ec1u t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng khi h\u1ecd th\u01b0\u1edfng th\u1ee9c \u0111\u1ed3 u\u1ed1ng mang th\u01b0\u01a1ng hi\u1ec7u Coca-Cola. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ed3 u\u1ed1ng kh\u00e1c, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coca-Cola truy\u1ec1n c\u1ea3m h\u1ee9ng h\u1ea1nh ph\u00fac v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t t\u00edch c\u1ef1c trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung cao \u0111\u1ed9 v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng.\u201d<\/span><\/p>\n

          \n
        • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/span>nh\u1eefng c\u00e1 nh\u00e2n \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ed3 u\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng cao<\/span><\/em><\/li>\n
        • Ng\u00e0nh h\u00e0ng kinh doanh: <\/span>n\u01b0\u1edbc gi\u1ea3i kh\u00e1t<\/span><\/em><\/li>\n
        • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t: <\/span>truy\u1ec1n c\u1ea3m h\u1ee9ng h\u1ea1nh ph\u00fac v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t t\u00edch c\u1ef1c trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/em><\/li>\n
        • L\u00fd do \u0111\u1ec3 tin:\u00a0 <\/span>th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung cao \u0111\u1ed9 v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng<\/span><\/em><\/li>\n<\/ul>\n

          Alexa<\/b><\/p>\n

          \u201cAlexa. com m\u1ed9t ngu\u1ed3n th\u00f4ng tin chi ti\u1ebft \u0111\u00e1ng tin c\u1eady v\u1ec1 h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. Nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd Alexa Marketing Stack t\u1eadn d\u1ee5ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh phong ph\u00fa gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n tr\u00ean nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a.\u201d<\/span><\/p>\n

            \n
          • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/span>c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb<\/span><\/em><\/li>\n
          • Ng\u00e0nh h\u00e0ng kinh doanh: <\/span>k\u1ef9 thu\u1eadt s\u1ed1 (trang web x\u1ebfp h\u1ea1ng website)<\/span><\/em><\/li>\n
          • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t: <\/span>thu h\u00fat kh\u00e1n gi\u1ea3, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng nh\u1edd v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/em><\/li>\n
          • L\u00fd do \u0111\u1ec3 tin: <\/span>c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n tr\u00ean nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed1i \u01b0u ho\u00e1<\/span><\/em><\/li>\n<\/ul>\n

            Slack\u00a0<\/b><\/p>\n

            \u201cSlack l\u00e0 trung t\u00e2m c\u1ed9ng t\u00e1c t\u1eadp h\u1ee3p \u0111\u00fang ng\u01b0\u1eddi, th\u00f4ng tin v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c. T\u1eeb c\u00e1c c\u00f4ng ty trong danh s\u00e1ch Fortune 100 \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng Slack \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c nh\u00f3m c\u1ee7a h\u1ecd, th\u1ed1ng nh\u1ea5t h\u1ec7 th\u1ed1ng v\u00e0 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a h\u1ecd ph\u00e1t tri\u1ec3n.\u201d<\/span><\/p>\n

              \n
            • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/span>t\u1eeb c\u00e1c c\u00f4ng ty trong danh s\u00e1ch Fortune 100 \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng<\/span><\/em><\/li>\n
            • Ng\u00e0nh h\u00e0ng kinh doanh: <\/span>k\u1ef9 thu\u1eadt s\u1ed1 (\u1ee9ng d\u1ee5ng online)<\/span><\/em><\/li>\n
            • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t: <\/span>c\u1ed9ng t\u00e1c t\u1eadp h\u1ee3p \u0111\u00fang ng\u01b0\u1eddi, th\u00f4ng tin v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c<\/span><\/em><\/li>\n
            • L\u00fd do \u0111\u1ec3 tin: <\/span>k\u1ebft n\u1ed1i, th\u1ed1ng nh\u1ea5t h\u1ec7 th\u1ed1ng v\u00e0 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/span><\/em><\/li>\n<\/ul>\n

              RingCentral<\/b><\/h3>\n

              \u201cRingCentral l\u00e0 nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u v\u1ec1 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y Message Video Phone, gi\u1ea3i ph\u00e1p trung t\u00e2m li\u00ean l\u1ea1c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng cho c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Linh ho\u1ea1t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh v\u00e0 PBX t\u1ea1i ch\u1ed7 k\u1ebf th\u1eeba m\u00e0 n\u00f3 thay th\u1ebf, RingCentral trao quy\u1ec1n cho c\u00e1c l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ph\u00e2n t\u00e1n v\u00e0 di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 giao ti\u1ebfp, c\u1ed9ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i th\u00f4ng qua m\u1ecdi ch\u1ebf \u0111\u1ed9, m\u1ecdi thi\u1ebft b\u1ecb v\u00e0 m\u1ecdi v\u1ecb tr\u00ed.\u201d<\/span><\/p>\n

                \n
              • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/span>c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/span><\/em><\/li>\n
              • Ng\u00e0nh h\u00e0ng kinh doanh: <\/span>k\u1ef9 thu\u1eadt s\u1ed1 (\u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y)<\/span>\u00a0<\/span><\/em><\/li>\n
              • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t: <\/span>linh ho\u1ea1t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh v\u00e0 PBX, trao quy\u1ec1n cho c\u00e1c l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ph\u00e2n t\u00e1n v\u00e0 di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 giao ti\u1ebfp, c\u1ed9ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i th\u00f4ng qua m\u1ecdi ch\u1ebf \u0111\u1ed9, m\u1ecdi thi\u1ebft b\u1ecb v\u00e0 m\u1ecdi v\u1ecb tr\u00ed<\/span><\/em><\/li>\n
              • L\u00fd do \u0111\u1ec3 tin: <\/span>gi\u1ea3i ph\u00e1p trung t\u00e2m li\u00ean l\u1ea1c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/em><\/li>\n<\/ul>\n

                Amazon<\/b><\/h3>\n

                \u201c\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n mua nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh ch\u00f3ng, Amazon cung c\u1ea5p trang web mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u1eeda. Amazon t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00e1c nh\u1edd n\u1ed7i \u00e1m \u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng, ni\u1ec1m \u0111am m\u00ea \u0111\u1ed5i m\u1edbi v\u00e0 cam k\u1ebft ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t s\u1eafc.\u201d<\/span><\/p>\n

                  \n
                • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/span>ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n mua nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh ch\u00f3ng<\/span><\/em><\/li>\n
                • Ng\u00e0nh h\u00e0ng kinh doanh: <\/span>ng\u00e0nh b\u00e1n l\u1ebb (trang web mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u1eeda)<\/span><\/em><\/li>\n
                • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t: <\/span>n\u1ed7i \u00e1m \u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng, ni\u1ec1m \u0111am m\u00ea \u0111\u1ed5i m\u1edbi<\/span><\/em><\/li>\n
                • L\u00fd do \u0111\u1ec3 tin: <\/span>cam k\u1ebft ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t s\u1eafc<\/span><\/em><\/li>\n<\/ul>\n

                  Nike<\/b><\/h3>\n

                  \u201c\u0110\u1ed1i v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean c\u1ea7n trang ph\u1ee5c th\u1ec3 thao, th\u1eddi trang ch\u1ea5t l\u01b0\u1ee3ng cao, Nike cung c\u1ea5p cho kh\u00e1ch h\u00e0ng qu\u1ea7n \u00e1o v\u00e0 gi\u00e0y th\u1ec3 thao hi\u1ec7u su\u1ea5t cao \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng v\u1eadt li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Nike l\u00e0 s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn nh\u1ea5t trong ng\u00e0nh trang ph\u1ee5c th\u1ec3 thao do Nike cam k\u1ebft \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t.\u201d<\/span><\/p>\n

                    \n
                  • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/span>c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean c\u1ea7n trang ph\u1ee5c th\u1ec3 thao, th\u1eddi trang ch\u1ea5t l\u01b0\u1ee3ng cao<\/span><\/em><\/li>\n
                  • Ng\u00e0nh h\u00e0ng kinh doanh: <\/span>trang ph\u1ee5c th\u1ec3 thao<\/span><\/em><\/li>\n
                  • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t: <\/span>cung c\u1ea5p cho kh\u00e1ch h\u00e0ng qu\u1ea7n \u00e1o v\u00e0 gi\u00e0y th\u1ec3 thao hi\u1ec7u su\u1ea5t cao \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng v\u1eadt li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t<\/span><\/em><\/li>\n
                  • L\u00fd do \u0111\u1ec3 tin: <\/span>cam k\u1ebft \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t<\/span>\u00a0<\/span><\/em><\/li>\n<\/ul>\n

                    V\u1eady l\u00e0, b\u1ea1n c\u0169ng \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <\/span>Positioning Statement<\/b> \u2013 c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb c\u1ea7n c\u00f3 c\u0169ng nh\u01b0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n n\u00e0o t\u1ea7m nh\u00ecn, h\u01b0\u1edbng \u0111i m\u1edbi trong t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. Positioning Statement hay tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb s\u1ebd l\u00e0 kim ch\u1ec9 nam cho c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n \u0111\u1ea5y.<\/span><\/p>\n

                    Xem th\u00eam:<\/strong><\/em><\/p>\n

                    X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/strong><\/em><\/p>\n

                    Nh\u1eefng c\u00e1ch n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    \u0110\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ho\u1eb7c c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn. Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hay, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng Positioning Statement. V\u1eady th\u1ef1c ch\u1ea5t Positioning Statement l\u00e0 g\u00ec? C\u00e1ch m\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u ngay.\u00a0<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54261"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54261"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54261\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}