{"id":54295,"date":"2023-12-20T10:38:38","date_gmt":"2023-12-20T03:38:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/insight-khach-hang-2022-cac-marketer-nen-biet.html"},"modified":"2023-12-20T10:38:38","modified_gmt":"2023-12-20T03:38:38","slug":"insight-khach-hang-2022-cac-marketer-nen-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/insight-khach-hang-2022-cac-marketer-nen-biet.html","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng c\u00e1c marketer n\u00ean bi\u1ebft"},"content":{"rendered":"
\n

Google c\u00f4ng b\u1ed1 \u201cYear in Search \u2033 \u2013 nh\u1eefng xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u h\u00e0ng t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1ea1i Vi\u1ec7t Nam . T\u1eeb \u0111\u00f3, Google cho th\u1ea5y nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c: s\u1ee9c kh\u1ecfe, d\u1ecbch b\u1ec7nh, gi\u00e1o d\u1ee5c, kinh doanh v\u00e0 gi\u1ea3i tr\u00ed. Google c\u0169ng \u0111\u01b0a ra c\u00e1c \u1ee9ng d\u1ee5ng trong marketing \u0111\u1ec3 gi\u00fap c\u00e1c marketer x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u201cYear in Search \u2033 c\u1ee7a Google l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 m\u00e0 c\u00e1c marketer n\u00ean bi\u1ebft, \u0111\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00fang insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam.<\/span><\/p>\n

\"Insight<\/p>\n

Insight kh\u00e1ch h\u00e0ng c\u00e1c marketer n\u00ean bi\u1ebft<\/p>\n<\/div>\n

Insight\u00a0kh\u00e1ch h\u00e0ng\u00a0Vi\u1ec7t <\/b><\/h2>\n

Sau \u0111\u00e2y l\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1\u00a0Insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam . C\u00f3 3 l\u0129nh v\u1ef1c l\u1edbn m\u00e0 ng\u01b0\u1eddi Vi\u1ec7t h\u01b0\u1edbng \u0111\u1ebfn , \u0111\u00f3 l\u00e0: t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n, s\u0103n deal v\u00e0 kh\u00e1m ph\u00e1 ni\u1ec1m vui.<\/span><\/p>\n

\"Insight<\/p>\n

Insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t <\/p>\n<\/div>\n

T\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n<\/b><\/h3>\n

L\u0129nh v\u1ef1c \u0111\u1ea7u ti\u00ean trong chu\u1ed7i Insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam l\u00e0 T\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n. B\u1edfi sau giai \u0111o\u1ea1n kh\u00f3 kh\u0103n, ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111ang t\u1ef1 \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ea3n th\u00e2n theo c\u00e1ch c\u1ee7a ri\u00eang h\u1ecd. D\u00f9 b\u1ecb gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, h\u1ecd t\u00ecm v\u1ec1 c\u1ed9i ngu\u1ed3n v\u00e0 t\u0103ng \u0111\u00e1ng k\u1ec3 vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 v\u0103n h\u00f3a v\u00e0 truy\u1ec1n th\u1ed1ng \u0111\u1ecba ph\u01b0\u01a1ng. Tuy nhi\u00ean, h\u1ecd c\u0169ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi. Ng\u01b0\u1eddi Vi\u1ec7t c\u0169ng \u0111ang t\u1eadp trung v\u00e0o s\u1ee9c kho\u1ebb th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n, n\u00e2ng cao k\u1ef9 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n v\u00e0 nh\u1eefng c\u00e1nh c\u1eeda r\u1ed9ng m\u1edf h\u01a1n. H\u1ecd \u0111ang m\u1edf l\u00f2ng \u0111\u00f3n nh\u1eadn c\u00e1 t\u00ednh ri\u00eang c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n

B\u1ea3n s\u1eafc v\u0103n h\u00f3a<\/b><\/h4>\n

Gen Z Vi\u1ec7t Nam \u1ee7ng h\u1ed9 gi\u1eef g\u00ecn v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng, d\u00f9 d\u00f9ng nhi\u1ec1u k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u mang gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, 50% ng\u01b0\u1eddi Gen Z \u1ee7ng h\u1ed9. T\u00ecm ki\u1ebfm cho \u201cv\u0103n h\u00f3a Vi\u1ec7t Nam\u201d v\u00e0 \u201cth\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng\u201d trong ng\u00e0nh h\u00e0ng may m\u1eb7c t\u0103ng m\u1ea1nh, l\u1ea7n l\u01b0\u1ee3t l\u00e0 h\u01a1n 90% v\u00e0 10%. S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm Kpop tr\u00ean YouTube \u1edf Vi\u1ec7t Nam t\u0103ng h\u01a1n 10%.<\/span><\/p>\n

\"Vi\u1ec7t<\/p>\n

Vi\u1ec7t Nam lu\u00f4n \u1ee7ng h\u1ed9 gi\u1eef g\u00ecn v\u0103n h\u00f3a d\u00e2n t\u1ed9c<\/p>\n<\/div>\n

B\u1ea3n s\u1eafc c\u00e1 nh\u00e2n<\/b><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm n\u1ed9i dung t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 \u201cm\u00e0u t\u00f3c cho da ng\u0103m\u201d ho\u1eb7c \u201cs\u1eefa b\u1ed9t cho ng\u01b0\u1eddi ti\u1ec3u \u0111\u01b0\u1eddng\u201d. \u1ede Vi\u1ec7t Nam, s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi ti\u1ec3u \u0111\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi gi\u00e0 t\u0103ng h\u01a1n 20%. S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb \u201cs\u1ee9c kh\u1ecfe\u201d t\u0103ng h\u01a1n 90%. Gen Z \u0111ang d\u1eabn \u0111\u1ea7u trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a m\u00ecnh. S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u1ec1 t\u00ecnh tr\u1ea1ng b\u00ecnh \u0111\u1eb3ng gi\u1edbi \u1edf Vi\u1ec7t Nam t\u0103ng h\u01a1n 150%, v\u00e0 s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u1ec1 ng\u01b0\u1eddi \u0111\u1ed3ng t\u00ednh v\u00e0 c\u1ed9ng \u0111\u1ed3ng LGBT t\u0103ng h\u01a1n 50%.<\/span><\/p>\n

Gi\u00e1 tr\u1ecb chuy\u00ean m\u00f4n<\/b><\/h4>\n

T\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p t\u0103ng trong n\u1eeda cu\u1ed1i , nh\u01b0ng th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m t\u1ea1i Vi\u1ec7t Nam ph\u1ee5c h\u1ed3i t\u00edch c\u1ef1c. Ng\u01b0\u1eddi Vi\u1ec7t t\u00ecm c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m b\u1eb1ng c\u00e1ch n\u00e2ng cao k\u1ef9 n\u0103ng, tinh th\u1ea7n kh\u1edfi nghi\u1ec7p v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m linh ho\u1ea1t h\u01a1n ho\u1eb7c kh\u1edfi nghi\u1ec7p. S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u0111\u1ec1 xu\u1ea5t l\u01b0\u01a1ng v\u00e0 \u201ct\u1ea1o h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n\u201d t\u0103ng h\u01a1n 20%, s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u201ch\u1ecdc n\u00f3i ti\u1ebfng Anh\u201d tr\u00ean YouTube t\u0103ng h\u01a1n 20%. Ngo\u00e0i ra, s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u201cl\u00e0m th\u00eam\u201d t\u0103ng h\u01a1n 30% v\u00e0 \u201ch\u1ecdc ngh\u1ec1\u201d t\u0103ng h\u01a1n 20%.<\/span><\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t t\u00ecm c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m b\u1eb1ng c\u00e1ch n\u00e2ng cao gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n<\/p>\n<\/div>\n

S\u0103n deal<\/b><\/h3>\n

L\u0129nh v\u1ef1c th\u1ee9 2 trong chu\u1ed7i\u00a0Insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam l\u00e0 S\u0103n deal. Khi l\u1ea1m ph\u00e1t t\u0103ng, ch\u00fang ta xem x\u00e9t l\u1ea1i chi ph\u00ed c\u1ee7a m\u1ecdi th\u1ee9 v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 thi\u1ebft y\u1ebfu. Vi\u1ec7c ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a vi\u1ec7c mua s\u1eafm \u0111\u1ed3 \u0111\u00e3 qua s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Ch\u00fang ta \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady, c\u0169ng nh\u01b0 \u01b0u \u0111\u00e3i t\u1ed5ng th\u1ec3, thay v\u00ec ch\u1ec9 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3. Do \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn cao h\u01a1n so v\u1edbi t\u00ecm ki\u1ebfm cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.\u00a0<\/span><\/p>\n

T\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb v\u00e0 ki\u1ebfn th\u1ee9c<\/b><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1eadn d\u1ee5ng \u01b0u \u0111\u00e3i v\u00e0 suy ngh\u0129 k\u1ef9 h\u01a1n khi mua s\u1eafm, \u0111\u1ed3ng th\u1eddi 73% ng\u01b0\u1eddi mua s\u1eafm \u1edf \u0110\u00f4ng Nam \u00c1 \u0111ang chuy\u1ec3n ng\u00e2n s\u00e1ch chi ti\u00eau theo nhu c\u1ea7u. Gi\u00e1 tr\u1ecb v\u00e0 gi\u00e1 c\u1ea3 l\u00e0 2 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong danh m\u1ee5c m\u1eb7t h\u00e0ng H\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng v\u00e0 Vitamin & Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf \u0111\u00e2y \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n gi\u00e1 c\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c danh m\u1ee5c m\u1eb7t h\u00e0ng Ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb v\u00e0 H\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng, v\u00e0 h\u1ecd t\u00ecm ki\u1ebfm \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m ti\u1ec1n v\u00e0 b\u1ea3o v\u1ec7 Tr\u00e1i \u0110\u1ea5t<\/b><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed trong chi ti\u00eau. Th\u1ef1c t\u1ebf cho th\u1ea5y, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf \u0110\u00f4ng Nam \u00c1 s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng n\u1ebfu c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00f3. T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn b\u1ec1n v\u1eefng nh\u01b0 \u201cr\u00e1c t\u00e1i ch\u1ebf\u201d, \u201cxe \u0111i\u1ec7n\u201d, \u201cnguy\u00ean nh\u00e2n \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng\u201d, v\u00e0 \u201cqu\u1ea7n \u00e1o c\u0169\u201d \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn \u0111\u1ed1ng vai tr\u00f2 h\u00e0ng \u0111\u1ea7u<\/b><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00ec lo ng\u1ea1i v\u1ec1 kinh t\u1ebf. Trong qu\u00e1 tr\u00ecnh mua s\u1eafm, h\u1ecd \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 b\u1ec1n. \u1ede \u0110\u00f4ng Nam \u00c1, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi v\u00e0 d\u1ecbch v\u1ee5 tr\u1ea3 l\u1ea1i h\u00e0ng\/\u0111\u1ea3m b\u1ea3o ho\u00e0n ti\u1ec1n l\u00e0 ba trong s\u1ed1 n\u0103m y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 ni\u1ec1m tin c\u1ee7a 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t v\u00e0o th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Kh\u00e1m ph\u00e1 ni\u1ec1m vui<\/b><\/h3>\n

L\u0129nh v\u1ef1c\u00a0th\u1ee9 3\u00a0trong chu\u1ed7i\u00a0Insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam l\u00e0 Kh\u00e1m ph\u00e1 ni\u1ec1m vui. Trong b\u1ed1i c\u1ea3nh b\u1ea5t \u1ed5n, khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111ang cho th\u1ea5y s\u1ef1 quy\u1ebft t\u00e2m s\u1ed1ng \u0111\u1ea7y \u0111\u1ee7 h\u01a1n. Ng\u01b0\u1eddi d\u00e2n t\u1eadn h\u01b0\u1edfng ni\u1ec1m vui nh\u1ecf trong cu\u1ed9c s\u1ed1ng, th\u00edch nghi v\u1edbi kh\u00f3 kh\u0103n v\u00e0 t\u00ecm ki\u1ebfm \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n. H\u1ecd c\u0169ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ec7n l\u1ee3i h\u00f3a cu\u1ed9c s\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1ea7n nh\u00e0. V\u1edbi n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a \u0110\u00f4ng Nam \u00c1 \u0111ang ph\u00e1t tri\u1ec3n, c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 kh\u00e1m s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn v\u00e0 g\u00f3i thu\u00ea bao tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.<\/span><\/p>\n

M\u1ed9t ch\u00fat xa x\u1ec9 v\u00e0 nh\u1eefng th\u1ee9 \u0111\u01a1n gi\u1ea3n<\/b><\/h4>\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb nh\u01b0ng v\u1eabn mu\u1ed1n ti\u1ebft ki\u1ec7m v\u00e0 t\u00ecm ki\u1ebfm c\u00e1ch mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n nh\u01b0ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh. 80% ng\u01b0\u1eddi mua s\u1eafm \u1edf \u0110\u00f4ng Nam \u00c1 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111\u1ec3 t\u1ef1 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n. 68% ng\u01b0\u1eddi mua s\u1eafm \u1edf Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng t\u1ef1 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng thi\u1ebft y\u1ebfu n\u1ebfu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 khuy\u1ebfn m\u00e3i. C\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm nh\u01b0 \u201ccao c\u1ea5p\u201d t\u0103ng h\u01a1n 10% v\u00e0 \u201cmassage\u201d t\u0103ng g\u1ea7n 150% t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

T\u00e1i kh\u1edfi \u0111\u1ed9ng nhu c\u1ea7u du l\u1ecbch, ngay c\u1ea3 khi ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p<\/b><\/h4>\n

\u201c, nhu c\u1ea7u du l\u1ecbch \u1edf Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00e3 ph\u1ee5c h\u1ed3i v\u01b0\u1ee3t m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch n\u0103m nay. 75% ng\u01b0\u1eddi d\u00e2n mu\u1ed1n \u0111i du l\u1ecbch nhi\u1ec1u h\u01a1n, v\u00e0 29% ng\u01b0\u1eddi mua s\u1eafm \u1edf \u0110\u00f4ng Nam \u00c1 kh\u00f4ng mu\u1ed1n tr\u00ec ho\u00e3n chuy\u1ebfn \u0111i \u0111\u00e3 ch\u1edd \u0111\u1ee3i. T\u1ea1i Vi\u1ec7t Nam, s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u201ccheck in online\u201d t\u0103ng h\u01a1n 20%, v\u00e0 \u201cdu l\u1ecbch ngh\u1ec9 d\u01b0\u1ee1ng\u201d t\u0103ng h\u01a1n 40%. Theo nghi\u00ean c\u1ee9u, insight kh\u00e1ch h\u00e0ng \u1edf th\u1ebf h\u1ec7 Gen Y \u01b0a chu\u1ed9ng k\u1ef3 ngh\u1ec9 xa hoa, trong khi th\u1ebf h\u1ec7 Baby Boomer quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 t\u00ednh linh ho\u1ea1t khi l\u00ean k\u1ebf ho\u1ea1ch du l\u1ecbch.<\/span><\/p>\n

T\u1eadn d\u1ee5ng c\u00e1c l\u1ee3i \u00edch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng \u0111\u1eddi th\u1ef1c<\/b><\/h4>\n

Ng\u01b0\u1eddi d\u00e2n hi\u1ec7n nay c\u00f3 hi\u1ec3u bi\u1ebft r\u1ed9ng h\u01a1n v\u1ec1 c\u00e1c k\u00eanh cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o s\u1ef1 ti\u1ec7n l\u1ee3i trong cu\u1ed9c s\u1ed1ng v\u00e0 d\u00e0nh th\u1eddi gian cho nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng\u00a0m<\/strong>arketing sau khi ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam <\/b><\/h2>\n

Th\u00f4ng qua\u00a0Insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c Google nghi\u00ean c\u1ee9u trong\u00a0\u201cYear in Search \u2033 \u2013 nh\u1eefng xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u h\u00e0ng t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1ea1i Vi\u1ec7t Nam . Ch\u00fang ta c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o marketing nh\u01b0 sau :<\/p>\n

\u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n, coi \u0111\u00f3 l\u00e0 t\u00f4n ch\u1ec9 ch\u1ee9 kh\u00f4ng ph\u1ea3i vi\u1ec7c c\u1ea7n l\u00e0m<\/b><\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111a d\u1ea1ng, c\u00f4ng b\u1eb1ng v\u00e0 to\u00e0n di\u1ec7n trong chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1eeb m\u1ecdi kh\u00eda c\u1ea1nh, c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 t\u00ecnh tr\u1ea1ng khuy\u1ebft t\u1eadt, gi\u1edbi t\u00ednh, ch\u1ee7ng t\u1ed9c, d\u00e2n t\u1ed9c, khuynh h\u01b0\u1edbng t\u00ecnh d\u1ee5c v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u1ecdn nh\u1eefng c\u00e2u chuy\u1ec7n ph\u1ea3n \u00e1nh s\u1ef1 giao thoa trong th\u00f4ng \u0111i\u1ec7p v\u00e0 ph\u00e1c h\u1ecda h\u00ecnh \u1ea3nh ph\u1ee5 n\u1eef v\u00e0 nh\u00f3m thi\u1ec3u s\u1ed1 \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n<\/p>\n<\/div>\n

S\u00e1ng t\u1ea1o trong h\u00ecnh \u1ea3nh<\/b><\/h3>\n

C\u1ea3i ti\u1ebfn giao di\u1ec7n t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u1ec3 tr\u1edf n\u00ean tr\u1ef1c quan h\u01a1n. Qu\u1ea3ng c\u00e1o c\u1ea7n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 t\u0103ng t\u00ednh s\u1ed1ng \u0111\u1ed9ng v\u00e0 \u0111a d\u1ea1ng cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. S\u1eed d\u1ee5ng ph\u1ea7n m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o l\u00ean \u0111\u1ebfn 10%. Kingsport \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m li\u00ean quan tr\u00ean M\u1ea1ng \u0111\u1ed1i t\u00e1c c\u1ee7a Google Search v\u00e0 YouTube \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Google Search.<\/span><\/p>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u m\u1ecdi xu h\u01b0\u1edbng.<\/b><\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 cung c\u1ea5p ngay l\u1eadp t\u1ee9c c\u00e1c \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 ph\u1ea3i ch\u0103ng v\u00e0 \u0111\u00e1ng tin c\u1eady. Ph\u01b0\u01a1ng ph\u00e1p \u201ctried and new\u201d k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u00f4ng d\u1ee5ng nh\u1ea5t c\u1ee7a Search v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1edbi nh\u1ea5t, gi\u00fap \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm m\u1edbi v\u00e0 t\u1ea7n su\u1ea5t cao, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi gi\u00e1 c\u1ea3.<\/span><\/p>\n

Minh b\u1ea1ch v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c b\u1ec1n v\u1eefng<\/b><\/h3>\n

Ng\u00e0y nay, v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch th\u1ee9 hai c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u1edf \u0110\u00f4ng Nam \u00c1. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ch\u00fa \u00fd \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 \u01b0u ti\u00ean t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xanh. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5i m\u1edbi \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 uy t\u00edn th\u00f4ng qua vi\u1ec7c lu\u00f4n minh b\u1ea1ch v\u1ec1 c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng s\u1ebd l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

\u0110\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian th\u1ef1c<\/b><\/h3>\n

Theo d\u00f5i xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm gi\u00fap hi\u1ec3u s\u1ef1 quan t\u00e2m, t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i. S\u1eed d\u1ee5ng trang Insight Page c\u1ee7a Google Ads \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nhu c\u1ea7u m\u1edbi v\u00e0 \u0111ang thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t theo th\u1eddi gian th\u1ef1c. D\u1eef li\u1ec7u tr\u00ean trang n\u00e0y cho ph\u00e9p \u0111\u00e1nh gi\u00e1 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i v\u00e0 t\u00f9y ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m v\u1ecb tr\u00ed v\u00e0 ng\u00f4n ng\u1eef.<\/span><\/p>\n

C\u00e2n nh\u1eafc l\u1ea1i ranh gi\u1edbi gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua s\u1eafm \u1edf nh\u1eefng n\u01a1i h\u1ecd c\u00f3 m\u1eb7t.<\/b><\/h3>\n

Theo\u00a0Google, insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam \u00a0ng\u00e0y nay \u0111ang s\u1ed1ng v\u00e0 mua s\u1eafm trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00f4ng c\u00f3 s\u1ef1 ph\u00e2n \u0111\u1ecbnh theo k\u00eanh, khi\u1ebfn cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh li\u1ec1n m\u1ea1ch tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Tr\u00ean to\u00e0n c\u1ea7u, s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb in-store (t\u1ea1i c\u1eeda h\u00e0ng) \u0111\u00e3 t\u0103ng g\u1ea7n g\u1ea5p 3 k\u1ec3 t\u1eeb \u0111\u1ea7u .<\/span><\/p>\n

\u0110\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p v\u1ec1 insight kh\u00e1ch h\u00e0ng do Google c\u00f4ng b\u1ed1 trong \u201cYear in Search \u2033. Th\u00f4ng qua \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y, Google \u0111\u00e3 t\u1ed5ng h\u1ee3p nh\u1eefng insight c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. T\u1eeb \u0111\u00f3, Google c\u0169ng \u0111\u1ec1 xu\u1ea5t c\u00e1c \u1ee9ng d\u1ee5ng marketing h\u1eefu \u00edch. \u0110\u00e2y l\u00e0 th\u00f4ng tin c\u00e1c\u00a0 marketer \u0111\u1ec1u n\u00ean bi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng, tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.\u00a0\u00a0<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/em><\/p>\n

5 Chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng nh\u1edd n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a insight kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google c\u00f4ng b\u1ed1 \u201cYear in Search \u2033 \u2013 nh\u1eefng xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u h\u00e0ng t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1ea1i Vi\u1ec7t Nam . T\u1eeb \u0111\u00f3, Google cho th\u1ea5y nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c: s\u1ee9c kh\u1ecfe, d\u1ecbch b\u1ec7nh, gi\u00e1o d\u1ee5c, kinh doanh v\u00e0 gi\u1ea3i tr\u00ed. Google c\u0169ng \u0111\u01b0a ra c\u00e1c \u1ee9ng d\u1ee5ng trong marketing \u0111\u1ec3 gi\u00fap c\u00e1c marketer x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u201cYear in Search \u2033 c\u1ee7a Google l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 m\u00e0 c\u00e1c marketer n\u00ean bi\u1ebft, \u0111\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u00fang insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54295"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54295"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54295\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}