{"id":54327,"date":"2023-12-20T10:44:36","date_gmt":"2023-12-20T03:44:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-chien-luoc-marketing-da-kenh-noi-tieng-tu-cac-cong-ty-da-quoc-gia.html"},"modified":"2023-12-20T10:44:36","modified_gmt":"2023-12-20T03:44:36","slug":"nhung-chien-luoc-marketing-da-kenh-noi-tieng-tu-cac-cong-ty-da-quoc-gia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-chien-luoc-marketing-da-kenh-noi-tieng-tu-cac-cong-ty-da-quoc-gia.html","title":{"rendered":"Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh n\u1ed5i ti\u1ebfng t\u1eeb c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia"},"content":{"rendered":"
\n

Marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng trong th\u1eddi \u0111i\u1ec3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay.\u00a0Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c thu\u1eadn ti\u1ec7n v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua nhi\u1ec1u k\u00eanh. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty \u0111\u00e3 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 kinh doanh:<\/span><\/p>\n

Sephora v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/b><\/h2>\n

Sephora l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u1edd marketing \u0111a k\u00eanh.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh c\u1ee7a Sephora t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c k\u00eanh online (m\u1ea1ng x\u00e3 h\u1ed9i, website) v\u00e0 k\u00eanh offline (c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf) \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i th\u01b0\u01a1ng hi\u1ec7u. Sephora \u0111\u00e3 l\u1ef1a ch\u1ecdn hai n\u1ec1n t\u1ea3ng Facebook v\u00e0 Instagram \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, d\u00e0nh \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7n t\u1ea1i, Sephora c\u00f3 h\u01a1n 20 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram v\u00e0 h\u01a1n 19 tri\u1ec7u ng\u01b0\u1eddi th\u00edch tr\u00ean Facebook.\u00a0<\/span><\/p>\n

\"\u1ee8ng<\/p>\n

\u1ee8ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh gi\u00fap Sephora tr\u1edf th\u00e0nh \u00f4ng l\u1edbn ng\u00e0nh b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m<\/p>\n<\/div>\n

Ngo\u00e0i tri\u1ec3n khai marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, Sephora c\u00f2n x\u00e2y d\u1ef1ng trang web v\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng nh\u1eb1m ti\u1ebfp c\u1eadn v\u1edbi t\u1ed1i \u0111a l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. C\u1ea3 \u1ee9ng d\u1ee5ng v\u00e0 website c\u1ee7a Sephora \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng v\u1edbi c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 ph\u00e1t tri\u1ec3n, ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng.\u00a0Sephora \u0111\u00e3 x\u00e2y d\u1ef1ng h\u01a1n 2600 c\u1eeda h\u00e0ng t\u1ea1i nhi\u1ec1u qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh to\u00e0n di\u1ec7n \u0111\u00e3 gi\u00fap Sephora t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, tr\u1edf th\u00e0nh ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 trong ng\u00e0nh m\u1ef9 ph\u1ea9m, l\u00e0m \u0111\u1eb9p.\u00a0<\/span><\/p>\n

Grammarly\u00a0<\/b>v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/b><\/h2>\n

Grammarly l\u00e0 m\u1ed9t trang web n\u1ed5i ti\u1ebfng gi\u00fap ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra c\u00e1c l\u1ed7i sai trong ti\u1ebfng Anh. \u0110\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Grammarly \u0111\u00e3 th\u1ef1c hi\u1ec7n marketing \u0111a k\u00eanh b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e1c ngu\u1ed3n l\u1ef1c quan tr\u1ecdng v\u00e0o qu\u1ea3ng c\u00e1o video tr\u00ean YouTube, hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh v\u00e0 email qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o video c\u1ee7a Grammarly minh h\u1ecda c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, c\u00e1c t\u00ednh n\u0103ng, s\u1ef1 ti\u1ec7n d\u1ee5ng, \u2026 c\u1ee7a Grammarly. N\u1ebfu nh\u1ea5p v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web c\u1ee7a Grammarly, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 xem c\u00e1c video, h\u00ecnh \u1ea3nh h\u01b0\u1edbng d\u1eabn, m\u00f4 t\u1ea3 kh\u00e1c.<\/span><\/p>\n

Amazon\u00a0<\/b>v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/b><\/h2>\n

M\u1ed9t v\u00ed d\u1ee5 marketing \u0111a k\u00eanh tuy\u1ec7t v\u1eddi kh\u00e1c l\u00e0 Amazon.\u00a0Amazon s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1i \u0111a c\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Ngo\u00e0i trang web, c\u00f2n c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh Prime c\u1ee7a Amazon cung c\u1ea5p c\u00e1c l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n cho c\u00e1c th\u00e0nh vi\u00ean mua s\u1eafm online. Nh\u1eefng l\u1ee3i \u00edch n\u00e0y bao g\u1ed3m giao h\u00e0ng mi\u1ec5n ph\u00ed, mua h\u00e0ng c\u00f3 nhi\u1ec1u \u01b0u \u0111\u00e3i, quy\u1ec1n truy c\u1eadp v\u00e0o Amazon Prime Video, \u2026 Ch\u1ec9 v\u1edbi 99 USD\/n\u0103m, t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng VIP v\u00e0 t\u1eadn h\u01b0\u1edfng nhi\u1ec1u l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n \u0111\u1ebfn t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh Prime Amazon. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng quay l\u1ea1i Amazon, th\u00fac \u0111\u1ea9y c\u00e1c l\u01b0\u1ee3t \u0111\u0103ng k\u00fd m\u1edbi m\u00e0 c\u00f2n gia t\u0103ng doanh thu cho Amazon.<\/span><\/p>\n

\"Amazon<\/p>\n

Amazon th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh th\u00f4ng minh<\/p>\n<\/div>\n

Cu\u1ed1i c\u00f9ng, Amazon c\u00f3 c\u00e1c c\u1eeda h\u00e0ng \u1edf m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua.\u00a0H\u1ecd c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn \u1edf c\u00e1c c\u1eeda h\u00e0ng n\u00e0y.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Spotify\u00a0<\/b>v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/b><\/h2>\n

Shopify \u0111\u00e3 v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t nh\u1edd chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh.\u00a0Ngo\u00e0i vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m, Shopify c\u00f2n t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 email hi\u1ec7u qu\u1ea3.\u00a0Shopify c\u0169ng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i trong c\u00e1c giai \u0111o\u1ea1n mua h\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Khi b\u1ea1n t\u00ecm ki\u1ebfm m\u1ed9t b\u00e0i h\u00e1t, Shopify s\u1ebd g\u1ee3i \u00fd nh\u1eefng b\u00e0i h\u00e1t kh\u00e1c c\u1ee7a c\u00f9ng m\u1ed9t ngh\u1ec7 s\u0129 ho\u1eb7c nh\u1eefng b\u00e0i h\u00e1t c\u00f3 giai \u0111i\u1ec7u t\u01b0\u01a1ng t\u1ef1. Ngo\u00e0i ra, Shopify s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 Youtube, Facebook, Twitter \u0111\u1ec3 t\u1ed1i \u0111a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Cu\u1ed1i c\u00f9ng, khi kh\u00e1ch h\u00e0ng h\u1ebft th\u1eddi gian s\u1eed d\u1ee5ng th\u1eed, Shopify s\u1ebd g\u1eedi email th\u00f4ng b\u00e1o \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng gia h\u1ea1n v\u00e0 mua c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Shopee\u00a0<\/b>v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/b><\/h2>\n

Shopee l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay. Theo th\u1ed1ng k\u00ea, hi\u1ec7n t\u1ea1i trung b\u00ecnh m\u1ed9t th\u00e1ng Shopee c\u00f3 kho\u1ea3ng 80-90M l\u01b0\u1ee3t truy c\u1eadp trong th\u00e1ng. Theo Shopee Analytics, ngu\u1ed3n truy c\u1eadp ch\u1ee7 y\u1ebfu chi\u1ebfm 51.66% \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ebfn Shopee. Ngo\u00e0i ra, l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua t\u00ecm ki\u1ebfm Google chi\u1ebfm 20.20%, Facebook v\u00e0 Instagram chi\u1ebfm 16% v\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfm 6.6%. C\u00f3 th\u1ec3 th\u1ea5y, Shopee \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean nhi\u1ec1u k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0: Google, Facebook, Instagram, website, \u1ee9ng d\u1ee5ng, \u2026<\/span><\/p>\n

\"Shopee<\/p>\n

Shopee \u2013 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh v\u1edbi h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i th\u00e1ng<\/p>\n<\/div>\n

B\u1eb1ng c\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch\u00a0ti\u1ebfp th\u1ecb\u00a0\u0111a k\u00eanh bao g\u1ed3m: qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng, qu\u1ea3ng c\u00e1o c\u00e1c li\u00ean k\u1ebft c\u00f3 ch\u1ee9a c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft, \u2026 Shopee kh\u00f4ng ch\u1ec9 ph\u1ee7 s\u00f3ng m\u1ea1nh m\u1ebd, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp, \u0111\u0103ng k\u00fd v\u00e0 s\u1eed d\u1ee5ng m\u1ed7i ng\u00e0y.<\/span><\/p>\n

Ti\u1ebfp th\u1ecb \u0111a k\u00eanh t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n th\u00f4ng qua email, m\u1ea1ng x\u00e3 h\u1ed9i, tin nh\u1eafn, ,,, v\u00e0 trang web c\u1ee7a c\u00f4ng ty. Ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng nh\u1edd ti\u1ebfp th\u1ecb \u0111a k\u00eanh, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i c\u00f9ng m\u1ed9t n\u1ed9i dung tr\u00ean nhi\u1ec1u k\u00eanh h\u01a1n, gi\u1ea3m chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing \u0111a k\u00eanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng trong th\u1eddi \u0111i\u1ec3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay.\u00a0Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c thu\u1eadn ti\u1ec7n v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua nhi\u1ec1u k\u00eanh. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty \u0111\u00e3 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 kinh doanh:<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54327"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54327"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54327\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}