{"id":54334,"date":"2023-12-20T10:46:46","date_gmt":"2023-12-20T03:46:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/9-bi-quyet-xay-dung-chien-luoc-marketing-da-kenh-hieu-qua.html"},"modified":"2023-12-20T10:46:46","modified_gmt":"2023-12-20T03:46:46","slug":"9-bi-quyet-xay-dung-chien-luoc-marketing-da-kenh-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/9-bi-quyet-xay-dung-chien-luoc-marketing-da-kenh-hieu-qua.html","title":{"rendered":"9 b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 to\u00e0n c\u1ea7u ng\u00e0y nay, c\u00f3 nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng h\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u n\u00e0y l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n n\u0103ng \u0111\u1ed9ng, quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb gia t\u0103ng doanh s\u1ed1 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/span><\/p>\n

9 b\u00ed quy\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

S\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb \u0111a k\u00eanh kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Marketing \u0111a k\u00eanh \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i l\u1ef1a ch\u1ecdn theo d\u00f5i, \u0111\u0103ng k\u00fd k\u00eanh m\u00e0 h\u1ecd y\u00eau th\u00edch v\u00e0 c\u1ea3m th\u1ea5y ti\u1ec7n l\u1ee3i, d\u1ec5 theo d\u00f5i v\u00e0 n\u1ed9i dung t\u1eeb c\u00e1c k\u00eanh \u01b0a th\u00edch \u0111\u00f3 s\u1ebd th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng, t\u1ea1o ra doanh s\u1ed1 cho th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

\"X\u00e2y<\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/p>\n<\/div>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau marketing \u0111a k\u00eanh<\/b><\/h3>\n

\u201cT\u1ea1i sao\u201d l\u00e0 g\u1ed1c r\u1ec5 khi l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh. N\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u l\u00fd do \u0111\u1eb1ng sau vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y nh\u1eefng thi\u1ebfu s\u00f3t m\u00e0 b\u1ea1n c\u1ea7n kh\u1eafc ph\u1ee5c \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh.<\/span><\/p>\n

\"X\u00e1c<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau marketing \u0111a k\u00eanh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

Gi\u1ea3 s\u1eed m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n c\u1ea7n t\u1ea1o ra c\u00e1c n\u1ed9i dung truy\u1ec1n th\u00f4ng th\u00fa v\u1ecb, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, quan t\u00e2m \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd t\u01b0\u01a1ng t\u00e1c, \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn nhi\u1ec1u h\u01a1n<\/span><\/p>\n

V\u00ec v\u1eady, l\u00fd do \u201ct\u1ea1i sao\u201d l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.<\/span><\/p>\n

X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

L\u1ee3i \u00edch ch\u00ednh c\u1ee7a marketing \u0111a k\u00eanh l\u00e0 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd.<\/span><\/p>\n

\"X\u00e2y<\/p>\n

X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/p>\n<\/div>\n

B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ch\u00e2n dung ng\u01b0\u1eddi mua b\u1eb1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 trong h\u1ec7 th\u1ed1ng CRM c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng g\u1ea7n g\u0169i, th\u1ef1c t\u1ebf nh\u1ea5t. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u00e3 mua \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u b\u00ean ngo\u00e0i \u0111\u1ec3 ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1ea5t.<\/span><\/p>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh c\u00e1ch, h\u00e0nh vi, \u2026 c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00e0ng ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u chi ti\u1ebft \u0111\u1ec3 t\u1ea1o ra ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c k\u00eanh marketing t\u1ed1t h\u01a1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh\u00a0<\/b><\/h3>\n

G\u1ea7n 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111a k\u00eanh \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho h\u1ecd. V\u00ec v\u1eady, c\u00e1 nh\u00e2n h\u00f3a ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 marketing \u0111a k\u00eanh th\u00e0nh c\u00f4ng. N\u00f3 l\u00e0m cho th\u00f4ng \u0111i\u1ec7p c\u00f3 ng\u1eef c\u1ea3nh cao, ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng.<\/span><\/p>\n

\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n<\/p>\n<\/div>\n

\u00a0<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng doanh thu kho\u1ea3ng 10%, cao h\u01a1n t\u1eeb hai \u0111\u1ebfn ba l\u1ea7n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Sephora \u0111ang n\u1ed7 l\u1ef1c h\u01b0\u1edbng t\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, marketing \u0111a k\u00eanh \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

Ch\u1ecdn c\u00e1c k\u00eanh marketing \u0111a k\u00eanh\u00a0<\/b><\/h3>\n

C\u00e0ng nhi\u1ec1u k\u00eanh marketing c\u00e0ng t\u1ed1t cho chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n. Tuy nhi\u00ean, marketing \u0111a k\u00eanh l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng t\u1ed1n k\u00e9m v\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p<\/span><\/p>\n

\"Ch\u1ecdn<\/p>\n

Ch\u1ecdn c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed<\/p>\n<\/div>\n

Ph\u1ea3i m\u1ea5t th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 marketing \u0111a k\u00eanh tr\u00ean nhi\u1ec1u k\u00eanh. Theo WebFX , chi ph\u00ed marketing \u0111a k\u00eanh kho\u1ea3ng $4000 \u0111\u1ebfn $7000 m\u1ed7i th\u00e1ng.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, h\u1ecd kh\u00f4ng th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u k\u00eanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n marketing \u0111a k\u00eanh do ng\u00e2n s\u00e1ch c\u00f2n h\u1ea1n ch\u1ebf. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n ph\u1ea3i ch\u1ecdn m\u1ed9t ho\u1eb7c hai k\u00eanh marketing mang l\u1ea1i l\u1ee3i nhu\u1eadn cao \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch marketing \u0111a k\u00eanh c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa marketing \u0111a k\u00eanh v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o marketing \u0111a k\u00eanh khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a t\u1eeb c\u00e1c k\u00eanh b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1ed1t, t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, so s\u00e1nh xem k\u00eanh n\u00e0o t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

V\u00ed d\u1ee5: ch\u1ea1y c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Instagram ho\u1eb7c Twitter \u0111\u1ec3 xem k\u00eanh n\u00e0o t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/span><\/p>\n

S\u1eed d\u1ee5ng trang web nh\u01b0 m\u1ed9t k\u00eanh \u0111\u1ec3 marketing \u0111a k\u00eanh<\/b><\/h3>\n

Trang web kinh doanh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng \u0111\u1ec3 marketing \u0111a k\u00eanh. M\u1ed9t trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u1ebfp h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.\u00a0<\/span><\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng website nh\u01b0 m\u1ed9t k\u00eanh marketing \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, \u2026 Do \u0111\u00f3, h\u00e3y t\u1ea1o m\u1ed9t trang web tr\u1ef1c tuy\u1ebfn th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1ef1c ti\u1ebfp mua s\u1eafm. V\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 nghi\u00ean c\u1ee9u s\u1edf th\u00edch, y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00f9y ch\u1ec9nh giao di\u1ec7n trang web sao cho ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u nh\u1ea5t. Trang web c\u00f3 giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng, h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c h\u1ea5p d\u1eabn v\u1edbi t\u1ed1c \u0111\u1ed9 truy c\u1eadp nhanh, thi\u1ebft k\u1ebf \u01b0a nh\u00ecn c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

Ngo\u00e0i ra, h\u00e3y t\u1eadn d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 ph\u00e1t tri\u1ec3n trang web nh\u01b0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng marketing c\u00f3 n\u1ed9i dung chuy\u00ean s\u00e2u, cung c\u1ea5p nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t b\u1ea3n c\u00e1c \u0111\u1ecbnh d\u1ea1ng v\u00e0 n\u1ed9i dung kh\u00e1c nhau \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong m\u1ed7i giai \u0111o\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/span><\/p>\n

    \n
  • Cung c\u1ea5p n\u1ed9i dung tr\u00ean trang web c\u00f3 gi\u00e1 tr\u1ecb trong giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
  • Giao di\u1ec7n trang web \u0111\u01a1n gi\u1ea3n, d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 banner k\u00eau g\u1ecdi, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng<\/span><\/li>\n
  • C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, chia s\u1ebb t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed, \u2026 tr\u00ean trang web \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n

    \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 marketing \u0111a k\u00eanh<\/b><\/h3>\n

    B\u1ea1n c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh tr\u00ean t\u1eebng k\u00eanh.\u00a0<\/span><\/p>\n

    \"S\u1eed<\/p>\n

    S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    Gi\u1ea3 s\u1eed b\u1ea1n mu\u1ed1n l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh Facebook, Instagram v\u00e0 Twitter \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n SMM (m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i) \u0111\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u0103ng t\u1ea3i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

    Theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 chuy\u00ean d\u1ee5ng \u0111\u1ec3 marketing \u0111a k\u00eanh qua email, marketing \u0111a k\u00eanh n\u1ed9i dung, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh, \u2026<\/span><\/p>\n

    Th\u00f4ng \u0111i\u1ec7p marketing \u0111a k\u00eanh nh\u1ea5t qu\u00e1n<\/b><\/h3>\n

    Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t qu\u00e1n l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a marketing \u0111a k\u00eanh. Do \u0111\u00f3, \u0111\u1eebng bao gi\u1edd \u0111\u00e1nh m\u1ea5t th\u00f4ng \u0111i\u1ec7p marketing \u0111a k\u00eanh ch\u00ednh c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh c\u1ee7a b\u1ea1n ph\u1ea3i h\u01b0\u1edbng ng\u01b0\u1eddi xem \u0111\u1ebfn m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t \u0111\u1ecbnh trong khi v\u1eabn duy tr\u00ec ti\u1ebfng n\u00f3i v\u00e0 \u201ctone of voice\u201d (gi\u1ecdng n\u00f3i, ng\u1eef \u0111i\u1ec7u) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    \"Th\u00f4ng<\/p>\n

    Th\u00f4ng \u0111i\u1ec7p marketing \u0111a k\u00eanh nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng \u0111\u1ec1u h\u1ed7 tr\u1ee3 t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    M\u1eb7c d\u00f9 th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a marketing \u0111a k\u00eanh, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f9ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. M\u1ed7i k\u00eanh marketing \u0111\u1ec1u c\u00f3 nh\u1eefng y\u00eau c\u1ea7u, \u01b0u\/nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c nhau m\u00e0 b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    V\u00ed d\u1ee5: Instagram l\u00e0 m\u1ed9t k\u00eanh marketing \u0111a k\u00eanh tr\u1ef1c quan. V\u00ec v\u1eady, ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh v\u00e0 th\u1ebb hastag b\u1eaft \u0111\u1ea7u b\u1eb1ng # c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n tr\u00ean Instagram. Ng\u01b0\u1ee3c l\u1ea1i, LinkedIn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng d\u1ef1a tr\u00ean n\u1ed9i dung. Do \u0111\u00f3, n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean LinkedIn.<\/span><\/p>\n

    V\u00ec l\u00fd do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n g\u1eafn b\u00f3 v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n nh\u01b0ng c\u0169ng c\u1ea7n tu\u00e2n theo c\u00e1c quy t\u1eafc c\u1ee7a k\u00eanh \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh ph\u00e1t huy v\u00e0 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

    Ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/b><\/h3>\n

    \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a marketing \u0111a k\u00eanh. Ph\u00e2n t\u00edch li\u00ean t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    \"\u0110o<\/p>\n

    \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng \u00e1n h\u1ed7 tr\u1ee3, tri\u1ec3n khai ti\u1ebfp theo<\/p>\n<\/div>\n

    V\u1edbi m\u1ee5c \u0111\u00edch \u0111\u00f3, b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 sau k\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng:<\/span><\/p>\n

      \n
    • L\u01b0\u1ee3t hi\u1ec3n th\u1ecb<\/span><\/li>\n
    • S\u1ed1 ng\u01b0\u1eddi xem, s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn<\/span><\/li>\n
    • T\u1ea7n su\u1ea5t c\u00e1c n\u1ed9i dung xu\u1ea5t hi\u1ec7n\u00a0<\/span><\/li>\n
    • L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c\u00a0<\/span><\/li>\n
    • Chi ph\u00ed tr\u00ean m\u1ed7i k\u1ebft qu\u1ea3: l\u01b0\u1ee3t click, chuy\u1ec3n \u0111\u1ed5i, tin nh\u1eafn, \u2026<\/span><\/li>\n<\/ul>\n

      T\u1eadn d\u1ee5ng remarketing (qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i)<\/b><\/h3>\n

      \u0110\u1eebng qu\u00ean s\u1eed d\u1ee5ng remarketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n

      \"T\u1eadn<\/p>\n

      T\u1eadn d\u1ee5ng remarketing \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n<\/p>\n<\/div>\n

      B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh th\u1ea5y qu\u1ea3ng c\u00e1o gi\u00e0y tr\u00ean t\u00e0i kho\u1ea3n Facebook v\u00e0 Instagram c\u1ee7a m\u00ecnh sau khi m\u1edf m\u1ed9t trang web c\u1eeda h\u00e0ng gi\u00e0y ch\u01b0a? \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a remarketing. Remarketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n, ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng, t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

      Remarketing l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u1ec3 marketing \u0111a k\u00eanh ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. V\u00ed d\u1ee5: nghi\u00ean c\u1ee9u c\u1ee7a PR Newswire cho th\u1ea5y remarketing \u0111\u00e3 t\u1ea1o ra m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00ecm ki\u1ebfm t\u00ean doanh nghi\u1ec7p cao nh\u1ea5t l\u00e0 1.046%.<\/span><\/p>\n

      Nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean \u00e1p d\u1ee5ng remarketing v\u1edbi m\u1ecdi kh\u00e1ch truy c\u1eadp v\u00e0o trang web. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng t\u00ednh \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ch\u1ecdn ra c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n remarketing. T\u1eadp trung remarketing v\u1edbi nh\u1eefng t\u00e0i kho\u1ea3n c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i cao s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed marketing \u0111a k\u00eanh v\u00e0 n\u00e2ng cao doanh s\u1ed1 kinh doanh<\/span><\/p>\n

      Marketing \u0111a k\u00eanh c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m h\u1ea5p d\u1eabn nh\u01b0ng c\u0169ng c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ecm ra c\u00e1ch b\u1ea1n gi\u00e0nh chi\u1ebfn th\u1eafng \u0111\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh. D\u00e0nh th\u1eddi gian, n\u1ed7 l\u1ef1c v\u00e0 \u0111\u1ea7u t\u01b0 c\u00f4ng s\u1ee9c v\u00e0o marketing \u0111a k\u00eanh s\u1ebd \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u1eefng k\u1ebft qu\u1ea3, chuy\u1ec3n \u0111\u1ed5i t\u1ed1t, \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 to\u00e0n c\u1ea7u ng\u00e0y nay, c\u00f3 nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng h\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u n\u00e0y l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n n\u0103ng \u0111\u1ed9ng, quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb gia t\u0103ng doanh s\u1ed1 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54334"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54334"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54334\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}