{"id":54381,"date":"2023-12-20T10:53:38","date_gmt":"2023-12-20T03:53:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tiep-thi-ky-thuat-so-la-gi-ung-dung-nhu-the-nao-trong-doanh-nghiep.html"},"modified":"2023-12-20T10:53:38","modified_gmt":"2023-12-20T03:53:38","slug":"tiep-thi-ky-thuat-so-la-gi-ung-dung-nhu-the-nao-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tiep-thi-ky-thuat-so-la-gi-ung-dung-nhu-the-nao-trong-doanh-nghiep.html","title":{"rendered":"Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o trong doanh nghi\u1ec7p?\u00a0"},"content":{"rendered":"
\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ea5t y\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i 4.0. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 \u0111\u00e3 gi\u00fap ho\u1ea1t \u0111\u1ed9ng marketing s\u00f4i \u0111\u1ed9ng h\u01a1n. Nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i doanh thu l\u1ee3i nhu\u1eadn v\u01b0\u1ee3t tr\u1ed9i.\u00a0<\/strong><\/p>\n

Hi\u1ec7n nay, c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n, vi\u1ec7c s\u1eed d\u1ee5ng internet tr\u1edf n\u00ean th\u00f4ng d\u1ee5ng. C\u00f9ng v\u1edbi \u0111\u00f3 c\u00e1c thi\u1ebft b\u1ecb \u0111a d\u1ea1ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh, ipad,\u2026 gi\u00fap con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin nhanh h\u01a1n. Nhu c\u1ea7u mua s\u1eafm online t\u0103ng nhanh. Thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c con ng\u01b0\u1eddi t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi nhi\u1ec1u doanh nghi\u1ec7p trong vi\u1ec7c s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ea1o th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng. Ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, b\u1edfi c\u00f3 ti\u1ebfp th\u1ecb t\u1ed1t m\u1edbi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng, gia t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.\u00a0<\/span><\/p>\n

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XEM TH\u00caM:\u00a05 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ed1 \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<\/blockquote>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng<\/p>\n<\/div>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nhi\u1ec1u c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i l\u00e0m thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi, doanh nghi\u1ec7p. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u01a1n thu\u1ea7n l\u00e0 b\u0103ng r\u00f4n, tr\u1ef1c ti\u1ebfp gi\u1eef t\u01b0 v\u1ea5n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng,\u2026.. th\u00ec ng\u00e0y nay h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec7n \u0111\u1ea1i h\u00f3a h\u01a1n.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0\u00a0 Social media, Search marketing (SEO & SEM) v\u00e0 Email, Content marketing, website, Zalo\u2026, vv \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

D\u1ef1a v\u00e0o nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a t\u1eebng k\u00eanh, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng n\u1ed9i dung c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1ec3 gia t\u0103ng l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, b\u00e1m \u0111u\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3. S\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u1ec1n t\u1ea3ng s\u1ed1 t\u1ea1o \u0111\u00e0 ph\u00e1t tri\u1ec3n v\u00f4 c\u00f9ng l\u1edbn m\u1ea1nh n\u1ebfu doanh nghi\u1ec7p bi\u1ebft \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3. N\u00f3 kh\u00f4ng ch\u1ec9 gia t\u0103ng t\u1ed1c \u0111\u1ed9 ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb s\u1ed1 \u1ee9ng d\u1ee5ng trong doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/b><\/h2>\n

C\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1ed1 \u0111a d\u1ea1ng, m\u1ed7i lo\u1ea1i h\u00ecnh \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 th\u1ebf m\u1ea1nh ri\u00eang. T\u00f9y v\u00e0o quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u1ed9t ho\u1eb7c nhi\u1ec1u h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng hi\u1ec7u qu\u1ea3 thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb s\u1ed1 qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i \u0111ang d\u1eabn \u0111\u1ea7u xu th\u1ebf hi\u1ec7n nay v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng 78.1% d\u00e2n s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf gi\u1edbi tr\u1ebb. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ea3nh \u0111\u1ea5t \u201cm\u00e0u m\u1ee1\u201d gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean b\u1ea1n c\u1ea7n l\u01b0u \u00fd r\u1eb1ng ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ec9 \u0111\u0103ng tin, h\u00ecnh \u1ea3nh l\u00ean Fanpage, Zalo OA, instagram,\u2026 M\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c \u0111i\u1ec1u b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t. Ch\u1ec9 nh\u01b0 v\u1eady b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1eadt \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

S\u1eed d\u1ee5ng Email marketing<\/b><\/p>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng email ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng ph\u00e1p mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. Tuy nhi\u00ean c\u0169ng gi\u1ed1ng nh\u01b0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1ed1 qua m\u1ea1ng x\u00e3 h\u1ed9i, khi s\u1eed d\u1ee5ng email ti\u1ebfp th\u1ecb b\u1ea1n c\u0169ng c\u1ea7n ch\u00fa \u00fd x\u00e2y d\u1ef1ng n\u1ed9i dung thu h\u00fat. N\u1ebfu n\u1ed9i dung email l\u00f4i cu\u1ed1n s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 thi\u1ec7n c\u1ea3m v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu email kh\u00f4ng \u0111\u1ee7 thuy\u1ebft ph\u1ee5c t\u1ee9c b\u1ea1n \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c s\u1eed d\u1ee5ng email ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n

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\u0110\u1eeaNG B\u1ece QUA:\u00a0T\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 sau \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid-19<\/strong><\/p>\n<\/blockquote>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng email l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Tuy nhi\u00ean, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean bu\u00f4ng xu\u00f4i n\u1ebfu g\u1eedi 1 \u2013 2 email nh\u01b0ng v\u1eabn kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c t\u00edn hi\u1ec7u t\u1ed1t. H\u00e3y ki\u00ean tr\u00ec k\u1ebft h\u1ee3p m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00fang \u0111\u1eafn ch\u1eafc ch\u1eafn \u0111i\u1ec1u b\u1ea1n mu\u1ed1n ti\u1ebfp th\u1ecb s\u1ebd \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n, kh\u00e1ch h\u00e0ng s\u1ebd t\u1edbi v\u1edbi b\u1ea1n v\u00e0o m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (<\/b>SEO)\u00a0<\/b><\/p>\n

Seo l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng b\u00e0i vi\u1ebft v\u1edbi n\u1ed9i dung thu h\u00fat \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a google nh\u1eb1m m\u1ee5c \u0111\u00edch b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c l\u00ean top. V\u00ed d\u1ee5 b\u1ea1n c\u1ea7n t\u00ecm v\u1ec1 s\u1ea3n ph\u1ea9m n\u01b0\u1edbc hoa A , g\u00f5 t\u00ean n\u01b0\u1edbc hoa l\u00ean thanh google, k\u1ebft qu\u1ea3 c\u00f3 nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 n\u01b0\u1edbc hoa A. N\u1ebfu b\u1ea1n t\u1ed1i \u01b0u t\u1ed1t n\u1ed9i dung b\u00e0i vi\u1ebft k\u1ebft h\u1ee3p th\u1ee7 thu\u1eadt seo t\u1ed1t, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n s\u1ebd \u1edf nh\u1eefng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u1ea7u ti\u00ean, kh\u1ea3 n\u0103ng kh\u00e1ch click v\u00e0o cao h\u01a1n.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb c\u00f3 tr\u1ea3 ph\u00ed (PPC)\u00a0<\/b><\/p>\n

N\u1ebfu c\u00e1ch ti\u1ebfp th\u1ecb qua Seo l\u00e0 h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea9y l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a b\u00e0i vi\u1ebft l\u00ean top \u0111\u1ea7u th\u00ec c\u00e1ch ti\u1ebfp th\u1ecb PPC l\u00e0 c\u00e1ch m\u00e0 nh\u00e0 doanh nghi\u1ec7p mua hi\u1ec3n th\u1ecb tr\u00ean \u0111\u1ea7u ho\u1eb7c c\u1ea1nh tranh.\u00a0<\/span><\/p>\n

H\u00ecnh th\u1ee9c doanh nghi\u1ec7p thanh to\u00e1n cho qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng. PPC \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u1eafm t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. \u0110\u1eb7c bi\u1ec7t PPC \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 xu\u1ea5t hi\u1ec7n m\u1ed7i khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan.\u00a0<\/span><\/p>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3. T\u00f9y v\u00e0o \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ng\u00e2n s\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p mang l\u1ea1i doanh s\u1ed1 t\u1ed1t nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 gia t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ed1i \u01b0u chi ph\u00ed t\u1ed1i \u0111a.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ea5t y\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i 4.0. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 \u0111\u00e3 gi\u00fap ho\u1ea1t \u0111\u1ed9ng marketing s\u00f4i \u0111\u1ed9ng h\u01a1n. Nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i doanh thu l\u1ee3i nhu\u1eadn v\u01b0\u1ee3t tr\u1ed9i.\u00a0<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54381"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54381"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54381\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}