{"id":54400,"date":"2023-12-20T10:57:39","date_gmt":"2023-12-20T03:57:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-tam-giac-marketing-la-gi-duoc-ung-dung-nhu-the-nao-trong-doanh-nghiep.html"},"modified":"2023-12-20T10:57:39","modified_gmt":"2023-12-20T03:57:39","slug":"mo-hinh-tam-giac-marketing-la-gi-duoc-ung-dung-nhu-the-nao-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-tam-giac-marketing-la-gi-duoc-ung-dung-nhu-the-nao-trong-doanh-nghiep.html","title":{"rendered":"M\u00f4 h\u00ecnh tam gi\u00e1c marketing l\u00e0 g\u00ec? \u0110\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o trong doanh nghi\u1ec7p?\u00a0"},"content":{"rendered":"
Tam gi\u00e1c marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p \u2013 nh\u00e2n vi\u00ean \u2013 kh\u00e1ch h\u00e0ng. X\u00e2y d\u1ef1ng v\u00e0 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd trong h\u1ec7 th\u1ed1ng, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u00f4 h\u00ecnh tam gi\u00e1c marketing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i nh\u1eb1m t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1edfi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Tam gi\u00e1c marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng quay quay y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m (kh\u00e1ch h\u00e0ng), b\u00e1m s\u00e1t m\u1ee5c ti\u00eau, mang l\u1ea1i gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"Service-marketing-triangle\"\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh tam gi\u00e1c marketing l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

M\u00f4 h\u00ecnh tam gi\u00e1c marketing (Service Marketing Triangle) l\u00e0 m\u00f4 h\u00ecnh tam gi\u00e1c ti\u1ebfp th\u1ecb nh\u1ea5n m\u1ea1nh 6 m\u1ed1i quan h\u1ec7:<\/span><\/p>\n

Quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed1i b\u1eadn t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p b\u1edfi h\u1ecd t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn \u0111\u1ec3 doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n. Trong m\u00f4 h\u00ecnh tam gi\u00e1c ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 t\u1ea1o ra l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c doanh nghi\u1ec7p cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin, gia t\u0103ng l\u1ee3i \u00edch \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111\u1ec3 thu h\u00fat v\u00e0 gia t\u0103ng l\u00f2ng tin, th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i, gi\u1eefa ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0<\/span><\/p>\n

Quan h\u1ec7 gi\u1eefa c\u00f4ng ty \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean<\/b><\/p>\n

Quan h\u1ec7 t\u01b0\u01a1ng quan gi\u1eefa doanh nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong tam gi\u00e1c d\u1ecbch v\u1ee5. Nh\u00e2n vi\u00ean l\u00e0 \u0111\u1ed9i ng\u0169 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p th\u00f4ng tin, mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng. Nghi\u1ec7p v\u1ee5 t\u01b0 v\u1ea5n, th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 d\u1ecbch v\u1ee5 s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1edbi uy t\u00edn c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c, t\u01b0 v\u1ea5n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng, c\u00e0ng gia t\u0103ng \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p. B\u1edfi v\u1eady vi\u1ec7c \u0111\u00e0o t\u1ea1o, x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p mang gi\u00e1 tr\u1ecb v\u00e0 l\u00f2ng tin nh\u01b0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean t\u1ea1o th\u00e0nh g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\n

XEM TH\u00caM:\u00a0X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc t\u1ea1o uy t\u00edn Doanh nghi\u1ec7p<\/strong><\/p>\n<\/blockquote>\n

\"xay-dung-moi-quan-he-vung-chac-voi-khach-hang-khi-lam-marketing\"<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00f4ng ty \u0111\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng<\/b><\/p>\n

H\u1ec7 th\u1ed1ng chu\u1ed7i c\u1eeda h\u00e0ng, c\u00f4ng ty kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n gia t\u0103ng \u0111\u1ed9 uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng b\u1ea1n c\u1ea7n ch\u00fa \u00fd r\u1eb1ng gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00f3 c\u1ea7n c\u00f3 s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd \u0111\u1ec3 t\u1ea1o ra m\u1ed9t quy tr\u00ecnh nhanh g\u1ecdn, tr\u00e1nh m\u1ea5t th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 h\u1ec7 th\u1ed1ng<\/b><\/p>\n

H\u1ec7 th\u1ed1ng doanh nghi\u1ec7p l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 h\u1ec7 th\u1ed1ng c\u0169ng nh\u01b0 l\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa\u00a0 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean, n\u1ebfu m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh kh\u00f4ng t\u1ed1t, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng s\u1ebd l\u00e0m \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng chuy\u00ean nghi\u1ec7m, \u0111\u1ea3m b\u1ea3o mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 h\u1ec7 th\u1ed1ng<\/b><\/p>\n

S\u1ef1 li\u00ean k\u1ebft gi\u1eefa h\u1ec7 th\u1ed1ng v\u00e0 nh\u00e2n vi\u00ean kh\u00f4ng ch\u1eb7t ch\u1ebd s\u1ebd l\u00e0 l\u1ed7 h\u1ed5ng \u1ea3nh h\u01b0\u1edfng t\u1edbi uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m, kh\u00e1ch h\u00e0ng khi\u1ebfn l\u1ea1i v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd mua. Tuy nhi\u00ean nh\u00e2n vi\u00ean l\u1ea1i kh\u00f4ng ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ec3 k\u1ecbp th\u1eddi ph\u1ea3n h\u1ed3i, t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3, kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 ng\u01b0\u1eddi b\u00e1n, tr\u1ea3i nghi\u1ec7m x\u1ea5u v\u00e0 r\u1eddi b\u1ecf doanh nghi\u1ec7p ch\u1ec9 sau m\u1ed9t l\u1ea7n mua h\u00e0ng.\u00a0<\/span><\/p>\n

\u0110\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 \u0111\u01b0\u1ee3c trao quy\u1ec1n. Vi\u1ec7c doanh nghi\u1ec7p trao quy\u1ec1n v\u00e0 g\u1eafn li\u1ec1n th\u01b0\u1edfng t\u1edbi doanh thu s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u1edbi qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean. M\u1ed9t nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p, lu\u00f4n c\u00f3 th\u00e1i \u0111\u1ed9 ni\u1ec1m n\u1edf v\u00e0 gi\u1ea3i \u0111\u00e1p nhanh m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 \u0111i\u1ec3m c\u1ed9ng trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0\u00a0<\/span><\/p>\n

Nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng \u2013 m\u1ed1i quan h\u1ec7 quan tr\u1ecdng nh\u1ea5t trong tam gi\u00e1c ti\u1ebfp th\u1ecb<\/b><\/p>\n

Nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi t\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi b\u1eaft \u0111\u01b0\u1ee3c kho\u1ea3nh kh\u1eafc \u201ct\u00f4i mu\u1ed1n mua h\u00e0ng\u201d c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed7i nh\u00e2n vi\u00ean t\u01b0\u01a1ng x\u1ee9ng v\u1edbi m\u1ed7i \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t th\u00e1i \u0111\u1ed9 t\u1ed1t, cung c\u1ea5p th\u00f4ng tin \u0111\u00fang \u2013 \u0111\u1ee7 \u2013 thuy\u1ebft ph\u1ee5c s\u1ebd l\u00e0m h\u00e0i l\u00f2ng, kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 b\u1ea1n.\u00a0<\/span><\/p>\n

\n

\u0110\u1eeaNG B\u1ece QUA:\u00a0C\u00e1ch x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t<\/strong><\/p>\n<\/blockquote>\n

\"Chu\u1ea9n<\/p>\n

Kh\u00e1ch h\u00e0ng l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 \u201cs\u1ed1ng \u2013 ch\u1ebft\u201d c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, s\u1ebd kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng. Trong tam gi\u00e1c ti\u1ebfp th\u1ecb, m\u1ed1i quan h\u1ec7 nh\u00e2n vi\u00ean \u2013 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o v\u1ecb tr\u00ed tr\u1ecdng t\u00e2m.\u00a0<\/span><\/p>\n

Qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t hay x\u1ea5u \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh tr\u1ea3i nghi\u1ec7m t\u1ed1t l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh, trong \u0111\u00f3 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n l\u00e0 ng\u01b0\u1eddi t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp. Th\u00e1i \u0111\u1ed9 \u1ee9ng x\u1eed kh\u00f4ng t\u1ed1t, qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n thi\u1ebfu chuy\u00ean nghi\u1ec7p s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 kh\u1ea3 n\u0103ng r\u1eddi b\u1ecf cao.<\/span><\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y tam gi\u00e1c ti\u1ebfp th\u1ecb m\u00f4 ph\u1ecfng to\u00e0n b\u1ed9 c\u00e1c m\u1ed1i quan h\u1ec7 t\u1ed3n t\u1ea1i gi\u1eefa c\u00f4ng ty, nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng. M\u1ed7i m\u1ed1i s\u1ef1 li\u00ean k\u1ebft l\u00e0 m\u1ed9t m\u1eaft x\u00edch quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. D\u00f9 kinh doanh \u1edf l\u0129nh v\u1ef1c n\u00e0o th\u00ec m\u00f4 h\u00ecnh tam gi\u00e1c marketing c\u0169ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u00f4 h\u00ecnh tam gi\u00e1c marketing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i nh\u1eb1m t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1edfi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Tam gi\u00e1c marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng quay quay y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m (kh\u00e1ch h\u00e0ng), b\u00e1m s\u00e1t m\u1ee5c ti\u00eau, mang l\u1ea1i gi\u00e1 tr\u1ecb cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54400"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54400"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54400\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}