{"id":54404,"date":"2023-12-20T10:58:36","date_gmt":"2023-12-20T03:58:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/insight-khach-hang-la-gi-cach-doc-vi-insight-khach-hang-hieu-qua.html"},"modified":"2023-12-20T10:58:36","modified_gmt":"2023-12-20T03:58:36","slug":"insight-khach-hang-la-gi-cach-doc-vi-insight-khach-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/insight-khach-hang-la-gi-cach-doc-vi-insight-khach-hang-hieu-qua.html","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch \u0111\u1ecdc v\u1ecb insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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\u0110\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1edf n\u00ean th\u00e0nh c\u00f4ng, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn insight kh\u00e1ch h\u00e0ng. B\u1edfi khi d\u1ef1a v\u00e0o insight kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u2013 \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. V\u1eady insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng\u2026\u00a0<\/strong><\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Insight kh\u00e1ch h\u00e0ng c\u00f3 ngh\u0129a l\u00e0 \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d ti\u1ec1m \u1ea9n b\u00ean trong suy ngh\u0129, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 ra b\u00ean ngo\u00e0i c\u0169ng nh\u01b0 kh\u00f4ng d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y.\u00a0<\/span><\/p>\n

\"Insight<\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd, t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn, \u0111\u01b0a ra l\u00fd do \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m \u0111\u1ebfn vi\u1ec7c h\u1ecd c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n

V\u00ed d\u1ee5: Chi\u1ebfn d\u1ecbch marketing \u201cNike \u2013 Write the future\u201d<\/strong><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1edd ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng c\u1ee7a Nike<\/p>\n<\/div>\n

L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 g\u1eafn li\u1ec1n m\u1eadt thi\u1ebft v\u1edbi m\u00f4n th\u1ec3 thao vua (b\u00f3ng \u0111\u00e1). Nike \u0111\u00e3 tung ra chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u00f4ng nh\u1eb1m thu h\u00fat, l\u00f4i k\u00e9o nh\u1eefng fan b\u00f3ng \u0111\u00e1 cu\u1ed3ng nhi\u1ec7t tham gia n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi th\u00f4ng \u0111i\u1ec7p chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n, b\u00e0i h\u1ecdc nh\u1eb1m lan t\u1ecfa s\u1ee9c m\u1ea1nh tinh th\u1ea7n b\u00f3ng \u0111\u00e1.\u00a0<\/span><\/p>\n

Ch\u00ednh vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 t\u00ecnh y\u00eau b\u00f3ng \u0111\u00e1, Nike \u0111\u00e3 b\u1eaft tay ngay v\u00e0o th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch n\u00e0y v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng \u0111\u00f4ng \u0111\u1ea3o t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ecdi n\u01a1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

Nh\u01b0 v\u1eady, x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng c\u0169ng chi\u1ebfm m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch marketing, c\u1ee5 th\u1ec3 doanh b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch sau \u0111\u00e2y:<\/span><\/p>\n

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  • M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch r\u00f5 v\u1ec1 t\u00ecnh tr\u1ea1ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m: t\u1ea1i sao s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn, t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u00f3 doanh thu cao ho\u1eb7c th\u1ea5p,\u2026<\/span><\/li>\n
  • X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch marketing, k\u1ebf ho\u1ea1ch kinh doanh hay nh\u1eefng \u0111\u1ec1 xu\u1ea5t s\u00e1ng t\u1ea1o, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/span><\/li>\n
  • Gia t\u0103ng t\u1ef7 l\u1ec7 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh<\/span><\/li>\n
  • T\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng khi ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi<\/span><\/li>\n
  • C\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 s\u00e2u s\u1eafc h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n
  • C\u01a1 s\u1edf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ef1 \u0111o\u00e1n v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n, g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
  • Ki\u1ec3m so\u00e1t v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n<\/span><\/li>\n<\/ul>\n

    C\u00e1ch b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

    B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/b><\/h3>\n

    Tr\u01b0\u1edbc khi x\u00e1c \u0111\u1ecbnh c\u0169ng nh\u01b0 hi\u1ec3u r\u00f5 v\u1ec1 insight kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc \u0111\u00e3. B\u1edfi, \u1edf m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng n\u1ed7i ni\u1ec1m, insight kh\u00e1c nhau. V\u00ec v\u1eady, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0 sau:<\/span><\/p>\n

      \n
    • D\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc: \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp,\u2026<\/span><\/li>\n
    • D\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 v\u1ec1 t\u00e2m l\u00fd h\u1ecdc: n\u00f3ng gi\u1eadn, vui v\u1ebb,\u2026<\/span><\/li>\n
    • D\u1ef1a tr\u00ean h\u00e0nh vi mua h\u00e0ng: mua nhi\u1ec1u, mua \u00edt, mua \u1edf \u0111\u00e2u,\u2026<\/span><\/li>\n
    • V\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/span><\/li>\n<\/ul>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng n\u00ean x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng nh\u01b0 c\u00e1ch m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng mua s\u1eafm th\u00f4ng th\u01b0\u1eddng sang kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

      \"X\u00e2y<\/p>\n

      X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u data kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n

      Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n thu th\u1eadp th\u00eam th\u00f4ng tin, d\u1eef li\u1ec7u data kh\u00e1ch h\u00e0ng \u0111\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng c\u01a1 s\u1edf \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb ngu\u1ed3n c\u00f3 s\u1eb5n tr\u00ean internet, tuy nhi\u00ean ngu\u1ed3n n\u00e0y kh\u00f4ng mang t\u00ednh ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf ra m\u1ed9t kho\u1ea3n chi ph\u00ed nh\u1ecf \u0111\u1ec3 mua d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. V\u00e0, v\u1edbi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u cho nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00e1c nh\u1eb1m ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/span><\/p>\n

      B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u insight\u00a0<\/b><\/h3>\n

      M\u1ed7i h\u00e0nh vi, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ec3 l\u1ea1i nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho ch\u00fang ta trong vi\u1ec7c nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n: m\u1ed9t \u0111\u1ee9a tr\u1ebb b\u1ecb thu h\u00fat b\u1edfi m\u1ed9t m\u00f3n \u0111\u1ed3 ch\u01a1i c\u00f3 th\u1ec3 l\u00e0 v\u00ec ch\u1ee9a nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh ho\u1eb7c m\u00e0u s\u1eafc y\u00eau th\u00edch.\u00a0<\/span><\/p>\n

      Do v\u1eady, c\u00f3 nhi\u1ec1u c\u00e1ch l\u00e0m \u0111\u1ec3 ch\u00fang ta nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

        \n
      • Quan s\u00e1t h\u00e0nh vi mua, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m<\/span><\/li>\n
      • D\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/span><\/li>\n
      • D\u1ef1a tr\u00ean c\u00e1c thao t\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean internet<\/span><\/li>\n
      • D\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1, h\u00e0nh vi c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/li>\n
      • D\u1ef1a tr\u00ean ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng,\u2026<\/span><\/li>\n<\/ul>\n

        B\u01b0\u1edbc 4: Kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf<\/b><\/h3>\n

        Sau khi c\u00f3 \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 v\u00e0 kh\u1ea3o s\u00e1t l\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng insight th\u1ef1c s\u1ef1 \u0111\u00fang tr\u1ecdng t\u00e2m, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed khi x\u00e1c \u0111\u1ecbnh sai insight kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        B\u01b0\u1edbc 5: K\u1ebft lu\u1eadn<\/b><\/h3>\n

        C\u00f3 th\u1ec3 ch\u00fang ta \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c insight, \u0111\u00e3 kh\u1ea3o s\u00e1t v\u00e0 \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch marketing nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. Nh\u01b0 v\u1eady, \u1edf b\u01b0\u1edbc n\u00e0y, khi ch\u00fang ta \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch marketing, ch\u00fang ta s\u1ebd r\u00fat ra cho m\u00ecnh m\u1ed9t k\u1ebft lu\u1eadn v\u00e0 ch\u1ec9nh s\u1eeda insight kh\u00e1ch h\u00e0ng cho ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n

        C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn insight kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

        C\u00f3 2 nguy\u00ean nh\u00e2n ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

        Ngu\u1ed3n th\u00f4ng tin\u00a0<\/b><\/h3>\n

        Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ngu\u1ed3n d\u1eef li\u1ec7u data kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng. Cho d\u00f9 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng nh\u01b0ng l\u1ea1i d\u1ef1a tr\u00ean ngu\u1ed3n th\u00f4ng tin d\u1eef li\u1ec7u sai, t\u1ea5t c\u1ea3 \u0111\u1ec1u tr\u1edf n\u00ean v\u00f4 ngh\u0129a. C\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p d\u1eabn \u0111\u1ebfn ngu\u1ed3n d\u1eef li\u1ec7u th\u00f4ng tin sai:\u00a0<\/span><\/p>\n

          \n
        • Vi\u1ec7c thu th\u1eadp data kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u00fang c\u00e1ch: ngu\u1ed3n th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ea5y tr\u00e0n lan tr\u00ean m\u1ea1ng, ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh ho\u1eb7c mua d\u1eef li\u1ec7u t\u1eeb nh\u00e0 cung c\u1ea5p kh\u00f4ng uy t\u00edn,\u2026<\/span><\/li>\n
        • T\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng: c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin sai v\u00ec mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0, voucher ho\u1eb7c b\u1ea5t k\u00ec m\u1ed9t \u0111i\u1ec1u ki\u1ec7n khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i n\u00e0o \u0111\u00f3.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n

          Ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1<\/b><\/h3>\n

          Gi\u1ea3 s\u1eed ngu\u1ed3n th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu th\u1eadp ho\u00e0n to\u00e0n t\u1ed1i \u01b0u v\u00e0 chi ti\u1ebft, tuy nhi\u00ean \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng th\u1eadt v\u00f4 ngh\u0129a, kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb. C\u00f3 th\u1ec3 ch\u1ec9 m\u1ed9t v\u00e0i nh\u1eadn \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 sai l\u1ea7m t\u1eeb \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u0169ng d\u1eabn \u0111\u1ebfn h\u1ec7 qu\u1ea3 l\u00e0 c\u00e1c k\u1ebf ho\u1ea1ch marketing, chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec1u tr\u1edf n\u00ean th\u1ea5t b\u1ea1i.<\/span><\/p>\n

          Nh\u01b0 v\u1eady, ph\u00e2n t\u00edch <\/span>insight kh\u00e1ch h\u00e0ng<\/b> kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u d\u00e0i hay ng\u1eafn, m\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ef1 th\u1eadt, mong mu\u1ed1n t\u00ecm \u1ea9n b\u00ean trong suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng, s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh,\u2026 H\u01a1n n\u1eefa, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u0110\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1edf n\u00ean th\u00e0nh c\u00f4ng, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn insight kh\u00e1ch h\u00e0ng. B\u1edfi khi d\u1ef1a v\u00e0o insight kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u2013 \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. V\u1eady insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng\u2026\u00a0<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54404"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54404"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54404\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}