{"id":54417,"date":"2023-12-20T11:00:40","date_gmt":"2023-12-20T04:00:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-mix-khai-niem-va-3-mo-hinh-marketing-mix-pho-bien.html"},"modified":"2023-12-20T11:00:40","modified_gmt":"2023-12-20T04:00:40","slug":"marketing-mix-khai-niem-va-3-mo-hinh-marketing-mix-pho-bien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-mix-khai-niem-va-3-mo-hinh-marketing-mix-pho-bien.html","title":{"rendered":"Marketing mix: Kh\u00e1i ni\u1ec7m v\u00e0 3 m\u00f4 h\u00ecnh marketing mix ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"
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Marketing mix th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 <\/span>khai th\u00e1c <\/span>v\u00e0 l\u00e0 c\u0103n c\u1ee9 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb tr\u01b0\u1edbc khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch xem x\u00e9t s\u1ea3n ph\u1ea9m v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing mix c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a ra m\u1ed9t k\u1ebf ho\u1ea1ch to\u00e0n di\u1ec7n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Marketing mix l\u00e0 g\u00ec?<\/b><\/h2>\n

Theo Phillip Kotler, \u201cMarketing mix l\u00e0 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 theo \u0111u\u1ed5i c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u201d\u00a0\u00a0<\/span><\/p>\n

\"Marketing<\/p>\n

Marketing mix v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3<\/p>\n<\/div>\n

T\u1ea1i sao marketing mix quan tr\u1ecdng?<\/b><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c m\u00f4 h\u00ecnh marketing s\u1ebd \u0111\u01b0a ra m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nh\u01b0: nh\u1eefng s\u1ea3n ph\u1ea9m s\u1ebd cung c\u1ea5p, m\u1ee5c ti\u00eau nh\u1eafm \u0111\u1ebfn, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, \u2026 D\u1ef1a v\u00e0o th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp trong marketing mix, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/span><\/p>\n

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  • N\u00e2ng cao v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n<\/span><\/li>\n
  • T\u1ea1o uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp USP (\u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t) m\u1ea1nh \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7<\/span><\/li>\n
  • T\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3<\/span><\/li>\n
  • T\u0103ng nhu c\u1ea7u v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m\u00a0<\/span><\/li>\n
  • T\u1ed1i \u0111a h\u00f3a s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn kinh doanh khi ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd<\/span><\/li>\n<\/ul>\n

    C\u00e1c m\u00f4 h\u00ecnh marketing mix<\/b><\/h2>\n

    C\u00e1c m\u00f4 h\u00ecnh trong marketing mix t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    M\u00f4 h\u00ecnh 4P<\/b><\/h3>\n

    M\u00f4 h\u00ecnh 4P trong marketing mix l\u00e0 phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c ng\u00e0nh c\u00f3 \u00edt t\u00e0i nguy\u00ean v\u00e0 ng\u00e2n s\u00e1ch nh\u1ecf.\u00a0M\u00f4 h\u00ecnh 4P s\u1eed d\u1ee5ng v\u00e0 k\u1ebft h\u1ee3p b\u1ed1n y\u1ebfu t\u1ed1 kh\u00e1c nhau bao g\u1ed3m: s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 khuy\u1ebfn m\u00e3i.\u00a0<\/span><\/p>\n

    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh marketing mix 4P v\u1edbi 4 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i: S\u1ea3n ph\u1ea9m, Gi\u00e1 c\u1ea3, \u0110\u1ecba \u0111i\u1ec3m v\u00e0 Khuy\u1ebfn m\u00e3i<\/p>\n<\/div>\n

    S\u1ea3n ph\u1ea9m (Product):<\/b> S\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, mang d\u1ea5u \u1ea5n, c\u00e1 t\u00ednh ri\u00eang c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 nhu c\u1ea7u<\/span><\/p>\n

    Gi\u00e1 (Price):<\/b>\u00a0Gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 t\u1ed1t s\u1ebd h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o (Promotion):<\/b> C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 kh\u00e1c nhau \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c k\u1ebft h\u1ee3p qu\u1ea3ng b\u00e1 c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y gia t\u0103ng doanh s\u1ed1.<\/span><\/p>\n

    \u0110\u1ecba \u0111i\u1ec3m (Place): <\/b>\u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp t\u01b0 v\u1ea5n, b\u00e1n h\u00e0ng, trao \u0111\u1ed5i, \u2026 v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/p>\n

    M\u00f4 h\u00ecnh 7P<\/b><\/h3>\n

    M\u00f4 h\u00ecnh 7P l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh marketing mix \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1eeb m\u00f4 h\u00ecnh 4P.\u00a0N\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng v\u00e0 b\u1eaft k\u1ecbp c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng. B\u1ea3y ch\u1eef P c\u1ee7a m\u00f4 h\u00ecnh l\u00e0 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111\u1ecba \u0111i\u1ec3m, khuy\u1ebfn m\u00e3i, con ng\u01b0\u1eddi, quy tr\u00ecnh v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t.<\/span><\/p>\n

    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh marketing mix 7P \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb m\u00f4 h\u00ecnh 4P<\/p>\n<\/div>\n

    S\u1ea3n ph\u1ea9m (Product):<\/b>\u00a0S\u1ea3n ph\u1ea9m l\u00e0 c\u1ed1t l\u00f5i.\u00a0N\u00f3 bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m (bao b\u00ec, gi\u00e1 c\u1ea3, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u2026).\u00a0Quan tr\u1ecdng nh\u1ea5t, s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng.<\/span><\/p>\n

    \u0110\u1ecba \u0111i\u1ec3m (Place):<\/b>\u00a0\u0110\u1ecba \u0111i\u1ec3m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u01a1i v\u00e0 c\u00e1ch th\u1ee9c doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m.\u00a0\u0110\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c b\u1ea1n l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i (online, offline, \u2026), tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, gi\u00e1 c\u1ea3, \u2026<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o (Promotion):<\/b> M\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng v\u00ec nhi\u1ec1u l\u00fd do kh\u00e1c nhau. V\u00ec v\u1eady, tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1eadp trung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0o, \u2026\u00a0Sau \u0111\u00f3, b\u1ea1n c\u1ea7n ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n.<\/span><\/p>\n

    Gi\u00e1 (Price):<\/b> Gi\u00e1 l\u00e0 m\u1ed9t trong ba y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\u00a0N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u1eaft ti\u1ec1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc gi\u1ea3m gi\u00e1 ho\u1eb7c t\u1eb7ng k\u00e8m qu\u00e0 t\u1eb7ng \u0111\u1ec3 t\u0103ng doanh thu. N\u1ebfu s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n c\u00f3 gi\u00e1 c\u1ea3 v\u1eeba ph\u1ea3i, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 th\u00eam \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 mua nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 th\u00e0nh c\u1ea1nh tranh so v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

    Con ng\u01b0\u1eddi (People):<\/b> \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 ti\u1ebfp x\u00fac v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi \u1ea5n t\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p. Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi bao g\u1ed3m to\u00e0n b\u1ed9 nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p, trong \u0111\u00f3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac, trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u00e0 ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t doanh nghi\u1ec7p t\u1ed1t s\u1ebd c\u00f3 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi t\u1ed1t v\u00e0 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Quy tr\u00ecnh (Process)<\/b>: Y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c quy tr\u00ecnh b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng trong h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec quy tr\u00ecnh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u00ean h\u00e3y \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p b\u1ea1n \u0111ang v\u1eadn h\u00e0nh c\u00e1c quy tr\u00ecnh c\u01a1 b\u1ea3n sau m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, th\u1ed1ng nh\u1ea5t:<\/span><\/p>\n

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    • Giao h\u00e0ng t\u1eadn tay kh\u00e1ch h\u00e0ng: Qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, cho d\u00f9 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c giao qua chuy\u1ec3n ph\u00e1t nhanh, mua t\u1ea1i c\u1eeda h\u00e0ng, t\u1ea3i xu\u1ed1ng t\u1eeb trang web c\u1ee7a b\u1ea1n hay truy c\u1eadp th\u00f4ng qua quy tr\u00ecnh \u0111\u0103ng k\u00fd tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n
    • Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: C\u00e1c quy tr\u00ecnh, h\u1ec7 th\u1ed1ng v\u00e0 k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau m\u1ed7i l\u1ea7n mua h\u00e0ng<\/span><\/li>\n
    • Gi\u1ea3i ph\u00e1p: C\u00e1c quy tr\u00ecnh \u0111\u1ec3 x\u1eed l\u00fd s\u1ef1 c\u1ed1 khi c\u00f3 l\u1ed7i v\u1eadn chuy\u1ec3n, s\u1ea3n ph\u1ea9m ho\u1eb7c trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi quy tr\u00ecnh\/d\u1ecbch v\u1ee5 nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/li>\n
    • Tr\u1ea3 h\u00e0ng & ho\u00e0n ti\u1ec1n: Quy tr\u00ecnh x\u1eed l\u00fd vi\u1ec7c tr\u1ea3 h\u00e0ng, h\u1ee7y, ho\u00e0n ti\u1ec1n cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n
    • Ph\u1ea3n h\u1ed3i: Quy tr\u00ecnh thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n

      B\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 cho qu\u00e1 tr\u00ecnh kinh doanh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c quy tr\u00ecnh ri\u00eang bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0C\u00e1c quy tr\u00ecnh li\u1ec1n m\u1ea1ch v\u00e0 nhanh ch\u00f3ng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p v\u00e0 tr\u1edf n\u00ean th\u00e0nh c\u00f4ng.<\/span><\/p>\n

      C\u01a1 s\u1edf v\u1eadt ch\u1ea5t (Physical evidence):<\/b> Trang web, c\u00e1c b\u00e0i b\u00e1o qu\u1ea3ng c\u00e1o, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1eeda h\u00e0ng, bao b\u00ec, thi\u1ec7p c\u1ea3m \u01a1n \u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 thu\u1ed9c y\u1ebfu t\u1ed1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t. N\u00f3 \u0111\u00f3ng vai vai tr\u00f2 nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ef1 hi\u1ec7n di\u1ec7n, t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, th\u00f4ng qua b\u00e0i b\u00e1o qu\u1ea3ng c\u00e1o, trang web, thi\u1ec7p c\u1ea3m \u01a1n, \u2026 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi c\u0169ng s\u1ebd t\u00ecm th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n m\u1ea5t th\u00eam nhi\u1ec1u th\u1eddi gian tra c\u1ee9u, t\u00ecm ki\u1ebfm.<\/span><\/p>\n

      M\u00f4 h\u00ecnh 4C\u00a0<\/b><\/h3>\n

      M\u00f4 h\u00ecnh 4C bao g\u1ed3m 4 b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh: Kh\u00e1ch h\u00e0ng (Customer), Chi ph\u00ed (Cost), Truy\u1ec1n th\u00f4ng (CommMasterskillstion) v\u00e0 K\u00eanh (Channels). M\u1eb7c d\u00f9 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec1u l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c nhau nh\u01b0ng gi\u1eefa m\u1ed7i kh\u00eda c\u1ea1nh \u0111\u1ec1u c\u00f3 m\u1ed1i quan h\u1ec7, li\u00ean k\u1ebft m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n xem x\u00e9t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n

      \"M\u00f4<\/p>\n

      M\u00f4 h\u00ecnh marketing mix 4C v\u1edbi 4 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 b\u1ed5 sung cho m\u00f4 h\u00ecnh 4P<\/p>\n<\/div>\n

      Kh\u00e1ch h\u00e0ng (<\/b>Customer)<\/b>:\u00a0<\/b>Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong b\u1ea5t k\u1ef3 t\u1ed5 h\u1ee3p ti\u1ebfp th\u1ecb n\u00e0o. Th\u00f4ng th\u01b0\u1eddng, h\u1ecd mu\u1ed1n mua c\u00e1c s\u1ea3n ph\u1ea9m r\u1ebb v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. V\u00ec v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

        \n
      • H\u00e3y nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, \u2026 ) \u0111\u1ec3 bi\u1ebft nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd.\u00a0<\/span><\/li>\n
      • T\u00ecm ra s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mu\u1ed1n.\u00a0<\/span><\/li>\n
      • Xem x\u00e9t c\u00e1ch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mong mu\u1ed1n<\/span><\/li>\n
      • \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<\/ul>\n

        M\u1ed9t khi b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n tin r\u1eb1ng n\u00f3 s\u1ebd \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

        Chi ph\u00ed (<\/b>Cost)<\/b>:<\/b> Chi\u00a0ph\u00ed t\u1ea1o ra s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3.\u00a0N\u1ebfu b\u1ea1n cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u1edbi s\u1ed1 ti\u1ec1n \u00edt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn b\u1ea1n s\u1ebd cao h\u01a1n.\u00a0Tuy nhi\u00ean, nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m s\u1ebd quy\u1ebft \u0111\u1ecbnh li\u1ec7u h\u1ecd mua h\u00e0ng c\u1ee7a b\u1ea1n hay c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.\u00a0Khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ty, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua s\u1ea3n ph\u1ea9m \u0111\u00f3. Theo cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a <\/span>Akeneo, <\/span>ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd d\u00e8 d\u1eb7t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 r\u1ebb h\u01a1n th\u1ecb tr\u01b0\u1eddng v\u00ec lo s\u1ee3 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o.\u00a0<\/span><\/p>\n

        V\u00ec v\u1eady, <\/span>\u00a0ngo\u00e0i vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed cho nguy\u00ean li\u1ec7u, v\u1eadn h\u00e0nh, nh\u00e2n c\u00f4ng, \u2026 \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m nh\u1ea5t, th\u00ec doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 <\/span>x\u00e2y d\u1ef1ng danh ti\u1ebfng cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 c\u00e1ch sau \u0111\u1ec3 n\u00e2ng cao danh ti\u1ebfng ch\u1ea5t l\u01b0\u1ee3ng cho s\u1ea3n ph\u1ea9m:\u00a0<\/span><\/p>\n

          \n
        • Cho kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed v\u00e0 tr\u1ea3i nghi\u1ec7m: M\u1ed9t doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed ngh\u0129a l\u00e0 h\u1ecd ch\u1eafc ch\u1eafn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 t\u00e2m l\u00fd e ng\u1ea1i khi mua m\u1ed9t s\u1ea3n ph\u1ea9m ch\u01b0a bao gi\u1edd s\u1eed d\u1ee5ng. V\u00ec v\u1eady, d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u00e0m gi\u1ea3m s\u1ef1 e ng\u1ea1i v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng r\u1ee7i ro v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng lo l\u1eafng.<\/span><\/li>\n
        • \u0110\u0103ng t\u1ea3i c\u00f4ng khai \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169: \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap t\u0103ng uy t\u00edn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c \u0111\u1ecdc nh\u1eefng \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua, m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng r\u1eb1ng n\u1ebfu h\u1ecd mua d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m, h\u1ecd c\u0169ng s\u1ebd h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m nh\u1eadn \u0111\u01b0\u1ee3c. V\u00ec qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady th\u00ec nh\u1eefng l\u1eddi \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i l\u00e0 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n
        • H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c: \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ty \u0111\u1ed1i c\u00f3 m\u1ed9t danh ti\u1ebfng l\u00e2u n\u0103m v\u00e0 v\u1eefng ch\u1eafc, c\u00f3 c\u00f9ng gi\u00e1 tr\u1ecb v\u1edbi b\u1ea1n v\u00e0 thu h\u00fat t\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a b\u1ea1n. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi nh\u1edd danh ti\u1ebfng c\u1ee7a c\u00f4ng ty h\u1ee3p t\u00e1c.<\/span><\/li>\n<\/ul>\n

          S\u1ef1 ti\u1ec7n l\u1ee3i (Convenience<\/b>)<\/b>:<\/b> S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u00e0ng cao. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao s\u1ef1 thu\u1eadn ti\u1ec7n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c trang web tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

          Truy\u1ec1n th\u00f4ng (CommMasterskillstion<\/b>)<\/b>:\u00a0<\/b>Truy\u1ec1n th\u00f4ng l\u00e0 c\u00e1c n\u1ed9i dung, th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.\u00a0N\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng qua v\u0103n b\u1ea3n, video, \u00e2m thanh, h\u00ecnh \u1ea3nh, \u2026 Tuy nhi\u00ean, n\u1ed9i dung c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0Kh\u00f4ng ph\u1ea3i ai c\u0169ng th\u00edch \u0111\u1ecdc, xem ho\u1eb7c nghe c\u00f9ng m\u1ed9t n\u1ed9i dung.\u00a0H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n

          Marketing mix l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb.\u00a0Thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng bao g\u1ed3m 4P, 7P, 4C \u2013 nh\u1eefng m\u00f4 h\u00ecnh \u0111i\u1ec3n h\u00ecnh c\u1ee7a marketing mix. <\/span>Cho d\u00f9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m hay v\u1eeba m\u1edbi th\u00e0nh l\u1eadp, vi\u1ec7c c\u00e2n b\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 trong marketing mix l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.\u00a0M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1t s\u1ebd xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 v\u1eady s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u00f4ng minh.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Marketing mix th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 <\/span>khai th\u00e1c <\/span>v\u00e0 l\u00e0 c\u0103n c\u1ee9 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb tr\u01b0\u1edbc khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch xem x\u00e9t s\u1ea3n ph\u1ea9m v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing mix c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a ra m\u1ed9t k\u1ebf ho\u1ea1ch to\u00e0n di\u1ec7n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54417"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54417"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54417\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}