{"id":54440,"date":"2023-12-20T11:03:38","date_gmt":"2023-12-20T04:03:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/su-khac-biet-giua-tiep-thi-lien-ket-affiliate-marketing-va-tiep-thi-gioi-thieu-referral-marketing.html"},"modified":"2023-12-20T11:03:38","modified_gmt":"2023-12-20T04:03:38","slug":"su-khac-biet-giua-tiep-thi-lien-ket-affiliate-marketing-va-tiep-thi-gioi-thieu-referral-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/su-khac-biet-giua-tiep-thi-lien-ket-affiliate-marketing-va-tiep-thi-gioi-thieu-referral-marketing.html","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing) v\u00e0 Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (Referral Marketing)"},"content":{"rendered":"
\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh. Hai ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, thu h\u00fat kh\u00e1ch h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi c\u0169ng th\u01b0\u1eddng nh\u1ea7m l\u1eabn hai ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y v\u1edbi nhau. V\u00ec v\u1eady, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 s\u1ef1 kh\u00e1c nhau gi\u1eefa hai ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 li\u00ean k\u1ebft (affiliate marketing).<\/span><\/p>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (Referral Marketing) l\u00e0 g\u00ec?\u00a0<\/b><\/h2>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.\u00a0\u00a0<\/span><\/p>\n

Ng\u01b0\u1eddi tham gia ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng c\u0169, kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. H\u1ecd s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1edbi v\u00f2ng quan h\u1ec7 c\u1ee7a h\u1ecd n\u1ebfu s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng. Ngo\u00e0i ra, c\u00e1c \u01b0u \u0111\u00e3i \u0111i k\u00e8m khi ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing) l\u00e0 g\u00ec?<\/b><\/h2>\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing)<\/span>l\u00e0 h\u00ecnh th\u1ee9c marketing m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m th\u00f4ng qua li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng blog, m\u1ea1ng x\u00e3 h\u1ed9i, .. c\u1ee7a h\u1ecd. N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng qua c\u00e1c li\u00ean k\u1ebft n\u00e0y th\u00ec c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n tr\u0103m hoa h\u1ed3ng. M\u1ee9c hoa h\u1ed3ng t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecfa thu\u1eadn gi\u1eefa ng\u01b0\u1eddi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

Ng\u01b0\u1eddi tham gia (hay \u0111\u01a1n v\u1ecb) ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 mong mu\u1ed1n ki\u1ebfm ti\u1ec1n online\u2026 H\u1ecd th\u01b0\u1eddng x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 t\u1ea1o danh ti\u1ebfng v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. Nh\u1edd c\u00f3 ng\u01b0\u1eddi theo d\u00f5i, t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 s\u1ee9c lan t\u1ecfa, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing) l\u00e0 g\u00ec?<\/p>\n<\/div>\n

S\u1ef1 gi\u1ed1ng nhau gi\u1eefa Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing)<\/b><\/h2>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing) \u0111\u1ec1u l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec v\u1eady, ch\u00fang c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, gi\u1ed1ng nhau:<\/span><\/p>\n

    \n
  • \u0110\u1ec1u ti\u1ebft ki\u1ec7m chi ph\u00ed trong vi\u1ec7c qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p v\u00ec \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c \u00edt h\u01a1n h\u1ea7u h\u1ebft c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c.<\/span><\/li>\n
  • C\u00f3 chung m\u1ee5c \u0111\u00edch m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 mang l\u1ea1i nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n<\/span><\/li>\n
  • C\u00f3 c\u00f9ng m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/span><\/li>\n
  • Trong c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m kh\u00f4ng s\u1edf h\u1eefu ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/span><\/li>\n
  • Ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch (hoa h\u1ed3ng, m\u00e3 gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i, \u2026) d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng<\/span><\/li>\n
  • C\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec1u y\u00eau c\u1ea7u ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft c\u00f3 m\u1ee9c \u0111\u1ed9 tin c\u1eady, uy t\u00edn nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u<\/span><\/li>\n
  • C\u00e1c \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft v\u00e0 ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u cho ph\u00e9p doanh nghi\u1ec7p bi\u1ebft v\u1ec1 ti\u1ebfn \u0111\u1ed9, hi\u1ec7u su\u1ea5t c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
  • Th\u1eddi gian \u0111\u1ec3 chia s\u1ebb ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 li\u00ean k\u1ebft v\u00f4 c\u00f9ng linh ho\u1ea1t, tho\u1ea3i m\u00e1i<\/span><\/li>\n<\/ul>\n
    \"S\u1ef1<\/p>\n

    S\u1ef1 gi\u1ed1ng nhau gi\u1eefa ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 li\u00ean k\u1ebft (affiliate marketing)<\/p>\n<\/div>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <\/b>Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)<\/b> v\u00e0 Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing)<\/b><\/h2>\n

    M\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t \u0111\u00e3 r\u00f5 r\u00e0ng t\u1eeb \u0111\u1ecbnh ngh\u0129a c\u1ee7a hai chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Tuy nghi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

    Ng\u01b0\u1eddi tham gia<\/b><\/h3>\n

    Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o hai chi\u1ebfn l\u01b0\u1ee3c l\u00e0 kh\u00e1c nhau.<\/span><\/p>\n

    Trong ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing), nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m. Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y s\u1ebd ch\u1ec9 qu\u1ea3ng b\u00e1 n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng gi\u00e1. Tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng t\u1ed1t th\u00ec h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u b\u1ea1n.<\/span><\/p>\n

    \"Ng\u01b0\u1eddi<\/p>\n

    Ng\u01b0\u1eddi tham gia ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa h\u01a1n ng\u01b0\u1eddi tham gia ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u<\/p>\n<\/div>\n

    Trong ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing), nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u00e1c, c\u1ed9ng t\u00e1c vi\u00ean, ho\u1eb7c kh\u00e1ch h\u00e0ng\u2026, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi mua \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n. Ngo\u00e0i ra, kh\u00f4ng gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 nh\u1eadn chia s\u1ebb li\u00ean k\u1ebft m\u00e0 ch\u01b0a s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    M\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t khi c\u00f3 m\u1ed9t m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. Nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng th\u01b0\u1eddng l\u00e0 b\u1ea1n b\u00e8, gia \u0111\u00ecnh ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p. M\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 v\u00e0 s\u1ef1 tin t\u01b0\u1edfng gi\u1eefa c\u00e1c b\u00ean l\u00e0 s\u1ebd \u0111em \u0111\u1ebfn m\u1ed9t cu\u1ed9c gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng.<\/span><\/p>\n

    \"M\u1ed1i<\/p>\n

    M\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 kh\u00e1ch h\u00e0ng m\u1edf r\u1ed9ng h\u01a1n so v\u1edbi ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u<\/p>\n<\/div>\n

    Ng\u01b0\u1ee3c l\u1ea1i, trong ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliate marketing), m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 m\u00e0 c\u00f2n l\u00e0 nh\u1eefng n<\/span>g\u01b0\u1eddi follow nh\u00e0 ti\u1ebfp th\u1ecb v\u00ec c\u00f3 quan \u0111i\u1ec3m s\u1ed1ng gi\u1ed1ng nhau, y\u00eau th\u00edch nh\u00e0 ti\u1ebfp th\u1ecb, th\u1eadm ch\u00ed l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1 kh\u00e1c s\u1ebd t\u01b0\u01a1ng t\u00e1c d\u1ef1a v\u00e0o thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i v\u00e0 ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb n\u1ed9i dung c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. <\/span>Ng\u01b0\u1eddi nh\u1ea5p v\u00e0o li\u00ean k\u1ebft kh\u00f4ng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn th\u00f4ng tin c\u1ee7a \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft, nh\u01b0ng \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft c\u1ea7n c\u00f3 m\u1ee9c \u0111\u1ed9 tin c\u1eady, uy t\u00edn nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

    Kh\u00f3 kh\u0103n khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch<\/b><\/h3>\n

    \u0110\u1ec3 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh ti\u1ec7p th\u1ecb hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u hay li\u00ean k\u1ebft, kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch t\u00f9y thu\u1ed9c v\u00e0o ti\u1ec1m l\u1ef1c hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty. C\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng c\u00f3 s\u1eb5n ti\u1ec1m l\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a. H\u1ecd c\u00f3 th\u1ec3 th\u1ea5y ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft d\u1ec5 d\u00e0ng h\u01a1n v\u00ec n\u00f3 d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 xem hi\u1ec7u qu\u1ea3 th\u00f4ng qua cookie c\u1ee7a \u0111\u01b0\u1eddng li\u00ean k\u1ebft.<\/span><\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u00f3 s\u1eb5n l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trung th\u00e0nh khi \u0111\u1ebfn c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng h\u01a1n. H\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u t\u1eeb ch\u00ednh c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1edbi c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n

    Th\u1eddi gian b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb\u00a0<\/b><\/h3>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) th\u01b0\u1eddng kh\u00f4ng ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p v\u00ec ch\u00fang ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty kh\u00f4ng c\u1ea7n m\u1ea5t th\u1eddi gian \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng. C\u00e1c kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1edbi v\u00f2ng quan h\u1ec7 c\u1ee7a h\u1ecd, ch\u1ec9 c\u1ea7n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111\u1ee7 t\u1ed1t.\u00a0<\/span><\/p>\n

    Trong khi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, c\u00e1c doanh nghi\u1ec7p s\u1ebd ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c h\u01a1n \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft t\u00e0i n\u0103ng, uy t\u00edn, c\u00f3 s\u1ef1 cam k\u1ebft v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

    \"Doanh<\/p>\n

    Doanh nghi\u1ec7p s\u1ebd ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/p>\n<\/div>\n

    \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/b><\/h3>\n

    V\u00ec ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u\u00a0(referral marketing) do kh\u00e1ch h\u00e0ng truy\u1ec1n b\u00e1 th\u00f4ng tin n\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ecb gi\u1edbi h\u1ea1n nh\u1ecf l\u1ea1i trong m\u1ea1ng l\u01b0\u1edbi gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft th\u01b0\u1eddng d\u00e0nh th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edf r\u1ed9ng g\u1ea7n nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n v\u00e0 \u0111a d\u1ea1ng h\u01a1n so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u.<\/span><\/p>\n

    K\u00eanh ti\u1ebfp th\u1ecb<\/b><\/h3>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee5 th\u1ec3, c\u00f3 ch\u1ee7 \u0111\u00edch. H\u1ea7u h\u1ebft c\u00e1c tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp, ch\u1eb3ng h\u1ea1n nh\u01b0 email, tin nh\u1eafn v\u0103n b\u1ea3n ho\u1eb7c tin nh\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft chia s\u1ebb n\u1ed9i dung th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng khai. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i, blog, v.v. N\u1ebfu b\u00e0i vi\u1ebft \u0111\u00ednh k\u00e8m li\u00ean k\u1ebft c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn th\u00ec ngay c\u1ea3 khi kh\u00f4ng giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng li\u00ean k\u1ebft n\u00e0y v\u1eabn d\u1ec5 d\u00e0ng thu h\u00fat l\u01b0\u1ee3t click b\u1edfi b\u1ea5t k\u1ef3 ai c\u00f3 m\u1ed1i quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n

    \"C\u1ea3<\/p>\n

    C\u1ea3 hai ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft \u0111\u1ec1u chia s\u1ebb, gi\u1edbi thi\u1ec7u tr\u00ean \u0111a k\u00eanh<\/p>\n<\/div>\n

    Hoa h\u1ed3ng<\/b><\/h3>\n

    Hoa h\u1ed3ng<\/span> l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y trong qu\u00e1 tr\u00ecnh di\u1ec5n ra ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft. C\u00f3 nhi\u1ec1u lo\u1ea1i <\/span>hoa h\u1ed3ng<\/span> kh\u00e1c nhau, bao g\u1ed3m ti\u1ec1n m\u1eb7t, gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng, \u2026 Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn gi\u1eefa vi\u1ec7c t\u00ednh <\/span>hoa h\u1ed3ng<\/span> m\u1ed9t l\u1ea7n, <\/span>hoa h\u1ed3ng<\/span> \u0111\u1ecbnh k\u1ef3 hay <\/span>hoa h\u1ed3ng<\/span> t\u00edch l\u0169y theo c\u1ea5p \u0111\u1ed9.<\/span><\/p>\n

    C\u00e1c doanh nghi\u1ec7p khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 nh\u1eadn <\/span>hoa h\u1ed3ng<\/span>. Th\u00f4ng th\u01b0\u1eddng, <\/span>hoa h\u1ed3ng<\/span> c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u l\u00e0 c\u00e1c \u01b0u \u0111\u00e3i kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u, phi\u1ebfu mua h\u00e0ng \u2026.\u00a0<\/span><\/p>\n

    Tuy nhi\u00ean, v\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, c\u00e1c nh\u00e0 li\u00ean k\u1ebft ti\u1ebfp th\u1ecb mong \u0111\u1ee3i s\u1ef1 thanh to\u00e1n ti\u1ec1n m\u1eb7t th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i c\u00f4ng s\u1ee9c c\u1ee7a h\u1ecd, v\u00ec \u0111\u1ed1i v\u1edbi h\u1ecd \u2013 \u0111\u00f3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh. Kho\u1ea3n thanh to\u00e1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng d\u01b0\u1edbi h\u00ecnh th\u1ee9c hoa h\u1ed3ng.<\/span><\/p>\n

    Gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n

    Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i (<\/span>Customer Lifetime Value \u2013 <\/span>CLV) cho bi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch g\u00ec t\u1eeb kh\u00e1ch h\u00e0ng trong kho\u1ea3ng th\u1eddi gian h\u1ecd mua h\u00e0ng.\u00a0<\/span><\/p>\n

    \"Gi\u00e1<\/p>\n

    Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i t\u1eeb ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u th\u01b0\u1eddng l\u1edbn h\u01a1n so v\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/p>\n<\/div>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi thi\u1ec7u li\u00ean quan \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xung quanh s\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y v\u00ec n\u00f3 di\u1ec5n ra gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tin t\u01b0\u1edfng h\u01a1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e2u d\u00e0i chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/p>\n

    Tuy nhi\u00ean, v\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i m\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3. M\u1ee9c \u0111\u1ed9 tin c\u1eady gi\u1eefa h\u1ecd v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd th\u01b0\u1eddng th\u1ea5p h\u01a1n m\u1ee9c \u0111\u1ed9 tin c\u1eady gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng li\u00ean k\u1ebft th\u1ea5p h\u01a1n so v\u1edbi khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/span><\/p>\n

    Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft: C\u00e1i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/b><\/h2>\n

    B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, v\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n quy\u1ebft \u0111\u1ecbnh c\u00e1i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/span><\/p>\n

    N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u00a0 B2C, B2B ho\u1eb7c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng th\u00ec b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u. B\u1edfi v\u00ec ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u s\u1ebd th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1nh gi\u00e1 cao c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p b\u1ea1n, x\u00e2y d\u1ef1ng ni\u1ec1m tin cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n c\u00f3 doanh nghi\u1ec7p B2B, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, b\u1ea1n n\u00ean ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft v\u00ec c\u00e1c quy tr\u00ecnh b\u00e1n h\u00e0ng, qu\u1ea3ng b\u00e1, .. \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn. S\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1ec1 h\u1ec7 th\u1ed1ng tr\u1ef1c tuy\u1ebfn s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3m b\u1edbt c\u00e1c chi ph\u00ed nh\u00e2n c\u00f4ng, \u0111\u1ecba \u0111i\u1ec3m , t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t m\u1ea1ng l\u01b0\u1edbi hi\u1ec7n c\u00f3. M\u1eb7c d\u00f9 c\u1ea3 hai \u0111\u1ec1u d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng m\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3 \u0111\u1ec1u c\u00f3 ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh. Hai ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, thu h\u00fat kh\u00e1ch h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi c\u0169ng th\u01b0\u1eddng nh\u1ea7m l\u1eabn hai ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y v\u1edbi nhau. V\u00ec v\u1eady, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 s\u1ef1 kh\u00e1c nhau gi\u1eefa hai ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 li\u00ean k\u1ebft (affiliate marketing).<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54440"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54440"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54440\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}