{"id":54459,"date":"2023-12-20T11:05:36","date_gmt":"2023-12-20T04:05:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/referral-marketing-la-gi-cach-tao-chien-luoc-referral-marketing-hieu-qua.html"},"modified":"2023-12-20T11:05:36","modified_gmt":"2023-12-20T04:05:36","slug":"referral-marketing-la-gi-cach-tao-chien-luoc-referral-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/referral-marketing-la-gi-cach-tao-chien-luoc-referral-marketing-hieu-qua.html","title":{"rendered":"Referral marketing l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c Referral Marketing hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Referral Marketing (ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t trong b\u00e1n h\u00e0ng. Khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed. V\u1eady c\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c referral marketing hi\u1ec7u qu\u1ea3 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c Referral Marketing hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Referral Marketing l\u00e0 g\u00ec ?<\/b><\/h2>\n

Referral Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty d\u01b0\u1edbi h\u00ecnh th\u1ee9c gi\u1edbi\u00a0 thi\u1ec7u ho\u1eb7c truy\u1ec1n mi\u1ec7ng.\u00a0\u00a0\u00a0<\/span><\/p>\n

Th\u00f4ng qua ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, c\u00e1c c\u00f4ng ty khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u b\u1eb1ng c\u00e1ch truy\u1ec1n mi\u1ec7ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c khuy\u1ebfn kh\u00edch v\u00e0 khen th\u01b0\u1edfng kh\u00e1ch h\u00e0ng khi h\u1ecd gi\u00fap c\u00f4ng ty gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. H\u00ecnh th\u1ee9c n\u00e0y t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\"Referral<\/p>\n

Referral marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Trong \u0111\u00f3 ng\u01b0\u1eddi ta n\u00f3i r\u1eb1ng m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn l\u00e0 l\u00fd t\u01b0\u1edfng nh\u1ea5t cho c\u00e1ch th\u1ee9c tri\u1ec3n khai chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u v\u00e0 h\u00ecnh th\u1ee9c n\u00e0y v\u1eabn c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n cho c\u00e1c k\u00eanh ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n

V\u00ec sao Referral Marketing tr\u1edf n\u00ean th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady?<\/b><\/h2>\n

Referral Marketing l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd v\u00ec 91% m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0o \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng nh\u01b0 gia \u0111\u00ecnh, b\u1ea1n b\u00e8, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c c\u00e1c ng\u00f4i sao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Nh\u00e0 ti\u1ebfp th\u1ecb trong referral marketing hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd<\/b><\/h3>\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng Google Adwords ho\u1eb7c Facebook Ads m\u00e0 kh\u00f4ng th\u1ea5y b\u1ea5t k\u1ef3 k\u1ebft qu\u1ea3 n\u00e0o ch\u01b0a? \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ed7i c\u1ee7a c\u00e1c ph\u1ea7n m\u1ec1m \u1ee9ng d\u1ee5ng n\u00e0y m\u00e0 do c\u00e1ch th\u1ee9c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 ph\u1ea3i c\u00f3 hai th\u00e0nh ph\u1ea7n ch\u00ednh: th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. V\u1edbi referral marketing, doanh nghi\u1ec7p th\u01b0\u1eddng ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00ec m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd tin t\u01b0\u1edfng n\u1ebfu ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u l\u00e0 b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd hay nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a referral marketing.<\/span><\/p>\n

\"Nh\u00e0<\/p>\n

Nh\u00e0 ti\u1ebfp th\u1ecb trong referral marketing hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd<\/p>\n<\/div>\n

\u0110\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c referral marketing, nh\u00e0 ti\u1ebfp th\u1ecb ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng, h\u1ecd c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 sau \u0111\u00f3 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 s\u1eed d\u1ee5ng c\u00f9ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng, trong h\u00ecnh th\u1ee9c n\u00e0y, nh\u00e0 ti\u1ebfp th\u1ecb v\u1eeba l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v\u1eeba l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng v\u00e0 v\u1eeba ph\u1ea3i l\u00e0 ng\u01b0\u1eddi th\u00e2n thi\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. \u0110i\u1ec1u n\u00e0y t\u1ea1o cho ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean x\u00e2y d\u1ef1ng ni\u1ec1m tin<\/b><\/h3>\n

Ni\u1ec1m tin \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c ai \u0111\u00f3 mua m\u1ed9t s\u1ea3n ph\u1ea9m. Ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u1ed1c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng: Tr\u01b0\u1edbc \u0111\u00e2y, ph\u1ea1m vi ti\u1ebfp c\u1eadn trung b\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n, gi\u1edbi h\u1ea1n \u1edf s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u1ecd g\u1eb7p m\u1ed7i ng\u00e0y ho\u1eb7c n\u00f3i chuy\u1ec7n qua \u0111i\u1ec7n tho\u1ea1i. Nh\u01b0ng ng\u00e0y nay, kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng ai c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i. Th\u1eadm ch\u00ed nhi\u1ec1u kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, th\u00f4ng qua \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p \u0111\u00f3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online.\u00a0<\/span><\/p>\n

N\u1ebfu m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111ang c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c b\u1ea1n mua m\u1ed9t s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 nghi ng\u1edd v\u00e0 kh\u00f4ng tin t\u01b0\u1edfng ng\u01b0\u1eddi b\u00e1n. Nh\u01b0ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n bi\u1ebft r\u1ea5t r\u00f5 (b\u1ea1n b\u00e8, gia \u0111\u00ecnh). V\u00ec v\u1eady s\u1ef1 tin t\u01b0\u1edfng c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng cao h\u01a1n.\u00a0 <\/span>\u00a0<\/span><\/p>\n

\"Ni\u1ec1m<\/p>\n

Ni\u1ec1m tin c\u00f3 vai tr\u00f2 quan tr\u1ecdng g\u00f3p ph\u1ea7n l\u00e0m cho Referral marketing th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb, con ng\u01b0\u1eddi th\u01b0\u1eddng lu\u00f4n tin t\u01b0\u1edfng \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00e1c h\u01a1n nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ea9n th\u1eadn tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau mi\u1ec5n ng\u01b0\u1eddi nh\u1eadn tin t\u01b0\u1edfng v\u00e0o c\u00e1c ngu\u1ed3n \u0111\u00f3.\u00a0\u00a0\u00a0<\/span><\/p>\n

T\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn v\u00e0 \u1ea3nh h\u01b0\u1edfng\u00a0\u00a0<\/b><\/h3>\n

Kho\u1ea3ng 510 n\u0103m tr\u01b0\u1edbc, ph\u1ea1m vi ti\u1ebfp c\u1eadn trung b\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1eebng l\u1ea1i \u1edf s\u1ed1 ng\u01b0\u1eddi h\u1ecd g\u1eb7p ho\u1eb7c n\u00f3i chuy\u1ec7n h\u00e0ng ng\u00e0y. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00ean t\u1edbi h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi.<\/span><\/p>\n

5 C\u00e1ch gi\u00fap chi\u1ebfn d\u1ecbch referral marketing tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a Nielsen, khi \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh gi\u1edbi thi\u1ec7u, c\u01a1 h\u1ed9i ch\u1ed1t giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng cao g\u1ea5p 4 l\u1ea7n. V\u00e0 trong c\u00f9ng m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t, c\u00f3 t\u1edbi 92% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng l\u1eddi khuy\u00ean t\u1eeb nh\u1eefng ng\u01b0\u1eddi h\u1ecd quen bi\u1ebft.<\/span><\/p>\n

Ch\u0103m s\u00f3c c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/b><\/h3>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean ni\u1ec1m tin. V\u00ec v\u1eady, c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean m\u00e0 b\u1ea1n n\u00ean ghi nh\u1edb: \u201cKhi b\u1ea1n khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho gia \u0111\u00ecnh\/ b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd\u201d. \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1ch th\u1ee9c sau \u0111\u00e2y:<\/span><\/p>\n

H\u00e3y g\u1eedi email cho kh\u00e1ch h\u00e0ng, v\u1edbi l\u1eddi \u0111\u1ec1 ngh\u1ecb t\u1eb7ng qu\u00e0, voucher, m\u00e3 gi\u1ea3m gi\u00e1,\u2026 khi h\u1ecd \u0111\u1ed3ng \u00fd gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 \u0111\u0103ng k\u00fd account ho\u1eb7c mua s\u1ea3n ph\u1ea9m tr\u00ean website c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0\u00a0<\/span><\/p>\n

\"T\u1eadn<\/p>\n

T\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean x\u00e2y d\u1ef1ng email m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 t\u1eebng xem m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean website nh\u01b0ng v\u1eabn ch\u01b0a quy\u1ebft \u0111\u1ecbnh mua. L\u00fac b\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t voucher gi\u1ea3m gi\u00e1 cho s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0o email kh\u00e1ch h\u00e0ng nh\u1eb1m k\u00edch th\u00edch kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh referral marketing c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi email referral marketing ch\u00ednh l\u00e0 khi kh\u00e1ch h\u00e0ng v\u1eeba ho\u00e0n th\u00e0nh vi\u1ec7c mua s\u1eafm ho\u1eb7c khi v\u1eeba nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng.\u00a0\u00a0\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c g\u1eedi email, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 th\u00eam th\u00f4ng tin nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y v\u00e0o danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n retargeting v\u00e0 g\u1eedi cho h\u1ecd m\u1ed9t s\u1ed1 l\u1eddi m\u1eddi nh\u01b0 \u201cchia s\u1ebb \u0111\u1ec3 nh\u1eadn ph\u1ea7n th\u01b0\u1edfng l\u1edbn h\u01a1n\u201d.\u00a0\u00a0\u00a0<\/span><\/p>\n

Hi\u1ec3n th\u1ecb ch\u01b0\u01a1ng tr\u00ecnh Referral Marketing ngay tr\u00ean trang ch\u1ee7 website\u00a0\u00a0<\/b><\/h3>\n

Khi x\u00e2y d\u1ef1ng website, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o m\u1ed9t ph\u1ea7n referral ri\u00eang tr\u00ean thanh c\u00f4ng c\u1ee5 c\u1ee7a web. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n nh\u1ea5t. C\u00f4ng d\u1ee5ng c\u1ee7a ph\u1ea7n referral n\u00e0y l\u00e0 khi kh\u00e1ch h\u00e0ng nh\u1ea5n v\u00e0o, h\u1ec7 th\u1ed1ng s\u1ebd hi\u1ec3n th\u1ecb m\u1ed9t c\u1eeda s\u1ed5 nh\u1ecf \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 vi\u1ebft gi\u1edbi thi\u1ec7u tr\u00ean Email, Twitter ho\u1eb7c Facebook v\u00e0 chia s\u1ebd ch\u00fang l\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"Masterskills-chien-luoc-referral-marketing\"<\/p>\n

\"Thanh<\/p>\n

Thanh c\u00f4ng c\u1ee5 referral c\u1ee7a m\u1ed9t website v\u1ec1 qu\u1ea7n \u00e1o<\/p>\n<\/div>\n

Referral marketing th\u00f4ng qua pop-up<\/b><\/h3>\n

B\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 \u0111\u1ec3 nh\u00ecn th\u1ea5y m\u1ed9t Pop-up hi\u1ec7n nay. Ch\u1ec9 c\u1ea7n click v\u00e0o m\u1ed9t trang web ho\u1eb7c m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (v\u00ed d\u1ee5 nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee v\u1edbi m\u1ee5c ch\u1ecdn s\u1ed1 tr\u00fang xu ) b\u1ea1n s\u1ebd th\u1ea5y xu\u1ea5t hi\u1ec7n m\u1ed9t banner nh\u01b0 th\u1ebf n\u00e0y:<\/span><\/p>\n

\"Pop-up<\/p>\n

Pop-up c\u1ee7a Shopee trong m\u1ee5c ch\u1ecdn s\u1ed1 tr\u00fang xu<\/p>\n<\/div>\n

\"Pop-up<\/p>\n

Pop-up c\u1ee7a m\u1ed9t trung t\u00e2m ng\u00f4n ng\u1eef<\/p>\n<\/div>\n

\u0110\u00e2y ch\u00ednh l\u00e0 Pop-up th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c s\u00e0n TM\u0110T nh\u01b0 Shopee, Lazada, Tiki, c\u00e1c website, c\u00e1c lo\u1ea1i game,\u2026 C\u00e1c banner n\u00e0y c\u00f3 nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi xem click v\u00e0o t\u00ecm hi\u1ec3u kh\u00e1m ph\u00e1 v\u00e0 chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i.<\/span><\/p>\n

Th\u00f4ng th\u01b0\u1eddng Pop-up s\u1ebd c\u00f3 n\u1ed9i dung l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i khi chia s\u1ebb ho\u1eb7c g\u1ecdi th\u00eam b\u1ea1n \u0111\u0103ng k\u00fd, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m,\u2026 t\u00f9y theo m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd website. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch referral marketing r\u1ea5t hi\u1ec7u qu\u1ea3. B\u1edfi pop-up c\u00f3 c\u00e1c h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, h\u1ea5p d\u1eabn, l\u1eddi k\u00eau g\u1ecdi l\u1eadp t\u1ee9c, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi xem ti\u1ebfp nh\u1eadn n\u1ed9i dung trong banner (v\u00ec ch\u00fang xu\u1ea5t hi\u1ec7n \u0111\u00e8 l\u00ean n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi xem) v\u00e0 chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ec1 c\u1eadp trong banner.\u00a0<\/span><\/p>\n

\u01afu \u0111\u00e3i khi \u0111i theo h\u1ed9i nh\u00f3m<\/b><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. \u0110\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh F&B. V\u1eady c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ty\/nh\u00e0 h\u00e0ng c\u1ee7a m\u00ecnh n\u1ed5i ti\u1ebfng v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o m\u1ed7i ng\u00e0y ? \u0110\u00f3 ch\u00ednh l\u00e0 d\u1ef1a v\u00e0o h\u00ecnh th\u1ee9c referral marketing.\u00a0<\/span><\/p>\n

Hi\u1ec7n t\u1ea1i, c\u00e1c qu\u00e1n \u0103n\/nh\u00e0 h\u00e0ng ho\u1eb7c c\u00e1c khu vui ch\u01a1i \u0111ang c\u00f3 m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i nh\u01b0 \u201c\u0111i 4 t\u00ednh ti\u1ec1n 3\u201d, \u201cnh\u00f3m 5 ng\u01b0\u1eddi gi\u1ea3m 20%\u201d, \u201cnh\u1eadn qu\u00e0 khi \u0111i 3 b\u1ea1n tr\u1edf l\u00ean\u201d,\u2026 \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c referral \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao, b\u1edfi kh\u00e1ch h\u00e0ng s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u c\u1ee7a \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u00e0 b\u1eaft \u0111\u1ea7u chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ec3 c\u00f3 \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean nh\u1eadn \u01b0u \u0111\u00e3i.<\/span><\/p>\n

\"H\u00ecnh<\/p>\n

H\u00ecnh th\u1ee9c \u01b0u \u0111\u00e3i \u0111i 4 t\u00ednh ti\u1ec1n 3 c\u1ee7a nh\u00e0 h\u00e0ng buffet tokbokki SPICY BOX<\/p>\n<\/div>\n

Tuy c\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u00e3 qu\u00e1 quen thu\u1ed9c nh\u01b0ng ch\u01b0a bao gi\u1edd ng\u1eebng \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n b\u1edfi nh\u1eefng t\u00edn \u0111\u1ed3 \u0111am m\u00ea c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 buffet, tr\u00f2 ch\u01a1i team, l\u1ea9u, BBQ,\u2026<\/span><\/p>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o d\u01b0\u1edbi d\u1ea1ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u<\/b><\/h3>\n

Facebook l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb l\u1ef1a ch\u1ecdn \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch referral marketing. Hi\u1ec7n nay, tr\u00ean n\u1ec1n t\u1ea3ng facebook c\u00f3 r\u1ea5t nhi\u1ec1u qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c m\u1ea3ng nh\u01b0 \u0111\u1ed3 d\u00f9ng, t\u01b0 v\u1ea5n kh\u00f3a h\u1ecdc, c\u00f4ng c\u1ee5. \u0110\u1eb7c bi\u1ec7t, d\u1ec5 th\u1ea5y nh\u1ea5t l\u00e0 c\u00e1c kh\u00f3a h\u1ecdc Ti\u1ebfng Anh, v\u1ed1n l\u00e0 qu\u1ea3ng c\u00e1o nh\u01b0ng \u0111\u01b0\u1ee3c vi\u1ebft theo d\u1ea1ng chia s\u1ebb. \u0110i\u1ec3n h\u00ecnh c\u00f3 m\u1ed9t s\u1ed1 n\u1ed9i dung thu\u1ed9c ki\u1ec3u \u201cT\u00f4i t\u00ecm ki\u1ebfm r\u1ea5t nhi\u1ec1u ch\u1ed7 chuy\u00ean d\u1ea1y v\u1ec1 toeic\/ielts v\u00e0 v\u00f4 t\u00ecnh bi\u1ebft \u0111\u1ebfn kh\u00f3a h\u1ecdc n\u00e0y. Sau \u0111\u00f3 t\u00f4i \u0111\u00e3 \u0111\u0103ng k\u00fd kho\u00e1 h\u1ecdc v\u00e0 \u0111\u1ea1t th\u00e0nh t\u00edch Toeic, Ielts v\u1edbi s\u1ed1 \u0111i\u1ec3m cao\u2026\u201d\u00a0<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap chi\u1ebfn d\u1ecbch referral marketing tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 nh\u1ea5t. B\u1edfi h\u00ecnh th\u1ee9c n\u00e0y gi\u00fap chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 ngu\u1ed3n c\u01a1 s\u1edf d\u1eef li\u1ec7u minh ho\u1ea1 c\u1ee5 th\u1ec3. \u0110\u01a1n gi\u1ea3n l\u00e0 b\u1edfi v\u00ec \u0111\u00f3 nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a m\u1ed9t ng\u01b0\u1eddi c\u00f3 c\u00f9ng nhu c\u1ea7u.<\/span><\/p>\n

Referral marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai, b\u1edfi h\u00ecnh th\u1ee9c n\u00e0y n\u00e0y gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed t\u1ed1i \u0111a cho vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Referral Marketing (ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t trong b\u00e1n h\u00e0ng. Khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed. V\u1eady c\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c referral marketing hi\u1ec7u qu\u1ea3 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54459"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54459"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54459\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}