{"id":54477,"date":"2023-12-20T11:07:40","date_gmt":"2023-12-20T04:07:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/uu-diem-nhuoc-diem-cua-tiep-thi-gioi-thieu-referral-marketing.html"},"modified":"2023-12-20T11:07:40","modified_gmt":"2023-12-20T04:07:40","slug":"uu-diem-nhuoc-diem-cua-tiep-thi-gioi-thieu-referral-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/uu-diem-nhuoc-diem-cua-tiep-thi-gioi-thieu-referral-marketing.html","title":{"rendered":"\u01afu \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)"},"content":{"rendered":"
\n

T\u00e2m l\u00fd c\u1ee7a m\u1ed9t con ng\u01b0\u1eddi ph\u1ee9c t\u1ea1p c\u0169ng nh\u01b0 th\u00fa v\u1ecb. Khi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n ho\u1eb7c ng\u01b0\u1eddi quen gi\u1edbi thi\u1ec7u cho b\u1ea1n m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u1eed d\u1ee5ng, b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t ch\u00fat t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u00e0 n\u00f3 s\u1ebd th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n. Ngo\u00e0i ra, nh\u1eefng g\u1ee3i \u00fd t\u1eeb b\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh c\u0169ng \u0111em \u0111\u1ebfn nhi\u1ec1u ni\u1ec1m tin h\u01a1n cho b\u1ea1n. Ch\u00ednh v\u00ec nh\u1eefng l\u00ed do n\u00e0y, ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/span><\/p>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) l\u00e0 g\u00ec?<\/b><\/h2>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua gi\u1edbi thi\u1ec7u, th\u01b0\u1eddng l\u00e0 truy\u1ec1n mi\u1ec7ng. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn kh\u00edch c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp gi\u1edbi thi\u1ec7u v\u1edbi v\u00f2ng quan h\u1ec7 c\u1ee7a h\u1ecd c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c gi\u1edbi thi\u1ec7u th\u01b0\u1eddng x\u1ea3y ra m\u1ed9t c\u00e1ch t\u1ef1 ph\u00e1t nh\u01b0ng c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing) v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng (word of mouth) c\u00f3 v\u1ebb gi\u1ed1ng nhau, nh\u01b0ng ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh. S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng l\u00e0 ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u mang t\u00ednh \u201cc\u00f3 ch\u1ee7 \u0111\u00edch\u201d h\u01a1n. Khi b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 ch\u1ee7 \u00fd v\u00e0 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng. Trong khi ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng c\u00f3 th\u1ec3 t\u1ef1 ph\u00e1t h\u01a1n, th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)<\/p>\n<\/div>\n

\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)<\/b><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 tin c\u1eady v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00e2n quen. V\u00e0 nh\u1eefng gi\u1edbi thi\u1ec7u, \u0111\u00e1nh gi\u00e1, \u2026 c\u1ee7a h\u1ecd th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xung quanh.\u00a0V\u00ec v\u1eady, th\u00f4ng qua ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u01b0\u1ee3c m\u1ee9c doanh thu m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh \u0111\u00e1ng tin c\u1eady, uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m \u0111\u00e1ng gi\u00e1 nh\u01b0ng c\u0169ng c\u00f2n t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd.<\/span><\/p>\n

\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)<\/b><\/strong><\/h3>\n

M\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m, l\u1ee3i \u00edch ch\u00ednh c\u1ee7a gi\u1edbi thi\u1ec7u ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi d\u00e2y:<\/span><\/p>\n

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  • T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n

    \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong kinh doanh l\u00e0 khai th\u00e1c c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3.\u00a0N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, b\u1ea1n s\u1ebd t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, thay m\u1eb7t b\u1ea1n gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t b\u1eb1ng c\u00e1ch xem c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 th\u1ed1ng k\u00ea v\u1ec1 doanh thu, m\u1ee9c chuy\u1ec3n \u0111\u1ed5i, \u2026<\/span><\/p>\n

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    • \u0110o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n

      Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Khi ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u ghi nh\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng mu\u1ed1n tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean th\u00ec ch\u1ee9ng t\u1ecf kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1eb5n l\u00f2ng gi\u1edbi thi\u1ec7u n\u00f3.\u00a0N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng tham gia gi\u1edbi thi\u1ec7u th\u00ec b\u1ea1n n\u00ean xem x\u00e9t l\u1ea1i s\u1ea3n ph\u1ea9m, s\u1eb5n s\u00e0ng nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

      \"Th\u00f4ng<\/p>\n

      Th\u00f4ng qua ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

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      • M\u1edf r\u1ed9ng ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng<\/strong><\/li>\n<\/ul>\n

        M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u t\u1ed1t v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n s\u1ebd gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng trong m\u1ed9t th\u1eddi gian ng\u1eafn.\u00a0Ph\u1ea1m vi kinh doanh s\u1ea3n ph\u1ea9m t\u0103ng l\u00ean s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, gia t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

          \n
        • X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/li>\n<\/ul>\n

          \u00a0Ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u s\u1ebd cho ph\u00e9p b\u1ea1n thu h\u00fat, t\u00ecm ra v\u00e0 g\u1eedi t\u1eb7ng \u01b0u \u0111\u00e3i cho nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t.\u00a0B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng \u01b0u \u0111\u00e3i b\u1eb1ng nhi\u1ec1u c\u00e1ch nh\u01b0 \u0111\u00e1nh gi\u00e1 cao h\u1ecd, cung c\u1ea5p cho h\u1ecd tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, gi\u1ea3m gi\u00e1, \u2026 Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng khi b\u1ea1n g\u1eedi t\u1eb7ng h\u1ecd nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n. Ngo\u00e0i ra, sau khi nh\u1eadn c\u00e1c \u01b0u \u0111\u00e3i, kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u0169ng t\u00ecnh nguy\u1ec7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n v\u00ec h\u1ecd c\u00f3 thi\u1ec7n c\u1ea3m v\u00e0 c\u1ea3m th\u1ea5y c\u00f3 m\u1ed1i quan h\u1ec7 li\u00ean k\u1ebft g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

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          • N\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n

            M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nhi\u1ec1u s\u1ebd l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t. V\u1ecb th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 danh ti\u1ebfng doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao n\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nhi\u1ec1u. \u0110\u1ed3ng th\u1eddi, th\u00f4ng qua t\u1ea7n su\u1ea5t gi\u1edbi thi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n, c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd c\u00f3 nh\u1eefng nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

            \"Ti\u1ebfp<\/p>\n

            Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

              \n
            • C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n

              C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 cho ph\u00e9p b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng k\u1ef3 v\u1ecdng v\u00e0 \u0111\u1ed9ng l\u1ef1c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o nh\u1eefng \u01b0u \u0111\u00e3i, tri \u00e2n nh\u1eb1m gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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              • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n<\/strong><\/li>\n<\/ul>\n

                M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n khi mua b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh gi\u1edbi thi\u1ec7u:\u00a0<\/span><\/p>\n

                49% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 bi\u1ebft \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c th\u00f4ng qua b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh\u00a0(Jack Morton)<\/span><\/p>\n

                92% m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 h\u01a1n t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c (Nielsen)\u00a0<\/span><\/p>\n

                81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn Hoa K\u1ef3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua ho\u1eb7c t\u1eb7ng d\u1ef1a tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n b\u00e8<\/span><\/p>\n

                40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Hoa K\u1ef3 \u0111\u00e1nh gi\u00e1 cao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n \u0111\u1ec1 xu\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Nielsen)<\/span><\/p>\n

                \u0110\u00f3 l\u00e0 nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea bi\u1ebft n\u00f3i, gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1ee3p l\u00ed v\u00ec sao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n 3-5 l\u1ea7n so v\u1edbi ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

                \"T\u1ef7<\/p>\n

                T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1edd chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u<\/p>\n<\/div>\n

                  \n
                • K\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng\u00a0<\/strong><\/li>\n<\/ul>\n

                  T\u00e1c \u0111\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y r\u1ea5t r\u00f5 r\u00e0ng th\u00f4ng qua gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng: Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u t\u1ea1o ra gi\u00e1 tr\u1ecb h\u01a1n 36 l\u1ea7n so v\u1edbi c\u00e1c cu\u1ed9c g\u1ecdi telesale v\u00e0 h\u01a1n 4 l\u1ea7n so v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean web\u00a0(InsideSales.com). Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u nhi\u1ec1u h\u01a1n 5 l\u1ea7n so v\u1edbi doanh thu \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (WOMMA)<\/span><\/p>\n

                    \n
                  • Qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c<\/strong><\/li>\n<\/ul>\n

                    Kh\u00e1ch h\u00e0ng A gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn B v\u00e0 B s\u1ebd \u0111\u1ec1 c\u1eadp v\u1edbi C, \u2026 Qu\u00e1 tr\u00ecnh \u0111\u00f3 di\u1ec5n ra li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ng\u1eebng truy\u1ec1n mi\u1ec7ng v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. Th\u00f4ng qua gi\u1edbi thi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

                      \n
                    • Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/strong><\/li>\n<\/ul>\n

                      \u01afu \u0111i\u1ec3m t\u1ed1t nh\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u l\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i chi tr\u1ea3 qu\u00e1 nhi\u1ec1u ti\u1ec1n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n khi \u0111\u01b0\u1ee3c ai \u0111\u00f3 gi\u1edbi thi\u1ec7u. V\u00ec v\u1eady, s\u1ed1 ti\u1ec1n c\u1ea7n thi\u1ebft cho ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u l\u00e0 r\u1ea5t \u00edt so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng kh\u00e1c.\u00a0<\/span><\/p>\n

                      \"Nh\u1edd<\/p>\n

                      Nh\u1edd ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn<\/p>\n<\/div>\n

                      Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)<\/b><\/h3>\n

                      Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u t\u1ea1o ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c. Tuy nhi\u00ean, ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u0169ng c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 b\u1ea1n c\u1ea7n ph\u00f2ng tr\u00e1nh \u0111\u1ec3 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/span><\/p>\n

                        \n
                      • Kh\u00f3 qu\u1ea3n l\u00fd<\/strong><\/li>\n<\/ul>\n

                        M\u1eb7c d\u00f9 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u t\u1ef1 ph\u00e1t.\u00a0C\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u t\u1ef1 ph\u00e1t c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng th\u00f4ng tin sai l\u1ec7ch, kh\u00f4ng \u0111\u00fang v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

                          \n
                        • Kh\u00f3 ki\u1ec3m so\u00e1t t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/li>\n<\/ul>\n

                          Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ed1n l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng qua qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t vi\u1ec7c ti\u1ebfp c\u1eadn ai v\u00e0 ti\u1ebfp c\u1eadn khi n\u00e0o. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn t\u1edbi m\u1ed9t s\u1ed1 h\u1ec7 l\u1ee5y nh\u01b0: \u0111\u1ecbnh v\u1ecb sai t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng,\u2026<\/span><\/p>\n

                          \"Ti\u1ebfp<\/p>\n

                          Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u khi\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00f3 ki\u1ec3m so\u00e1t v\u00e0 \u0111\u1ecbnh v\u1ecb t\u1ec7p kh\u00e1ch h\u00e0ng mong mu\u1ed1n<\/p>\n<\/div>\n

                            \n
                          • Qu\u00e1 tr\u00ecnh d\u00e0i<\/strong><\/li>\n<\/ul>\n

                            C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean;\u00a0\u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u00f3 k\u1ebf ho\u1ea1ch cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i b\u1ed5 sung, \u0111\u0103ng k\u00fd mi\u1ec5n ph\u00ed, gi\u1ea3m gi\u00e1 h\u00e0ng th\u00e1ng, \u2026 \u0111\u1ec3 k\u00edch th\u00edch qu\u00e1 tr\u00ecnh di\u1ec5n ra nhanh h\u01a1n<\/span><\/p>\n

                              \n
                            • Hi\u1ec7u \u1ee9ng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c<\/strong><\/li>\n<\/ul>\n

                              Nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng l\u00e0 m\u1ed9t qu\u1ea3 bom h\u1eb9n gi\u1edd, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y quen bi\u1ebft nhau. H\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra hi\u1ec7u \u1ee9ng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c khi cung c\u1ea5p \u0111\u1ed3ng th\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 kh\u00f4ng t\u1ed1t v\u1ec1 tr\u1ea3i nghi\u1ec7m v\u1edbi s\u1ea3n ph\u1ea9m. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 an to\u00e0n h\u01a1n n\u1ebfu h\u1ecd kh\u00f4ng \u1edf trong c\u00f9ng m\u1ed9t v\u00f2ng quan h\u1ec7 k\u1ebft n\u1ed1i v\u1edbi nhau.<\/span><\/p>\n

                              \"Ti\u1ebfp<\/p>\n

                              Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c khi c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng<\/p>\n<\/div>\n

                                \n
                              • Kh<\/span>\u00f3 d\u1ef1 \u0111o\u00e1n hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u (referral marketing)<\/span><\/li>\n<\/ul>\n

                                Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng cho b\u1ea1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n khi t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t h\u00e0ng th\u00e1ng v\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i \u0111\u1ebfn c\u00e1c d\u1ef1 \u0111o\u00e1n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ti\u1ebfp theo<\/span><\/p>\n

                                Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch, bao g\u1ed3m c\u1ea3 vi\u1ec7c ph\u00e1t tri\u1ec3n l\u00f2ng tin v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p li\u00ean k\u1ebft, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u0169ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng: thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

                                \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, vi\u1ec7c s\u1eed d\u1ee5ng l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng doanh thu l\u00e0 h\u1ee3p l\u00fd. Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00f4ng qua email, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 truy\u1ec1n mi\u1ec7ng. Tr\u01b0\u1edbc khi ch\u1ecdn n\u1ec1n t\u1ea3ng \u0111\u1ec3 chia s\u1ebb ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                T\u00e2m l\u00fd c\u1ee7a m\u1ed9t con ng\u01b0\u1eddi ph\u1ee9c t\u1ea1p c\u0169ng nh\u01b0 th\u00fa v\u1ecb. Khi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n ho\u1eb7c ng\u01b0\u1eddi quen gi\u1edbi thi\u1ec7u cho b\u1ea1n m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u1eed d\u1ee5ng, b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t ch\u00fat t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u00e0 n\u00f3 s\u1ebd th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n. Ngo\u00e0i ra, nh\u1eefng g\u1ee3i \u00fd t\u1eeb b\u1ea1n b\u00e8 ho\u1eb7c gia \u0111\u00ecnh c\u0169ng \u0111em \u0111\u1ebfn nhi\u1ec1u ni\u1ec1m tin h\u01a1n cho b\u1ea1n. Ch\u00ednh v\u00ec nh\u1eefng l\u00ed do n\u00e0y, ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t hi\u1ec7n nay.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54477"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54477"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54477\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}