{"id":54519,"date":"2023-12-20T11:13:41","date_gmt":"2023-12-20T04:13:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/referral-marketing-la-gi-doanh-nghiep-nao-nen-su-dung-referral-marketing.html"},"modified":"2023-12-20T11:13:41","modified_gmt":"2023-12-20T04:13:41","slug":"referral-marketing-la-gi-doanh-nghiep-nao-nen-su-dung-referral-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/referral-marketing-la-gi-doanh-nghiep-nao-nen-su-dung-referral-marketing.html","title":{"rendered":"Referral marketing l\u00e0 g\u00ec? Doanh nghi\u1ec7p n\u00e0o n\u00ean s\u1eed d\u1ee5ng Referral marketing?"},"content":{"rendered":"
\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 b\u00f9ng n\u1ed5 v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c v\u1eeba l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p. C\u00e1c h\u00ecnh th\u1ee9c c\u00f4ng ngh\u1ec7 m\u1edbi t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c thay \u0111\u1ed5i c\u01a1 b\u1ea3n c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i. Tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3 c\u00f3 Referral marketing, tuy nhi\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n

\"Referral<\/p>\n

Referral Marketing mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<\/div>\n

Referral marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Referral marketing hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u. C\u0169ng gi\u1ed1ng nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, Referral marketing cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb b\u1eb1ng vi\u1ec7c kh\u00e1ch h\u00e0ng chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1ed1t hay x\u1ea5u (ch\u1ee7 y\u1ebfu l\u00e0 t\u1ed1t), v\u1edbi b\u1ea1n b\u00e8 v\u00e0 v\u00f2ng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng v\u1edbi nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

\"Referral<\/p>\n

Referral marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Tuy nhi\u00ean, khi mu\u1ed1n th\u1ef1c hi\u1ec7n Referral marketing m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng m\u00f3n qu\u00e0 hay ph\u1ea7n th\u01b0\u1edfng nh\u1eb1m khuy\u1ebfn kh\u00edch, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 nhi\u1ec7t huy\u1ebft h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch Referral marketing c\u1ee7a m\u00ecnh.<\/span><\/p>\n

H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn c\u1ee7a Referral Marketing<\/b><\/h2>\n

H\u00ecnh th\u1ee9c Referral marketing \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. C\u00f3 8 h\u00ecnh th\u1ee9c referral marketing ph\u1ed5 bi\u1ebfn:\u00a0<\/span><\/p>\n

Direct Referral (Gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp)<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c xu\u1ea5t hi\u1ec7n s\u1edbm v\u00e0 c\u00f3 t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng cao nh\u1ea5t. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng ph\u1ea7n th\u01b0\u1edfng \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u01b0 th\u1ebf, ta c\u00f3 th\u1ec3 th\u1ea5y ph\u1ea7n th\u01b0\u1edfng s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u. N\u1ebfu nh\u1eafc \u0111\u1ebfn Referral Marketing th\u00ec s\u1ebd kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Direct Referral (Gi\u1edbi thi\u1ec7u tr\u1ef1c ti\u1ebfp).<\/span><\/p>\n

Tangible Referrals (Gi\u1edbi thi\u1ec7u h\u1eefu h\u00ecnh)<\/b><\/h3>\n

V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng c\u00e1ch t\u1eb7ng qu\u00e0 cho ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1eb7ng l\u1ea1i ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: C\u00e1c nh\u00e0 h\u00e0ng s\u1ebd ph\u00e1t voucher cho kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng \u0103n t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a h\u1ecd. L\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd chia s\u1ebb l\u1ea1i cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f9ng tr\u1ea3i nghi\u1ec7m n\u1ebfu d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 m\u00f3n \u0103n t\u1ea1i nh\u00e0 h\u00e0ng t\u1ed1t.\u00a0<\/span><\/p>\n

Community Referrals (Gi\u1edbi thi\u1ec7u c\u1ed9ng \u0111\u1ed3ng)<\/b><\/h3>\n

H\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a b\u1eb1ng c\u00e1ch mang l\u1ea1i l\u1ee3i \u00edch cho m\u1ed9t h\u1ed9i nh\u00f3m, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n.<\/span><\/p>\n

\u0110\u00e1nh v\u00e0o t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u1edbi thi\u1ec7u c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c di\u1ec5n \u0111\u00e0n, c\u00e2u l\u1ea1c b\u1ed9, h\u1ed9i nh\u00f3m\u2026 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung s\u1edf th\u00edch, \u0111am m\u00ea.<\/span><\/p>\n

Implied Referral (Gi\u1edbi thi\u1ec7u ng\u1ee5 \u00fd)<\/b><\/h3>\n

C\u0169ng nh\u01b0 c\u00e2u n\u00f3i \u201cB\u1ea1n b\u00e8 c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n\u201d, Gi\u1edbi thi\u1ec7u ng\u1ee5 \u00fd l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb r\u1ea5t kh\u00e9o l\u00e9o v\u00e0 s\u00e1ng t\u1ea1o qua c\u00e1ch mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111\u1ebfn m\u1ecdi n\u01a1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 qu\u00e0 t\u1eb7ng k\u00e8m mang t\u00ean th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng m\u1ed7i khi mua s\u1eafm s\u1ea3n ph\u1ea9m. V\u1eady l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111i kh\u1eafp n\u01a1i c\u00f9ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u01a1 h\u1ed9i \u201cl\u1ecdt v\u00e0o\u201d t\u1ea7m m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c r\u1ea5t cao.<\/span><\/p>\n

Word-Of-Mouth (Truy\u1ec1n mi\u1ec7ng)<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c Marketing truy\u1ec1n th\u1ed1ng v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng l\u1edbn, \u0111\u1ed9 lan truy\u1ec1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh dung theo \u0111\u00fang ngh\u0129a \u0111en c\u1ee7a n\u00f3 \u2013 \u201ctruy\u1ec1n mi\u1ec7ng\u201d.<\/p>\n

H\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng l\u00e0 truy\u1ec1n th\u00f4ng gi\u1eefa c\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m, nh\u00e3n h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a qu\u1ea3ng c\u00e1o hay truy\u1ec1n th\u00f4ng. Truy\u1ec1n mi\u1ec7ng c\u00f3 ch\u1ee7 \u0111\u00edch l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t. H\u00ecnh th\u1ee9c n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb t\u01b0 duy th\u00edch tr\u00f2 chuy\u1ec7n, g\u00f3p \u00fd v\u00e0 gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c, v\u00ec v\u1eady n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u201cn\u00f3i\u201d v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00ec doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

\"H\u00ecnh<\/p>\n

H\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng l\u00e0 h\u00ecnh th\u1ee9c Marketing truy\u1ec1n th\u1ed1ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Online Review (\u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn)<\/b><\/h3>\n

Internet v\u00e0 c\u00f4ng ngh\u1ec7 c\u00e0ng ph\u00e1t tri\u1ec3n th\u00ec ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00e0ng l\u1edbn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u00f4ng qua k\u00eanh tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay-Internet, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. V\u00ec v\u1eady, c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn s\u1ebd ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

\"Gi\u1edbi<\/p>\n

Gi\u1edbi thi\u1ec7u qua h\u00ecnh th\u1ee9c Online Review.<\/p>\n<\/div>\n

Doanh nghi\u1ec7p n\u00e0o n\u00ean s\u1eed d\u1ee5ng Referral marketing?<\/b><\/h2>\n

Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. Nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh kinh doanh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c Referral marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

\"Doanh<\/p>\n

Doanh nghi\u1ec7p n\u00e0o n\u00ean \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u<\/p>\n<\/div>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p\u00a0<\/b><\/h3>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a Huffington Post, kho\u1ea3ng 80% kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eabn th\u01b0\u1eddng xuy\u00ean thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn v\u1edbi c\u00f4ng ty. C\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 gi\u00fap c\u00f4ng ty t\u1ea1o ra m\u1ed9t s\u1ed1 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

Ngo\u00e0i ra, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u c\u00f2n gi\u00fap c\u00f4ng ty gi\u00e1m s\u00e1t h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed7i khi h\u1ecd nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u1ec3 xem, mua ho\u1eb7c d\u00f9ng th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u1edbn ho\u1eb7c c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 ti\u1ebfp th\u1ecb SEO hi\u1ec7u qu\u1ea3. L\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, doanh nghi\u1ec7p s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, t\u1ea1o ra l\u1ee3i nhu\u1eadn \u0111\u1ec3 duy tr\u00ec, c\u1ea3i ti\u1ebfn v\u00e0 t\u0103ng tr\u01b0\u1edfng ho\u1ea1t \u0111\u1ed9ng ng\u00e0y c\u00e0ng t\u1ed1i \u01b0u.<\/p>\n

Khi kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u ch\u00ednh s\u00e1ch gi\u1edbi thi\u1ec7u \u01b0u \u0111\u00e3i<\/b><\/h3>\n

Gi\u1ed1ng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ec3 ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u di\u1ec5n ra, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. V\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u.\u00a0<\/span><\/p>\n

Khi c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u th\u00ec ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty c\u0169ng c\u1ea7n t\u1ea1o ra nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn v\u00e0 minh b\u1ea1ch h\u01a1n \u0111\u1ec3 l\u00f4i k\u00e9o th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng tham gia.\u00a0<\/span><\/p>\n

\"Referral<\/p>\n

Referral Marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/p>\n<\/div>\n

T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Do \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 quy\u1ebft t\u00e2m mua s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/b><\/h3>\n

Khi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay l\u1eadp t\u1ee9c c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f2n th\u1eafc m\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi. <\/span>V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n t\u1ed5 ch\u1ee9c ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u ngay l\u1eadp t\u1ee9c, \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng khuy\u1ebfn ngh\u1ecb t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 ni\u1ec1m tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng\u00a0 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n

V\u00ec n\u1ebfu ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u b\u1ecb tr\u00ec ho\u00e3n, kh\u00e1ch h\u00e0ng s\u1ebd r\u1eddi b\u1ecf doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Khi \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd m\u1ea5t kh\u00f4ng ch\u1ec9 m\u1ed9t kh\u00e1ch h\u00e0ng, m\u00e0 c\u1ea3 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Referral marketing cho doanh nghi\u1ec7p<\/b><\/h2>\n

Referral Marketing ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu theo h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng c\u1ed9ng \u0111\u1ed3ng n\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb v\u1eefng ch\u1eafc l\u00e0 \u0111\u1ec1u t\u1ea5t y\u1ebfu. T\u1eeb \u0111\u00f3, c\u00f3 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u cho doanh nghi\u1ec7p nh\u01b0 sau:<\/span><\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh referral marketing<\/b><\/h3>\n

B\u1ea1n \u0111ang mu\u1ed1n t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n y\u00eau c\u1ea7u s\u1ef1 tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi h\u1ecd ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh, kho\u1ea3n vay, v.v.\u00a0<\/span><\/p>\n

\"M\u1ee5c<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh referral<\/p>\n<\/div>\n

T\u00f3m l\u1ea1i, \u1edf b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi 2 c\u00e2u h\u1ecfi:\u00a0\u00a0<\/span><\/p>\n

    \n
  • M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u n\u00e0y l\u00e0 \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng hay doanh thu trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i?\u00a0<\/span><\/li>\n
  • B\u1ea1n c\u00f3 th\u1ec3 chi bao nhi\u00eau cho c\u00e1c \u0111\u1ec1 xu\u1ea5t?\u00a0<\/span><\/li>\n<\/ul>\n

    \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh <\/span>s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng, b\u1edfi v\u00ec \u0111\u00e2y l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/span> R\u00f5 r\u00e0ng, ph\u1ea7n th\u01b0\u1edfng c\u00e0ng cao, gi\u00e1 tr\u1ecb c\u00e0ng l\u1edbn s\u1ebd l\u00f4i k\u00e9o ng\u01b0\u1eddi d\u00f9ng tham gia gi\u1edbi thi\u1ec7u.<\/span><\/p>\n

    B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ph\u1ea7n th\u01b0\u1edfng\u00a0<\/b><\/h3>\n

    Ph\u00e1t tri\u1ec3n ch\u00ednh s\u00e1ch ph\u1ea7n th\u01b0\u1edfng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n

    Ph\u1ea7n th\u01b0\u1edfng l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u. N\u1ebfu b\u1ea1n kh\u00f4ng \u201cth\u01b0\u1edfng\u201d \u0111\u00fang c\u00e1ch cho ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

    H\u00e3y t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng ph\u1ea7n qu\u00e0 th\u00fa v\u1ecb. Cho d\u00f9 qu\u00e0 t\u1eb7ng l\u00e0 s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed hay phi\u1ebfu gi\u1ea3m gi\u00e1, n\u00f3 \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u1ed5i th\u00e0nh ti\u1ec1n m\u1eb7t v\u00e0 ph\u00ed ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n

    B\u01b0\u1edbc 3: Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t c\u1ee7a b\u1ea1n\u00a0<\/b><\/h3>\n

    Gi\u00e1m s\u00e1t lu\u00f4n l\u00e0 ph\u1ea7n kh\u00f3 nh\u1ea5t khi t\u1ea1o m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng ph\u1ea7n th\u01b0\u1edfng r\u1ea5t h\u1ea5p d\u1eabn. Ng\u01b0\u1eddi d\u00f9ng A tham gia ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u n\u00e0y v\u00e0 gi\u1edbi thi\u1ec7u v\u1edbi ng\u01b0\u1eddi d\u00f9ng B. Sau \u0111\u00f3, khi ng\u01b0\u1eddi d\u00f9ng B mua h\u00e0ng th\u00e0nh c\u00f4ng qua \u0111\u01b0\u1eddng link c\u1ee7a ng\u01b0\u1eddi d\u00f9ng A nh\u01b0ng h\u1ec7 th\u1ed1ng kh\u00f4ng theo d\u00f5i v\u00e0 t\u00edch \u0111i\u1ec3m cho c\u1ea3 2 ng\u01b0\u1eddi d\u00f9ng A v\u00e0 B th\u00ec s\u1ebd \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ea3 2 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng.<\/span><\/p>\n

    B\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng c\u1ea3 hai s\u1ebd ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng? \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec1u th\u1ea5t b\u1ea1i n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 minh b\u1ea1ch.\u00a0<\/span><\/p>\n

    \"H\u1ec7<\/p>\n

    H\u1ec7 th\u1ed1ng tracking, b\u00e1o c\u00e1o r\u00f5 r\u00e0ng minh b\u1ea1ch.<\/p>\n<\/div>\n

    Gi\u1ea3i ph\u00e1p duy nh\u1ea5t cho v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 d\u1ef1a v\u00e0o c\u00e1c ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 h\u1ec7 th\u1ed1ng hi\u1ec7n \u0111\u1ea1i. Ng\u00e0y nay, c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb k\u00eanh l\u01b0u l\u01b0\u1ee3ng n\u00e0o v\u00e0 m\u1ea5t bao l\u00e2u \u0111\u1ec3 mua h\u00e0ng? T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c.<\/span><\/p>\n

    B\u01b0\u1edbc 4: <\/b>Promote (X\u00fac ti\u1ebfn)<\/b> tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/b><\/h3>\n

    Sau khi h\u1ec7 th\u1ed1ng theo d\u00f5i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

    H\u1ea7u h\u1ebft ch\u00fang ta cho r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng qua vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1ebd chia s\u1ebb ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a doanh nghi\u1ec7p tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/span><\/p>\n

    \"Ch\u01b0\u01a1ng<\/p>\n

    Ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a ACCESSTRADE.<\/p>\n<\/div>\n

    Nh\u01b0ng th\u1ef1c t\u1ebf th\u1ed1ng k\u00ea ch\u1ec9 ra r\u1eb1ng ch\u1ec9 1% nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp th\u1ecb xu\u1ea5t s\u1eafc nh\u1ea5t \u0111em l\u1ea1i 20% to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua k\u00eanh Referral. Trong khi \u0111\u00f3, 20% gi\u1edbi thi\u1ec7u h\u00e0ng \u0111\u1ea7u mang l\u1ea1i 80% t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn k\u00eanh referral.<\/span><\/p>\n

    V\u00ec th\u1ebf, ch\u00ednh s\u00e1ch hoa h\u1ed3ng v\u00e0 ch\u0103m s\u00f3c d\u00e0nh cho top ng\u01b0\u1eddi ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i. V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, h\u1ecd kh\u00f4ng ch\u1ec9 chia s\u1ebb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean trang c\u00e1 nh\u00e2n m\u00e0 c\u00f2n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. \u0110\u1ed1i v\u1edbi h\u1ecd, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n nghi\u00eam t\u00fac, h\u1ecd c\u00f3 th\u1ec3 l\u00e0 reviewer, blogger, KOL\u2026<\/span><\/p>\n

    V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u00ec s\u1ef1 c\u1ea1nh tranh c\u0169ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean gay g\u1eaft. V\u00ec v\u1eady, \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n l\u00e3nh th\u1ed5 qu\u1ed1c gia th\u00ec c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nhanh ch\u00f3ng, kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Referral marketing ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn t\u1ea1o ra nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m t\u0103ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 b\u00f9ng n\u1ed5 v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c v\u1eeba l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p. C\u00e1c h\u00ecnh th\u1ee9c c\u00f4ng ngh\u1ec7 m\u1edbi t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c thay \u0111\u1ed5i c\u01a1 b\u1ea3n c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i. Tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3 c\u00f3 Referral marketing, tuy nhi\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54519"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54519"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54519\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}