{"id":54542,"date":"2023-12-20T11:16:36","date_gmt":"2023-12-20T04:16:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/affiliate-marketing-la-gi-tong-quan-affiliate-marketing-o-viet-nam.html"},"modified":"2023-12-20T11:16:36","modified_gmt":"2023-12-20T04:16:36","slug":"affiliate-marketing-la-gi-tong-quan-affiliate-marketing-o-viet-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/affiliate-marketing-la-gi-tong-quan-affiliate-marketing-o-viet-nam.html","title":{"rendered":"Affiliate marketing l\u00e0 g\u00ec? T\u1ed5ng quan affiliate marketing \u1edf Vi\u1ec7t Nam"},"content":{"rendered":"
\n

M\u00f4 h\u00ecnh kinh doanh Affiliate Marketing l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho vi\u1ec7c gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t l\u00e0 sau khi \u0111\u1ea1i d\u1ecbch COVID-19 k\u1ebft th\u00fac, Affiliate Marketing tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng online th\u00e0nh k\u00eanh t\u1ea1o doanh thu tr\u1ecdng \u0111i\u1ec3m. \u0110\u1eb7t bi\u1ec7t, affiliate marketing \u1edf Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tik Tok Shop, Lazada, Shopee,\u2026<\/span><\/strong><\/p>\n

\"T\u1ed5ng<\/p>\n

T\u1ed5ng quan affiliate marketing \u1edf Vi\u1ec7t Nam<\/p>\n<\/div>\n

Affiliate marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Affiliate marketing l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o trong \u0111\u00f3 c\u00f4ng ty b\u00e1n h\u00e0ng s\u1ebd tr\u1ea3 chi ph\u00ed cho c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean \u0111\u1ec3 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web ho\u1eb7c d\u1eabn link \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. C\u00e1c c\u1ed9ng t\u00e1c vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c.<\/span><\/p>\n

\"Affiliate<\/p>\n

Affiliate Marketing l\u00e0 g\u00ec ?<\/p>\n<\/div>\n

Vi\u1ec7c \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c affiliate marketing, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft m\u1ed9t c\u00e1ch t\u1ef1 do v\u00e0 v\u1edbi kho\u1ea3n chi ph\u00ed kh\u1edfi \u0111\u1ed9ng kh\u00e1 th\u1ea5p. B\u00ean c\u1ea1nh \u0111\u00f3, khi ng\u01b0\u1eddi b\u00e1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c affiliate marketing hi\u1ec7u qu\u1ea3 th\u00ec c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi n\u00e0y.<\/span><\/p>\n

C\u00e1c th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh kinh doanh Affiliate Marketing<\/b><\/h2>\n

Nh\u00e0 cung c\u1ea5p (Advertiser\/Merchant):<\/i><\/b> l\u00e0 c\u00f4ng ty, \u0111\u01a1n v\u1ecb s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Khi c\u1ea7n t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh, h\u1ecd t\u00ecm c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft nh\u01b0 nh\u00e0 ph\u00e2n ph\u1ed1i, chi nh\u00e1nh, c\u1ed9ng t\u00e1c vi\u00ean v\u00e0 chi tr\u1ea3 m\u1ed9t kho\u1ea3n hoa h\u1ed3ng khi \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00e0 nh\u00e0 cung c\u1ea5p giao cho.\u00a0<\/span><\/p>\n

Nh\u00e0 ph\u00e2n ph\u1ed1i (Affiliate \/ Publisher):<\/i><\/b>L\u00e0 nh\u1eefng c\u00e1 nh\u00e2n, \u0111\u01a1n v\u1ecb c\u00f3 nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng. C\u00e1c \u0111\u1ea1i l\u00fd ph\u1ea3i c\u00f3 website v\u1edbi l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh ho\u1eb7c ph\u1ea3i bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o\u2026 \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 cung c\u1ea5p m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng (End User):<\/i><\/b> L\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 cung c\u1ea5p.\u00a0<\/span><\/p>\n

\"Nh\u00e0<\/p>\n

Nh\u00e0 cung c\u1ea5p \u0111\u01b0a d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua affiliate marketing<\/p>\n<\/div>\n

M\u1ea1ng li\u00ean k\u1ebft (Affiliate Network)<\/i><\/b>:<\/b> L\u00e0 n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i gi\u1eefa nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft. Affiliate Network s\u1ebd cung c\u1ea5p c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 banner, li\u00ean k\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 thanh to\u00e1n hoa h\u1ed3ng cho c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i. C\u00e1c \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi n\u00e0y.\u00a0<\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft (Affiliate Program):<\/i><\/b> \u0110\u00e2y l\u00e0 h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi nh\u00e0 cung c\u1ea5p. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang h\u1ecd ho\u1eb7c thu\u00ea m\u1ed9t b\u00ean th\u1ee9 ba qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/span><\/p>\n

Affiliate marketing l\u1eeba \u0111\u1ea3o hay kh\u00f4ng?<\/b><\/h2>\n

M\u00f4 h\u00ecnh affiliate marketing \u1edf Vi\u1ec7t Nam \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00fa tr\u1ecdng v\u00e0 \u0111\u1ea7u t\u01b0 cho vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh. Tuy nhi\u00ean theo quan ni\u1ec7m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, affiliate marketing l\u00e0 m\u1ed9t vi\u1ec7c \u201ckh\u00f4ng c\u1ea7n v\u1ed1n v\u1eabn ki\u1ebfm ra ti\u1ec1n\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c l\u00fd do khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a t\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 affiliate marketing m\u00e0 \u0111\u00e3 ngh\u0129 \u0111\u00e2y l\u00e0 m\u1ed9t ki\u1ec3u l\u1eeba \u0111\u1ea3o m\u1edbi trong kinh doanh. Th\u00eam v\u00e0o \u0111\u00f3, m\u1ed9t s\u1ed1 k\u1ebb x\u1ea5u l\u1ee3i d\u1ee5ng affiliate marketing \u0111\u1ec3 tr\u1ee5c l\u1ee3i nh\u01b0 nh\u00e0 cung c\u1ea5p kh\u00f4ng uy t\u00edn l\u1eeba \u0111\u1ea3o nh\u00e0 ti\u1ebfp th\u1ecb n\u1ea1p ti\u1ec1n \u0111\u1ec3 tham gia ch\u01b0\u01a1ng tr\u00ecnh, \u0103n qu\u1ef5t ti\u1ec1n hoa h\u1ed3ng, ho\u1eb7c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft s\u1eed d\u1ee5ng chi\u00eau tr\u00f2 \u0103n gian ti\u1ec1n hoa h\u1ed3ng. C\u00e1c c\u00e2u chuy\u1ec7n n\u00e0y \u0111\u01b0\u1ee3c lan truy\u1ec1n khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u nh\u1ea7m affiliate marketing l\u00e0 l\u1eeba \u0111\u1ea3o.<\/span><\/p>\n

\"Affiliate<\/p>\n

Affiliate marketing l\u1eeba \u0111\u1ea3o hay kh\u00f4ng ?<\/p>\n<\/div>\n

Th\u1ef1c ch\u1ea5t, affiliate marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh h\u1ee3p ph\u00e1p v\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng l\u1eeba \u0111\u1ea3o.\u00a0<\/span><\/p>\n

Th\u1ee9 nh\u1ea5t, m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c di\u1ec5n ra theo m\u1ed9t chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau : Nh\u00e0 cung c\u1ea5p c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Advertiser s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i li\u00ean k\u1ebft (Publisher) \u0111\u1ec3 qu\u1ea3ng b\u00e1, \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi mua (End User).\u00a0<\/span><\/p>\n

Th\u1ee9 hai, hoa h\u1ed3ng c\u1ee7a ng\u01b0\u1eddi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, t\u00f9y v\u00e0i \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i, nh\u01b0:<\/span><\/p>\n

    \n
  • T\u1ed5ng s\u1ed1 \u0111\u01a1n h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c<\/span><\/li>\n
  • L\u01b0\u1ee3t kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o link s\u1ea3n ph\u1ea9m<\/span><\/li>\n
  • Th\u00f4ng tin kh\u00e1ch \u0111i\u1ec1n v\u00e0o b\u1ea3ng danh s\u00e1ch do c\u00f4ng ty cung c\u1ea5p,\u2026<\/span><\/li>\n<\/ul>\n

    V\u00e0 t\u1ea5t c\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh s\u1eb5n theo h\u1ee3p \u0111\u1ed3ng v\u00e0 lu\u1eadt nh\u00e0 n\u01b0\u1edbc. N\u1ebfu c\u00e1c \u0111\u01a1n v\u1ecb li\u00ean k\u1ebft c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi s\u1ed1 hoa h\u1ed3ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng th\u00ec s\u1ebd k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh d\u01b0\u1edbi h\u00ecnh th\u1ee9c affiliate marketing.<\/span><\/p>\n

    T\u1ed5ng quan v\u1ec1 affiliate marketing \u1edf Vi\u1ec7t Nam<\/b><\/h2>\n

    D\u00e2n s\u1ed1 Vi\u1ec7t Nam t\u00ednh \u0111\u1ebfn nay kho\u1ea3ng 98 tri\u1ec7u ng\u01b0\u1eddi, v\u00e0 c\u00f3 kho\u1ea3ng 70 tri\u1ec7u ng\u01b0\u1eddi d\u00e2n \u0111ang s\u1eed d\u1ee5ng Internet v\u00e0o qu\u00fd 4 . So v\u1edbi n\u0103m , con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ebfn 551.000 ng\u01b0\u1eddi, t\u1ee9c t\u0103ng kho\u1ea3ng 0,8%. V\u00e0 ti\u1ebfp theo \u0111\u00e2y l\u00e0 , h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 m\u1ed9t n\u0103m b\u00f9ng n\u1ed5 c\u1ee7a internet v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1. V\u1edbi s\u1ed1 li\u1ec7u nh\u01b0 v\u1eady, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ea5t n\u01b0\u1edbc \u0111\u01b0\u1ee3c cho r\u1eb1ng c\u00f3 ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn v\u1ec1 c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c h\u00ecnh th\u1ee9c Marketing ph\u00e1t tri\u1ec3n th\u00f4ng qu\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng s\u1eed d\u1ee5ng internet. Trong \u0111\u00f3 Affiliate Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh c\u00f3 th\u1ec3 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 ng\u00e0y nay.<\/span><\/p>\n

    \"Affiliate<\/p>\n

    Affiliate Marketing \u1edf Vi\u1ec7t Nam<\/p>\n<\/div>\n

    T\u1ed5ng quan v\u1ec1 KOL (Key Opinion Leader) trong affiliate marketing<\/b><\/h3>\n

    KOL l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong Marketing, \u0111\u01b0\u1ee3c r\u00fat g\u1ecdn t\u1eeb nh\u1eefng ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a t\u1eeb ti\u1ebfng Anh \u201cKey Opinion Leader\u201d (t\u1ea1m d\u1ecbch l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn d\u01b0 lu\u1eadn). KOL c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c \u0111i \u0111\u1ea7u trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, n\u1ed5i ti\u1ebfng\u200b\u200b v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn \u0111\u1ea1i \u0111a s\u1ed1 c\u00f4ng ch\u00fang.<\/span><\/p>\n

    Nh\u1edd c\u00f3 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 theo d\u00f5i KOL, c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u1ebfu ch\u1ecdn \u0111\u00fang KOL, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Theo th\u1ed1ng k\u00ea c\u1ee7a c\u00e1c chuy\u00ean gia v\u1ec1 internet, c\u00f3 kho\u1ea3ng 53% KOL tham gia v\u00e0o m\u1ea3ng gi\u1ea3i tr\u00ed v\u00e0 phong c\u00e1ch c\u1ee7a KOL c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng 50% t\u1edbi s\u1ed1 ng\u01b0\u1eddi xem.\u00a0<\/span><\/p>\n

    \"T\u1ed5ng<\/p>\n

    T\u1ed5ng quan v\u1ec1 KOL t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/p>\n<\/div>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng cho bi\u1ebft c\u00f3 kho\u1ea3ng 46% ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ec1 cao t\u00ednh ch\u00e2n th\u1eadt c\u1ee7a PR, bao g\u1ed3m tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c review c\u1ee7a KOL. Th\u00f4ng qua s\u1ed1 li\u1ec7u tr\u00ean c\u00f3 th\u1ec3 th\u1ea5y, KOL chi\u1ebfm m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 cung c\u1ea5p hay kh\u00f4ng.\u00a0<\/span><\/p>\n

    \u1ea2nh h\u01b0\u1edfng c\u1ee7a affiliate marketing \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/b><\/h3>\n

    Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, c\u00f3 kho\u1ea3ng 61% ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y thu h\u00fat v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 KOL h\u01a1n c\u00e1c video th\u00f4ng th\u01b0\u1eddng kh\u00e1c. Theo th\u1ed1ng k\u00ea c\u00f3 72% ng\u01b0\u1eddi d\u00f9ng internet quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m sau khi xem qu\u1ea3ng c\u00e1o c\u1ee7a KOL. Tuy nhi\u00ean, n\u1ebfu l\u00e0 m\u1ed9t KOL c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng m\u1ea1nh, th\u00ec s\u1ebd kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng scandal v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi 56% ng\u01b0\u1eddi d\u00f9ng khi nh\u1eafc t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n

    \"\u1ea2nh<\/p>\n

    \u1ea2nh h\u01b0\u1edfng c\u1ee7a affiliate marketing \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/p>\n<\/div>\n

    C\u00e1c n\u1ec1n t\u1ea3ng Affiliate Marketing uy t\u00edn t\u1ea1i Vi\u1ec7t Nam<\/b><\/h2>\n

    Affiliate l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c kinh doanh ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ec1m n\u0103ng. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng Affiliate Marketing uy t\u00edn t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

    Ecomobi<\/b><\/h3>\n

    Ecomobi l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1.\u00a0<\/span><\/p>\n

    Ecomobi c\u00f3 h\u01a1n 100 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u nh\u01b0 Lazada, Shopee, Adayroi, Sendo, Tokopedia, Bukalapak,\u2026 C\u00e1c \u0111\u1ed1i t\u00e1c t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m nh\u01b0 iDong, VP Bank, B\u1ea3o Vi\u1ec7t,\u2026 v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 06 th\u1ecb tr\u01b0\u1eddng ch\u00ednh: Vi\u1ec7t Nam, Indonesia, Th\u00e1i Lan, Malaysia, Singapore v\u1edbi v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n t\u1ea1i 3 qu\u1ed1c gia.\u00a0<\/span><\/p>\n

    Ecomobi c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, kh\u00f4ng ch\u1ec9 t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 k\u00eanh r\u1ea5t th\u00edch h\u1ee3p cho nh\u1eefng ai th\u00edch chi\u1ebfm l\u0129nh nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.\u00a0<\/span><\/p>\n

    \u0110\u1ec3 tham gia v\u00e0o n\u1ec1n t\u1ea3ng Ecomobi Social Selling Platform, ng\u01b0\u1eddi tham gia c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 1 trong 3 \u0111i\u1ec1u ki\u1ec7n d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

      \n
    • C\u00f3 t\u00e0i kho\u1ea3n Instagram tr\u00ean 10.000 followers<\/span><\/li>\n
    • C\u00f3 t\u00e0i kho\u1ea3n Youtube tr\u00ean 10.000 subscribers<\/span><\/li>\n
    • C\u00f3 t\u00e0i kho\u1ea3n Tiktok tr\u00ean 15.000 followers<\/span><\/li>\n<\/ul>\n

      Accesstrade<\/b><\/h3>\n

      C\u00f3 h\u01a1n 100.000 nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang c\u00f3 \u0111\u01b0\u1ee3c thu nh\u1eadp tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 v\u1edbi Accesstrade th\u00f4ng qua h\u01a1n 150 chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n

      V\u1edbi h\u01a1n 18 n\u0103m kinh nghi\u1ec7m ph\u00e1t tri\u1ec3n t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0 \u0110\u00f4ng Nam \u00c1. Accesstrade \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ea1ng li\u00ean k\u1ebft s\u1ed1 1 Vi\u1ec7t Nam. Ch\u00ednh s\u00e1ch thanh to\u00e1n hoa h\u1ed3ng nhanh ch\u00f3ng gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 uy t\u00edn. V\u00e0 cam k\u1ebft c\u00e1c Publisher s\u1ebd nh\u1eadn 1 l\u1ea7n v\u00e0o ng\u00e0y 18 h\u00e0ng th\u00e1ng duy nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng Accesstrade Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n

      S\u1ea3n ph\u1ea9m v\u00e0 ng\u00e0nh h\u00e0ng c\u1ee7a Accesstrade \u0111a d\u1ea1ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0: th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, du l\u1ecbch, t\u00e0i ch\u00ednh, gi\u00e1o d\u1ee5c, y t\u1ebf\u2026 v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tham gia nh\u01b0 Lazada, Tiki, Adayroi, VNTrip, CitiBank, c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn,\u2026 H\u1ec7 th\u1ed1ng c\u1ee7a Accesstrade nh\u1ea1y b\u00e9n v\u00e0 th\u00f4ng minh gi\u00fap c\u1eadp nh\u1eadt \u0111\u01a1n h\u00e0ng theo th\u1eddi gian th\u1ef1c, chi ti\u1ebft t\u1eebng s\u1ea3n ph\u1ea9m, ng\u00e0nh h\u00e0ng, chi\u1ebfn d\u1ecbch tr\u00e1nh c\u00e1c r\u1ee7i ro v\u00e0 sai s\u00f3t \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch.<\/span><\/p>\n

      \u0110\u1ed1i v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb kh\u00e1c, \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c \u0111\u1ec3 \u0111\u01b0\u1ee3c tham gia l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t blog\/website c\u00e1 nh\u00e2n, nh\u01b0ng v\u1edbi AccessTrade th\u00ec kh\u00f4ng c\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb th\u00f4ng qua Facebook, Youtube ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u00e2u.<\/span><\/p>\n

      Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u1edbi n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0<\/b><\/h3>\n

      Ng\u00e0y nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o k\u00eanh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 d\u1ea7n coi \u0111\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i \u0111\u1ec1u \u1edf c\u00e1c ng\u00e0nh h\u00e0ng c\u1ee7a m\u00ecnh tr\u00ean Shopee, Tiki v\u00e0 Lazada, Tik Tok\u2026<\/span><\/p>\n

      Nh\u00e0 li\u00ean k\u1ebft c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 cung c\u1ea5p v\u1edbi m\u1ee9c hoa h\u1ed3ng h\u1ea5p d\u1eabn. Nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb th\u00f4ng qua c\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft nh\u01b0 Accesstrade, Masoffer\u2026 Ho\u1eb7c c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e1 nh\u00e2n n\u00e0y.<\/span><\/p>\n

      H\u00ecnh th\u1ee9c affiliate marketing \u1edf Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 cung c\u1ea5p \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng cho quy tr\u00ecnh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 h\u00ecnh th\u1ee9c ki\u1ebfm th\u00eam thu nh\u1eadp c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft. Vi\u1ec7t Nam h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 s\u1ef1 b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd b\u1edfi c\u00e1c t\u00e0i nguy\u00ean v\u1ec1 internet hay KOL,\u2026 trong nh\u1eefng n\u0103m t\u1edbi.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u00f4 h\u00ecnh kinh doanh Affiliate Marketing l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho vi\u1ec7c gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t l\u00e0 sau khi \u0111\u1ea1i d\u1ecbch COVID-19 k\u1ebft th\u00fac, Affiliate Marketing tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng online th\u00e0nh k\u00eanh t\u1ea1o doanh thu tr\u1ecdng \u0111i\u1ec3m. \u0110\u1eb7t bi\u1ec7t, affiliate marketing \u1edf Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tik Tok Shop, Lazada, Shopee,\u2026<\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54542"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54542"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54542\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}