{"id":54556,"date":"2023-12-20T11:18:40","date_gmt":"2023-12-20T04:18:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/do-luong-ty-le-giu-chan-khach-hang-hieu-qua-cho-doanh-nghiep.html"},"modified":"2023-12-20T11:18:40","modified_gmt":"2023-12-20T04:18:40","slug":"do-luong-ty-le-giu-chan-khach-hang-hieu-qua-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/do-luong-ty-le-giu-chan-khach-hang-hieu-qua-cho-doanh-nghiep.html","title":{"rendered":"\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"
\u0110\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, vi\u1ec7c k\u00e9o d\u00e0i m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng. V\u1eady t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng t\u00ecm hi\u1ec3u ngay.<\/strong><\/p>\n

T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Customer Retention) l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ea1n ch\u1ebf vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p. Nh\u01b0 v\u1eady, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 xem x\u00e9t h\u00e0nh vi ti\u00eau d\u00f9ng, ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng khi tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3, d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\"T\u1ef7<\/p>\n

T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

M\u1ed9t v\u00e0i l\u1ee3i \u00edch c\u01a1 b\u1ea3n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed\u00a0<\/b><\/h3>\n

N\u1ebfu b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 s\u1ebd c\u00f3 l\u1ee3i h\u01a1n l\u00e0 b\u1ea1n c\u1ed1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi. B\u1edfi, kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft r\u00f5 v\u1ec1 b\u1ea1n, \u0111\u00e3 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 sau nhi\u1ec1u b\u01b0\u1edbc m\u1edbi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Nh\u01b0 v\u1eady, vi\u1ec7c b\u1ea1n ti\u1ebfp t\u1ee5c thuy\u1ebft ph\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n s\u1ebd kh\u00f4ng tr\u1edf n\u00ean qu\u00e1 kh\u00f3 kh\u0103n. C\u00f2n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi, h\u1ecd ch\u01b0a bi\u1ebft r\u00f5 v\u1ec1 b\u1ea1n, b\u1ea1n s\u1ebd t\u1ed1n kh\u00e1 nhi\u1ec1u chi ph\u00ed v\u00e0 th\u1eddi gian trong vi\u1ec7c ti\u1ebfp c\u1eadn, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1edbi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn<\/b><\/h3>\n

Theo c\u00e1c th\u1ed1ng k\u00ea cho th\u1ea5y, vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1eeb 5% s\u1ebd gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn t\u1eeb 25 \u2013 95% b\u1edfi kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n 5 l\u1ea7n n\u1ebfu b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/span><\/p>\n

S\u1ee9c m\u1ea1nh t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng<\/b><\/h3>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3 cho gia \u0111\u00ecnh, ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8,.. Ch\u1eafc ch\u1eafn, h\u01a1n 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m s\u1ebd ho\u00e0n to\u00e0n tin t\u01b0\u1edfng. Ch\u00ednh v\u00ec v\u1eady, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng n\u00e0y hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0o kh\u00e1c.\u00a0<\/span><\/p>\n

N\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

Ch\u1eafc ch\u1eafn, khi b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u1ed5n \u0111\u1ecbnh th\u00ec ni\u1ec1m tin v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

M\u1ed9t s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 sau gi\u00fap doanh nghi\u1ec7p c\u00e2n nh\u1eafc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eafp t\u1edbi, c\u1ee5 th\u1ec3:<\/span><\/p>\n

T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u2013 Customer Retention<\/b> v\u1edbi th\u01b0\u1edbc \u0111o: t\u1ef7 l\u1ec7 m\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

C\u00f4ng th\u1ee9c: CRR = [ (E \u2013 N) x 100 ] \/ S, trong \u0111\u00f3:\u00a0<\/span><\/p>\n

    \n
  • CRR: t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • E: Kh\u00e1ch h\u00e0ng v\u00e0o cu\u1ed1i k\u1ef3<\/span><\/li>\n
  • N: Kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c<\/span><\/li>\n
  • S: Kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u1ea7u k\u1ef3<\/span><\/li>\n<\/ul>\n

    V\u00ed d\u1ee5: \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u b\u1ea1n c\u00f3 500 kh\u00e1ch h\u00e0ng sau \u0111\u00f3 m\u1ea5t 30 kh\u00e1ch h\u00e0ng nh\u01b0ng c\u00f3 l\u1ea1i \u0111\u01b0\u1ee3c 60 kh\u00e1ch h\u00e0ng. C\u00e1ch gi\u1ea3i nh\u01b0 sau:<\/span><\/p>\n

    E = 500 \u2013 30 + 60 = 530, N = 60, S = 500. \u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c:\u00a0<\/span><\/p>\n

    CRR = [ (530 \u2013 60) x 100 ] \/ 500 = 94%. V\u1eady t\u1ec9 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u1ee5 th\u1ec3 l\u00e0 94%.<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, 4 ch\u1ec9 s\u1ed1 sau \u0111\u00e2y li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft \u0111\u1ebfn d\u01b0\u1edbi \u0111\u00e2y:\u00a0<\/span><\/p>\n

    T\u1ef7 l\u1ec7 mua l\u1eb7p l\u1ea1i \u2013 Repeat Purchase Rate<\/b> l\u00e0 th\u01b0\u1edbc \u0111o nh\u1eb1m x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m. T\u1ef7 l\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh trong b\u1ea5t k\u00ec khung gi\u1edd n\u00e0o, c\u00f3 th\u1ec3 l\u00e0 h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng, h\u00e0ng n\u0103m. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: v\u00f2ng \u0111\u1eddi c\u1ee7a m\u00e1y l\u1ea1nh l\u00e0 10 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y s\u1ea3n xu\u1ea5t, tuy nhi\u00ean b\u1ea1n l\u1ea1i l\u1ef1a ch\u1ecdn t\u00ednh to\u00e1n t\u1ec9 l\u1ec7 n\u00e0y v\u00e0o h\u00e0ng tu\u1ea7n v\u00e0 l\u1ef1a ch\u1ecdn n\u00e0y ho\u00e0n to\u00e0n kh\u00f4ng h\u1ee3p l\u00fd. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, t\u1ef7 l\u1ec7 n\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng.<\/span><\/p>\n

    T\u1ef7 l\u1ec7 tr\u1ea3 l\u1ea1i s\u1ea3n ph\u1ea9m \u2013 Product Return Rate<\/b> l\u00e0 ph\u1ea7n tr\u0103m t\u1ef7 l\u1ec7 th\u1ec3 hi\u1ec7n s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c ho\u00e0n tr\u1ea3 l\u1ea1i cho doanh nghi\u1ec7p. S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u1ecb tr\u1ea3 l\u1ea1i b\u1edfi nh\u1eefng l\u00fd do sau:\u00a0<\/span><\/p>\n

      \n
    • S\u1ea3n ph\u1ea9m \u0111\u00e3 h\u01b0 h\u1ecfng<\/span><\/li>\n
    • Giao kh\u00f4ng \u0111\u00fang s\u1ea3n ph\u1ea9m, kh\u00f4ng nh\u01b0 m\u00f4 t\u1ea3<\/span><\/li>\n
    • S\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/li>\n
    • \u2026<\/span><\/li>\n<\/ul>\n

      D\u1ef1a v\u00e0o t\u1ef7 l\u1ec7 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, kh\u1eafc ph\u1ee5c nh\u1eefng sai s\u00f3t \u0111\u1ec3 tr\u00e1nh g\u1eb7p nh\u1eefng tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai. N\u1ebfu kh\u00f4ng th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd nhanh ch\u00f3ng r\u1eddi b\u1ecf doanh nghi\u1ec7p s\u1edbm th\u00f4i.<\/span><\/p>\n

      T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 Loyal Customer Rate<\/b> l\u00e0 th\u01b0\u1edbc \u0111o nh\u1eb1m x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Th\u01b0\u1edbc \u0111o n\u00e0y cho ph\u00e9p b\u1ea1n nh\u00ecn nh\u1eadn t\u1ed5ng th\u1ec3 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, v\u1ec1 s\u1ea3n ph\u1ea9m th\u1eadm ch\u00ed l\u00e0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      Cohort Analytics l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt trong marketing nh\u1eb1m ph\u00e2n t\u00edch m\u1ed9t nh\u00f3m h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng c\u00f3 chung m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m v\u00e0o m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ed1 \u0111\u1ecbnh c\u1ee5 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, k\u1ef9 thu\u1eadt n\u00e0y c\u00f2n h\u1ed7 tr\u1ee3 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1ea1n v\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n kh\u1eafc ph\u1ee5c \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

      Cohort Analytics th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c doanh nghi\u1ec7p thu\u1ed9c c\u00e1c ng\u00e0nh sau:\u00a0<\/span><\/p>\n

        \n
      • \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng<\/span><\/li>\n
      • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/li>\n
      • Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/span><\/li>\n
      • Ch\u01a1i game tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n
      • Ph\u1ea7n m\u1ec1m \u0111\u00e1m m\u00e2y<\/span><\/li>\n<\/ul>\n

        C\u00f3 2 c\u00e1ch ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt n\u00e0y:\u00a0<\/span><\/p>\n

          \n
        • Nh\u00f3m t\u1ed5 h\u1ee3p chuy\u1ec3n \u0111\u1ed5i: d\u00f9ng \u0111\u1ec3 ph\u00e2n chia ng\u01b0\u1eddi d\u00f9ng t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m khi h\u1ecd s\u1edf h\u1eefu ho\u1eb7c \u0111\u0103ng k\u00fd m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00e0 k\u1ef9 thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i h\u00e0ng ng\u00e0y, gi\u1edd, tu\u1ea7n, th\u00e1ng, n\u0103m,..<\/span><\/li>\n
        • Nh\u00f3m t\u1ed5 h\u1ee3p h\u00e0nh vi: d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u1edf m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n trong \u1ee9ng d\u1ee5ng. V\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi \u1ee9ng d\u1ee5ng li\u00ean quan \u0111\u1ebfn thanh to\u00e1n, giao d\u1ecbch th\u00ec th\u1eddi gian \u0111o l\u01b0\u1eddng t\u1ed1t nh\u1ea5t l\u00e0 1 ng\u00e0y.\u00a0<\/span><\/li>\n<\/ul>\n
          \"Google<\/p>\n

          Google Analytics h\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

          C\u00f4ng c\u1ee5 th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch k\u1ef9 thu\u1eadt Cohort Analytics ch\u00ednh l\u00e0 Google Analytics. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p khai th\u00e1c, thu th\u1eadp th\u00f4ng tin li\u00ean quan \u0111\u1ebfn website, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp,\u2026 \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 theo nh\u00f3m, theo ng\u00e0y nh\u01b0: s\u1ed1 l\u1ea7n xem trang, s\u1ed1 l\u1ea7n giao d\u1ecbch, doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng,\u2026<\/span><\/p>\n

          C\u00e1ch n\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h3>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 c\u00e1ch c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/span><\/p>\n

            \n
          • Tri \u00e2n kh\u00e1ch h\u00e0ng\u00a0<\/b><\/b><\/li>\n<\/ul>\n

            L\u1eddi tri \u00e2n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c y\u00eau th\u01b0\u01a1ng, \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00ec h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u00fang doanh nghi\u1ec7p m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u1ec3 k\u1ebft n\u1ed1i l\u00e2u d\u00e0i. M\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn r\u1eb1ng, l\u1eddi tri \u00e2n s\u1ebd kh\u00f4ng bao gi\u1edd l\u00e0 th\u1eeba th\u00e3i, h\u00e3y c\u1ee9 cho \u0111i r\u1ed3i s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn l\u1ea1i. Bi\u1ebft \u0111\u00e2u \u0111\u01b0\u1ee3c ch\u00ednh y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng, m\u1edbi mua s\u1ea3n ph\u1ea9m chuy\u1ec3n sang kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n \u0111\u1ea5y.<\/span><\/p>\n

              \n
            • D\u1ecbch v\u1ee5 h\u1eadu m\u00e3i d\u00e0i h\u1ea1n<\/b><\/b><\/li>\n<\/ul>\n

              D\u1ecbch v\u1ee5 h\u1eadu m\u00e3i \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 bao g\u1ed3m: d\u1ecbch v\u1ee5 \u0111\u1ed5i tr\u1ea3, b\u1ea3o h\u00e0nh,\u2026 \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m kh\u00e1 ph\u1ed5 bi\u1ebfn \u1edf h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u01b0ng ch\u01b0a bao gi\u1edd l\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3. Vi\u1ec7c b\u1ea1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u1ed5i tr\u1ea3 hay thay c\u0169 \u0111\u1ed5i m\u1edbi s\u1ebd gi\u00fap b\u1ea1n lu\u00e2n phi\u00ean v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, b\u00e1n k\u00e8m, b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf,\u2026 \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n l\u00e2u h\u01a1n.\u00a0<\/span><\/p>\n

              C\u00f2n \u0111\u1ed1i v\u1edbi ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng ni\u1ec1m tin m\u00e3nh li\u1ec7t v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u1edbi g\u00f3i b\u1ea3o h\u00e0nh 6 th\u00e1ng hay 1 n\u0103m m\u00e0 gi\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3? Ch\u1eafc ch\u1eafn, b\u1ea1n c\u0169ng s\u1ebd b\u1ecb thao t\u00fang t\u00e2m l\u00fd m\u1ed9t ph\u1ea7n n\u00e0o. Do v\u1eady, \u00e1p d\u1ee5ng d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i c\u0169ng r\u1ea5t c\u00f3 l\u1ee3i trong vi\u1ec7c gia t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

                \n
              • X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/b><\/b><\/li>\n<\/ul>\n

                B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng cho ri\u00eang b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo,.. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 l\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n. B\u00ean c\u1ea1nh, b\u1ea1n c\u0169ng th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng c\u00e1c b\u00e0i vi\u1ebft t\u01b0\u01a1ng t\u00e1c hay c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn g\u00f3p \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u00e0 gi\u1ea3i \u0111\u00e1p tr\u1ef1c ti\u1ebfp c\u00f9ng kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, n\u1ebfu c\u00f3 b\u1ea5t k\u00ec th\u00f4ng tin sai l\u1ec7ch n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m th\u00ec ch\u00ednh c\u1ed9ng \u0111\u1ed3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u00ednh ch\u00ednh v\u00e0 h\u1ed7 tr\u1ee3 b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n

                \u1ede b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <\/span>t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b> v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3. V\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u01b0 tr\u00ean s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng gi\u00fap b\u1ea1n l\u01b0u \u00fd h\u01a1n khi thay \u0111\u1ed5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                \u0110\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, vi\u1ec7c k\u00e9o d\u00e0i m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng. V\u1eady t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54556"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54556"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54556\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}