{"id":54573,"date":"2023-12-20T11:22:38","date_gmt":"2023-12-20T04:22:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-kinh-doanh-b2b-la-gi.html"},"modified":"2023-12-20T11:22:38","modified_gmt":"2023-12-20T04:22:38","slug":"mo-hinh-kinh-doanh-b2b-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-kinh-doanh-b2b-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec?"},"content":{"rendered":"
V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u1edf l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eeb \u0111\u1ec1u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh B2B. V\u1eady m\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec? Website B2B l\u00e0 g\u00ec? Nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb khi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh B2B \u0111\u1ea1t hi\u1ec7u qu\u1ea3. C\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/strong><\/p>\n

M\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 h\u00ecnh kinh doanh B2B (Business to business) t\u1ee9c l\u00e0 ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 doanh nghi\u1ec7p n\u00e0y s\u1ebd trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho m\u1ed9t doanh nghi\u1ec7p kh\u00e1c.\u00a0<\/span><\/p>\n

C\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh B2B trong kinh doanh th\u01b0\u1eddng g\u1eb7p nh\u01b0:<\/p>\n

    \n
  • M\u00f4 h\u00ecnh B2B thi\u00ean v\u1ec1 b\u00e1n:<\/strong> Doanh nghi\u1ec7p l\u00e0m ch\u1ee7 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho nh\u00e0 b\u00e1n l\u1ebb.<\/li>\n
  • M\u00f4 h\u00ecnh B2B thi\u00ean v\u1ec1 b\u00ean mua:<\/strong> Th\u01b0\u1eddng l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1eadp h\u00e0ng t\u1eeb b\u00ean s\u1ea3n xu\u1ea5t \u1edf n\u01b0\u1edbc ngo\u00e0i v\u1ec1 b\u00e1n.<\/li>\n
  • M\u00f4 h\u00ecnh B2B trung gian:<\/strong> Ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua s\u1ebd k\u1ebft n\u1ed1i v\u1edbi nhau qua s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n
  • M\u00f4 h\u00ecnh B2B d\u1ea1ng th\u01b0\u01a1ng m\u1ea1i h\u1ee3p t\u00e1c:<\/strong> M\u00f4 h\u00ecnh n\u00e0y gi\u1ed1ng v\u1edbi m\u00f4 h\u00ecnh B2B trung gian, nh\u01b0ng kh\u00e1c l\u00e0 m\u1ee9c \u0111\u1ed9 t\u1eadp trung v\u00e0 thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

    Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u1ec7n giao d\u1ecbch n\u00e0y th\u00f4ng qua c\u1ed5ng internet tr\u1ef1c tuy\u1ebfn, b\u1edfi vi\u1ec7c x\u1eed l\u00fd c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng theo c\u00e1ch th\u1ee7 c\u00f4ng s\u1ebd t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed. B\u00ean c\u1ea1nh l\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B n\u00e0y:<\/span><\/p>\n

    \u01afu \u0111i\u1ec3m:<\/b><\/h3>\n
      \n
    • B\u00e1n h\u00e0ng t\u1ed1t h\u01a1n v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n \u0111\u1eb7t h\u00e0ng l\u1edbn<\/span><\/li>\n
    • T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i doanh nghi\u1ec7p cao h\u01a1n thay v\u00ec m\u1ed9t c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/li>\n
    • M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c b\u1ec1n ch\u1eb7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p<\/span><\/li>\n
    • Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0o qu\u1ea3ng c\u00e1o, \u1ed5n \u0111\u1ecbnh doanh thu<\/span><\/li>\n
    • Kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n th\u1ecb tr\u01b0\u1eddng cao h\u01a1n<\/span><\/li>\n
    • L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00e1ng tin c\u1eady v\u00e0 uy t\u00edn<\/span><\/li>\n<\/ul>\n

      Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/b><\/h3>\n
        \n
      • \u00cdt kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n<\/span><\/li>\n
      • Kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao \u0111\u00f2i h\u1ecfi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, chi\u1ebft kh\u1ea5u gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u1ec1 quy\u1ec1n l\u1ee3i li\u00ean quan<\/span><\/li>\n
      • \u00c1p l\u1ef1c t\u1eeb quy\u1ec1n l\u1ef1c ng\u01b0\u1eddi mua\u00a0<\/span><\/li>\n
      • Quy\u1ebft \u0111\u1ecbnh mua ch\u1eadm v\u00ec b\u00ean mua c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9<\/span><\/li>\n
      • D\u1ef1 b\u00e1o kh\u00f3 kh\u0103n trong kh\u00e2u v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u1ecda\u00a0<\/span><\/li>\n<\/ul>\n
        \"M\u00f4<\/p>\n

        M\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec?<\/p>\n<\/div>\n

        Website B2B l\u00e0 g\u00ec?<\/b><\/h2>\n

        Website B2B \u0111\u01b0\u1ee3c xem l\u00e0 b\u1ed9 m\u1eb7t ch\u00ednh, h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u lo\u1ea1i nh\u01b0 sau:<\/span><\/p>\n

          \n
        • Website c\u1ee7a c\u00f4ng ty: l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, tuy nhi\u00ean ch\u1ec9 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a website th\u00ec m\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin c\u0169ng nh\u01b0 l\u00e0 nh\u1eefng t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn website. Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng website nh\u1eb1m cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ho\u1eb7c ch\u1ea1y ads cho website kh\u00e1c,..\u00a0<\/span><\/li>\n
        • Website trung gian: l\u00e0 c\u1ea7u n\u1ed1i trung gian th\u1ee9 ba gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u1eb3ng h\u1ea1n, shopee ho\u1eb7c ch\u1ee3 t\u1ed1t l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh,..<\/span><\/li>\n
        • Website th\u00f4ng tin: l\u00e0 n\u01a1i l\u01b0u tr\u1eef th\u00f4ng tin chuy\u00ean ng\u00e0nh cho nh\u00e2n vi\u00ean trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p ho\u1eb7c c\u00e1c doanh nghi\u1ec7p trong c\u00f9ng m\u1ed9t ng\u00e0nh.<\/span><\/li>\n<\/ul>\n

          Nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb khi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh B2B<\/b><\/h2>\n

          M\u1ed9t c\u00e1ch ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 ph\u1ec5u ti\u1ebfp th\u1ecb B2B. Lo\u1ea1i ph\u1ec5u n\u00e0y \u0111\u01b0\u1ee3c chia ra th\u00e0nh 3 giai \u0111o\u1ea1n v\u00e0 m\u1ed7i giai \u0111o\u1ea1n c\u00f3 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00e1c nhau. V\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 vai tr\u00f2 c\u1ee7a t\u1eebng giai \u0111o\u1ea1n, c\u00f9ng ti\u1ebfp t\u1ee5c \u0111\u1ecdc nh\u1eefng n\u1ed9i dung sau:<\/span><\/p>\n

          \u00a0<\/p>\n

          \"Nh\u1eefng<\/p>\n

          Nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb khi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh B2B<\/p>\n<\/div>\n

          Giai \u0111o\u1ea1n \u0111\u1ea7u ph\u1ec5u (nh\u1eadn th\u1ee9c)<\/b><\/h3>\n

          \u1ede giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft, doanh nghi\u1ec7p c\u1ea7n thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website nhi\u1ec1u h\u01a1n nh\u1eb1m t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai vi\u1ebft blog tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

          Tuy nhi\u00ean, c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c tri\u1ec3n khai kh\u00f4ng n\u00ean th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng qu\u00e1 nhi\u1ec1u v\u00ec \u1edf giai \u0111o\u1ea1n n\u00e0y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1eabn ch\u01b0a c\u00f3 nh\u1eadn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 v\u1ea5n \u0111\u1ec1, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n ch\u1ec9 c\u1ea7n cung c\u1ea5p v\u1eeba \u0111\u1ee7 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft gi\u00fap h\u1ecd hi\u1ec3u v\u1ea5n \u0111\u1ec1 \u0111\u1ed3ng th\u1eddi gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi m\u00e0 h\u1ecd \u0111\u01b0a ra. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd n\u1ed9i dung li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c quan t\u00e2m chung.<\/span><\/p>\n

          Giai \u0111o\u1ea1n gi\u1eefa ph\u1ec5u (\u0111i\u1ec1u tra)<\/b><\/h3>\n

          \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u c\u00f3 s\u1ef1 th\u00edch th\u00fa v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 n\u1ed9i dung chuy\u00ean s\u00e2u h\u01a1n \u0111\u1ed3ng th\u1eddi tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp c\u00f9ng kh\u00e1ch h\u00e0ng qua c\u00e1c chuy\u00ean \u0111\u1ec1 theo h\u00ecnh th\u1ee9c webinars ho\u1eb7c live chat,.. B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o th\u00eam t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng give away ho\u1eb7c l\u00e0 khung gi\u1edd gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t.\u00a0<\/span><\/p>\n

          Giai \u0111o\u1ea1n cu\u1ed1i ph\u1ec5u (h\u00e0nh \u0111\u1ed9ng)<\/b><\/h3>\n

          \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng, v\u00ec b\u1ea1n c\u1ea7n thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1edbi giai \u0111o\u1ea1n n\u00e0y, c\u00e1c n\u1ed9i dung lu\u00f4n \u0111\u01b0\u1ee3c h\u01b0\u1edbng v\u1ec1 m\u1ed9t trang c\u1ed1 \u0111\u1ecbnh nh\u01b0: trang b\u00e1n h\u00e0ng, trang thanh to\u00e1n, trang tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m,\u2026<\/span><\/p>\n

          \u1ede giai \u0111o\u1ea1n cu\u1ed1i n\u00e0y, m\u1ee5c \u0111\u00edch ch\u00ednh ngo\u00e0i vi\u1ec7c ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, n\u1ed9i dung cung c\u1ea5p hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0:\u00a0<\/span><\/p>\n

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          • Ti\u1ebfp th\u1ecb b\u1eb1ng email: gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u1eddi c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u0169ng nh\u01b0 l\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
          • T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: gi\u00fap n\u1ed9i dung \u0111\u01b0\u1ee3c ch\u1eb7t ch\u1ebd v\u00e0 logic h\u01a1n, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00ec \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng tr\u1ea3 ph\u00ed nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c l\u00ean top x\u1ebfp h\u1ea1ng.<\/span><\/li>\n
          • C\u00e1 nh\u00e2n h\u00f3a website: \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1 hi\u1ec7u qu\u1ea3 v\u00ec m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u1ed9t \u0111\u1ec1 xu\u1ea5t kh\u00e1c nhau, b\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u00e0nh ri\u00eang cho h\u1ecd nh\u01b0: th\u1ebb th\u00e0nh vi\u00ean vip; \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0o ng\u00e0y sinh nh\u1eadt, ng\u00e0y l\u1ec5;\u2026<\/span><\/li>\n<\/ul>\n

            \u1ede b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u0169ng \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 <\/span>m\u00f4 h\u00ecnh kinh doanh B2B<\/b> v\u00e0 website B2B c\u0169ng nh\u01b0 l\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y mang l\u1ea1i. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u1edf l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eeb \u0111\u1ec1u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh B2B. V\u1eady m\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec? Website B2B l\u00e0 g\u00ec? Nh\u1eefng giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb khi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54573"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54573"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54573\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}