{"id":54654,"date":"2023-12-20T11:38:41","date_gmt":"2023-12-20T04:38:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-sao-metaverse-lai-la-xu-huong-cua-tiep-thi-thoi-gian-toi.html"},"modified":"2023-12-20T11:38:41","modified_gmt":"2023-12-20T04:38:41","slug":"tai-sao-metaverse-lai-la-xu-huong-cua-tiep-thi-thoi-gian-toi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-sao-metaverse-lai-la-xu-huong-cua-tiep-thi-thoi-gian-toi.html","title":{"rendered":"T\u1ea1i sao Metaverse l\u1ea1i l\u00e0 xu h\u01b0\u1edbng c\u1ee7a ti\u1ebfp th\u1ecb th\u1eddi gian t\u1edbi?"},"content":{"rendered":"
M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng m\u1edbi nh\u1ea5t v\u00e0 l\u1edbn nh\u1ea5t cho ti\u1ebfp th\u1ecb \u0111\u00e3 ph\u00e1t huy vai tr\u00f2 quan tr\u1ecdng trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch: metaverse marketing. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng nghe t\u1edbi thu\u1eadt ng\u1eef n\u00e0y, th\u00ec metaverse \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i con ng\u01b0\u1eddi nh\u1eadp vai v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, c\u0169ng nh\u01b0 v\u1edbi c\u00e1c tr\u1ee3 l\u00fd ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng c\u00e1c avatar.<\/p>\n

N\u1ebfu v\u1eabn c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 \u0111\u1ecbnh ngh\u0129a tr\u00ean, h\u00e3y ngh\u0129 \u0111\u1ebfn tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed n\u1ed5i ti\u1ebfng Fortnight, m\u1ed9t tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o trong \u0111\u00f3 c\u00e1c nh\u00e2n v\u1eadt \u2013 v\u1edbi h\u00ecnh \u0111\u1ea1i di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u2013 chi\u1ebfn \u0111\u1ea5u v\u1edbi nhau trong th\u1eddi gian th\u1ef1c v\u00e0 tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong metaverse c\u1ee5 th\u1ec3.<\/p>\n

Influencer Marketing Hub \u0111\u00e3 th\u1ef1c hi\u1ec7n chia nh\u1ecf c\u00e1c th\u00e0nh ph\u1ea7n: m\u1ed9t metaverse lu\u00f4n ho\u1ea1t \u0111\u1ed9ng, t\u1ed3n t\u1ea1i trong th\u1eddi gian th\u1ef1c;\u00a0 ng\u01b0\u1eddi ch\u01a1i c\u00f3 tr\u1ee3 l\u00fd ri\u00eang, \u0111\u00f3 l\u00e0 m\u1ed9t v\u0169 tr\u1ee5 kh\u00e9p k\u00edn v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 c\u0169ng nh\u01b0 ch\u1ee9a n\u1ed9i dung h\u1ea5p d\u1eabn do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.<\/p>\n

M\u1eb7c d\u00f9 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c \u0111ang b\u1eaft k\u1ecbp xu h\u01b0\u1edbng trong vi\u1ec7c t\u1ea1o ra v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c metaverse nh\u01b0ng c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i l\u00e0 ng\u00e0nh \u0111\u1ea7u ti\u00ean th\u1ef1c s\u1ef1 n\u1eafm b\u1eaft v\u00e0 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1ed3ng th\u1eddi, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1edbm b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a metaverse ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t.<\/p>\n

\"Metaverse<\/p>\n

Metaverse Marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a Metaverse Marketing<\/h2>\n

C\u00f3 nhi\u1ec1u l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang \u0111\u1ed5 x\u00f4 v\u00e0o metaverse. Kh\u00f4ng ch\u1ec9 m\u1edbi l\u1ea1 m\u00e0 c\u00e1c k\u1ebft n\u1ed1i nhanh ch\u00f3ng cu\u1ed1i c\u00f9ng c\u0169ng t\u1ed3n t\u1ea1i \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c m\u00f4i tr\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n. Nh\u01b0ng c\u00f3 l\u1ebd, l\u00fd do quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng metaverse marketing l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 gi\u1eef cho Millennials v\u00e0 Gen X lu\u00f4n c\u1eadp nh\u1eadt, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, metaverse c\u0169ng cho ph\u00e9p h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi. V\u00e0 t\u1eeb t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c, r\u00f5 r\u00e0ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00e1c metaverse l\u1edbn nh\u1ea5t, nh\u01b0 Fortnight v\u00e0 Roblox, mang \u0111\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y v\u00ec n\u00f3 n\u1eb1m trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. Nh\u01b0 Vans ch\u1eb3ng h\u1ea1n, t\u1edd Wall Street Journal b\u00e1o c\u00e1o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1ee3t v\u00e1n n\u00e0y \u0111\u00e3 ra m\u1eaft s\u00e2n tr\u01b0\u1ee3t v\u00e1n \u1ea3o tr\u00ean Roblox, cho ph\u00e9p ng\u01b0\u1eddi ch\u01a1i th\u1eed c\u00e1c th\u1ee7 thu\u1eadt m\u1edbi v\u00e0 c\u00f3 th\u1ec3 ki\u1ebfm \u0111i\u1ec3m \u0111\u1ec3 t\u00f9y ch\u1ec9nh h\u00ecnh \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u1ea1i di\u1ec7n c\u1ee7a Vans cho bi\u1ebft, metaverse tr\u1ef1c tuy\u1ebfn l\u00e0 n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ed1t l\u00f5i: t\u1eeb 13 \u0111\u1ebfn 35 tu\u1ed5i. Th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft l\u1ed9 c\u00f4ng vi\u00ean tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd \u0111\u00e3 thu h\u00fat h\u01a1n 48 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch \u2013 t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n

Gucci c\u0169ng tham gia v\u00e0o cu\u1ed9c ch\u01a1i. The Verge chia s\u1ebb: th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t \u0111\u00f4i gi\u00e0y th\u1ec3 thao k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ed9c quy\u1ec1n v\u00e0o th\u00e1ng 3 c\u00f3 t\u00ean l\u00e0 Gucci Virtual 25 \u201cc\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eb7c trong AR ho\u1eb7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c \u1ee9ng d\u1ee5ng h\u1ee3p t\u00e1c nh\u01b0 Roblox v\u00e0 VRChat.\u201d Ch\u00fang \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 12,99 \u0111\u00f4 la tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u2013 m\u1ed9t m\u1ee9c gi\u00e1 kh\u00e1 th\u1ea5p cho m\u1ed9t m\u00f3n \u0111\u1ed3 xa x\u1ec9, ngay c\u1ea3 khi \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t m\u00f3n \u0111\u1ed3 \u1ea3o. V\u00e0 l\u1ebd d\u0129 nhi\u00ean, h\u1ecd s\u1ebd kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3.<\/p>\n

\"Gucci<\/p>\n

Gucci Garden tr\u00ean Roblox<\/p>\n<\/div>\n

Th\u00e1ng 5 , Gucci \u0111\u00e3 khai tr\u01b0\u01a1ng Gucci Garden tr\u00ean Roblox, m\u1ed9t tr\u1ea3i nghi\u1ec7m \u1ea3o \u0111\u1ec3 b\u1ed5 sung cho m\u1ed9t t\u00e1c ph\u1ea9m s\u1eafp \u0111\u1eb7t mang t\u00ean Gucci Garden Archetypes, di\u1ec5n ra t\u1ea1i Florence, \u00dd. Vogue Business ti\u1ebft l\u1ed9 r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u201ch\u00f2a nh\u1eadp v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 kh\u00e1m ph\u00e1 kh\u00f4ng gian, \u0111\u1ed3ng th\u1eddi, c\u0169ng c\u00f3 th\u1ec3 mua c\u00e1c t\u00e1c ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi s\u1ef1 c\u1ed9ng t\u00e1c c\u1ee7a Roblox\u201d. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o h\u01a1n nhi\u1ec1u trong kh\u00f4ng gian k\u1ef9 thu\u1eadt s\u1ed1 so v\u1edbi trong th\u1ebf gi\u1edbi th\u1ef1c. Ch\u01b0a k\u1ec3, l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 h\u1ecd thu v\u1ec1 c\u00f2n l\u1edbn h\u01a1n v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 cao h\u01a1n nhi\u1ec1u.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tham gia cu\u1ed9c ch\u01a1i?<\/h2>\n

Nh\u1eefng metaverse kh\u00f4ng ph\u1ea3i d\u01b0\u1edbi d\u1ea1ng game m\u1edbi \u0111ang b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean h\u01a1n. C\u00e1c quy \u01b0\u1edbc \u1ea3o hi\u1ec7n \u0111ang di\u1ec5n ra trong metaverse. Nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c gian h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi v\u0103n ph\u00f2ng hay nh\u00e0 c\u1ee7a m\u00ecnh. Quy m\u00f4 kh\u00e1n gi\u1ea3 t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n khi th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn. H\u00e3y ngh\u0129 v\u1ec1 c\u00e1c tri\u1ec3n l\u00e3m xe h\u01a1i v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng n\u1ebfu h\u1ecd chuy\u1ec3n sang metaverse. N\u1ebfu \u0111eo v\u00e0i chi\u1ebfc k\u00ednh th\u1ef1c t\u1ebf \u1ea3o v\u00e0 \u201cng\u1ed3i\u201d trong \u00f4 t\u00f4 \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m v\u00e0 ng\u1eafm nh\u00ecn t\u1eeb trong ra ngo\u00e0i th\u00ec s\u1ebd th\u1ebf n\u00e0o?<\/p>\n

C\u0169ng b\u1edfi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o trong metaverse c\u00f2n qu\u00e1 m\u1edbi, n\u00ean gi\u00e1 \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch v\u1eabn c\u00f2n kh\u00e1 th\u1ea5p. N\u1ebfu l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c doanh nghi\u1ec7p c\u00f3 t\u01b0 t\u01b0\u1edfng m\u1edf v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean d\u00e0nh th\u1eddi gian tr\u00ean metaverse, th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc t\u1edbi metaverse marketing. Xin l\u01b0u \u00fd r\u1eb1ng, b\u1ea1n c\u1ea7n ph\u1ea3i suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0m KPI v\u00ec c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 m\u1edbi n\u00ean vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i \u2013 theo c\u00e1ch ch\u00fang ta \u0111\u00e3 quen v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb kh\u00e1c v\u1eabn ch\u01b0a c\u00f3, nh\u01b0ng v\u1ea5n \u0111\u1ec1 s\u1ebd ch\u1ec9 l\u00e0 th\u1eddi gian.<\/p>\n

Khi b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi metaverse \u2013 cho d\u00f9 \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m metaverse n\u1ed9i b\u1ed9 hay thu\u00ea ngo\u00e0i \u0111\u1ec3 gi\u00fap k\u1ebft n\u1ed1i v\u00e0 h\u01b0\u1edbng d\u1eabn trong su\u1ed1t qu\u00e1 tr\u00ecnh \u2013 h\u00e3y suy ngh\u0129 l\u1edbn. B\u1edfi, ngay c\u1ea3 b\u1ea7u tr\u1eddi c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1edbi h\u1ea1n trong metaverse.<\/p>\n

Theo Forbes.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Nh\u00f3m bao b\u00ec s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t y\u00eau th\u00edch<\/em><\/li>\n
  • Khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a AI \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u1ebfu v\u1eabn c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 \u0111\u1ecbnh ngh\u0129a tr\u00ean, h\u00e3y ngh\u0129 \u0111\u1ebfn tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed n\u1ed5i ti\u1ebfng Fortnight, m\u1ed9t tr\u00f2 ch\u01a1i th\u1ef1c t\u1ebf \u1ea3o trong \u0111\u00f3 c\u00e1c nh\u00e2n v\u1eadt \u2013 v\u1edbi h\u00ecnh \u0111\u1ea1i di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u2013 chi\u1ebfn \u0111\u1ea5u v\u1edbi nhau trong th\u1eddi gian th\u1ef1c v\u00e0 tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong metaverse c\u1ee5 th\u1ec3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54654"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54654"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54654\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}