{"id":54657,"date":"2023-12-20T11:39:38","date_gmt":"2023-12-20T04:39:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-chien-luoc-tiep-thi-tro-thanh-hanh-dong-thong-minh.html"},"modified":"2023-12-20T11:39:38","modified_gmt":"2023-12-20T04:39:38","slug":"de-chien-luoc-tiep-thi-tro-thanh-hanh-dong-thong-minh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-chien-luoc-tiep-thi-tro-thanh-hanh-dong-thong-minh.html","title":{"rendered":"\u0110\u1ec3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1edf th\u00e0nh h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh"},"content":{"rendered":"
B\u1ea5t k\u1ec3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c \u0111\u1ec1 ra c\u00f3 xu\u1ea5t s\u1eafc \u0111\u1ebfn \u0111\u00e2u th\u00ec ch\u1ec9 khi th\u1ef1c hi\u1ec7n m\u1edbi c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng \u0111\u00f3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i. Kh\u00f4ng nh\u1eefng th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, tuy nhi\u00ean, ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 v\u00e0 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 c\u00f3 t\u00e1c \u0111\u1ed9ng.<\/p>\n

V\u1eady ch\u00eca kh\u00f3a c\u1ee7a vi\u1ec7c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec? Ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc t\u1edbi ba y\u1ebfu t\u1ed1 sau:<\/p>\n

    \n
  1. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 t\u01b0 duy ph\u1ea3n bi\u1ec7n.<\/li>\n
  2. Kh\u1ea3 n\u0103ng cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n, ng\u00e2n s\u00e1ch v\u00e0 t\u01b0 duy c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/li>\n
  3. T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li>\n<\/ol>\n

    H\u00e3y c\u00f9ng xem x\u00e9t c\u1ee5 th\u1ec3 h\u01a1n t\u1eebng kh\u00eda c\u1ea1nh n\u00e0y \u0111\u1ec3 xem li\u1ec7u c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng t\u1ed1t h\u01a1n trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh ra sao nh\u00e9!<\/p>\n

    \"\u0110o<\/p>\n

    \u0110o l\u01b0\u1eddng \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t<\/p>\n<\/div>\n

    C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t th\u00f4ng qua \u0111o l\u01b0\u1eddng<\/h2>\n

    C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi l\u00e0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb n\u1ebfu kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng. Theo kh\u1ea3o s\u00e1t, 70% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft k\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y nhi\u1ec1u chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 ph\u1ee9c t\u1ea1p. B\u00ean c\u1ea1nh \u0111\u00f3, t\u01b0 duy ph\u1ea3n bi\u1ec7n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t v\u00e0 th\u00e0nh c\u00f4ng trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n

    Ch\u01b0a h\u1ebft, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y c\u00e0ng hi\u1ec3u r\u1eb1ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft trong t\u01b0\u01a1ng lai v\u00ec n\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc, \u00fd ngh\u0129a v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. S\u1ebd kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng b\u00e1o c\u00e1o, g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u t\u00e1c \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Gartner cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda (56%) t\u1ea5t c\u1ea3 c\u00e1c t\u1ed5 ch\u1ee9c ti\u1ebfp th\u1ecb \u0111ang x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh m\u1edbi v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ee7a nh\u00f3m \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd.<\/p>\n

    \"S\u1ee9c<\/p>\n

    S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m<\/p>\n<\/div>\n

    S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

    Ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e0u gi\u00e1 tr\u1ecb. Theo b\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng M\u1ef9 do Forrester chia s\u1ebb: \u201cC\u00e1c c\u00f4ng ty t\u1eadp trung c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 xu\u1ea5t s\u1eafc v\u01b0\u1ee3t tr\u1ed9i trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, v\u1edbi 21% th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m cao h\u01a1n \u0111\u00e1ng k\u1ec3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\u201d<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y? B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n, ng\u00e2n s\u00e1ch v\u00e0 t\u01b0 duy c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Tuy nhi\u00ean, vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00fa v\u1ecb th\u00ec n\u00f3i d\u1ec5 h\u01a1n l\u00e0m. Theo nghi\u00ean c\u1ee9u t\u1eeb PwC, c\u1ee9 3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 th\u00ec c\u00f3 1 ng\u01b0\u1eddi (32%) n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh y\u00eau th\u00edch ch\u1ec9 sau m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7. Con s\u1ed1 n\u00e0y th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n \u1edf khu v\u1ef1c M\u1ef9 Latinh l\u00e0 49%.<\/p>\n

    Tuy nhi\u00ean, c\u00e1nh c\u1eeda l\u1ea1i m\u1edf ra cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9t ph\u00e1 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 ti\u1ebfp theo. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u1ec9 b\u1eb1ng c\u00e1ch \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, c\u00e1c t\u1ed5 ch\u1ee9c m\u1edbi c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u.<\/p>\n

    \"D\u00e0nh<\/p>\n

    D\u00e0nh th\u1eddi gian t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

    \u0110\u01b0a t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0o h\u00e0nh \u0111\u1ed9ng<\/h2>\n

    Trong b\u1ed1i c\u1ea3nh c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid, l\u00e0m vi\u1ec7c t\u1ea1i v\u0103n ph\u00f2ng kh\u00f4ng c\u00f2n l\u00e0 trung t\u00e2m c\u1ee7a n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c, thay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00f3m ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c cho ph\u00e9p ch\u1ee7 \u0111\u1ed9ng tr\u00ean m\u1ecdi ch\u00e2u l\u1ee5c v\u00e0 m\u00fai gi\u1edd. Trong , nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c quay tr\u1edf l\u1ea1i v\u0103n ph\u00f2ng, nh\u01b0ng t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c c\u00f3 v\u1ebb ng\u00e0y c\u00e0ng tr\u1edf n\u00ean linh ho\u1ea1t, v\u1edbi vi\u1ec7c ph\u00e2n chia th\u1eddi gian h\u1ee3p l\u00fd gi\u1eefa l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 th\u1eddi gian ng\u1ed3i t\u1ea1i v\u0103n ph\u00f2ng.<\/p>\n

    C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ph\u1ea3i n\u1eafm b\u1eaft v\u00e0 \u1ee7ng h\u1ed9 s\u1ef1 thay \u0111\u1ed5i n\u00e0y, \u0111\u1ed3ng th\u1eddi, c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ec3 cho ph\u00e9p \u0111\u00e1p \u1ee9ng h\u01a1n n\u1eefa nh\u1eefng th\u1ef1c t\u1ebf n\u00e0y.<\/p>\n

    Ch\u01b0a h\u1ebft, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang gi\u1ea3i ph\u00f3ng th\u1eddi gian c\u1ee7a h\u1ecd cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, thay v\u00e0o \u0111\u00f3, d\u00e0nh th\u1eddi gian t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. C\u1ee5 th\u1ec3, 40% nh\u00e0 ti\u1ebfp th\u1ecb trong cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a BrandMaker cho bi\u1ebft h\u1ecd s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u1ebfn 15 gi\u1edd m\u1ed7i tu\u1ea7n n\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a. 40% kh\u00e1c cho bi\u1ebft h\u1ecd s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u1ebfn 10 gi\u1edd m\u1ed7i tu\u1ea7n. \u0110\u00f3 l\u00e0 th\u1eddi gian c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00e0nh t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o h\u01a1n.<\/p>\n

    \u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 gi\u00e1n \u0111o\u1ea1n to\u00e0n c\u1ea7u nh\u01b0 \u0111\u1ea1i d\u1ecbch Covid-19 v\u00e0 s\u1edf th\u00edch thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i v\u00e0 th\u00edch \u1ee9ng ngay l\u1eadp t\u1ee9c. H\u1ecd c\u1ea7n chu\u1ea9n b\u1ecb cho m\u00ecnh kh\u1ea3 n\u0103ng v\u01b0\u1ee3t ra kh\u1ecfi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb mang l\u1ea1i k\u1ebft qu\u1ea3 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. Nhu c\u1ea7u c\u1ea3i ti\u1ebfn theo c\u1ea5p s\u1ed1 nh\u00e2n n\u00e0y \u0111\u1eb7t ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u00ean h\u00e0ng \u0111\u1ea7u v\u00ec n\u00f3 l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a t\u1ed1c \u0111\u1ed9, s\u1ef1 c\u1ed9ng t\u00e1c v\u00e0 \u01b0u ti\u00ean cao nh\u1ea5t l\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.<\/p>\n

    Theo Forbes.com<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • 3 c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 n\u1ed5i b\u1eadt khi \u201cnu\u00f4ng chi\u1ec1u\u201d kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • 6 m\u1eb9o t\u0103ng doanh s\u1ed1 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean mobile app<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      V\u1eady ch\u00eca kh\u00f3a c\u1ee7a vi\u1ec7c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec? Ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc t\u1edbi ba y\u1ebfu t\u1ed1 sau:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54657"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54657"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54657\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}