{"id":54668,"date":"2023-12-20T11:42:40","date_gmt":"2023-12-20T04:42:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bo-sung-4-tinh-nang-tren-website-de-bung-no-doanh-so-tet-nguyen-dan-2022.html"},"modified":"2023-12-20T11:42:40","modified_gmt":"2023-12-20T04:42:40","slug":"bo-sung-4-tinh-nang-tren-website-de-bung-no-doanh-so-tet-nguyen-dan-2022","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bo-sung-4-tinh-nang-tren-website-de-bung-no-doanh-so-tet-nguyen-dan-2022.html","title":{"rendered":"B\u1ed5 sung 4 t\u00ednh n\u0103ng tr\u00ean website \u0111\u1ec3 b\u00f9ng n\u1ed5 doanh s\u1ed1 T\u1ebft Nguy\u00ean \u0111\u00e1n"},"content":{"rendered":"<div id=\"test\">T\u1ebft Nguy\u00ean \u0110\u00e1n Nh\u00e2m D\u1ea7n \u0111ang \u0111\u1ebfn g\u1ea7n v\u00e0 c\u00f9ng v\u1edbi \u0111\u00f3, m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m: kh\u1ea3 n\u0103ng t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng k\u1ef7 l\u1ee5c c\u0169ng \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p k\u1ef3 v\u1ecdng. Ch\u01b0a h\u1ebft, doanh s\u1ed1 b\u00e1n h\u00e0ng trong giai \u0111o\u1ea1n n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng t\u1eeb 11% \u0111\u1ebfn 15% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, do v\u1eady, \u0111\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f2n m\u1ed9t r\u00e0o c\u1ea3n n\u00e0o khi\u1ebfn \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y doanh thu b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn c\u00e1c website b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng hi\u1ec7n c\u00f3 \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao h\u01a1n mong \u0111\u1ee3i. V\u00ed d\u1ee5: c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng t\u00edch h\u1ee3p t\u00ednh n\u0103ng thanh to\u00e1n qua VNPAY tr\u00ean website \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ed9t ph\u1ea7n doanh s\u1ed1 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u00f3i quen \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 thanh to\u00e1n qua h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n<p>Do v\u1eady, \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 tr\u00e1nh m\u1ea5t th\u1ecb ph\u1ea7n trong mi\u1ebfng b\u00e1nh b\u00e1n h\u00e0ng giai \u0111o\u1ea1n n\u00e0y, c\u1ea7n ph\u1ea3i l\u01b0u \u00fd m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng quan tr\u1ecdng \u0111\u1ec3 t\u0103ng doanh thu d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<div id=\"attachment_8\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/website-thuong-mai-dien-tu.jpg\" alt=\"B\u1ed5 sung m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng quan tr\u1ecdng tr\u00ean website \u0111\u1ec3 s\u1eb5n s\u00e0ng b\u00f9ng n\u1ed5 v\u1ec1 doanh s\u1ed1 d\u1ecbp cu\u1ed1i n\u0103m\" width=\"750\" height=\"350\" title=\"website-thuong-mai-dien-tu\"><\/p>\n<p class=\"wp-caption-text\">B\u1ed5 sung m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng quan tr\u1ecdng tr\u00ean website \u0111\u1ec3 s\u1eb5n s\u00e0ng b\u00f9ng n\u1ed5 v\u1ec1 doanh s\u1ed1 d\u1ecbp cu\u1ed1i n\u0103m<\/p>\n<\/div>\n<h2 id=\"1-giam-them-khi-dat-den-moc-chi-tieu-nhat-dinh\">Gi\u1ea3m th\u00eam khi \u0111\u1ea1t \u0111\u1ebfn m\u1ed1c chi ti\u00eau nh\u1ea5t \u0111\u1ecbnh<\/h2>\n<p>Gi\u1ea3m gi\u00e1 cu\u1ed1i n\u0103m ho\u1eb7c g\u1ea7n T\u1ebft Nguy\u00ean \u0111\u00e1n l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u1ea7n b\u00e0n c\u00e3i. Gi\u1ea3m gi\u00e1 cho m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u00e3 ch\u1ecdn c\u0169ng r\u1ea5t \u0111\u01a1n gi\u1ea3n. Tuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u th\u00eam khi kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u1ebfn m\u1ed1c chi ti\u00eau nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 s\u1ebd h\u01a1i ph\u1ee9c t\u1ea1p n\u1ebfu website kh\u00f4ng c\u00f3 t\u00ednh n\u0103ng gi\u1ea3m gi\u00e1 t\u1ef1 \u0111\u1ed9ng cho t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5: t\u00ednh n\u0103ng gi\u1ea3m gi\u00e1 tr\u00ean to\u00e0n c\u1eeda h\u00e0ng s\u1ebd cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p gi\u1ea3m th\u00eam 10% cho to\u00e0n b\u1ed9 c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u00f3 m\u1ee9c chi ti\u00eau tr\u00ean 3.000.000VN\u0110. C\u00e0i \u0111\u1eb7t t\u00ednh n\u0103ng n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n khi kh\u00f4ng c\u1ea7n nh\u1eadp m\u00e3 gi\u1ea3m gi\u00e1 \u1edf b\u01b0\u1edbc thanh to\u00e1n v\u00ec chi\u1ebft kh\u1ea5u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ef1 \u0111\u1ed9ng.<\/p>\n<h2 id=\"2-khoi-phuc-gio-hang-bi-bo\">Kh\u00f4i ph\u1ee5c gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf<\/h2>\n<p>M\u1ecdi ch\u1ee7 doanh nghi\u1ec7p \u0111\u1ec1u r\u1ea5t tr\u0103n tr\u1edf khi nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e1o c\u00e1o v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf v\u00e0 ph\u1ea3i ch\u1ea5p nh\u1eadn th\u1ef1c t\u1ebf r\u1eb1ng doanh s\u1ed1 b\u00e1n h\u00e0ng hay kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng m\u00e0 m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 cao h\u01a1n r\u1ea5t nhi\u1ec1u. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u do Baymard Institute thu th\u1eadp, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng trung b\u00ecnh hi\u1ec7n t\u1ea1i \u0111ang \u1edf m\u1ee9c 69,82% v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng l\u00ean khi m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m di\u1ec5n ra.<\/p>\n<p>Do v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n b\u1ed5 sung t\u00ednh n\u0103ng theo d\u00f5i vi\u1ec7c b\u1ecf gi\u1ecf h\u00e0ng v\u00e0o website \u0111\u1ec3 gi\u1ea3m t\u1ed1i \u0111a r\u1ee7i ro c\u1ee7a vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn xong m\u00e0 l\u1ea1i r\u1eddi \u0111i. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf, nh\u1eadp email nh\u01b0ng kh\u00f4ng ho\u00e0n t\u1ea5t vi\u1ec7c thanh to\u00e1n, t\u00ednh n\u0103ng n\u00e0y s\u1ebd theo d\u00f5i t\u00ecnh tr\u1ea1ng gi\u1ecf h\u00e0ng, l\u01b0u l\u1ecbch s\u1eed tr\u00ean h\u1ec7 th\u1ed1ng v\u00e0 t\u1ef1 \u0111\u1ed9ng g\u1eedi email nh\u1eafc nh\u1edf h\u1ecd theo c\u00e1c t\u1ea7n su\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. Do v\u1eady, email s\u1ebd g\u1ee3i nh\u1edb kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd d\u1ef1 \u0111\u1ecbnh s\u1ebd mua v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn trang thanh to\u00e1n \u0111\u1ec3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng.<\/p>\n<div id=\"attachment_9\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/thanh-toan-dinh-ky.png\" alt=\"T\u00ednh n\u0103ng thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 tr\u00ean website\" width=\"750\" height=\"421\" title=\"thanh-toan-dinh-ky\"><\/p>\n<p class=\"wp-caption-text\">T\u00ednh n\u0103ng thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 tr\u00ean website<\/p>\n<\/div>\n<h2 id=\"3-thanh-toan-dinh-ky\">Thanh to\u00e1n \u0111\u1ecbnh k\u1ef3<\/h2>\n<p>Cho d\u00f9 doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m th\u00ec vi\u1ec7c kh\u00f4ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn \u0111\u0103ng k\u00fd ho\u1eb7c thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 trong m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111ang b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i ch\u1ec9 \u0111\u1ebfn m\u1ed9t l\u1ea7n m\u1ed7i n\u0103m. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea3m b\u1ea3o ti\u1ebfp t\u1ee5c t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng sau \u0111\u00f3 ph\u1ea3i s\u1eed d\u1ee5ng t\u00ednh n\u0103ng thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 tr\u00ean website b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>C\u1ee5 th\u1ec3, c\u00e1c c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t t\u00ednh n\u0103ng n\u00e0y tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a m\u00ecnh v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1eadp nh\u1eadt t\u1ea7n su\u1ea5t b\u1ed5 sung ho\u1eb7c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n<p>T\u00ednh n\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh thu m\u00e0 c\u00f2n cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p truy xu\u1ea5t d\u1eef li\u1ec7u r\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c b\u00e1n th\u00eam tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p ho\u1eb7c cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh v\u1ec1 sau.<\/p>\n<h2 id=\"4-email-tu-dong\">Email t\u1ef1 \u0111\u1ed9ng<\/h2>\n<p>Chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem th\u00e0nh ng\u01b0\u1eddi mua cho m\u1ed9t giao d\u1ecbch trong d\u1ecbp cu\u1ed1i n\u0103m l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng, nh\u01b0ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 mua th\u00eam trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn c\u00f2n l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u l\u1edbn h\u01a1n. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y l\u00e0 c\u00e0i \u0111\u1eb7t t\u00ednh n\u0103ng g\u1eedi email t\u1ef1 \u0111\u1ed9ng.<\/p>\n<p>Theo d\u1eef li\u1ec7u to\u00e0n c\u1ea7u v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb qua email, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c m\u1eabu email t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng sau mua h\u00e0ng l\u00e0 18,21%. Con s\u1ed1 n\u00e0y cao h\u01a1n t\u1edbi 16,01% so v\u1edbi m\u1ee9c 2,2%\u00a0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website b\u00e1n h\u00e0ng v\u00e0o th\u00e1ng 12 . V\u00ec v\u1eady, g\u1eedi email t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean nh\u1eefng t\u01b0\u01a1ng t\u00e1c m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 v\u1edbi doanh nghi\u1ec7p, l\u00e0 m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn \u0111\u1ec3 k\u00edch ho\u1ea1t s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay tr\u1edf l\u1ea1i ti\u1ebfp t\u1ee5c mua h\u00e0ng.<\/p>\n<p>T\u00ednh n\u0103ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, th\u00f4ng b\u00e1o giao h\u00e0ng, t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1eedi ngay sau khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1ea1i \u201cth\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi nh\u1ea5t trong n\u0103m\u201d. Do v\u1eady, vi\u1ec7c \u0111\u1ea3m b\u1ea3o c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra doanh s\u1ed1 c\u1ee7a trang web ph\u1ea3i n\u1eb1m trong danh s\u00e1ch \u01b0u ti\u00ean. Khi m\u1ed9t c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u trong vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng, th\u00ec c\u1eeda h\u00e0ng \u0111\u00f3 s\u1ebd t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh cho m\u1ed9t m\u00f9a b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng!<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Itai Sadan<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>\u0110\u00e1p \u00e1n cho b\u00e0i to\u00e1n b\u1ecf gi\u1ecf h\u00e0ng <\/em><\/li>\n<li style=\"text-align: left\"><em>5 c\u00e1ch t\u1ed1i \u01b0u quy tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn c\u00e1c website b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng hi\u1ec7n c\u00f3 \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao h\u01a1n mong \u0111\u1ee3i. V\u00ed d\u1ee5: c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng t\u00edch h\u1ee3p t\u00ednh n\u0103ng thanh to\u00e1n qua VNPAY tr\u00ean website \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ed9t ph\u1ea7n doanh s\u1ed1 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u00f3i quen \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 thanh to\u00e1n qua h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54668"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54668"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54668\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}