{"id":54671,"date":"2023-12-20T11:43:40","date_gmt":"2023-12-20T04:43:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-ich-khi-xay-dung-blog-trong-chien-luoc-tiep-thi-thuong-hieu.html"},"modified":"2023-12-20T11:43:40","modified_gmt":"2023-12-20T04:43:40","slug":"loi-ich-khi-xay-dung-blog-trong-chien-luoc-tiep-thi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-ich-khi-xay-dung-blog-trong-chien-luoc-tiep-thi-thuong-hieu.html","title":{"rendered":"L\u1ee3i \u00edch khi x\u00e2y d\u1ef1ng blog trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
Vi\u1ebft blog l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb n\u1ed9i dung ph\u1ed5 bi\u1ebfn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u00e1p d\u1ee5ng, v\u1edbi h\u01a1n 79% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111ang khai th\u00e1c h\u00ecnh th\u1ee9c n\u00e0y. Vi\u1ebft blog kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh t\u00ednh nh\u01b0 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n khi li\u00ean t\u1ee5c c\u1eadp nh\u1eadt n\u1ed9i dung nh\u1ea5t qu\u00e1n tr\u00ean website.<\/p>\n

Khi \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, c\u1ea3 s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec1u quan tr\u1ecdng v\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n blog \u0111\u00f3ng g\u00f3p quan tr\u1ecdng trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng c\u1ea3 hai y\u1ebfu t\u1ed1 tr\u00ean. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng blog l\u00e0 r\u1ea5t nhi\u1ec1u, nh\u01b0ng khi xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00ec n\u0103m y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y th\u1ef1c s\u1ef1 t\u1ea1o kh\u00e1c bi\u1ec7t, khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a blog trong n\u0103m t\u1edbi:<\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng l\u01b0\u1ee3ng backlink \u0111\u1ebfn website<\/p>\n<\/div>\n

#2: C\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng v\u1edbi c\u00f4ng c\u1ee5 T\u1ed1i \u01b0u ho\u00e1 T\u1eeb kho\u00e1<\/h2>\n

Vi\u1ebft blog s\u1ebd gi\u00fap c\u1eadp nh\u1eadt n\u1ed9i dung m\u1edbi cho trang web th\u01b0\u1eddng xuy\u00ean, \u0111i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u cho Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1eb1ng n\u1ed9i dung c\u1ee7a website \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 c\u00f3 li\u00ean quan. L\u1ebd d\u0129 nhi\u00ean, c\u00e0ng nhi\u1ec1u b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c b\u1ed5 sung c\u00e0ng t\u1ed1t, nh\u01b0ng \u0111i\u1ec1u n\u00e0y ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp \u0111\u0103ng blog c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. N\u1ebfu k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 ngu\u1ed3n l\u1ef1c ch\u1ec9 cho ph\u00e9p \u0111\u0103ng m\u1ed9t b\u00e0i m\u1ed7i tu\u1ea7n th\u00ec \u0111i\u1ec1u n\u00e0y v\u1eabn c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Quan tr\u1ecdng l\u00e0 s\u1ed1 l\u01b0\u1ee3ng n\u00ean \u0111i c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng trong t\u1eebng b\u00e0i vi\u1ebft.<\/p>\n

Tuy nhi\u00ean, \u0111\u1eebng nh\u1ea7m l\u1eabn gi\u1eefa vi\u1ec7c \u0111\u0103ng b\u00e0i th\u01b0\u1eddng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1ea9y n\u1ed9i dung l\u00ean th\u1ee9 h\u1ea1ng \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs). B\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a n\u1ed9i blog c\u1ee7a m\u00ecnh cho c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ee7 \u0111\u1ec1 blog \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u; t\u1ed1i \u01b0u m\u00f4 t\u1ea3 meta, th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c trong blog. C\u00e0ng \u0111\u1ea7u t\u01b0 tri\u1ec3n khai c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay v\u1ec1 SEO v\u00e0 t\u1eeb kh\u00f3a tr\u00ean blog, b\u1ea1n s\u1ebd c\u00e0ng th\u1ea5y th\u1ee9 h\u1ea1ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/p>\n<\/div>\n

# 3: T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website<\/h2>\n

Khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft v\u1eefng ch\u1eafc b\u1eb1ng c\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 backlink tr\u1ecf \u0111\u1ebfn hay t\u1eadp trung t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a v\u00e0 SEO \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm cao h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web t\u0103ng l\u00ean. Ngo\u00e0i ra, vi\u1ec7c t\u1ea1o n\u1ed9i dung c\u00f3 li\u00ean quan, \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a cho c\u00e1c n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

#4: M\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h2>\n

Vi\u1ebft blog c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c trong vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung cho c\u00e1c ph\u1ea7n n\u1ed9i dung d\u00e0i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u01b0ng blog c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong m\u1ee5c \u0111\u00edch n\u00e0y.<\/p>\n

Nghi\u00ean c\u1ee9u c\u1ee7a Demand Gen Report cho th\u1ea5y 59% ng\u01b0\u1eddi mua B2B \u0111\u00e3 nghi\u00ean c\u1ee9u b\u00e0i \u0111\u0103ng tr\u00ean blog tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 bi\u1ec3u m\u1eabu ng\u1eafn ho\u1eb7c l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng cho n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ho\u1eb7c trang li\u00ean h\u1ec7, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch truy c\u1eadp blog n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Vi\u1ebft blog kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c theo h\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n

\"N\u1ed9i<\/p>\n

N\u1ed9i dung n\u00e0o \u0111ang th\u1ef1c s\u1ef1 ph\u00e1t huy hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

#5: Cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 n\u1ed9i dung \u0111ang c\u1ed9ng h\u01b0\u1edfng<\/h2>\n

C\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. Vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung kh\u00f4ng c\u00f3 tr\u1ecdng t\u00e2m ho\u1eb7c kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn th\u00f4ng tin kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 ng\u0103n h\u1ecd quay l\u1ea1i trang web.<\/p>\n

Do v\u1eady, c\u1ea7n ph\u00e2n t\u00edch nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5t, t\u1eeb \u0111\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00ecnh th\u1ee9c n\u1ed9i dung, ch\u1ee7 \u0111\u1ec1 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. Sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c thu h\u00fat th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi website.<\/p>\n

Danh s\u00e1ch c\u00e1c l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi b\u00e0i blog k\u1ec3 tr\u00ean ch\u01b0a h\u1eb3n \u0111\u00e3 l\u00e0 \u0111\u1ea7y \u0111\u1ee7, nh\u01b0ng khi t\u1eadp trung v\u00e0o nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u1eefng l\u1ee3i \u00edch n\u00e0y c\u00f3 xu h\u01b0\u1edbng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. T\u00edch h\u1ee3p c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a v\u00e0 SEO hay ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ea3i thi\u1ec7n s\u1ed1 li\u1ec7u tr\u00ean trang v\u00e0 t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

Theo\u00a0Christa Tuttle<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • 5 c\u00e1ch t\u1ed1i \u01b0u quy tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n
  • 3 k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u SEO offpage cho doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Khi \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, c\u1ea3 s\u1ed1 li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec1u quan tr\u1ecdng v\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n blog \u0111\u00f3ng g\u00f3p quan tr\u1ecdng trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng c\u1ea3 hai y\u1ebfu t\u1ed1 tr\u00ean. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng blog l\u00e0 r\u1ea5t nhi\u1ec1u, nh\u01b0ng khi xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00ec n\u0103m y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y th\u1ef1c s\u1ef1 t\u1ea1o kh\u00e1c bi\u1ec7t, khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a blog trong n\u0103m t\u1edbi:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54671"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54671"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54671\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}