{"id":54675,"date":"2023-12-20T11:44:40","date_gmt":"2023-12-20T04:44:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dap-an-cho-bai-toan-bo-gio-hang-trong-nam-2022.html"},"modified":"2023-12-20T11:44:40","modified_gmt":"2023-12-20T04:44:40","slug":"dap-an-cho-bai-toan-bo-gio-hang-trong-nam-2022","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dap-an-cho-bai-toan-bo-gio-hang-trong-nam-2022.html","title":{"rendered":"\u0110\u00e1p \u00e1n cho b\u00e0i to\u00e1n b\u1ecf gi\u1ecf h\u00e0ng"},"content":{"rendered":"<div id=\"test\">B\u1ecf gi\u1ecf h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong n\u0103m nay. Kh\u00f4ng nh\u1eefng th\u1ebf, xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o s\u1ebd c\u00f2n ti\u1ebfp t\u1ee5c v\u00e0o  khi Covid-19 bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>B\u1ecf gi\u1ecf h\u00e0ng x\u1ea3y ra khi ng\u01b0\u1eddi mua th\u00eam m\u1ed9t ho\u1eb7c nhi\u1ec1u m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng \u1ea3o nh\u01b0ng l\u1ea1i r\u1eddi \u0111i tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh vi\u1ec7c thanh to\u00e1n. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb s\u1ed1c khi bi\u1ebft r\u1eb1ng t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh l\u00ean t\u1edbi 67,91%. N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ec3 m\u1ea5t h\u01a1n m\u1ed9t n\u1eeda doanh s\u1ed1 ch\u1ec9 v\u00ec l\u00fd do kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf. Th\u1eadt \u0111\u00e1ng ti\u1ebfc!<\/p>\n<p>\u0110\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 tr\u00ean, doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00ec con s\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u00e3 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng, gi\u1eef ch\u00e2n nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n tr\u00ean website, t\u0103ng doanh s\u1ed1 v\u00e0 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng!<\/p>\n<div id=\"attachment_1\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/bo-gio-hang.jpg\" alt=\"B\u1ecf gi\u1ecf h\u00e0ng\" width=\"800\" height=\"449\" title=\"bo-gio-hang\"><\/p>\n<p class=\"wp-caption-text\">T\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng\u00a0trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh l\u00ean t\u1edbi 67,91%<\/p>\n<\/div>\n<h2 id=\"1-don-gian-hoa-cau-truc-gia-cua-doanh-nghiep\">\u0110\u01a1n gi\u1ea3n h\u00f3a c\u1ea5u tr\u00fac gi\u00e1 c\u1ee7a doanh nghi\u1ec7p<\/h2>\n<p>L\u00fd do \u0111\u1ea7u ti\u00ean khi\u1ebfn ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eddi kh\u1ecfi website sau khi th\u00eam c\u00e1c m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf ph\u1ea3i k\u1ec3 t\u1edbi c\u00e1c kho\u1ea3n ph\u00ed b\u1ed5 sung. Nghi\u00ean c\u1ee9u cho th\u1ea5y 56% s\u1ed1 ng\u01b0\u1eddi b\u1ecf gi\u1ecf b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c chi ph\u00ed m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng ng\u1edd t\u1edbi.<\/p>\n<p>V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd t\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n c\u1ea5u tr\u00fac gi\u00e1 c\u1ee7a m\u00ecnh. \u0110\u1ea7u ti\u00ean, n\u00ean th\u00eam gi\u1ecf h\u00e0ng hi\u1ec3n th\u1ecb \u1edf t\u1ea5t c\u1ea3 c\u00e1c trang m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang xem. Khi \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem ch\u00ednh x\u00e1c chi ph\u00ed m\u00e0 h\u1ecd s\u1ebd ph\u1ea3i tr\u1ea3, nh\u1edd v\u1eady, h\u1ecd s\u1ebd \u00edt c\u00f3 kh\u1ea3 n\u0103ng r\u1eddi \u0111i do b\u1ecb b\u1ea5t ng\u1edd khi \u0111\u1ebfn b\u01b0\u1edbc thanh to\u00e1n cu\u1ed1i c\u00f9ng.<\/p>\n<p>Ch\u01b0a h\u1ebft, n\u1ebfu b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, doanh nghi\u1ec7p c\u0169ng n\u00ean l\u01b0u \u00fd hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c c\u00f4ng th\u1ee9c t\u00ednh ph\u00ed v\u1eadn chuy\u1ec3n tr\u00ean website \u0111\u1ec3 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 xem gi\u00e1, c\u00e1c kho\u1ea3n thu\u1ebf v\u00e0 ph\u00ed v\u1eadn chuy\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m \u2013 \u1edf m\u1ed9t n\u01a1i.<\/p>\n<p>Kh\u00e1ch truy c\u1eadp c\u0169ng n\u00ean bi\u1ebft li\u1ec7u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u1ea1y b\u1ea5t k\u1ef3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00f3 ch\u00ednh s\u00e1ch giao h\u00e0ng mi\u1ec5n ph\u00ed sau khi \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c chi ti\u00eau n\u00e0o kh\u00f4ng. Do v\u1eady, trong thi\u1ebft k\u1ebf ho\u1eb7c b\u1ed1 tr\u00ed giao di\u1ec7n tr\u00ean website c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ec3 c\u00e1c n\u00fat v\u00e0 m\u00e3 khuy\u1ebfn m\u1ea1i hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba nh\u1ea5t, th\u00f4i th\u00fac nhi\u1ec1u ng\u01b0\u1eddi v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n v\u1ec1 gi\u00e1 \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n<div id=\"attachment_2\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/trang-checkout.png\" alt=\"Ch\u00fa \u00fd t\u1edbi trang thanh to\u00e1n \u0111\u1ec3 kh\u00f4ng \u201c\u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111i\u201d\" width=\"800\" height=\"468\" title=\"trang-checkout\"><\/p>\n<p class=\"wp-caption-text\">Ch\u00fa \u00fd t\u1edbi trang thanh to\u00e1n \u0111\u1ec3 kh\u00f4ng \u201c\u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111i\u201d<\/p>\n<\/div>\n<h2 id=\"2-hop-ly-hoa-trang-thanh-toan\">H\u1ee3p l\u00fd h\u00f3a trang thanh to\u00e1n<\/h2>\n<p>L\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n ki\u1ec3m tra l\u1ea1i trang thanh to\u00e1n c\u1ee7a m\u00ecnh l\u00e0 khi n\u00e0o? Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c hi\u1ec7n quy tr\u00ecnh n\u00e0y duy nh\u1ea5t m\u1ed9t l\u1ea7n v\u00e0 kh\u00f4ng ch\u00fa \u00fd \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh thanh to\u00e1n. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eddi \u0111i m\u00e0 kh\u00f4ng ho\u00e0n th\u00e0nh vi\u1ec7c mua h\u00e0ng.<\/p>\n<p>T\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u1ed1 g\u1eafng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1edbi mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n nh\u1ea5t, mua h\u00e0ng nhanh nh\u1ea5t, nh\u01b0ng k\u1ebft qu\u1ea3 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ec9 l\u00e0 m\u1ed9t trang thanh to\u00e1n l\u1ed9n x\u1ed9n, t\u1ebb nh\u1ea1t. Do v\u1eady, vi\u1ec7c h\u1ecd nhanh ch\u00f3ng r\u1eddi kh\u1ecfi website v\u00e0 kh\u00f4ng bao gi\u1edd quay l\u1ea1i c\u0169ng d\u1ec5 hi\u1ec3u. Ch\u1eafc ch\u1eafn kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n \u201c\u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111i\u201d ch\u1ec9 v\u00ec qu\u00e1 tr\u00ecnh n\u00e0y qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c m\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n<p>M\u1ed9t c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u00ean trang thanh to\u00e1n l\u00e0 gi\u1ea3m t\u1ed1i \u0111a c\u00e1c b\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. Vi\u1ec7c b\u1ed5 sung t\u00f9y ch\u1ecdn thanh to\u00e1n d\u01b0\u1edbi d\u1ea1ng kh\u00e1ch l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a trang thanh to\u00e1n. \u0110\u1ed3ng th\u1eddi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u00e0i kho\u1ea3n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 ho\u1eb7c t\u1eb7ng qu\u00e0 cho l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean.<\/p>\n<p>Ch\u01b0a h\u1ebft, doanh nghi\u1ec7p c\u0169ng n\u00ean x\u00f3a c\u00e1c tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n thi\u1ebft kh\u1ecfi bi\u1ec3u m\u1eabu thanh to\u00e1n v\u00e0 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n th\u00f4ng tin khi c\u00f3 th\u1ec3. N\u1ebfu ai \u0111\u00f3 \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n, h\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1eadp l\u1ea1i t\u1ea5t c\u1ea3 th\u00f4ng tin m\u1ed7i khi \u0111\u1eb7t h\u00e0ng tr\u00ean website. Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd b\u1ecf gi\u1ecf h\u00e0ng n\u1ebfu ngh\u0129 r\u1eb1ng m\u00ecnh c\u1ea7n ph\u1ea3i \u0111i\u1ec1n l\u1ea1i t\u1eeb \u0111\u1ea7u m\u1ed7i khi c\u1ea7n mua m\u00f3n g\u00ec \u0111\u00f3 t\u1eeb c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, n\u1ebfu trang thanh to\u00e1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. B\u1edfi, h\u01a1n m\u1ed9t n\u1eeda l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet \u0111\u1ebfn t\u1eeb \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, v\u00ec v\u1eady, n\u1ebfu trang thanh to\u00e1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y, l\u1ebd d\u0129 nhi\u00ean t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd cao.<\/p>\n<h2 id=\"3-giup-khach-hang-tin-tuong-thuong-hieu\">Gi\u00fap kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>Ch\u1ec9 khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u h\u1ecd m\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u1ea1n ngh\u0129 m\u1ed9t c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1ebd t\u1ed3n t\u1ea1i trong bao l\u00e2u n\u1ebfu kh\u00f4ng ai tin t\u01b0\u1edfng ho\u1eb7c t\u00f4n tr\u1ecdng h\u1ecd? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0: ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng qu\u00e1 l\u00e2u.<\/p>\n<p>Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ph\u1ea3i k\u1ec3 t\u1edbi b\u1eb1ng ch\u1ee9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean website \u2013 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi mua tin t\u01b0\u1edfng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu h\u1ecd th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t trong qu\u00e1 kh\u1ee9.<\/p>\n<p>B\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u00ec v\u1eady th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1ed5 sung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 c\u00f3 th\u00eam l\u1eddi \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u00e2y ch\u01b0a ph\u1ea3i l\u00e0 c\u00e1ch duy nh\u1ea5t doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng h\u01a1n.<\/p>\n<p>Trust badges \u2013 huy hi\u1ec7u tin c\u1eady t\u1eeb c\u00e1c c\u00f4ng ty t\u00ean tu\u1ed5i nh\u01b0 PayPal, McAfee v\u00e0 Norton l\u00e0 m\u1ed9t d\u1ea1ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i m\u1ea1nh m\u1ebd kh\u00e1c m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu ph\u1ee5c kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft v\u00e0 t\u00f4n tr\u1ecdng ch\u1ee9ng nh\u1eadn t\u1eeb c\u00e1c \u201c\u00f4ng l\u1edbn\u201d k\u1ec3 tr\u00ean, v\u00ec v\u1eady khi h\u1ecd th\u1ea5y m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn b\u1edfi m\u1ed9t ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0y, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1eb7t h\u00e0ng thay v\u00ec b\u1ecf gi\u1ecf h\u00e0ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng vi\u1ec7c th\u00eam huy hi\u1ec7u tin c\u1eady v\u00e0o bi\u1ec3u m\u1eabu thanh to\u00e1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 42% \u2013 m\u1ed9t con s\u1ed1 qu\u1ea3 th\u1ef1c r\u1ea5t \u1ea5n t\u01b0\u1ee3ng!<\/p>\n<div id=\"attachment_20169\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20169\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/gui-email-nhac-khach-hang-bo-gio.png\" alt=\"Email nh\u1eafc kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"419\" title=\"gui-email-nhac-khach-hang-bo-gio\"><\/p>\n<p class=\"wp-caption-text\">Email nh\u1eafc kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh \u0111\u01a1n \u0111\u1eb7t h\u00e0ng<\/p>\n<\/div>\n<h2 id=\"4-gui-email-sau-khi-khach-hang-roi-di\">G\u1eedi email sau khi kh\u00e1ch h\u00e0ng r\u1eddi \u0111i<\/h2>\n<p>S\u1ebd c\u00f3 l\u00fac ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1ecf gi\u1ecf h\u00e0ng. \u0110\u00f4i khi h\u00e0nh \u0111\u1ed9ng n\u00e0y kh\u00f4ng li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng website m\u00e0 li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn l\u1ecbch tr\u00ecnh c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, n\u1ebfu ai \u0111\u00f3 \u0111ang g\u1ecdi m\u00f3n gi\u1eefa gi\u1edd ngh\u1ec9 tr\u01b0a, h\u1ecd c\u00f3 th\u1ec3 b\u1ecf gi\u1ecf h\u00e0ng \u0111\u1ec3 quay l\u1ea1i l\u00e0m vi\u1ec7c.<\/p>\n<p>V\u1ea5n \u0111\u1ec1 l\u00e0, h\u1ecd c\u00f3 th\u1ec3 m\u1ec7t m\u1ecfi sau m\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c d\u00e0i v\u00e0 qu\u00ean \u0111\u1eb7t h\u00e0ng. N\u1ebfu b\u1ea1n \u1edf \u0111\u00f3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 \u0111\u00f3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p>Do v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc g\u1eedi 3 email nh\u1eafc nh\u1edf trong v\u00f2ng m\u1ed9t tu\u1ea7n k\u1ec3 t\u1eeb khi kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf, v\u1edbi c\u00e1c m\u1ed1c th\u1eddi gian: m\u1ed9t gi\u1edd sau khi h\u1ecd r\u1eddi \u0111i, sau \u0111\u00f3 m\u1ed9t ng\u00e0y v\u00e0 m\u1ed9t tu\u1ea7n sau khi h\u1ecd b\u1ecf gi\u1ecf. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y, s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu v\u1ec1 s\u1ed1 \u0111\u01a1n h\u00e0ng nhi\u1ec1u h\u01a1n t\u1edbi 69%!<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u1eebng chi\u1ebfn d\u1ecbch n\u1ebfu ng\u01b0\u1eddi \u0111\u0103ng k\u00fd quay l\u1ea1i v\u00e0 \u0111\u1eb7t h\u00e0ng sau email \u0111\u1ea7u ti\u00ean. N\u1ebfu kh\u00f4ng, h\u00e3y ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 xem li\u1ec7u c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd quay l\u1ea1i trang web hay kh\u00f4ng.<\/p>\n<p>Ch\u01b0a h\u1ebft, t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n h\u00f3a d\u00f2ng ti\u00eau \u0111\u1ec1 c\u1ee7a email tr\u01b0\u1edbc khi g\u1eedi \u0111i, nh\u01b0 t\u00ean kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c t\u1ebf l\u00e0 h\u1ecd \u0111\u00e3 r\u1eddi \u0111i m\u00e0 kh\u00f4ng ho\u00e0n th\u00e0nh \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd. C\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nh\u01b0ng k\u1ebft qu\u1ea3 thu v\u1ec1 th\u1eadt s\u1ef1 r\u1ea5t \u0111\u00e1ng gi\u00e1: c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 m\u1edf email l\u00ean t\u1edbi 26%.<\/p>\n<h2 id=\"5-chien-dich-retargeting-tren-mang-xa-hoi\">Chi\u1ebfn d\u1ecbch retargeting tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n<p>Cu\u1ed1i c\u00f9ng, \u0111\u1eebng qu\u00ean c\u00f4ng c\u1ee5 retargeting tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Trong \u0111\u00f3, Facebook v\u00e0 Instagram l\u00e0 hai n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, h\u01a1n 2,74 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook v\u00e0 1 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Instagram. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng kh\u00e1ch truy c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y \u0111ang ch\u1edd \u0111\u1ee3i th\u00f4ng tin h\u1ea5p d\u1eabn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u0110\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp website, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch tr\u00ean Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean th\u00f4ng tin v\u1ec1 t\u1eadp kh\u00e1ch truy c\u1eadp hi\u1ec7n c\u00f3, s\u1edf th\u00edch c\u1ee7a h\u1ecd, v.v.<\/p>\n<p>B\u1ea1n s\u1ebd mu\u1ed1n d\u00e0nh nhi\u1ec1u th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c cho c\u00e1c m\u1eabu ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc qu\u1ea3ng c\u00e1o, v\u00ec v\u1eady b\u1ea1n c\u1ea7n ph\u1ea3i ch\u00fa \u00fd truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 tr\u1ef1c ti\u1ebfp. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c m\u1eb9o ti\u1ebfp th\u1ecb qua email \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean v\u00e0 l\u01b0u \u00fd \u0111\u1ebfn y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai. Nghi\u00ean c\u1ee9u cho th\u1ea5y 80% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p h\u01a1n n\u1ebfu n\u1ed9i dung v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a!<\/p>\n<p>N\u1ebfu c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 r\u1eddi \u0111i th\u00e0nh m\u1ed9t ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trung th\u00e0nh.<\/p>\n<p>Gi\u1ea3m t\u00ecnh tr\u1ea1ng b\u1ecf gi\u1ecf h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1n nhi\u1ec1u th\u1eddi gian nh\u01b0ng \u0111\u00e1ng \u0111\u1ec3 theo \u0111u\u1ed5i n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng doanh s\u1ed1 v\u00e0 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hy v\u1ecdng nh\u1eefng chia s\u1ebb \u1edf tr\u00ean s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam nhi\u1ec1u g\u1ee3i \u00fd \u0111\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00eam h\u00e0ng v\u00e0o gi\u1ecf nh\u01b0ng l\u1ea1i r\u1eddi \u0111i, t\u1eeb \u0111\u00f3 t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Jared Atchison<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>4 c\u00e1ch th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i<\/em><\/li>\n<li style=\"text-align: left\"><em>Khai th\u00e1c t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ecf gi\u1ecf h\u00e0ng x\u1ea3y ra khi ng\u01b0\u1eddi mua th\u00eam m\u1ed9t ho\u1eb7c nhi\u1ec1u m\u1eb7t h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng \u1ea3o nh\u01b0ng l\u1ea1i r\u1eddi \u0111i tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh vi\u1ec7c thanh to\u00e1n. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb s\u1ed1c khi bi\u1ebft r\u1eb1ng t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh l\u00ean t\u1edbi 67,91%. N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ec3 m\u1ea5t h\u01a1n m\u1ed9t n\u1eeda doanh s\u1ed1 ch\u1ec9 v\u00ec l\u00fd do kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf. Th\u1eadt \u0111\u00e1ng ti\u1ebfc!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54675"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54675"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54675\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}