{"id":54679,"date":"2023-12-20T11:45:38","date_gmt":"2023-12-20T04:45:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/influencer-chia-se-cach-tao-chien-luoc-truyen-cam-hung-tren-youtube.html"},"modified":"2023-12-20T11:45:38","modified_gmt":"2023-12-20T04:45:38","slug":"influencer-chia-se-cach-tao-chien-luoc-truyen-cam-hung-tren-youtube","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/influencer-chia-se-cach-tao-chien-luoc-truyen-cam-hung-tren-youtube.html","title":{"rendered":"Influencer chia s\u1ebb c\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u00ean YouTube"},"content":{"rendered":"
Theo Global Media Insights, YouTube l\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn th\u1ee9 hai v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn th\u1ee9 hai, ch\u1ec9 sau Google. Trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1, b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 n\u1ed9i dung video trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

B\u1edfi, n\u1ed9i dung video cho ph\u00e9p b\u1ea1n t\u01b0\u01a1ng t\u00e1c, gi\u1ea3i tr\u00ed, th\u00f4ng b\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. YouTube kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t h\u00e0nh c\u00e1c video vui nh\u1ed9n m\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh ng\u01b0\u1eddi theo d\u00f5i v\u00e0 ti\u1ebfn t\u1edbi l\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i th\u1ea3o lu\u1eadn v\u1ec1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng YouTube, c\u00e1ch qu\u1ea3ng c\u00e1o k\u00eanh YouTube c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh ng\u01b0\u1eddi theo d\u00f5i doanh nghi\u1ec7p.<\/p>\n

\"Youtube\"<\/p>\n

Youtube c\u00f3 t\u1edbi h\u01a1n hai t\u1ef7 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn th\u1ee9 hai to\u00e0n c\u1ea7u<\/p>\n<\/div>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng YouTube<\/h2>\n

Nhi\u1ec1u doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd kh\u00f4ng hi\u1ec7n di\u1ec7n tr\u00ean YouTube m\u00e0 t\u1eadp trung tr\u00ean Instagram, Facebook, Twitter ho\u1eb7c LinkedIn. Tuy nhi\u00ean, nh\u1eadn \u0111\u1ecbnh n\u00e0y ch\u1ec9 \u0111\u00fang m\u1ed9t ph\u1ea7n. Theo Statista, kho\u1ea3ng 1\/4 ng\u01b0\u1eddi d\u00f9ng Internet d\u00e0nh 10 gi\u1edd m\u1ed7i tu\u1ea7n \u0111\u1ec3 xem video. Kh\u00f4ng nh\u1eefng th\u1ebf, YouTube c\u00f3 t\u1edbi h\u01a1n hai t\u1ef7 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn th\u1ee9 hai to\u00e0n c\u1ea7u, do v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i cho doanh nghi\u1ec7p<\/p>\n

5 l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng YouTube trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i k\u1ec3 t\u1edbi:<\/p>\n

D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/p>\n

V\u1edbi vi\u1ec7c YouTube ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung video gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed ho\u1eb7c cung c\u1ea5p gi\u1ea3i ph\u00e1p h\u1eefu \u00edch cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n

C\u1ea3i thi\u1ec7n SEO<\/strong><\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, khi t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Google, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm lu\u00f4n hi\u1ec3n th\u1ecb c\u00e1c video c\u00f9ng v\u1edbi b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c trang web ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u n\u00e0y l\u00e0 do ch\u1ee9c n\u0103ng T\u00ecm ki\u1ebfm chung c\u1ee7a Google \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 hi\u1ec3n th\u1ecb video, h\u00ecnh \u1ea3nh, tin t\u1ee9c \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng. Do v\u1eady, khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf n\u00e0y qua c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean website v\u00e0 t\u1ea1o video mi\u1ec5n ph\u00ed tr\u00ean YouTube. Theo c\u00e1ch \u0111\u00f3, b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh v\u00e0 cho ph\u00e9p kh\u00e1n gi\u1ea3 t\u00ecm th\u1ea5y n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Google.<\/p>\n

N\u1ed9i dung lu\u00f4n c\u00f3 li\u00ean quan<\/strong><\/p>\n

Khi s\u1eed d\u1ee5ng YouTube, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung m\u00ecnh \u0111\u00e3 t\u1ea1o m\u00e0 kh\u00f4ng t\u1ed1n th\u00eam t\u00e0i nguy\u00ean v\u00e0 th\u1eddi gian. Ch\u1eb3ng h\u1ea1n nh\u01b0, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i podcast, Infographic v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog \u0111\u1ec3 t\u1ea1o nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t n\u1ed9i dung.<\/p>\n

T\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<\/strong><\/p>\n

Kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung video cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u00f3 nh\u1eefng n\u1ed9i dung kh\u00e1c nh\u01b0 podcast ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u00ean blog h\u1ecd s\u1ebd kh\u00f4ng th\u1ea5y. YouTube c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1n gi\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

N\u1ebfu l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb cho m\u1ed9t doanh nghi\u1ec7p, h\u00e3y xem x\u00e9t vi\u1ec7c t\u1ea1o n\u1ed9i dung video nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ti\u1ebfp th\u1ecb video cho ph\u00e9p b\u1ea1n t\u1ea1o n\u1ed9i dung m\u1ea1nh m\u1ebd, ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd xem.<\/p>\n

\"Qu\u1ea3ng<\/p>\n

Qu\u1ea3ng c\u00e1o k\u00eanh tr\u00ean Youtube<\/p>\n<\/div>\n

C\u00e1ch qu\u1ea3ng c\u00e1o k\u00eanh tr\u00ean YouTube\u00a0<\/strong><\/h2>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u cho k\u00eanh YouTube c\u1ee7a m\u00ecnh. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u1ea7n t\u1ea1o T\u00e0i kho\u1ea3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Google \u2013 t\u00e0i kho\u1ea3n d\u00e0nh ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi k\u00eanh YouTube v\u00e0 cho ph\u00e9p t\u1ed1i \u0111a 10 th\u00e0nh vi\u00ean trong nh\u00f3m qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n.<\/p>\n

Ti\u1ebfp theo, h\u00e3y ch\u1ecdn t\u00ean k\u00eanh t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u00ean doanh nghi\u1ec7p \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn ra. Cu\u1ed1i c\u00f9ng, theo Hootsuite, h\u00e3y \u0111\u1ea3m b\u1ea3o nghi\u00ean c\u1ee9u xem \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 th\u00edch g\u00ec. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y th\u00f4ng qua YouTube Analytics \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 th\u1eddi gian xem. Ngo\u00e0i ra, h\u00e3y t\u1eadn d\u1ee5ng B\u1ea3n kh\u1ea3o s\u00e1t c\u1ee7a YouTube \u0111\u1ec3 h\u1ecfi ng\u01b0\u1eddi xem nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: h\u1ecd mu\u1ed1n th\u1ea5y g\u00ec trong b\u00e0i \u0111\u0103ng ti\u1ebfp theo ho\u1eb7c s\u1eed d\u1ee5ng ph\u1ea7n nh\u1eadn x\u00e9t \u0111\u1ec3 hi\u1ec3u kh\u00e1n gi\u1ea3 ngh\u0129 g\u00ec v\u1ec1 n\u1ed9i dung m\u00e0 m\u00ecnh \u0111\u00e3 \u0111\u0103ng t\u1ea3i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t t\u1eeb Sprout Social m\u00e0 b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd k\u00eanh c\u1ee7a m\u00ecnh:<\/p>\n

S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 v\u00e0 \u1ea3nh thumbnail h\u1ea5p d\u1eabn<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o ch\u00ednh c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0 ti\u00eau \u0111\u1ec1 v\u00e0 \u1ea3nh thumbnail tr\u00ean YouTube. N\u1ebfu kh\u00f4ng c\u00f3 ti\u00eau \u0111\u1ec1 v\u00e0 \u1ea3nh thu nh\u1ecf b\u1eaft m\u1eaft, kh\u00e1n gi\u1ea3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, c\u0169ng \u0111\u1eebng l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng ti\u00eau \u0111\u1ec1 clickbait (ti\u00eau \u0111\u1ec1 kh\u00f4ng \u0111\u1ea1i di\u1ec7n ch\u00ednh x\u00e1c cho video v\u00e0 th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n

T\u1ed1i \u01b0u kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb video<\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 m\u1ee5c ti\u00eau t\u0103ng l\u01b0\u1ee3t xem v\u00e0 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau n\u00e0y b\u1eb1ng c\u00e1ch SEO YouTube. C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a YouTube s\u1ebd s\u1eed d\u1ee5ng c\u00e1c danh m\u1ee5c, t\u1eeb kh\u00f3a v\u00e0 th\u1ebb \u0111\u1ec3 \u0111\u01b0a video l\u00ean trang ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Do v\u1eady, h\u00e3y b\u1ed5 sung c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau trong ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 c\u1ee7a video. Gi\u1ed1ng nh\u01b0 nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c, YouTube s\u1eed d\u1ee5ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch x\u1ebfp h\u1ea1ng video trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Ti\u1ebfp theo, s\u1eed d\u1ee5ng danh m\u1ee5c \u0111\u1ec3 gi\u00fap YouTube hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi s\u1ebd hi\u1ec3n th\u1ecb video.<\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng YouTube<\/strong><\/p>\n

YouTube l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng r\u1ea5t x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u l\u1ee3i \u00edch. YouTube t\u00ednh \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung kh\u00e1c. V\u00ed d\u1ee5: ch\u1ec9 c\u1ea7n th\u00edch nh\u1eadn x\u00e9t c\u1ee7a ai \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n

Qu\u1ea3ng c\u00e1o ch\u00e9o Video<\/strong><\/p>\n

Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 tr\u00ean YouTube nh\u01b0 c\u00e1c ch\u1ee7 \u0111\u1ec1 tr\u00ean trang web, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung \u0111\u00f3 trong ph\u1ea7n m\u00f4 t\u1ea3 c\u1ee7a video v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem xem ch\u00fang. \u0110i\u1ec1u n\u00e0y thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi xem xem h\u1ebft video c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm th\u00eam n\u1ed9i dung th\u00fa v\u1ecb.<\/p>\n

S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd<\/strong><\/p>\n

S\u1eed d\u1ee5ng ph\u1ea7n m\u00f4 t\u1ea3 ho\u1eb7c n\u00eau tr\u1ef1c ti\u1ebfp l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong video. H\u00e3y r\u00f5 r\u00e0ng v\u00e0 cho ng\u01b0\u1eddi xem bi\u1ebft b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m g\u00ec, ch\u1eb3ng h\u1ea1n nh\u01b0 xem c\u00e1c video kh\u00e1c, truy c\u1eadp trang web, \u0111\u0103ng k\u00fd b\u1ea3n tin ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/p>\n

T\u1ea5t c\u1ea3 n\u0103m \u0111\u1ec1 xu\u1ea5t n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a doanh nghi\u1ec7p tr\u00ean YouTube v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i doanh nghi\u1ec7p. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i tri\u1ec3n khai nh\u1eefng \u0111\u1ec1 xu\u1ea5t n\u00e0y trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 lu\u00f4n c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\"PewDiePie,<\/p>\n

PewDiePie, b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng k\u00eanh v\u00e0o n\u0103m 2010\u00a0v\u00e0 hi\u1ec7n nay \u0111ang c\u00f3 kho\u1ea3ng 110 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/p>\n<\/div>\n

Ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng qu\u1ea3ng c\u00e1o th\u1ebf n\u00e0o tr\u00ean YouTube?<\/h2>\n

V\u1edbi g\u1ea7n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng YouTube, ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd k\u00eanh c\u1ef1c k\u1ef3 cao. V\u00ed d\u1ee5: Youtuber l\u1edbn nh\u1ea5t, PewDiePie, b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng k\u00eanh v\u00e0o n\u0103m 2010 v\u00e0 hi\u1ec7n nay \u0111ang c\u00f3 kho\u1ea3ng 110 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Trong m\u1ed7i video, anh \u1ea5y mang \u0111\u1ebfn cho kh\u00e1n gi\u1ea3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng \u1edf cu\u1ed1i v\u00e0 trong ph\u1ea7n m\u00f4 t\u1ea3, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p li\u00ean k\u1ebft \u0111\u1ebfn trang web b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. Anh \u1ea5y c\u0169ng lu\u00f4n li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c video tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a m\u00ecnh v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a, danh m\u1ee5c v\u00e0 th\u1ebb SEO c\u1ee7a YouTube. Tr\u00ean h\u1ebft, th\u00e1i \u0111\u1ed9 v\u00e0 gi\u00e1 tr\u1ecb tr\u00ean k\u00eanh lu\u00f4n th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, cho ph\u00e9p ng\u01b0\u1eddi xem k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111ang qu\u1ea3ng b\u00e1.<\/p>\n

M\u1ed9t t\u00e0i kho\u1ea3n YouTube ph\u1ed5 bi\u1ebfn kh\u00e1c l\u00e0 Mr. Beast. Mr. Beast c\u00f3 75,1 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 b\u1eaft \u0111\u1ea7u t\u1ea1o video v\u00e0o n\u0103m 2012. Trong m\u1ed7i video, anh \u1ea5y k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng l\u00e0m cho th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n b\u1eb1ng nh\u1eefng vi\u1ec7c nh\u01b0 tr\u1ed3ng 20 tri\u1ec7u c\u00e2y xanh, quy\u00ean g\u00f3p h\u00e0ng tri\u1ec7u USD cho c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n, quy\u00ean g\u00f3p \u00f4 t\u00f4 cho nh\u1eefng ng\u01b0\u1eddi c\u1ea7n ho\u1eb7c t\u1eb7ng ti\u1ec1n cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Anh \u1ea5y s\u1eed d\u1ee5ng nhi\u1ec1u l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau trong m\u1ed7i video, cho d\u00f9 \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00edch, nh\u1eadn x\u00e9t ho\u1eb7c chia s\u1ebb video c\u1ee7a anh \u1ea5y ho\u1eb7c truy c\u1eadp website v\u00e0 mua h\u00e0ng. Mr. Beast lu\u00f4n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch m\u1eddi h\u1ecd xem video v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00ednh h\u1ecd.<\/p>\n

Khi m\u1edbi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng k\u00eanh, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00e2n thi\u1ec7n v\u00e0 th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. M\u1ecdi t\u00e0i kho\u1ea3n YouTube ph\u1ed5 bi\u1ebfn \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung \u0111\u00f3; t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u d\u00e0nh nhi\u1ec1u th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0 li\u00ean k\u1ebft c\u00e1c n\u1ed9i dung kh\u00e1c, trang web v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 l\u1ee3i v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean YouTube.<\/p>\n

Theo HubSpot, b\u1ed5 sung video YouTube tr\u00ean trang \u0111\u00edch c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00ean 80%. B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u video \u0111\u1ec3 gi\u00fap gi\u00e1o d\u1ee5c v\u00e0 th\u00f4ng b\u00e1o cho kh\u00e1n gi\u1ea3 th\u00ec h\u1ecd c\u00e0ng tin t\u01b0\u1edfng v\u00e0o doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 kh\u00e1ch h\u00e0ng c\u00e0ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n l\u1ea1i c\u00e0ng c\u00f3 th\u00eam ng\u01b0\u1eddi theo d\u00f5i k\u00eanh c\u1ee7a m\u00ecnh.<\/p>\n

Theo\u00a0Alarie Pierce<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • \u0110\u1ec3 cu\u1ed9c g\u1ecdi h\u1ed7 tr\u1ee3 \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • 5 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp tr\u00ean trang<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    B\u1edfi, n\u1ed9i dung video cho ph\u00e9p b\u1ea1n t\u01b0\u01a1ng t\u00e1c, gi\u1ea3i tr\u00ed, th\u00f4ng b\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. YouTube kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t h\u00e0nh c\u00e1c video vui nh\u1ed9n m\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh ng\u01b0\u1eddi theo d\u00f5i v\u00e0 ti\u1ebfn t\u1edbi l\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54679"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54679"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54679\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}