{"id":54699,"date":"2023-12-20T11:50:48","date_gmt":"2023-12-20T04:50:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/10-xu-huong-tiep-thi-noi-dung-dang-luu-y-trong-nam-2022-phan-2.html"},"modified":"2023-12-20T11:50:48","modified_gmt":"2023-12-20T04:50:48","slug":"10-xu-huong-tiep-thi-noi-dung-dang-luu-y-trong-nam-2022-phan-2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-xu-huong-tiep-thi-noi-dung-dang-luu-y-trong-nam-2022-phan-2.html","title":{"rendered":"10 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e1ng l\u01b0u \u00fd \u2013 Ph\u1ea7n 2"},"content":{"rendered":"
Trong ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 c\u00f9ng nhau t\u00ecm hi\u1ec3u nh\u1eefng xu h\u01b0\u1edbng n\u1ed9i dung m\u1edbi nh\u1ea5t, li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadp trung n\u1ed9i dung cho vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1edf r\u1ed9ng th\u00eam c\u00e1c l\u1ef1a ch\u1ecdn ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u01b0 \u1ee9ng d\u1ee5ng AR, l\u01b0u \u00fd \u0111\u1ebfn s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a podcast hay \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n

T\u00ecm \u0111\u1ecdc:\u00a010 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e1ng l\u01b0u \u00fd \u2013 Ph\u1ea7n 1<\/em><\/strong><\/p>\n

Trong ph\u1ea7n 2 n\u00e0y, s\u1ebd l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1eafp t\u1edbi!<\/p>\n

\"L\u01b0u<\/p>\n

L\u01b0u l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap c\u00f4ng vi\u1ec7c lu\u00f4n c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

6. Ghi l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/h2>\n

R\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb l\u00e2u hay c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p s\u1edf h\u1eefu c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c ghi ch\u00fa l\u1ea1i nh\u1eefng n\u1ed9i dung quan tr\u1ecdng n\u00e0y n\u00e0y. Vi\u1ec7n Ti\u1ebfp th\u1ecb N\u1ed9i dung ph\u00e1t hi\u1ec7n ra r\u1eb1ng 41% trong s\u1ed1 h\u1ecd thi\u1ebfu t\u00e0i li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a ch\u00ednh doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

Khi ti\u1ebfp th\u1ecb n\u1ed9i dung ph\u00e1t tri\u1ec3n, t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 r\u00f5 r\u00e0ng s\u1ebd ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. Vi\u1ec7c ghi ch\u00e9p l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec7u qu\u1ea3 \u2013 \u0111\u1eb7c bi\u1ec7t trong tr\u01b0\u1eddng h\u1ee3p c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u00f3 c\u0169ng s\u1ebd gi\u00fap c\u00e1c th\u00e0nh vi\u00ean m\u1edbi trong nh\u00f3m ti\u1ebfp c\u1eadn, th\u00edch nghi nhanh h\u01a1n v\u1edbi c\u00e1c n\u1ed9i dung \u0111ang tri\u1ec3n khai.<\/p>\n

7. N\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o h\u01a1n<\/h2>\n

R\u1ea5t kh\u00f3 cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eefng ng\u00e0y \u0111\u1ea7u. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u01a1n gi\u1ea3n h\u00f3a k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00eda c\u1ea1nh t\u1ed1t nh\u1ea5t c\u1ee7a c\u00f4ng ty v\u00e0 nh\u1eefng g\u00ec khi\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

Lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 nh\u1eefng ph\u00e1t tri\u1ec3n m\u1edbi nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 m\u00ecnh \u0111ang theo \u0111u\u1ed5i l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch ch\u00fa \u00fd \u0111\u1ebfn nhu c\u1ea7u \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n

L\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ba m\u1ee5c ti\u00eau:<\/p>\n

    \n
  • T\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n
  • N\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 d\u1ea7n ghi d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
  • Th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a m\u00ecnh<\/li>\n<\/ul>\n
    \"Nhu<\/p>\n

    Nhu c\u1ea7u gi\u1ea3i tr\u00ed k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i \u0111ang t\u0103ng l\u00ean <\/p>\n<\/div>\n

    8. T\u1eadn d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i<\/h2>\n

    S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 nh\u01b0 Alexa c\u1ee7a Amazon l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y nhu c\u1ea7u gi\u1ea3i tr\u00ed k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i \u0111ang t\u0103ng l\u00ean . H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng loa th\u00f4ng minh tr\u00ean to\u00e0n c\u1ea7u, ph\u1ea7n l\u1edbn trong s\u1ed1 \u0111\u00f3 l\u00e0 loa Google Home Mini. Do \u0111\u00f3, h\u1ea7u h\u1ebft c\u00e1c gia \u0111\u00ecnh ng\u00e0y nay \u0111\u1ec1u c\u00f3 m\u1ed9t thi\u1ebft b\u1ecb th\u00f4ng minh c\u00f3 t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i ti\u1ec7n l\u1ee3i.<\/p>\n

    V\u00ec v\u1eady c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 k\u1ebft h\u1ee3p th\u00f4ng tin n\u00e0y v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh trong n\u0103m t\u1edbi, nh\u1ea5t l\u00e0 khi theo \u01b0\u1edbc t\u00ednh c\u00f3 kho\u1ea3ng 132 tri\u1ec7u ng\u01b0\u1eddi M\u1ef9 hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i.<\/p>\n

    N\u1ed9i dung tr\u00ean trang FAQs c\u0169ng c\u00f3 l\u1ee3i cho t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n c\u00f3 c\u00e2u h\u1ecfi, v\u00ec v\u1eady s\u1ebd r\u1ea5t th\u00e0nh c\u00f4ng n\u1ebfu b\u1ea1n ch\u00fa \u00fd s\u1eed d\u1ee5ng \u0111\u00fang t\u1eeb ng\u1eef m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u00f9ng.<\/p>\n

    9. C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/h2>\n

    C\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb n\u1ed9i dung theo h\u01b0\u1edbng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 m\u1edbi th\u00e0nh l\u1eadp t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. D\u1eef li\u1ec7u b\u1ea1n thu th\u1eadp c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n

    Ng\u00e0y nay, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u k\u1ef9 n\u1ed9i dung c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u1ea3n \u1ee9ng v\u1edbi n\u1ed9i dung \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p c\u1ee7a m\u00ecnh theo nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb.<\/p>\n

    \"ABM<\/p>\n

    ABM (ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n)<\/p>\n<\/div>\n

    10. ABM (ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n)<\/h2>\n

    Tr\u01b0\u1edbc \u0111\u00e2y, t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng. Ng\u00e0y nay \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f2n x\u1ea3y ra n\u1eefa v\u00e0 th\u1ef1c t\u1ebf ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng x\u1ea3y ra v\u00e0o . Ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n \u0111ang tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B \u0111\u01b0\u1ee3c \u01b0a th\u00edch.<\/p>\n

    ABM kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u01b0a ra c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog chung chung \u0111\u1ec3 th\u1eed v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

    N\u00f3 t\u1eadp trung v\u00e0o c\u00e1c t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u chung chung trong vi\u1ec7c thu h\u00fat nhi\u1ec1u kh\u00e1ch truy c\u1eadp \u0111\u1ebfn website. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a ABM \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 th\u00f4ng qua ti\u1ebfp c\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u2013 n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m t\u00f9y ch\u1ec9nh.<\/p>\n

    Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ABM Leadership Alliance v\u00e0 ITSMA cho th\u1ea5y 76% nh\u00e0 ti\u1ebfp th\u1ecb ghi nh\u1eadn ROI v\u1edbi ABM cao h\u01a1n b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o kh\u00e1c v\u00e0o n\u0103m . Ngo\u00e0i ra, 71% doanh nghi\u1ec7p B2B th\u1ea5y m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n m\u1ee5c ti\u00eau, t\u0103ng 55% doanh thu v\u00e0 t\u0103ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u1edbi 34% sau khi \u00e1p d\u1ee5ng ABM.<\/p>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ee7 \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh khi \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ea1i d\u1ecbch \u0111ang di\u1ec5n ra. V\u00ec v\u1eady, h\u00e3y ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng v\u00e0 b\u1ed5 sung k\u1ecbp th\u1eddi v\u00e0o k\u1ebf ho\u1ea1ch cho n\u0103m t\u1edbi c\u1ee7a m\u00ecnh nh\u00e9!<\/p>\n

    Theo\u00a0Pam Hughes<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

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    • N\u1ed9i dung xu\u1ea5t s\u1eafc \u2013 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh s\u1ed1<\/em><\/li>\n
    • D\u1eaft t\u00fai 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      T\u00ecm \u0111\u1ecdc:\u00a010 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e1ng l\u01b0u \u00fd \u2013 Ph\u1ea7n 1<\/em><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54699"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54699"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54699\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}