{"id":54707,"date":"2023-12-20T11:53:01","date_gmt":"2023-12-20T04:53:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khai-thac-tam-ly-hoc-tiep-thi-de-thuyet-phuc-khach-hang.html"},"modified":"2023-12-20T11:53:01","modified_gmt":"2023-12-20T04:53:01","slug":"khai-thac-tam-ly-hoc-tiep-thi-de-thuyet-phuc-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khai-thac-tam-ly-hoc-tiep-thi-de-thuyet-phuc-khach-hang.html","title":{"rendered":"Khai th\u00e1c t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd. B\u1ea5t k\u1ec3 lo\u1ea1i h\u00ecnh v\u00e0 quy m\u00f4 doanh nghi\u1ec7p l\u00e0 g\u00ec, t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a c\u00e1c chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, y\u1ebfu t\u1ed1 n\u00e0y c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong r\u1ea5t nhi\u1ec1u kh\u00eda c\u1ea1nh, theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb v\u00e0 c\u00e1ch c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

\"T\u00e2m<\/p>\n

T\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

T\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?<\/h2>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb (hay ti\u1ebfp th\u1ecb t\u00e2m l\u00fd) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u00e2m l\u00fd trong c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. C\u00e1ch ti\u1ebfp c\u1eadn nh\u01b0 v\u1eady s\u1ebd t\u00ednh \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng h\u1ee3p l\u00fd, v\u00f4 th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a ra \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u00f3 s\u1eafc th\u00e1i v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u01b0u \u00fd t\u1edbi vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb (v\u00e0 th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ngo\u00e0i ng\u00e0nh) c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c influencer s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt t\u00e2m l\u00fd m\u1ecdi l\u00fac. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hay nh\u1ecf \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb t\u00e2m l\u00fd b\u1eb1ng c\u00e1ch d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1eadm ch\u00ed \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u00f3 \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh. N\u00f3i c\u00e1ch kh\u00e1c, ti\u1ebfp th\u1ecb t\u00e2m l\u00fd th\u00f4ng minh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/p>\n

\u01afu th\u1ebf c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb<\/h2>\n

B\u00ean c\u1ea1nh nh\u1eefng \u01b0u \u0111i\u1ec3m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf tr\u00ean, t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch v\u1ec1 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng:<\/p>\n

    \n
  • Gi\u1ea3m c\u0103ng th\u1eb3ng cho kh\u00e1ch h\u00e0ng khi mua s\u1eafm<\/span><\/li>\n
  • C\u00e1 nh\u00e2n h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • H\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh mua s\u1eafm<\/span><\/li>\n<\/ul>\n

    C\u1ea3 ba y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1u c\u1ea7n thi\u1ebft cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c c\u00f4ng ty hi\u1ec7n \u0111ang t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0 hi\u1ec7n nay. Ngay c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u0169ng kh\u1edfi \u0111\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau hay th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mong mu\u1ed1n, nh\u1edd \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1eb7c bi\u1ec7t h\u01a1n t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

    \"Con<\/p>\n

    Con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

    Con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb<\/h2>\n

    N\u1ebfu kh\u00f4ng ho\u00e0n to\u00e0n ch\u1eafc ch\u1eafn v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb, th\u00ec d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p l\u1ea1i \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd t\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb:<\/p>\n

      \n
    • Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1edbi 49% s\u1ed1 giao d\u1ecbch mua. V\u1ec1 m\u1eb7t logic, c\u00e1c c\u00f4ng ty mu\u1ed1n t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb.<\/span><\/li>\n
    • Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 1991, m\u1ecdi ng\u01b0\u1eddi s\u1ee3 m\u1ea5t th\u1ee9 g\u00ec \u0111\u00f3 h\u01a1n l\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u1ef1 (N\u1ed7i s\u1ee3 b\u1ecf l\u1ee1).<\/span><\/li>\n
    • Review s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n 12 l\u1ea7n so v\u1edbi b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o do th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, b\u1edfi, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o th\u01b0\u1eddng kh\u00e1 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
    • 57% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd ng\u1eebng giao d\u1ecbch v\u1edbi m\u1ed9t c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch phi \u0111\u1ea1o \u0111\u1ee9c. Tuy nhi\u00ean, trong t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u theo c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n h\u01a1n.<\/span><\/li>\n
    • Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mang nhi\u1ec1u s\u1eafc th\u00e1i h\u01a1n t\u01b0\u1edfng t\u01b0\u1ee3ng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh \u1edf m\u1ee9c \u0111\u1ed9 ti\u1ec1m th\u1ee9c trong v\u00f2ng 90 gi\u00e2y \u0111\u1ea7u ti\u00ean k\u1ec3 t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecd xem th\u1ee9 g\u00ec \u0111\u00f3. H\u01a1n n\u1eefa, kho\u1ea3ng 62-90% ph\u00e1n \u0111o\u00e1n m\u00e0 h\u1ecd \u0111\u01b0a ra ch\u1ec9 d\u1ef1a tr\u00ean m\u00e0u s\u1eafc.<\/span><\/li>\n<\/ul>\n

      Nh\u1eefng s\u1ed1 li\u1ec7u \u1edf tr\u00ean \u0111\u00e3 ch\u1ee9ng minh m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o l\u00fd do t\u1ea1i sao vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd ti\u1ebfp th\u1ecb ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 t\u00edch c\u1ef1c s\u1eed d\u1ee5ng n\u00f3 trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. N\u1ebfu t\u00edch h\u1ee3p c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb t\u00e2m l\u00fd m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u1ed9ng h\u01b0\u1edfng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i.<\/p>\n

      Nguy\u00ean l\u00fd v\u1ec1 \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb<\/h2>\n

      C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb l\u00e0 hi\u1ec3u c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ea5t hi\u1ec7u qu\u1ea3:<\/p>\n

      \"\u0110\u1ed9<\/p>\n

      \u0110\u1ed9 nh\u1ea1y gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

        \n
      • N\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 v\u00e0 l\u00fd thuy\u1ebft v\u1ec1 s\u1ef1 khan hi\u1ebfm:<\/strong> L\u00fd thuy\u1ebft n\u00e0y n\u00f3i r\u1eb1ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ee3 b\u1ecf l\u1ee1 m\u1ed9t m\u00f3n h\u1eddi do \u0111\u00f3 th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n v\u00e0o nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c cho l\u00e0 khan hi\u1ebfm\u00a0<\/span><\/li>\n
      • Ph\u00e2n c\u1ee5m:<\/strong> L\u00fd thuy\u1ebft n\u00e0y n\u00f3i r\u1eb1ng kh\u00f4ng gian tr\u00ed nh\u1edb ng\u1eafn h\u1ea1n c\u1ee7a m\u1ecdi ng\u01b0\u1eddi kh\u00e1 h\u1ea1n ch\u1ebf, do \u0111\u00f3, h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng nh\u00f3m nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 l\u1ea1i v\u1edbi nhau. Do v\u1eady, khi thi\u1ebft k\u1ebf website, h\u00e3y nh\u00f3m c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u1ef1 b\u1eb1ng c\u00e1ch \u0111\u1eb7t ch\u00fang g\u1ea7n nhau h\u01a1n, s\u1eed d\u1ee5ng danh s\u00e1ch, v.v.<\/span><\/li>\n
      • B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i: \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00e1c x\u00e1c nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap t\u0103ng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi. B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau tr\u00ean website hay m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n
      • L\u00fd thuy\u1ebft nh\u1eadn d\u1ea1ng x\u00e3 h\u1ed9i<\/strong> n\u00f3i r\u1eb1ng \u00fd th\u1ee9c v\u1ec1 b\u1ea3n th\u00e2n c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch chia m\u1ecdi ng\u01b0\u1eddi th\u00e0nh c\u00e1c nh\u00f3m, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh v\u1edbi \u201cb\u1ed9 t\u1ed9c c\u1ee7a h\u1ecd\u201d v\u00e0 t\u0103ng \u201cs\u1ef1 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed\u201d v\u1edbi c\u00e1c b\u1ed9 l\u1ea1c kh\u00e1c (hay c\u00f2n g\u1ecdi l\u00e0 k\u1ebb th\u00f9). \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
      • Nguy\u00ean t\u1eafc c\u00f3 \u0111i c\u00f3 l\u1ea1i:<\/strong> Nguy\u00ean t\u1eafc n\u00e0y gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1ed1t cho kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u01b0u \u00e1i v\u00e0 th\u1eadm ch\u00ed gia t\u0103ng s\u1ef1 h\u1ee3p t\u00e1c.<\/span><\/li>\n
      • Nh\u1eadn th\u1ee9c c\u00f3 ch\u1ecdn l\u1ecdc:<\/strong> L\u00fd thuy\u1ebft n\u00e0y n\u00f3i r\u1eb1ng kh\u00e1ch h\u00e0ng x\u1eed l\u00fd th\u00f4ng tin d\u1ef1a tr\u00ean nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd. C\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng Nh\u1eadn th\u1ee9c c\u00f3 ch\u1ecdn l\u1ecdc l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t v\u00e0 th\u1eed nghi\u1ec7m A\/ B \u0111\u1ec3 hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 l\u1ed1i s\u1ed1ng, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
      • Gi\u1ea3m t\u00f9y ch\u1ecdn:<\/strong> b\u1eb1ng c\u00e1ch gi\u1ea3m c\u00e1c t\u00f9y ch\u1ecdn cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng \u0111\u01b0a ra l\u1ef1a ch\u1ecdn h\u01a1n v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n.<\/span><\/li>\n
      • M\u1ecf neo:<\/strong> L\u00fd thuy\u1ebft n\u00e0y n\u00f3i r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean ph\u1ea7n th\u00f4ng tin \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. Gi\u00e1 ban \u0111\u1ea7u b\u1ea1n \u0111\u1eb7t l\u00e0 gi\u00e1 c\u1ed1 \u0111\u1ecbnh trong khi gi\u00e1 hi\u1ec3n th\u1ecb (chi\u1ebft kh\u1ea5u, gi\u1ea3m gi\u00e1, v.v.) l\u00e0 gi\u00e1 m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd coi l\u00e0 m\u1ed9t m\u00f3n h\u1eddi ngay c\u1ea3 khi tr\u00ean th\u1ef1c t\u1ebf n\u00f3 kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady.<\/span><\/li>\n
      • \u0110\u1ed9 nh\u1ea1y gi\u00e1:<\/strong> K\u1ef9 thu\u1eadt n\u00e0y t\u00ednh \u0111\u1ebfn gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n c\u1ee7a m\u00ecnh. K\u1ef9 thu\u1eadt n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/li>\n
      • T\u00e2m l\u00fd m\u00e0u s\u1eafc:<\/strong> M\u00e0u s\u1eafc \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n

        V\u00ed d\u1ee5 v\u1ec1 T\u00e2m l\u00fd h\u1ecdc Ti\u1ebfp th\u1ecb<\/h2>\n

        C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem c\u00e1c kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb t\u00e2m l\u00fd n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o l\u00e0 xem x\u00e9t c\u00e1c v\u00ed d\u1ee5 v\u1ec1 ch\u00fang trong th\u1ef1c t\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb:<\/p>\n

        Tommy Hilfiger t\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm v\u00e0 \u0111\u1ed9c quy\u1ec1n b\u1eb1ng c\u00e1ch n\u00eau r\u00f5 tr\u1ea1ng th\u00e1i c\u1ee7a m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m l\u00e0 \u201c\u0111\u1ed9c quy\u1ec1n\u201d. L\u00fd do h\u1ecd tri\u1ec3n khai chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 b\u1edfi th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u1eb1ng kh\u00e1n gi\u1ea3 coi tr\u1ecdng t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong s\u1ea3n ph\u1ea9m:<\/p>\n

        \"Tommy<\/p>\n

        Tommy Hilfiger t\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm<\/p>\n<\/div>\n

        ASOS s\u1eed d\u1ee5ng \u0110\u1ed9 nh\u1ea1y gi\u00e1 \u0111\u1ec3 thu h\u00fat ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 sinh vi\u00ean. Th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn ra r\u1eb1ng sinh vi\u00ean c\u00f3 th\u1ec3 c\u00f3 ng\u00e2n s\u00e1ch eo h\u1eb9p h\u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho sinh vi\u00ean:<\/p>\n

        \"ASOS<\/p>\n

        ASOS s\u1eed d\u1ee5ng \u0110\u1ed9 nh\u1ea1y gi\u00e1 v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng l\u00e0 sinh vi\u00ean<\/p>\n<\/div>\n

        T\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u01a1n l\u1ebb. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh. B\u1ea1n v\u1eabn c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, nh\u01b0ng c\u0169ng n\u00ean th\u00edch \u1ee9ng v\u1edbi th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u1ed1n \u0111\u00e3 \u0103n s\u00e2u v\u00e0o t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n

        H\u00e3y nh\u1edb r\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1 v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 v\u1eadn \u0111\u1ed9ng t\u1eebng ng\u00e0y. Nh\u1eefng ph\u00e1t hi\u1ec7n m\u1edbi v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 h\u00e0ng n\u0103m. Do \u0111\u00f3, lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng kh\u00e1m ph\u00e1 m\u1edbi nh\u1ea5t trong t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 khi \u1ee9ng d\u1ee5ng.<\/p>\n

        Theo\u00a0Aabhas Vijay<\/em><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng li\u1ec7u c\u00f3 ph\u1ea3i \u201cm\u00f3n h\u1eddi\u201d cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/em><\/li>\n
        • S\u1eed d\u1ee5ng \u201ct\u00edn hi\u1ec7u\u201d ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 trong cung c\u1ea5p d\u1ecbch v\u1ee5<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb v\u00e0 c\u00e1ch c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54707"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54707"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54707\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}