{"id":54713,"date":"2023-12-20T11:53:51","date_gmt":"2023-12-20T04:53:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-ky-thuat-toi-uu-seo-offpage-cho-doanh-nghiep.html"},"modified":"2023-12-20T11:53:51","modified_gmt":"2023-12-20T04:53:51","slug":"3-ky-thuat-toi-uu-seo-offpage-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-ky-thuat-toi-uu-seo-offpage-cho-doanh-nghiep.html","title":{"rendered":"3 k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u SEO offpage cho doanh nghi\u1ec7p"},"content":{"rendered":"
\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chuy\u00ean gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ch\u1eafc ch\u1eafn ai c\u0169ng n\u1eafm r\u00f5 trong tay hai c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a m\u00ecnh. M\u1ed9t l\u00e0 SEO tr\u00ean trang v\u00e0 c\u00e1ch c\u00f2n l\u1ea1i l\u00e0 SEO offpage.<\/p>\n

Theo \u0111\u00f3, c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n vi\u1ec7c t\u1ed1i \u01b0u tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 SEO tr\u00ean trang. SEO off-page, ng\u01b0\u1ee3c l\u1ea1i, \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u b\u00ean ngo\u00e0i trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

D\u00f9 v\u1eady, nhi\u1ec1u chuy\u00ean gia ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng coi SEO offpage l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c SEO. Tuy nhi\u00ean, n\u1ebfu l\u00e0m nh\u01b0 v\u1eady, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 r\u1ea5t \u00edt th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c nh\u01b0ng \u0111\u00e3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0ng lo\u1ea1t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ed1i \u01b0u SEO off-page c\u0169ng gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 uy t\u00edn cho t\u00ean mi\u1ec1n. K\u1ebft qu\u1ea3 l\u00e0, t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n s\u1ebd x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Do v\u1eady, \u0111\u1eebng b\u1ecf qua m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u1ec3 c\u1ea3i thi\u1ec7n SEO off-page d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n

\"backlink\"<\/p>\n

Backlink t\u1eeb c\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap t\u0103ng uy t\u00edn cho n\u1ed9i dung<\/p>\n<\/div>\n

1. Backink<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y SEO off-page l\u00e0 tr\u1ecf backlink t\u1eeb c\u00e1c trang c\u00f3 m\u1ee9c \u0111\u1ed9 uy t\u00edn cao v\u1ec1 web c\u1ee7a minh. Backlink t\u1eeb nh\u1eefng website ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap Google hi\u1ec3u r\u1eb1ng \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n

C\u00e0ng nhi\u1ec1u website kh\u00e1c tr\u1ecf baclink v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd b\u1eaft \u0111\u1ea7u xem n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t ngu\u1ed3n \u0111\u00e1ng tin c\u1eady v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong SERPs. Nh\u1edd v\u1eady, n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 vi\u1ec7c thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n \u0111\u1ebfn trang web s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o backlink. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 th\u00f4ng qua b\u00e0i \u0111\u0103ng d\u01b0\u1edbi d\u1ea1ng kh\u00e1ch v\u00e0 t\u1eeb \u0111\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1n gi\u1ea3 c\u1ee7a blog kh\u00e1c \u0111\u1ebfn website c\u1ee7a m\u00ecnh v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho website.<\/p>\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c blog n\u00e0y ch\u1ea5p nh\u1eadn b\u00e0i vi\u1ebft c\u1ee7a kh\u00e1ch. Nh\u01b0ng vi\u1ec7c ch\u1ecdn \u0111\u00fang blog s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 l\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u0103ng b\u00e0i d\u01b0\u1edbi d\u1ea1ng kh\u00e1ch tr\u00ean c\u00e1c blog c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. Khi \u0111\u00f3, \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n v\u00e0 h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng truy c\u1eadp blog c\u1ee7a b\u1ea1n v\u1edbi hy v\u1ecdng t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 n\u1ed9i dung h\u1eefu \u00edch.<\/p>\n

\"T\u1eadn<\/p>\n

T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c tr\u1ea1ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9c h\u1ea1ng SEO off-page<\/p>\n<\/div>\n

2. T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y SEO off-page l\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c tr\u1ea1ng m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c t\u00edn hi\u1ec7u t\u1eeb c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. N\u00f3 gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1n gi\u1ea3 h\u01a1n, k\u1ebft qu\u1ea3 l\u00e0 Google th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 x\u1ebfp h\u1ea1ng ch\u00fang cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. N\u1ed9i dung c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t chia s\u1ebb, th\u00ec c\u00e0ng c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p.<\/p>\n

Ch\u1ec9 c\u1ea7n t\u1ea1o m\u1ed9t trang cho doanh nghi\u1ec7p v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 h\u1ea5p d\u1eabn nh\u01b0 c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u, infographic, v.v., cho kh\u00e1n gi\u1ea3. Ngo\u00e0i ra, m\u1ed7i khi ai \u0111\u00f3 \u201c\u0111\u1ec1 c\u1eadp\u201d \u0111\u1ebfn b\u1ea1n, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t backlink.<\/p>\n

Nh\u01b0ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi nh\u1eadn x\u00e9t, b\u00ecnh lu\u1eadn hay th\u00edch b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd, v.v. Ch\u00ednh nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 n\u1ebfu n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n v\u00e0 truy c\u1eadp trang web.<\/p>\n

3. C\u1ea3i thi\u1ec7n E-A-T<\/h2>\n

E-A-T l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Expertise (Chuy\u00ean m\u00f4n),\u00a0 Authoritativeness (Th\u1ea9m quy\u1ec1n), and Trustworthiness (\u0110\u1ed9 tin c\u1eady) l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 Google s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t trang web. V\u00ec v\u1eady, vi\u1ec7c c\u1ea3i thi\u1ec7n E-A-T tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u00e1ng k\u1ec3 n\u1ebfu mu\u1ed1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf nh\u1eefng v\u1ecb tr\u00ed cao trong m\u1eaft Google.<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n ETA, m\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 l\u00e0 t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u00edch c\u1ef1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n E-A-T c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch \u1ed3 \u1ea1t.<\/p>\n

Theo chuy\u00ean gia c\u1ee7a Google, Gary Illyes, c\u00e1c li\u00ean k\u1ebft v\u00e0 \u0111\u1ec1 c\u1eadp c\u0169ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh E-A-T c\u1ee7a trang web c\u1ee7a m\u00ecnh, ngay c\u1ea3 khi \u0111\u1ec1 c\u1eadp \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft. \u0110\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp b\u1edfi m\u1ed9t ngu\u1ed3n c\u00f3 uy t\u00edn c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 b\u1ed5 sung \u0111\u00e1ng k\u1ec3 v\u00e0o n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u00edch c\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn v\u1edbi SEO off-page. Hy v\u1ecdng t\u1eeb nh\u1eefng g\u1ee3i \u00fd tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ed9ng h\u01b0\u1edfng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c SEO onpage c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111\u1ed9t ph\u00e1 v\u1ec1 th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Theo\u00a0Chris Christoff<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • C\u00e1ch s\u1eed d\u1ee5ng Google Trends \u0111\u1ec3 SEO hi\u1ec7u qu\u1ea3 h\u01a1n<\/em><\/li>\n
  • 7 k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u SEO on page cho k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Theo \u0111\u00f3, c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n vi\u1ec7c t\u1ed1i \u01b0u tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 SEO tr\u00ean trang. SEO off-page, ng\u01b0\u1ee3c l\u1ea1i, \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u b\u00ean ngo\u00e0i trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54713"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54713"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54713\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}