{"id":54716,"date":"2023-12-20T11:54:36","date_gmt":"2023-12-20T04:54:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-cach-don-gian-de-tang-ty-le-chuyen-doi-tren-trang-dich.html"},"modified":"2023-12-20T11:54:36","modified_gmt":"2023-12-20T04:54:36","slug":"6-cach-don-gian-de-tang-ty-le-chuyen-doi-tren-trang-dich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-cach-don-gian-de-tang-ty-le-chuyen-doi-tren-trang-dich.html","title":{"rendered":"6 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang \u0111\u00edch"},"content":{"rendered":"
N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c ph\u1ee5 tr\u00e1ch truy\u1ec1n th\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n \u2013 th\u00f4ng qua c\u00e1c trang \u0111\u00edch. B\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1ch truy c\u1eadp nh\u1eefng \u01b0u \u0111\u00e3i hay khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng chia s\u1ebb th\u00f4ng \u0111\u1ed5i li\u00ean h\u1ec7. Do v\u1eady, trang \u0111\u00edch th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Hi\u1ec7n t\u1ea1i c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i trang \u0111\u00edch ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch r\u1ea5t kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0, trang \u0111\u00edch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng (lead-generation landing page) s\u1ebd c\u00f3 ch\u1ee9c n\u0103ng thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7, \u0111\u1ec3 t\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp qua c\u00e1c b\u1ea3n tin v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c g\u1eedi qua email. Trang \u0111\u00edch trung gian chuy\u1ec3n \u0111\u1ed5i (click-through landing page) \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o \u0111\u1ebfn trang web v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n

M\u1ee5c \u0111\u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c trang \u0111\u00edch l\u00e0 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng. Tuy nhi\u00ean, trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c trang \u0111\u00edch kh\u00f4ng mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 mong mu\u1ed1n, h\u00e3y l\u01b0u \u00fd 6 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"Trang<\/p>\n

Trang \u0111\u00edch c\u1ea7n nh\u1eefng d\u00f2ng ti\u00eau \u0111\u1ec1 ch\u1ea1m c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

1. Ti\u00eau \u0111\u1ec1 \u0111\u00e1nh tr\u00fang c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng mua h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh thay v\u00ec l\u00fd t\u00ednh. H\u00e3y ngh\u0129 v\u1ec1 s\u1ed1 l\u1ea7n b\u1ea1n \u0111\u00e3 mua m\u1ed9t m\u00f3n \u0111\u1ed3 m\u00e0 kh\u00f4ng d\u00f9ng t\u1edbi, ch\u1ec9 v\u00ec b\u1ea1n \u201cc\u1ea3m th\u1ea5y\u201d c\u1ea7n n\u00f3.<\/p>\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng ti\u00eau \u0111\u1ec1 trang \u0111\u00edch ng\u1eafn g\u1ecdn, \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 nh\u01b0ng c\u0169ng \u0111\u00e1nh v\u00e0o c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1eeb g\u1ee3i \u00fd v\u1ec1 s\u1ef1 an to\u00e0n, th\u00e2n thu\u1ed9c, h\u1ea1nh ph\u00fac ho\u1eb7c c\u1ea3m gi\u00e1c h\u1ea5p d\u1eabn. N\u1ebfu mu\u1ed1n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u1ea3m x\u00fac \u1edf c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung, h\u00e3y b\u00e1n tr\u1ea3i nghi\u1ec7m ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 l\u1ed1i vi\u1ebft th\u00fa v\u1ecb, th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eb1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p s\u1ebd g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n

2. Lo\u1ea1i b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n<\/h2>\n

Kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb cu\u1ed1n theo h\u00ecnh \u1ea3nh, video v\u00e0 v\u0103n b\u1ea3n tr\u00ean c\u00e1c trang \u0111\u00edch. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian ho\u1eb7c s\u1ef1 ki\u00ean nh\u1eabn, ch\u00fa \u00fd \u0111\u1ec3 \u0111\u1ecdc k\u1ef9 m\u1ecdi th\u1ee9. Do v\u1eady, thay v\u00ec \u0111\u1ec3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0o trang, h\u00e3y \u0111\u01a1n gi\u1ea3n h\u00f3a n\u1ed9i dung tr\u00ean trang b\u1eb1ng c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1c bi\u1ec3u m\u1eabu th\u00f4ng tin \u0111\u01a1n gi\u1ea3n. N\u1ebfu ch\u1ec9 c\u1ea7n t\u00ean v\u00e0 email c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 g\u1eedi b\u1ea3n tin h\u00e0ng tu\u1ea7n, h\u00e3y tr\u00e1nh h\u1ecfi tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 th\u00e0nh ph\u1ed1 c\u1ee7a h\u1ecd \u2013 th\u00f4ng tin n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua Google Analytics.<\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u1eeba \u0111\u1ea3m b\u1ea3o v\u1ec1 SEO v\u1eeba gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u tr\u00ean trang<\/p>\n<\/div>\n

3. Gi\u1ea3m th\u1eddi gian t\u1ea3i trang \u0111\u00edch<\/h2>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ch\u1edd \u0111\u1ee3i l\u00e2u, do v\u1eady, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c trang \u0111\u00edch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i nhanh nh\u1ea5t c\u00f3 th\u1ec3. N\u1ebfu t\u1ed1c \u0111\u1ed9 qu\u00e1 ch\u1eadm, kh\u00e1ch h\u00e0ng c\u00f3 khi kh\u00f4ng \u0111\u1ee7 ki\u00ean nh\u1eabn \u0111\u1ec3 \u0111\u1ecdc n\u1ed9i dung \u01b0u \u0111\u00e3i ho\u1eb7c th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u00e0 nhanh ch\u00f3ng r\u1eddi \u0111i, v\u00ec v\u1eady, n\u1ebfu trang t\u1ea3i qu\u00e1 l\u00e2u s\u1ebd l\u00e0m gi\u1ea3m c\u01a1 h\u1ed9i h\u1ecd theo d\u00f5i khi mua h\u00e0ng ho\u1eb7c cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u01a1n n\u1eefa, c\u00e1c trang t\u1ea3i trong v\u00f2ng v\u00e0i gi\u00e2y v\u00e0 vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u0169ng s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).<\/p>\n

4. Hi\u1ec3u ai \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi trang \u0111\u00edch<\/h2>\n

Tr\u01b0\u1edbc khi t\u1ea1o c\u00e1c trang \u0111\u00edch, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 xem x\u00e9t xem ai s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c trang \u0111\u00f3. Ngo\u00e0i ra, h\u00e3y ngh\u0129 v\u1ec1 lo\u1ea1i n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh n\u00e0o s\u1ebd thu h\u00fat h\u1ecd. Nh\u1eafm m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch khi b\u1ea1n \u0111\u00e3 khai th\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u00edch v\u00e0 c\u1ea7n.<\/p>\n

N\u1ebfu c\u00f3 nhi\u1ec1u trang \u0111\u00edch, m\u1ed7i trang n\u00ean nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau, doanh nghi\u1ec7p c\u0169ng n\u00ean \u0111i\u1ec1u ch\u1ec9nh t\u00f4ng gi\u1ecdng v\u00e0 n\u1ed9i dung sao cho ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 thu h\u00fat c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n

5. T\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang \u0111\u00edch<\/h2>\n

Vi\u1ec7c tri\u1ec3n khai ch\u1ee9c n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang \u0111\u00edch s\u1ebd c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng. Th\u00f4ng qua livechat, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n khi c\u00f3 c\u00e2u h\u1ecfi v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i th\u00e2n thi\u1ec7n gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u2013 th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi t\u01b0\u01a1ng t\u00e1c tr\u00f2 chuy\u1ec7n, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 website c\u1ee7a c\u00f4ng ty, t\u1eeb \u0111\u00f3, t\u0103ng chuy\u1ec3n \u0111\u1ed5i trang \u0111\u00edch.<\/p>\n

6. Ch\u1ea1y A\/ B test<\/h2>\n

Th\u1eed nghi\u1ec7m hai trang \u0111\u00edch kh\u00e1c nhau, theo th\u00f4ng tin v\u00e0 CTA, v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t sau \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm ra lo\u1ea1i CTA n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Th\u1eed nghi\u1ec7m A \/ B ho\u00e0n to\u00e0n ng\u1eabu nhi\u00ean s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 n\u1ed9i dung n\u00e0o hi\u1ec7u qu\u1ea3 v\u00e0 n\u1ed9i dung n\u00e0o ch\u01b0a \u2013 cho c\u00e1c trang \u0111\u00edch v\u00e0 mong mu\u1ed1n t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng. N\u1ebfu mu\u1ed1n c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i tr\u00ean email, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean web, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t lo\u1ea1i th\u1eed nghi\u1ec7m n\u00e0y.<\/p>\n

Theo\u00a0Matt Janaway<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • S\u1eed d\u1ee5ng \u201ct\u00edn hi\u1ec7u\u201d ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 trong cung c\u1ea5p d\u1ecbch v\u1ee5<\/em><\/li>\n
  • 7 vi\u1ec7c c\u1ea7n l\u00e0m khi website tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Hi\u1ec7n t\u1ea1i c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i trang \u0111\u00edch ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch r\u1ea5t kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0, trang \u0111\u00edch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng (lead-generation landing page) s\u1ebd c\u00f3 ch\u1ee9c n\u0103ng thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7, \u0111\u1ec3 t\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp qua c\u00e1c b\u1ea3n tin v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c g\u1eedi qua email. Trang \u0111\u00edch trung gian chuy\u1ec3n \u0111\u1ed5i (click-through landing page) \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o \u0111\u1ebfn trang web v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54716"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54716"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54716\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}