{"id":54728,"date":"2023-12-20T11:58:38","date_gmt":"2023-12-20T04:58:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/huong-dan-do-luong-chinh-xac-share-of-voice-tren-mang-xa-hoi.html"},"modified":"2023-12-20T11:58:38","modified_gmt":"2023-12-20T04:58:38","slug":"huong-dan-do-luong-chinh-xac-share-of-voice-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/huong-dan-do-luong-chinh-xac-share-of-voice-tren-mang-xa-hoi.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c Share of Voice tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
Trong v\u00e0i n\u0103m qua, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t kh\u00f4ng gian ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 vi\u1ec7c v\u1eeba thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 v\u1eeba khu\u1ea5y \u0111\u1ed9ng c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u \u0111ang d\u1ea7n kh\u00f3 h\u01a1n bao gi\u1edd h\u1ebft. Do v\u1eady, khi xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i t\u1ef1 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c: \u201cLi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eafc \u0111\u1ebfn nh\u01b0 l\u00e0 Top of mind trong ng\u00e0nh kh\u00f4ng?\u201d N\u1ebfu kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi, vi\u1ec7c \u0111o l\u01b0\u1eddng Share of Voice \u2013 th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd mang l\u1ea1i cho b\u1ea1n nh\u1eefng g\u00f3c nh\u00ecn r\u1ea5t h\u1eefu \u00edch.<\/p>\n

Theo d\u00f5i th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng b\u1edfi n\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 t\u1ea5m g\u01b0\u01a1ng ch\u00e2n th\u1ef1c nh\u1ea5t, ph\u1ea3n chi\u1ebfu c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng kh\u00eda c\u1ea1nh m\u00e0 m\u00ecnh \u0111ang t\u1ee5t h\u1eadu so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 c\u00e2n nh\u1eafc nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 \u0111ang n\u00f3i v\u1ec1 m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

Trong b\u00e0i \u0111\u0103ng n\u00e0y, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u xem Share of Voice ch\u00ednh x\u00e1c l\u00e0 g\u00ec, t\u1ea1i sao c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn ch\u1ec9 s\u1ed1 quan tr\u1ecdng n\u00e0y v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u1ec1 Share of Voice tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"Share<\/p>\n

Share of Voice \u2013 Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn<\/p>\n<\/div>\n

Share of Voice l\u00e0 g\u00ec?<\/h2>\n

Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn (SOV) l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o v\u1ec1 ti\u1ebfp th\u1ecb, d\u00f9ng \u0111\u1ec3 so s\u00e1nh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ph\u00e9p \u0111o n\u00e0y s\u1ebd cho th\u1ea5y m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi cu\u1ed9c tr\u00f2 chuy\u1ec7n trong ng\u00e0nh c\u1ee7a m\u00ecnh.<\/p>\n

Trong l\u1ecbch s\u1eed, SOV ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u1ecb ph\u1ea7n tr\u00ean qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. Theo \u0111\u00f3, ph\u00e9p \u0111o n\u00e0y th\u1ec3 hi\u1ec7n th\u1ecb ph\u1ea7n kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi t\u1ed5ng kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3. Ng\u00e0y nay, nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, SOV \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n, bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

V\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 s\u1eb5n, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 m\u00ecnh, l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp, ph\u1ea1m vi ti\u1ebfp c\u1eadn, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, v.v.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c theo d\u00f5i th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn<\/h2>\n

B\u1eb1ng c\u00e1ch theo d\u00f5i SOV, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0:<\/p>\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n n\u1eafm r\u00f5 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi v\u00e0 so s\u00e1nh s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 SOV c\u1ee7a h\u1ecd so v\u1edbi c\u1ee7a m\u00ecnh. X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh, t\u00ecm hi\u1ec3u l\u0129nh v\u1ef1c m\u00e0 h\u1ecd l\u00e0m t\u1ed1t \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng.<\/p>\n

T\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3<\/h3>\n

T\u0103ng c\u01b0\u1eddng ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. Theo d\u00f5i th\u00f4ng tin chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 v\u00e0 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac gi\u00fap th\u00fac \u0111\u1ea9y n\u1ed9i dung v\u00e0 k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Ng\u00e2n s\u00e1ch<\/h3>\n

Sau khi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c theo d\u00f5i th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan, ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 nh\u1eefng k\u00eanh n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ebfu cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean LinkedIn hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi Facebook \u2013 trong c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch, b\u1ea1n s\u1ebd bi\u1ebft n\u01a1i c\u1ea7n t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh cho chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/p>\n

\"\u0110o<\/p>\n

\u0110o l\u01b0\u1eddng th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

4 m\u1eb9o \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i theo hai c\u00e1ch: th\u1ee7 c\u00f4ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed. B\u1ea5t k\u1ec3 b\u1ea1n quy\u1ebft \u0111\u1ecbnh theo d\u00f5i SOV nh\u01b0 th\u1ebf n\u00e0o, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n khi l\u01b0u \u00fd t\u1edbi c\u00e1c m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. Theo d\u00f5i nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ee7a kh\u00e1n gi\u1ea3<\/span><\/h3>\n

B\u1eaft \u0111\u1ea7u thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ea3o lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Facebook Insights, Instagram Insights, Twitter Analytics, v.v. \u0110\u1ed1i chi\u1ebfu ph\u00e1t hi\u1ec7n c\u1ee7a m\u00ecnh theo t\u1eebng k\u00eanh trong m\u1ed9t trang t\u00ednh Excel, sau \u0111\u00f3 l\u00e0m t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. So s\u00e1nh n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

2. X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/h3>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 \u0111ang n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n \u0111ang l\u1eafng nghe h\u1ecd m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang quan t\u00e2m. Theo th\u1eddi gian, kh\u00e1n gi\u1ea3 s\u1ebd nh\u1eadn th\u1ea5y b\u1ea1n \u0111ang t\u00edch c\u1ef1c giao ti\u1ebfp v\u1edbi h\u1ecd theo c\u00f9ng m\u1ed9t g\u00f3c nh\u00ecn, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u1ef7 l\u1ec7 \u0111\u1ec1 c\u1eadp t\u1edbi th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n khi cu\u1ed9c tr\u00f2 chuy\u1ec7n ti\u1ebfp t\u1ee5c.<\/p>\n

3. Ph\u00e2n lo\u1ea1i c\u00e1c \u0111\u1ec1 c\u1eadp<\/h3>\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch thu th\u1eadp t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ec1 c\u1eadp c\u1ee7a b\u1ea1n. Khi \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u, h\u00e3y th\u1eed ph\u00e2n nh\u00f3m theo c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh ho\u1eb7c v\u1ecb tr\u00ed. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 ti\u1ebfng n\u00f3i quan tr\u1ecdng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i 25-40 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c. H\u00e3y coi nh\u1eefng chi ti\u1ebft m\u1edbi n\u00e0y l\u00e0m l\u1ee3i th\u1ebf v\u00e0 b\u1eaft \u0111\u1ea7u k\u1ebft h\u1ee3p n\u00f3 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

4. C\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed<\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1ecdng n\u00f3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed nh\u01b0 Brand24 ho\u1eb7c Hootsuite. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o c\u1ea3nh b\u00e1o l\u1eafng nghe x\u00e3 h\u1ed9i \u0111\u1ec3 theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Chinh ph\u1ee5c th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng theo nh\u1eefng c\u00e1ch d\u1ec5 ch\u1ecbu v\u00e0 \u201cg\u00e2y th\u01b0\u01a1ng nh\u1edb\u201d v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c l\u00e0m r\u1ea5t quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay. Hy v\u1ecdng qua nh\u1eefng chia s\u1ebb \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u00f4ng tin chi ti\u1ebft v\u1ec1 l\u00fd do t\u1ea1i sao m\u00ecnh n\u00ean theo d\u00f5i t\u1ef7 l\u1ec7 th\u1ea3o lu\u1eadn m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 c\u00f3 th\u00eam m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u n\u00e0y sao cho hi\u1ec7u qu\u1ea3. C\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u00e1o c\u00e1o v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t!<\/p>\n

Theo\u00a0Sarah Maher<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • S\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/li>\n
  • C\u00e1ch khai th\u00e1c hi\u1ec7u qu\u1ea3 t\u00ednh n\u0103ng k\u1ec3 chuy\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong ti\u1ebfp th\u1ecb<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Theo d\u00f5i th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng b\u1edfi n\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 t\u1ea5m g\u01b0\u01a1ng ch\u00e2n th\u1ef1c nh\u1ea5t, ph\u1ea3n chi\u1ebfu c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng kh\u00eda c\u1ea1nh m\u00e0 m\u00ecnh \u0111ang t\u1ee5t h\u1eadu so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 c\u00e2n nh\u1eafc nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 \u0111ang n\u00f3i v\u1ec1 m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54728"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54728"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54728\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}