{"id":54745,"date":"2023-12-20T12:02:49","date_gmt":"2023-12-20T05:02:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-personas-bi-quyet-hieu-khach-hang-tu-chan-to-ke-toc.html"},"modified":"2023-12-20T12:02:49","modified_gmt":"2023-12-20T05:02:49","slug":"marketing-personas-bi-quyet-hieu-khach-hang-tu-chan-to-ke-toc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-personas-bi-quyet-hieu-khach-hang-tu-chan-to-ke-toc.html","title":{"rendered":"Marketing Personas \u2013 b\u00ed quy\u1ebft hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1eeb \u201cch\u00e2n t\u01a1 k\u1ebd t\u00f3c\u201d"},"content":{"rendered":"
B\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1edbi m\u1ee9c n\u00e0o? \u0110\u1ed9ng l\u1ef1c n\u00e0o th\u00fac \u0111\u1ea9y h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua v\u00e0 t\u1ea1i sao? C\u00e0ng hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, theo c\u00e1c nhu c\u1ea7u, mong mu\u1ed1n, th\u00e1ch th\u1ee9c h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i, b\u1ea1n c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i giao ti\u1ebfp t\u1ed1t h\u01a1n v\u1edbi h\u1ecd.<\/p>\n

Marketing Personas s\u1ebd cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t b\u1ed9 h\u1ed3 s\u01a1 r\u1ea5t chi ti\u1ebft v\u1ec1 h\u00ecnh m\u1eabu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, t\u1eeb \u0111\u00f3 gi\u00fap cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p c\u0169ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c v\u00e0 nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u1ebfu \u201ct\u00ecm hi\u1ec3u\u201d m\u1ed9t nh\u00e2n v\u1eadt m\u00e0 \u0111\u00e3 n\u1eafm trong tay nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n v\u00e0 c\u00e1ch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, th\u00ec t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n \u0111\u00fang kh\u00f4ng?<\/p>\n

\"Ch\u00e2n<\/p>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

Marketing Personas l\u00e0 g\u00ec?<\/h2>\n

Marketing Personas, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi buyer persona), l\u00e0 m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1i qu\u00e1t v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c m\u1ed9t ph\u00e2n kh\u00fac c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p s\u1ebd h\u00ecnh th\u00e0nh b\u1ee9c tranh n\u00e0y v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 m\u00f4 t\u1ea3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0: th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc \u2013 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c, v.v. V\u00e0 t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin v\u1ec1 l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd.<\/p>\n

M\u00f4 t\u1ea3 n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ai s\u1ebd l\u00e0 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n c\u00e1c ch\u1ee7 doanh nghi\u1ec7p. Thay v\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd l\u00e0 b\u1ea3n tr\u00ecnh b\u00e0y kh\u00e1i qu\u00e1t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u h\u00ecnh dung v\u1ec1 ng\u01b0\u1eddi n\u00e0y v\u1edbi chi ti\u1ebft l\u00fd do h\u1ecd mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u1ea5u tr\u00fac l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

\"Ph\u00e1c<\/p>\n

Ph\u00e1c th\u1ea3o ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh v\u00e0 h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u nh\u1ea5t l\u00e0 m\u1ed9t v\u00e0i ch\u00e2n dung c\u1ee5 th\u1ec3. N\u1ebfu kh\u00f4ng, doanh nghi\u1ec7p s\u1ebd r\u1ea5t d\u1ec5 v\u01b0\u1edbng v\u00e0o t\u00ecnh tr\u1ea1ng tr\u1edf th\u00e0nh m\u1ecdi th\u1ee9 cho m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 g\u00ec n\u1ed5i b\u1eadt.<\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 t\u00ecm ki\u1ebfm t\u1eeb ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh. Li\u1ec7u h\u1ecd c\u00f3 \u0111i\u1ec3m chung g\u00ec kh\u00f4ng? Ch\u1eb3ng h\u1ea1n:<\/p>\n

    \n
  • Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c sinh s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec? H\u1ecd c\u00f3 chung l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m g\u00ec kh\u00f4ng?<\/li>\n
  • Ai l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua? H\u1ecd c\u00f3 vai tr\u00f2 c\u1ee5 th\u1ec3 g\u00ec trong doanh nghi\u1ec7p?<\/li>\n
  • \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n
  • C\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd l\u00e0 g\u00ec? M\u00f4 t\u1ea3 nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd, bao g\u1ed3m c\u1ea3 c\u00e1ch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/li>\n<\/ul>\n

    V\u00ed d\u1ee5 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

    Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau c\u0169ng s\u1ebd kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 m\u00f4 t\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang t\u00ean Bob v\u00e0 Barbara:<\/p>\n

      \n
    • N\u1ec1n t\u1ea3ng chuy\u00ean m\u00f4n<\/strong> \u2013 H\u1ecd l\u00e0 ch\u1ee7 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 n\u00ean r\u1ea5t k\u1ef9 n\u0103ng kinh doanh v\u00e0 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng l\u1ea1i kh\u00f4ng gi\u1ecfi v\u1ec1 ti\u1ebfp th\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 th\u00e0nh l\u1eadp l\u00e2u n\u0103m ho\u1eb7c m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p. D\u00f9 v\u1eady, ch\u1ee7 doanh nghi\u1ec7p hi\u1ec3u ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 r\u1ea5t c\u1ea7n thi\u1ebft.<\/li>\n
    • M\u1ee5c ti\u00eau<\/strong> \u2013 \u0110\u01b0a doanh nghi\u1ec7p c\u1ee7a h\u1ecd n\u1ed5i b\u1eadt tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n. H\u1ecd c\u0169ng mu\u1ed1n t\u00ecm hi\u1ec3u xem ti\u1ebfp th\u1ecb s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o. Ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed \u0111\u1ea7u t\u01b0 l\u00e0 x\u1ee9ng \u0111\u00e1ng.<\/li>\n
    • \u0110i\u1ec3m h\u1ea1n ch\u1ebf<\/strong> \u2013 Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u ho\u1eb7c t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n. H\u1ecd \u0111\u00e3 l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00e1c nh\u01b0ng ch\u01b0a thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. Do v\u1eady, h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m h\u01b0\u1edbng d\u1eabn.<\/li>\n
    • Nh\u1eefng r\u00e0o c\u1ea3n th\u01b0\u1eddng g\u1eb7p<\/strong> \u2013 tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t doanh nghi\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 kh\u00f4ng th\u1ea5y k\u1ebft qu\u1ea3. L\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u00ean gia \u0111ang thuy\u1ebft ph\u1ee5c m\u00ecnh? H\u01a1n n\u1eefa, h\u1ecd \u0111\u00e3 qu\u00e1 b\u1eadn r\u1ed9n n\u00ean c\u1ea7n k\u1ebft qu\u1ea3 ch\u1ee9ng minh cho hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00e0nh \u0111\u1ed9ng.<\/li>\n
    • Gi\u1ea3i ph\u00e1p c\u1ea7n thi\u1ebft<\/strong> \u2013 M\u1ed9t c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. T\u00ecm m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng k\u1ebf ho\u1ea1ch \u0111\u00f3. K\u1ebft qu\u1ea3 c\u1ea7n \u0111\u1ea1t l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n chuy\u00ean nghi\u1ec7p tr\u00ean website; th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p tr\u00ean website c\u0169ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n
      \"\u1ee8ng<\/p>\n

      \u1ee8ng d\u1ee5ng marketing personas \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n

      C\u00e1ch \u1ee9ng d\u1ee5ng marketing personas cho hi\u1ec7u qu\u1ea3<\/h2>\n

      Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh c\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng m\u00f4 t\u1ea3 chi ti\u1ebft, r\u00f5 r\u00e0ng \u0111\u1ec3 l\u00e0m n\u1ec1n t\u1ea3ng cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00ecnh theo m\u1ed9t s\u1ed1 c\u00e1ch sau:<\/p>\n

      Ti\u1ebfp th\u1ecb N\u1ed9i dung<\/h3>\n

      X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u c\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p. T\u1eeb \u0111\u00f3, th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng marketing personas \u0111\u1ec3 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. H\u1ecd \u0111ang h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0o v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111em \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi h\u1eefu \u00edch hay kh\u00f4ng? N\u1ebfu kh\u00f4ng, h\u00e3y s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1n gi\u1ea3 th\u00f4ng tin h\u1ecd mu\u1ed1n v\u00e0 c\u1ea7n.<\/p>\n

      SEO<\/h3>\n

      SEO theo h\u01b0\u1edbng hi\u1ec3u chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean c\u1ee7a t\u1eeb kho\u00e1. \u0110\u1ed3ng th\u1eddi, khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng SEO nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi t\u00ecm th\u1ea5y b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng kh\u00e1ch c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. B\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf n\u1ed9i dung kh\u00f4ng h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n c\u0169ng lo\u1ea1i b\u1ecf l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb nh\u1eefng ng\u01b0\u1eddi tho\u00e1t nhanh kh\u1ecfi website \u2013 v\u1ed1n v\u1eabn g\u1eedi t\u00edn hi\u1ec7u ti\u00eau c\u1ef1c \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

      C\u1ea5u tr\u00fac l\u1ea1i trang web<\/h3>\n

      \u0110\u1ea3m b\u1ea3o website cung c\u1ea5p \u0111\u01b0\u1eddng d\u1eabn d\u1ec5 d\u00e0ng \u0111\u1ebfn n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm. B\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch truy c\u1eadp \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh, b\u00e2y gi\u1edd h\u00e3y cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. Tr\u1ef1c ti\u1ebfp n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch truy c\u1eadp b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00f3 \u00fd ngh\u0129a, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd th\u00f4ng qua website. Khi kh\u00e1ch th\u1ea5y r\u1eb1ng b\u1ea1n hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd \u0111i theo con \u0111\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111\u1eb7t ra.<\/p>\n

      M\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

      M\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong h\u1ed3 s\u01a1 ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o h\u1ecd \u0111ang s\u1eed d\u1ee5ng. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 \u00fd ngh\u0129a nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp n\u1ed9i dung t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u0103ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng s\u1ebd gi\u00fap thu h\u00fat kh\u00e1n gi\u1ea3. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u00f3 c\u00f2n \u0111\u01b0a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 m\u00e0 h\u1ecd kh\u00f4ng c\u1ea7n m\u1ea5t c\u00f4ng ph\u1ea3i t\u00ecm ki\u1ebfm.<\/p>\n

      C\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb v\u00e0 kinh doanh t\u1ed1t h\u01a1n. Th\u00f4ng tin v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u01b0\u1ee3c quan t\u00e2m. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 t\u1eadp trung r\u00f5 r\u00e0ng v\u00e0o nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat c\u0169ng nh\u01b0 cho ph\u00e9p b\u1ea1n t\u1ea1o n\u1ed9i dung gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n

      Theo\u00a0Debra Murphy<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • S\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3m x\u00fac trong th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/em><\/li>\n
      • C\u1ea3m x\u00fac: B\u00ed m\u1eadt c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Marketing Personas s\u1ebd cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t b\u1ed9 h\u1ed3 s\u01a1 r\u1ea5t chi ti\u1ebft v\u1ec1 h\u00ecnh m\u1eabu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, t\u1eeb \u0111\u00f3 gi\u00fap cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p c\u0169ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c v\u00e0 nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u1ebfu \u201ct\u00ecm hi\u1ec3u\u201d m\u1ed9t nh\u00e2n v\u1eadt m\u00e0 \u0111\u00e3 n\u1eafm trong tay nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n v\u00e0 c\u00e1ch h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, th\u00ec t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n \u0111\u00fang kh\u00f4ng?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54745"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54745"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54745\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}