{"id":54769,"date":"2023-12-20T12:08:44","date_gmt":"2023-12-20T05:08:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-chien-dich-email-marketing-hieu-qua-nhat-moi-thoi-dai.html"},"modified":"2023-12-20T12:08:44","modified_gmt":"2023-12-20T05:08:44","slug":"4-chien-dich-email-marketing-hieu-qua-nhat-moi-thoi-dai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-chien-dich-email-marketing-hieu-qua-nhat-moi-thoi-dai.html","title":{"rendered":"4 chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i"},"content":{"rendered":"
Tr\u00ean 50% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb thu\u1ed9c doanh nghi\u1ec7p B2B cho r\u1eb1ng email l\u00e0 k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ea1o doanh thu v\u00e0 \u0111\u1ed3ng t\u00ecnh v\u1edbi \u00fd ki\u1ebfn \u0111\u00f3, t\u1edbi 80% doanh nghi\u1ec7p B2C kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng email l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb trong m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1ec1u hi\u1ec3u r\u1eb1ng email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd n\u00ean s\u1eed d\u1ee5ng nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng nh\u1eadn email t\u1eeb doanh nghi\u1ec7p?<\/p>\n

Trong th\u1ebf gi\u1edbi r\u1ed9ng l\u1edbn c\u1ee7a ti\u1ebfp th\u1ecb qua email, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t v\u00e0 \u1ee9ng d\u1ee5ng linh ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0o k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng tham kh\u1ea3o v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c email marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 xem c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec kh\u00f4ng nh\u00e9!<\/p>\n

\"Email<\/p>\n

Email c\u1ee7a Premier Agent<\/p>\n<\/div>\n

Premier Agent<\/h2>\n

Premier Agent hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c tri \u00e2n v\u00e0 t\u00f4n vinh ng\u01b0\u1eddi d\u00f9ng n\u00ean h\u1ecd \u0111\u00e3 c\u00e0i \u0111\u1eb7t t\u1ef1 \u0111\u1ed9ng g\u1eedi m\u1eabu email d\u01b0\u1edbi \u0111\u00e2y b\u1ea5t c\u1ee9 khi n\u00e0o \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a h\u1ecd \u0111\u1ea1t m\u1ed1c 50 review t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea1i sao m\u1eabu email n\u00e0y hi\u1ec7u qu\u1ea3<\/i><\/h3>\n

Email \u0111\u1ebfn h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi ti\u00eau \u0111\u1ec1: \u201cN\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n th\u1eadt \u1ea5n t\u01b0\u1ee3ng: Ch\u00fac m\u1eebng b\u1ea1n \u0111\u00e3 c\u00e1n m\u1ed1c 50 review!\u201d<\/p>\n

Email c\u1ee7a Premier Agent hi\u1ec7u qu\u1ea3 v\u00ec n\u00f3 kh\u00edch l\u1ec7 v\u00e0 ghi nh\u1eadn th\u00e0nh qu\u1ea3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch th\u00eam c\u00e1c m\u1ed1c quan tr\u1ecdng v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, h\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1eb7c d\u00f9 nh\u00e2n vi\u00ean kinh doanh b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau ki\u1ebfm \u0111\u01b0\u1ee3c 50\u00a0 review tr\u00ean n\u1ec1n t\u1ea3ng, nh\u01b0ng vi\u1ec7c h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u1eb1ng m\u00ecnh \u0111ang ti\u1ebfn b\u1ed9 s\u1ebd khuy\u1ebfn kh\u00edch h\u1ecd c\u1ed1 g\u1eafng h\u01a1n n\u1eefa.<\/p>\n

Email truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 s\u1ebd t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c th\u00fa v\u1ecb v\u00e0 t\u1eeb \u0111\u00f3, h\u1ecd d\u1ec5 d\u00e0ng chia s\u1ebb th\u00e0nh t\u00edch c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

H\u1ecdc h\u1ecfi g\u00ec t\u1eeb email tr\u00ean<\/i><\/h3>\n

Email c\u1ee7a Premier Agent n\u00eau b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1eabu email tr\u00ean l\u00e0m ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch khen ng\u1ee3i h\u1ecd v\u1ec1 s\u1ef1 ti\u1ebfn b\u1ed9, c\u1ed1 g\u1eafng.<\/p>\n

Nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u01b0\u1edbi d\u1ea1ng c\u00e1c c\u1ed9t m\u1ed1c \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c ng\u00e0y k\u1ef7 ni\u1ec7m.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, email c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng chia s\u1ebb n\u1ed9i dung v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi d\u00f9ng qu\u1ea3ng b\u00e1 v\u1ec1 s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"Birchbox\"<\/p>\n

Birchbox<\/p>\n<\/div>\n

Birchbox<\/h2>\n

Birchbox n\u00eau b\u1eadt m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 th\u00fa v\u1ecb v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc trong c\u00e1c chi\u1ebfn d\u1ecbch email marketing. V\u00ed d\u1ee5 v\u1ec1 email hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a h\u1ecd c\u00f3 thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o, \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

T\u1ea1i sao m\u1eabu email n\u00e0y hi\u1ec7u qu\u1ea3<\/i><\/h3>\n

Email Birchbox hi\u1ec7u qu\u1ea3 v\u00ec n\u00f3 mang t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u1ea5t ng\u1edd. Email marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi v\u00e0 \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb email t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. M\u1eabu email c\u1ee7a Birchbox kh\u00f4ng ch\u1ec9 hi\u1ec7u qu\u1ea3 cho ri\u00eang n\u00f3 m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat l\u1ea1i ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 khi\u1ebfn h\u1ecd ch\u1edd \u0111\u1ee3i \u0111\u01b0\u1ee3c m\u1edf c\u00e1c email trong t\u01b0\u01a1ng lai khi t\u1ef1 h\u1ecfi \u0111i\u1ec1u b\u1ea5t ng\u1edd th\u00fa v\u1ecb n\u00e0o \u1edf trong \u0111\u00f3.<\/p>\n

S\u1eed d\u1ee5ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 trong email c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1 nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. M\u1ed7i ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t email, nh\u01b0ng d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 Birchbox \u0111\u00e3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u1ea5u hi\u1ec3u v\u1edbi c\u00e1 nh\u00e2n m\u00ecnh.<\/p>\n

H\u1ecdc h\u1ecfi g\u00ec t\u1eeb email tr\u00ean<\/i><\/h3>\n

Email n\u00e0y c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng cho c\u1ea3 c\u00e1c c\u00f4ng ty B2B v\u00e0 B2C.<\/p>\n

M\u1ed9t m\u1eb7t, c\u00f4ng ty B2C c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 k\u00eau g\u1ecdi s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m, gi\u1ed1ng nh\u01b0 Birchbox \u0111\u00e3 l\u00e0m. Ho\u1eb7c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi ho\u1eb7c tr\u00ecnh b\u00e0y bi\u1ec3u \u0111\u1ed3 gi\u00fap vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

D\u1ea1ng bi\u1ec3u \u0111\u1ed3 ph\u00e2n lu\u1ed3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 n\u1ed9i dung blog, n\u1ebfu b\u1ea1n thi\u1ebft l\u1eadp bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cB\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap g\u00ec h\u00f4m nay?\u201d<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc xa h\u01a1n n\u1ebfu m\u1ed7i \u0111\u1ec1 xu\u1ea5t li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t trang duy nh\u1ea5t v\u00e0 \u0111\u00ednh k\u00e8m m\u1ed9t th\u1ebb duy nh\u1ea5t cho m\u1ed7i ng\u01b0\u1eddi. B\u1eb1ng c\u00e1ch g\u1eedi m\u1ed9t email duy nh\u1ea5t cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i h\u1ecd theo nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch.<\/p>\n

\"Southern<\/p>\n

Southern Right<\/p>\n<\/div>\n

Southern Right<\/h2>\n

C\u0169ng gi\u1ed1ng nh\u01b0 v\u1edbi Birchbox, Southern Right s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

T\u1ea1i sao m\u1eabu email n\u00e0y hi\u1ec7u qu\u1ea3<\/i><\/h3>\n

Vi\u1ec7c ho\u1ea1t h\u00ecnh ho\u00e1 c\u1ee7a Southern Right kh\u00f4ng ch\u1ec9 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh m\u00e0 c\u00f2n t\u1ea1o th\u00eam kh\u00f4ng gian \u0111\u1ec3 gi\u1edbi t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c c\u00e1c thi\u1ebft k\u1ebf kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m. C\u0169ng r\u1ea5t th\u00fa v\u1ecb khi l\u01b0u \u00fd r\u1eb1ng \u1ea3nh gif c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 130%.<\/p>\n

Email n\u00e0y c\u1ee7a Southern Right c\u0169ng \u0111\u1ea1t \u0111i\u1ec3m cao nh\u1ea5t v\u00ec n\u1ed9i dung xung quanh \u1ea3nh \u0111\u1ed9ng r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 ng\u1eafn g\u1ecdn. Khi c\u00f3 th\u1ec3, email n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 email n\u00e0y \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

H\u1ecdc h\u1ecfi g\u00ec t\u1eeb email tr\u00ean<\/i><\/h3>\n

T\u1eeb email Southern Right n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng s\u1eed d\u1ee5ng \u1ea3nh gif v\u00e0 \u1ea3nh \u0111\u1ed9ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hay k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. M\u1ed9t l\u1ea7n n\u1eefa, email n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u1ea3 chi\u1ebfn d\u1ecbch email marketing c\u1ee7a doanh nghi\u1ec7p B2B v\u00e0 B2C.<\/p>\n

Ngo\u00e0i nhi\u1ec1u lo\u1ea1i n\u1ed9i dung ho\u1ea1t h\u00ecnh, m\u1eabu email n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau. V\u00ed d\u1ee5: c\u00e1c s\u1ea3n ph\u1ea9m xoay v\u00f2ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c t\u0103ng doanh s\u1ed1 trong khi c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty b\u1ea1n trong n\u0103m qua s\u1ebd r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

\"Amazon<\/p>\n

Amazon Echo<\/p>\n<\/div>\n

Alexa c\u1ee7a Amazon Echo<\/h2>\n

Email d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1ed1t nh\u1ea5t v\u1ec1 ch\u00e2n l\u00fd: \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn hi\u1ec7u qu\u1ea3.<\/p>\n

T\u1ea1i sao m\u1eabu email n\u00e0y hi\u1ec7u qu\u1ea3<\/i><\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed9t email ph\u1ea3i c\u00f3 tr\u1ecdng t\u00e2m r\u00f5 r\u00e0ng khi n\u00f3i \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn b\u1eb1ng n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, nh\u01b0ng Amazon \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 t\u00f2 m\u00f2 \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi Echo c\u1ee7a h\u1ecd.<\/p>\n

Thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n c\u1ee7a email gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u1eadp trung v\u00e0 n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i to, r\u00f5 r\u00e0ng. C\u00e1c l\u1ec7nh v\u00e0 ch\u1ee9c n\u0103ng th\u00fa v\u1ecb m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft c\u0169ng g\u00e2y ng\u1ea1c nhi\u00ean v\u00e0 th\u00edch th\u00fa.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c cung c\u1ea5p c\u00e1c l\u1ec7nh \u201c\u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nhi\u1ec1u nh\u1ea5t\u201d s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o th\u00eam b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m.<\/p>\n

H\u1ecdc h\u1ecfi g\u00ec t\u1eeb email tr\u00ean<\/i><\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng chi\u1ebfn d\u1ecbch email marketing \u201cc\u00f3 g\u00ec m\u1edbi v\u1edbi Alexa\u201d l\u00e0m ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3: g\u1eedi th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m; g\u1ee3i \u00fd c\u00e1c m\u1eb9o v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00edch h\u1ee3p d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0o doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng hay chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng kh\u00e1c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

Email marketing l\u00e0 m\u1ed9t k\u00eanh c\u00f3 th\u1ec3 cung c\u1ea5p t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1ea5n t\u01b0\u1ee3ng. Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e1t huy h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email, khi ngh\u0129 v\u1ec1 c\u00e1c m\u1eabu email ti\u1ebfp theo, h\u00e3y nh\u1edb:<\/p>\n

    \n
  • C\u00f3 nhi\u1ec1u lo\u1ea1i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh.<\/li>\n
  • \u0110\u1ea3m b\u1ea3o b\u1ed5 sung t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft cho email ti\u1ebfp th\u1ecb.<\/li>\n
  • Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf, sao ch\u00e9p v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng mong ch\u1edd \u0111\u1ecdc email ti\u1ebfp theo c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n

    Theo\u00a0Stephanie Knapp<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • \u0110i\u1ec1u ch\u1ec9nh Buyer Personas t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing<\/em><\/li>\n
    • Khai th\u00e1c Email \u201cnh\u1ecf gi\u1ecdt\u201d \u0111\u1ec3 nu\u00f4i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      C\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb trong m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1ec1u hi\u1ec3u r\u1eb1ng email l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd n\u00ean s\u1eed d\u1ee5ng nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng nh\u1eadn email t\u1eeb doanh nghi\u1ec7p?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54769"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54769"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54769\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}