{"id":54774,"date":"2023-12-20T12:09:39","date_gmt":"2023-12-20T05:09:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-chung-minh-hieu-qua-cua-influencer-marketing.html"},"modified":"2023-12-20T12:09:39","modified_gmt":"2023-12-20T05:09:39","slug":"cach-chung-minh-hieu-qua-cua-influencer-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-chung-minh-hieu-qua-cua-influencer-marketing.html","title":{"rendered":"C\u00e1ch ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a Influencer marketing"},"content":{"rendered":"<div id=\"test\"><i>Khi Influencer marketing \u2013 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, th\u00ec nhu c\u1ea7u ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y c\u0169ng t\u0103ng theo. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng l\u1eafng nghe \u00fd ki\u1ebfn t\u1eeb chuy\u00ean gia c\u1ee7a Google \u2013 Tobias Rauscher v\u1ec1 c\u00e1ch anh \u1ea5y ch\u1ee9ng minh v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong ti\u1ebfp th\u1ecb.<\/i><\/p>\n<p>\u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi quen thu\u1ed9c v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb: \u201cB\u1ea1n \u0111\u00e3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong chi\u1ebfn d\u1ecbch n\u00e0y ch\u01b0a?\u201d. C\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb mong mu\u1ed1n khu\u1ebfch \u0111\u1ea1i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 c\u00f3 th\u00eam nhi\u1ec1u cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eafc t\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Theo \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng tham chi\u1ebfu b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 nghe-c\u00f3-v\u1ebb-cao nh\u01b0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t th\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a earned media.<\/p>\n<div id=\"attachment_19808\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19808 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/influencer-marketing-tiep-thi-su-dung-nguoi-co-anh-huong.jpeg\" alt=\"Ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a Influencer marketing ch\u01b0a khi n\u00e0o l\u00e0 d\u1ec5 d\u00e0ng\" width=\"800\" height=\"534\" title=\"influencer-marketing-tiep-thi-su-dung-nguoi-co-anh-huong\"><\/p>\n<p class=\"wp-caption-text\">Ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a Influencer marketing ch\u01b0a khi n\u00e0o l\u00e0 d\u1ec5 d\u00e0ng<\/p>\n<\/div>\n<p>T\u1ea1i Google, v\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i tin t\u01b0\u1edfng v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Nh\u01b0ng \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n \u0111\u00e1ng tin c\u1eady trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3, ch\u00fang t\u00f4i bu\u1ed9c ph\u1ea3i ch\u1ee9ng minh l\u1ee3i nhu\u1eadn h\u1ecd mang l\u1ea1i v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm. \u201cKh\u00f4ng nghi ng\u1edd g\u00ec v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Nh\u01b0ng \u0111\u1ec3 tho\u1ea3i m\u00e1i chi ti\u00eau v\u00e0 \u0111\u1ea7u t\u01b0 nhi\u1ec1u ngu\u1ed3n l\u1ef1c cho n\u00f3, ch\u00fang ta c\u1ea7n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu so s\u00e1nh v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c\u201d, Marvin Chow, Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a Google \u0111\u00e3 c\u0103n d\u1eb7n.<\/p>\n<p>B\u1ed1n \u0111i\u1ec3m d\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1ch ch\u00fang t\u00f4i \u0111\u00e3 \u00e1p d\u1ee5ng \u0111\u1ec3 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb quan tr\u1ecdng n\u00e0y, hy v\u1ecdng s\u1ebd \u0111\u01b0\u1ee3c nghe th\u00eam nh\u1eefng kinh nghi\u1ec7m qu\u00fd b\u00e1u n\u1eefa t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2 id=\"1-1-ngung-dem-so-luot-hien-thi-va-luot-thich\">1. Ng\u1eebng \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 l\u01b0\u1ee3t th\u00edch<\/h2>\n<p>Ch\u1eafc ch\u1eafn s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 cho th\u1ea5y th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i, nh\u01b0ng ch\u00fang l\u1ea1i ch\u1ee9ng minh r\u1ea5t \u00edt v\u1ec1 vi\u1ec7c: li\u1ec7u th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u00f3 th\u1ef1c s\u1ef1 \u0111\u1ed9t ph\u00e1 hay kh\u00f4ng v\u00e0 n\u1ebfu c\u00f3, th\u00ec th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Google c\u0169ng \u0111\u00e3 m\u1eddi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tham gia c\u00e1c s\u1ef1 ki\u1ec7n (tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch) v\u00e0 t\u00ednh to\u00e1n ph\u1ea1m vi ti\u1ebfp c\u1eadn \u01b0\u1edbc t\u00ednh c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng t\u1eeb h\u1ecd \u0111\u1ec3 ch\u1ee9ng minh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, hi\u1ebfm khi nh\u1eefng b\u00e0i \u0111\u0103ng \u0111\u00f3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u00fang nh\u01b0 d\u1ef1 \u0111\u1ecbnh, khi\u1ebfn k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n<p>V\u1edbi earned media c\u0169ng t\u01b0\u01a1ng t\u1ef1. N\u00f3 g\u1eafn m\u1ed9t gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 v\u00e0o ph\u1ea1m vi ti\u1ebfp c\u1eadn \u01b0\u1edbc t\u00ednh c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 gi\u1ea3 \u0111\u1ecbnh. Nghe qua th\u00ec \u0111\u00e2y c\u00f3 v\u1ebb gi\u1ed1ng l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u th\u00fa v\u1ecb, nh\u01b0ng th\u1eadt kh\u00f3 \u0111\u1ec3 r\u00fat ra \u00fd ngh\u0129a hay ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 khi tri\u1ec3n khai ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p>Ch\u01b0a h\u1ebft, tr\u1ea3i nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1edbi c\u00e1c b\u00ecnh lu\u1eadn t\u1eeb kh\u00e1n gi\u1ea3 c\u00f2n mang nhi\u1ec1u s\u1eafc th\u00e1i h\u01a1n: th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 c\u1eadp r\u00f5 r\u00e0ng v\u1ec1 m\u00ecnh. Tuy nhi\u00ean, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa c\u1ea3m x\u00fac c\u1ee7a nh\u1eefng b\u00e0i \u0111\u0103ng \u0111\u00f3 v\u1edbi m\u1ee9c t\u0103ng th\u1ef1c t\u1ebf v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u0110\u1ec1 c\u1eadp t\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong b\u00ecnh lu\u1eadn c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m ch\u1ee9ng minh ri\u00eang l\u1ebb r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ed9t ph\u00e1 nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9.<\/p>\n<p>Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u1ea5y, ch\u00fang ta c\u00f3 th\u1ec3 theo d\u00f5i r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 nh\u01b0ng \u0111\u1eebng ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch influencer marketing.<\/p>\n<div id=\"attachment_19805\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19805\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/google-assistant-tro-ly-ao-google.jpeg\" alt=\"Tr\u1ee3 l\u00fd \u1ea3o c\u1ee7a Google\" width=\"800\" height=\"450\" title=\"google-assistant-tro-ly-ao-google\"><\/p>\n<p class=\"wp-caption-text\">Tr\u1ee3 l\u00fd \u1ea3o c\u1ee7a Google<\/p>\n<\/div>\n<h2 id=\"2-2-tan-dung-loi-ich-cua-noi-dung-dang-dai\">2. T\u1eadn d\u1ee5ng l\u1ee3i \u00edch c\u1ee7a n\u1ed9i dung d\u1ea1ng d\u00e0i<\/h2>\n<p>Ch\u00fang t\u00f4i kh\u00f4ng c\u1ea7n m\u1ed9t khu\u00f4n kh\u1ed5 \u0111o l\u01b0\u1eddng ph\u1ee9c t\u1ea1p \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng: h\u1ea7u h\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb qu\u00e1 ph\u1ee9c t\u1ea1p. S\u1ebd kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch ch\u1ec9 trong 30 gi\u00e2y v\u1ec1 c\u00e1ch Tr\u1ee3 l\u00fd Google c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n ho\u1eb7c c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n v\u1edbi Google Fi.<\/p>\n<p>N\u1ed9i dung d\u1ea1ng d\u00e0i mang l\u1ea1i nhi\u1ec1u kh\u00f4ng gian h\u01a1n cho th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00ec nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean YouTube v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 \u0111\u1ecbnh d\u1ea1ng n\u00e0y, v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean quy m\u00f4 l\u1edbn n\u00ean Google \u0111\u00e3 t\u00ecm \u0111\u1ebfn h\u1ecd.<\/p>\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u01b0\u1ee3c g\u1ee3i \u00fd, Youtuber \u0111\u00e3 k\u1ebft h\u1ee3p th\u00f4ng \u0111i\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0o trong video ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean k\u00eanh c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: The Try Guys \u0111\u00e3 qu\u1ea3ng c\u00e1o Google Fi trong m\u1ed9t t\u1eadp; nh\u00e0 thi\u1ebft k\u1ebf, \u00f4ng Kate, gi\u1edbi thi\u1ec7u Google Lens trong m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh s\u00e1ng t\u1ea1o hay Youtuber JennMasterskills Eliana \u0111\u00e3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i Pixel c\u1ee7a m\u00ecnh \u0111\u1ec3 ch\u1ee5p \u1ea3nh ban \u0111\u00eam.<\/p>\n<div id=\"attachment_19806\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19806\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/google-lens.jpeg\" alt=\"Google Lens\" width=\"800\" height=\"450\" title=\"google-lens\"><\/p>\n<p class=\"wp-caption-text\">Google Lens<\/p>\n<\/div>\n<h2 id=\"3-3-tap-trung-nang-cao-thuong-hieu-de-tach-biet-muc-do-tac-dong\">3. T\u1eadp trung n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00e1ch bi\u1ec7t m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng<\/h2>\n<p>YouTube BrandConnect, nh\u00f3m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a YouTube \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ed1i s\u00e1nh v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n<p>C\u1ee5 th\u1ec3, t\u1eeb th\u00f4ng tin chi ti\u1ebft c\u1ee7a Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng nh\u01b0 Brand Interest Lift (\u0111o l\u01b0\u1eddng h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Youtube v\u00e0 Google sau khi xem video) , Influencer Lift (\u0111o l\u01b0\u1eddng t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean \u00fd \u0111\u1ecbnh mua h\u00e0ng) v\u00e0 chuy\u1ec3n \u0111\u1ed5i xem qua kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, YouTube BrandConnect gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 quan t\u00e2m, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean \u0111\u00e3 ch\u1ee9ng minh m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. N\u00f3 cho ph\u00e9p ch\u00fang t\u00f4i \u0111\u1ecbnh l\u01b0\u1ee3ng ROI c\u1ee7a quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c.<\/p>\n<h2 id=\"4-4-ngu-canh-hoa-ket-qua\">4. Ng\u1eef c\u1ea3nh h\u00f3a k\u1ebft qu\u1ea3<\/h2>\n<p>Khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u chu\u1ea9n h\u00f3a c\u00e1c ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o \u2013 b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ee9c t\u0103ng tuy\u1ec7t \u0111\u1ed1i, t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi t\u0103ng v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u2013 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c k\u00eanh v\u1edbi nhau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 quy m\u00f4 v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 Youtuber h\u00e0ng \u0111\u1ea7u \u0111\u00e3 gi\u00fap m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c quy m\u00f4 t\u01b0\u01a1ng t\u1ef1 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n<p>Nh\u1eefng con s\u1ed1 thu \u0111\u01b0\u1ee3c \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i ch\u1ee9ng minh v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u00fang vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u2013 m\u1ed9t k\u00eanh \u0111\u00e1ng tin c\u1eady chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 quan tr\u1ecdng h\u01a1n, n\u00f3 m\u1edf kh\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thu v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng sau nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Tobias Rauscher<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>Influencer marketing \u2013 nguy\u00ean li\u1ec7u v\u00e0 c\u00f4ng th\u1ee9c cho m\u1ed9t chi\u1ebfc b\u00e1nh ho\u00e0n h\u1ea3o<\/em><\/li>\n<li><em>Vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong giai \u0111o\u1ea1n \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Khi Influencer marketing \u2013 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, th\u00ec nhu c\u1ea7u ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y c\u0169ng t\u0103ng theo. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng l\u1eafng nghe \u00fd ki\u1ebfn t\u1eeb chuy\u00ean gia c\u1ee7a Google \u2013 Tobias Rauscher v\u1ec1 c\u00e1ch anh \u1ea5y ch\u1ee9ng minh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54774"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54774"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54774\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}