{"id":54783,"date":"2023-12-20T12:11:40","date_gmt":"2023-12-20T05:11:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-yeu-to-tao-nen-mot-chien-luoc-thuong-hieu-hieu-qua.html"},"modified":"2023-12-20T12:11:40","modified_gmt":"2023-12-20T05:11:40","slug":"5-yeu-to-tao-nen-mot-chien-luoc-thuong-hieu-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-yeu-to-tao-nen-mot-chien-luoc-thuong-hieu-hieu-qua.html","title":{"rendered":"5 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 quy\u1ec3n s\u00e1ch, b\u00e0i b\u00e1o, h\u1ed9i th\u1ea3o, kh\u00f3a h\u1ecdc, podcast v\u00e0 hay c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng th\u01b0\u1eddng xuy\u00ean nh\u1eafc t\u1edbi. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, nh\u01b0ng \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau th\u00ec r\u00f5 r\u00e0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n.<\/p>\n

Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang v\u00e0 b\u00e0i b\u1ea3n s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, s\u1edf h\u1eefu t\u1ef7 l\u1ec7 mua l\u1ea1i cao h\u01a1n, m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 tr\u1edf th\u00e0nh Top of mind trong ng\u00e0nh.<\/p>\n

\"Brand<\/p>\n

Brand Strategy \u2013 Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

V\u1eady, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0: \u201cM\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u00ean:<\/p>\n

    \n
  • \u0110\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 \u0103n kh\u1edbp v\u1edbi nhau<\/li>\n
  • L\u01b0u \u00fd v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u1ea5t c\u1ea3 b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p<\/li>\n
  • C\u00f3 li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp t\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • Kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf v\u00e0 h\u00ecnh \u1ea3nh nh\u01b0 logo, v\u1ed1n ch\u1ec9 l\u00e0 m\u1ed9t th\u00e0nh t\u1ed1 bi\u1ec3u hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

    5 kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/h2>\n

    H\u00e3y c\u00f9ng ph\u00e2n t\u00edch m\u1ed9t lo\u1ea1t c\u00e1c th\u00e0nh t\u1ed1 quan tr\u1ecdng khi x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0:<\/p>\n

    \"M\u1ee5c<\/p>\n

    M\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 l\u00e0 g\u00ec?<\/p>\n<\/div>\n

    1. M\u1ee5c \u0111\u00edch<\/h3>\n

    \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0m nh\u1eefng \u0111i\u1ec1u \u0111\u00f3? \u1ede \u0111\u00e2y ch\u00fang ta kh\u00f4ng n\u00f3i v\u1ec1 \u0111i\u1ec1u ki\u1ec7n kinh doanh c\u01a1 b\u1ea3n b\u1eaft bu\u1ed9c ph\u1ea3i t\u1ea1o ra l\u1ee3i nhu\u1eadn. Thay v\u00e0o \u0111\u00f3, m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u00fd \u0111\u1ecbnh ho\u1eb7c kh\u00e1t v\u1ecdng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n h\u01b0\u1edbng t\u1edbi. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec v\u1ec1 ng\u00e0nh m\u00ecnh \u0111ang kinh doanh c\u0169ng nh\u01b0 cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

    M\u1ee5c \u0111\u00edch ng\u00e0y c\u00e0ng quan tr\u1ecdng kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C m\u00e0 c\u00f2n c\u1ea3 doanh nghi\u1ec7p B2B. Th\u1ed1ng k\u00ea cho th\u1ea5y, 85% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B coi m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201cquan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a h\u1ecd\u201d v\u00e0 57% \u0111\u00e3 t\u0103ng c\u01b0\u1eddng t\u1eadp trung v\u00e0o m\u1ee5c \u0111\u00edch \u0111\u00f3.<\/p>\n

    X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    \"T\u00ednh<\/p>\n

    T\u00ednh nh\u1ea5t qu\u00e1n<\/p>\n<\/div>\n

    2. T\u00ednh nh\u1ea5t qu\u00e1n<\/h3>\n

    T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc t\u1edbi trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng, h\u1ea1ng m\u1ee5c n\u1ed9i dung, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, v.v. ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t c\u1ee9 th\u1ee9 g\u00ec n\u1eb1m ngo\u00e0i qu\u1ef9 \u0111\u1ea1o \u0111\u1ec1u t\u1ea1o ra s\u1ef1 nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi, l\u00e0m lo\u00e3ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi t\u00ednh k\u1ef7 lu\u1eadt, s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn. S\u1ef1 k\u1ebft h\u1ee3p \u0103n \u00fd trong to\u00e0n c\u00f4ng ty v\u00e0 s\u1ef1 tham gia c\u1ee7a m\u1ecdi nh\u00e2n vi\u00ean s\u1ebd t\u1ea1o n\u00ean nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

    X\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, \u0111\u1ed3ng th\u1eddi, \u0111\u1ea3m b\u1ea3o m\u1ecdi nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p \u0111\u1ec1u hi\u1ec3u c\u1eb7n k\u1ebd nh\u1eefng h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    \"Y\u1ebfu<\/p>\n

    Y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac<\/p>\n<\/div>\n

    3. C\u1ea3m x\u00fac<\/h3>\n

    N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n l\u00e0 ch\u01b0a \u0111\u1ee7. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ph\u1ea3i khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3 cao h\u01a1n n\u1eefa.<\/p>\n

    Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 c\u1ea3m x\u00fac, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng ng\u1ea1c nhi\u00ean, nh\u01b0 ti\u1ebft l\u1ed9 trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Google\/ Gartner\/ Motista tr\u00ean 3.000 ng\u01b0\u1eddi:<\/p>\n

    \u201cNg\u01b0\u1eddi mua h\u00e0ng B2B c\u00f3 kh\u1ea3 n\u0103ng mua m\u1ed9t s\u1ea3n ph\u1ea9m cao h\u01a1n 50% khi h\u1ecd th\u1ea5y gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1ec1 cao \u2013 ho\u1eb7c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd. H\u1ecd c\u0169ng s\u1eb5n s\u00e0ng tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m cao h\u01a1n g\u1ea5p 8 l\u1ea7n cho s\u1ea3n ph\u1ea9m \u0111\u00f3\u201d.<\/p>\n

    \u201cH\u1ea7u h\u1ebft chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb B2B t\u1eadp trung v\u00e0o vi\u1ec7c li\u1ec7t k\u00ea c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t gi\u1ea3i ph\u00e1p \u2013 nh\u01b0ng nghi\u00ean c\u1ee9u c\u1ee7a Motista cho th\u1ea5y, nh\u1eefng ng\u01b0\u1eddi mua B2B th\u1ef1c s\u1ef1 ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c nh\u00e0 cung c\u1ea5p ti\u1ec1m n\u0103ng. H\u1ecd gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb g\u1ea7n nh\u01b0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1 l\u00e0 l\u1ee3i \u00edch c\u1ea3m x\u00fac m\u00e0 c\u00e1 nh\u00e2n h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u01b0a ra m\u1ed9t l\u1ef1a ch\u1ecdn c\u1ee5 th\u1ec3\u201d.<\/p>\n

    \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u00e1nh b\u1ecb \u0111\u00e1nh \u0111\u1ed3ng v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m quan tr\u1ecdng.<\/p>\n

    4. T\u00ednh linh ho\u1ea1t<\/h3>\n

    B\u00ean c\u1ea1nh vi\u1ec7c duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p c\u0169ng c\u1ea7n kh\u1ea3 n\u0103ng \u0111em l\u1ea1i nh\u1eefng l\u1ef1a ch\u1ecdn m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p. \u0110\u00f3 l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u00e2n b\u1eb1ng ph\u1ee9c t\u1ea1p nh\u01b0ng r\u1ea5t quan tr\u1ecdng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i li\u00ean t\u1ee5c s\u1ebd l\u00e0m m\u1ea5t \u0111i b\u1ea3n s\u1eafc r\u00f5 r\u00e0ng. Nh\u01b0ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng bao gi\u1edd th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 nguy c\u01a1 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n

    \u201cTrong th\u1ebf gi\u1edbi m\u1ecdi th\u1ee9 thay \u0111\u1ed5i nhanh ch\u00f3ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i lu\u00f4n linh ho\u1ea1t \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p. V\u1ec1 m\u1eb7t t\u00edch c\u1ef1c, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n tho\u1ea3i m\u00e1i s\u00e1ng t\u1ea1o v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. T\u00ednh linh ho\u1ea1t cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u201d.<\/p>\n

    K\u1ebft h\u1ee3p m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p linh ho\u1ea1t v\u00e0o ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn, nh\u01b0ng h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn t\u00ednh nh\u1ea5t qu\u00e1n t\u1ed5ng th\u1ec3.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/div>\n

    5. Ghi nh\u1eadn s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

    D\u1ea5u hi\u1ec7u th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 l\u00e2u d\u00e0i l\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u1ea5t trong gia \u0111\u00ecnh \u0111\u00e3 th\u00e0nh th\u1ea1o ngh\u1ec7 thu\u1eadt nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n nh\u01b0, trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, h\u00e3y ngh\u0129 \u0111\u1ebfn Apple, Linux, Microsoft,v.v.<\/p>\n

    Th\u01b0\u01a1ng hi\u1ec7u n\u00ean th\u00fac \u0111\u1ea9y v\u00e0 khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 tri \u00e2n x\u1ee9ng \u0111\u00e1ng cho nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c quay l\u1ea1i giao d\u1ecbch v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y theo nhi\u1ec1u c\u00e1ch: email c\u1ea3m \u01a1n \u0111\u01a1n gi\u1ea3n ghi nh\u1eadn cam k\u1ebft c\u1ee7a h\u1ecd, \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh qu\u00e0 t\u1eb7ng cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, v.v.<\/p>\n

    Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 n\u01a1i \u0111\u1ec3 b\u00e0y t\u1ecf s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c \u2013 t\u1eeb \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n. M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n 92%, so v\u1edbi 68% \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n

    Khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh, th\u1ec3 hi\u1ec7n v\u00e0 tri \u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

    X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. \u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i t\u1eadp l\u1edbn, \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u00f3ng g\u00f3p v\u00e0 c\u1ed9ng t\u00e1c li\u00ean t\u1ee5c t\u1eeb kh\u1eafp t\u1ed5 ch\u1ee9c, c\u0169ng nh\u01b0 xem x\u00e9t chi ti\u1ebft c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i: kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    Nh\u01b0ng ph\u1ea7n th\u01b0\u1edfng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t x\u1ee9ng \u0111\u00e1ng v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c li\u00ean quan. Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c nh\u00e0 cung c\u1ea5p, li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh?<\/p>\n

    L\u01b0u \u00fd quan tr\u1ecdng:<\/p>\n

      \n
    • X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i \u00fd ngh\u0129a h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
    • X\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u01b0\u1ee3c n\u1eafm r\u00f5 trong to\u00e0n doanh nghi\u1ec7p.<\/li>\n
    • \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
    • Linh ho\u1ea1t trong ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 m\u1ecdi th\u1ee9 tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn h\u01a1n, nh\u01b0ng h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn t\u00ednh nh\u1ea5t qu\u00e1n t\u1ed5ng th\u1ec3.<\/li>\n
    • Khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh, tr\u01b0ng b\u00e0y v\u00e0 ghi nh\u1eadn x\u1ee9ng \u0111\u00e1ng v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n<\/ul>\n

      Theo\u00a0Alistair Norman<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • Trong k\u1ef7 nguy\u00ean s\u1ed1, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n
      • 7 b\u01b0\u1edbc hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd \u2013 Ph\u1ea7n 1<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang v\u00e0 b\u00e0i b\u1ea3n s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, s\u1edf h\u1eefu t\u1ef7 l\u1ec7 mua l\u1ea1i cao h\u01a1n, m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 tr\u1edf th\u00e0nh Top of mind trong ng\u00e0nh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54783"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54783"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54783\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}