{"id":54794,"date":"2023-12-20T12:13:39","date_gmt":"2023-12-20T05:13:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-phoi-noi-dung-manh-khuyet-trong-chien-luoc-tiep-thi.html"},"modified":"2023-12-20T12:13:39","modified_gmt":"2023-12-20T05:13:39","slug":"phan-phoi-noi-dung-manh-khuyet-trong-chien-luoc-tiep-thi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-phoi-noi-dung-manh-khuyet-trong-chien-luoc-tiep-thi.html","title":{"rendered":"Ph\u00e2n ph\u1ed1i n\u1ed9i dung: M\u1ea3nh khuy\u1ebft trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb"},"content":{"rendered":"
Khi vi\u1ec7c ti\u1ebfp th\u1ecb th\u00f4ng qua blog tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n, th\u00ec vai tr\u00f2 c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n

V\u1eady, ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00e0 g\u00ec (kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o)? \u0110\u1ed3ng th\u1eddi, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung hi\u1ec7u qu\u1ea3?<\/p>\n

H\u00e3y c\u00f9ng theo d\u00f5i th\u00f4ng tin chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n ph\u1ed1i n\u1ed9i dung \u2013 \u0111i\u1ec3m y\u1ebfu c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p<\/p>\n<\/div>\n

Ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00e0 g\u00ec?<\/h2>\n

Ph\u00e2n ph\u1ed1i n\u1ed9i dung bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd hi\u1ec3n th\u1ecb hi\u1ec7u qu\u1ea3 n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng mong mu\u1ed1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh:<\/p>\n

    \n
  • Th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1ea3n xu\u1ea5t n\u1ed9i dung cho ai (kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau),<\/li>\n
  • N\u01a1i s\u1ebd k\u1ebft n\u1ed1i v\u1edbi h\u1ecd (k\u00eanh),<\/li>\n
  • C\u00e1ch s\u1ebd l\u00f4i k\u00e9o kh\u00e1n gi\u1ea3 s\u1eed d\u1ee5ng n\u1ed9i dung (chi\u1ebfn thu\u1eadt),<\/li>\n
  • T\u1ea1i sao h\u1ecd n\u00ean quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u (ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3),<\/li>\n
  • Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i g\u00ec (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, l\u01b0\u1ee3t chia s\u1ebb, chuy\u1ec3n \u0111\u1ed5i) \u2013 m\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00e0 g\u00ec n\u1ebfu kh\u00f4ng ph\u1ea3i t\u0103ng l\u1ee3i nhu\u1eadn?<\/li>\n<\/ul>\n

    M\u1eb7t kh\u00e1c, qu\u1ea3ng b\u00e1 n\u1ed9i dung l\u00e0 m\u1ed9t ph\u1ea7n chi\u1ebfn thu\u1eadt c\u1ee7a ph\u00e2n ph\u1ed1i, trong \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea9y n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c k\u00eanh kh\u00e1c nhau \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n

    C\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/h2>\n

    Khi xem x\u00e9t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00e0nh c\u00f4ng, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng t\u1ea5t c\u1ea3 \u0111\u1ec1u ng\u00e0y c\u00e0ng tinh vi h\u01a1n. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u t\u00e0i nguy\u00ean h\u01a1n, do \u0111\u00f3, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec m\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u1ea1i n\u1eb1m ngo\u00e0i gu\u1ed3ng quay n\u00e0y.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/p>\n<\/div>\n

    Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/i><\/strong><\/p>\n

    Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o s\u1ea3n xu\u1ea5t n\u1ed9i dung, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3.<\/p>\n

    Ngay c\u1ea3 khi b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u n\u1ed9i dung ti\u1ebfp theo cho b\u00e0i \u0111\u0103ng tr\u00ean blog, ch\u00fang ta c\u0169ng c\u1ea7n bi\u1ebft m\u1ee5c ti\u00eau c\u1ee7a n\u00f3 l\u00e0 g\u00ec \u2013 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay t\u1ea1o \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i?<\/p>\n

    \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, \u0111\u00f2i h\u1ecfi t\u01b0 duy v\u00e0 k\u1ef9 thu\u1eadt kh\u00e1c nhau. B\u1edfi, r\u1ea5t nhi\u1ec1u lo\u1ea1i n\u1ed9i dung ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u1edf m\u1ed9t k\u00eanh v\u00e0 ho\u1ea1t \u0111\u1ed9ng k\u00e9m \u1edf k\u00eanh kh\u00e1c. Ch\u1eb3ng h\u1ea1n, SEO s\u1ebd \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n kh\u00e1c, t\u1eeb kh\u00e2u s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ebfn c\u00e1ch qu\u1ea3ng b\u00e1, so v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

    M\u1ed9t nguy\u00ean t\u1eafc \u0111\u1ec3 th\u00e0nh c\u00f4ng \u0111\u00f3 ch\u00ednh l\u00e0: b\u1ea5t k\u1ec3 \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o k\u00eanh n\u00e0o, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i s\u1ea3n xu\u1ea5t nh\u1eefng n\u1ed9i dung \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb. N\u1ed9i dung c\u1ea7n s\u1edf h\u1eefu m\u1ed9t l\u1ee3i th\u1ebf m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng th\u1ec3 b\u1eaft ch\u01b0\u1edbc m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n

    Kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, nh\u01b0 \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00ecm ra nh\u1eefng k\u00eanh ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u v\u1ecb tr\u00ed m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng hi\u1ec7n di\u1ec7n c\u0169ng nh\u01b0 m\u1ee5c \u0111\u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 g\u1eafng n\u1eafm b\u1eaft v\u1edbi t\u1eebng n\u1ed9i dung c\u1ee5 th\u1ec3.<\/p>\n

    \"K\u00eanh<\/p>\n

    K\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung \u2013 M\u1ea5t ph\u00ed v\u00e0 Kh\u00f4ng m\u1ea5t ph\u00ed<\/p>\n<\/div>\n

    C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/h2>\n

    M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c k\u00eanh c\u1ee5 th\u1ec3 m\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00e3 kh\u00f4ng th\u1ec3 k\u1ec3 h\u1ebft, nh\u01b0ng t\u1ef1u chung l\u1ea1i, t\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u n\u1eb1m trong 3 nh\u00f3m ch\u00ednh:<\/p>\n

    K\u00eanh do th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu<\/i><\/h3>\n

    C\u00e1c k\u00eanh do th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp ki\u1ec3m so\u00e1t (ngay c\u1ea3 khi ch\u00fang n\u1eb1m tr\u00ean n\u1ec1n t\u1ea3ng do ng\u01b0\u1eddi kh\u00e1c s\u1edf h\u1eefu) thu\u1ed9c danh m\u1ee5c n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0: website, blog hay c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i, v.v.<\/p>\n

    N\u1ebfu podcast v\u00e0 video c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00ec n\u01a1i b\u1ea1n l\u01b0u tr\u1eef v\u00e0 xu\u1ea5t b\u1ea3n ch\u00fang (v\u00ed d\u1ee5: k\u00eanh YouTube) c\u0169ng s\u1ebd n\u1eb1m trong danh m\u1ee5c n\u00e0y.<\/p>\n

    C\u00e1c k\u00eanh do th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00ec \u0111\u00e2y l\u00e0 n\u01a1i t\u1ea1o ra ph\u1ea7n l\u1edbn c\u00e1c chuy\u1ec3n \u0111\u1ed5i. Do v\u1eady, n\u1ebfu ch\u1ec9 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch s\u01a1 s\u00e0i, kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a th\u01b0\u1eddng xuy\u00ean th\u00ec k\u1ebft qu\u1ea3 s\u1ebd gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ch\u00e8o m\u1ed9t chi\u1ebfc thuy\u1ec1n th\u1ee7ng v\u1ec1 \u0111\u00edch.<\/p>\n

    \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u00ecnh c\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 vai tr\u00f2 c\u1ee7a t\u1eebng k\u00eanh, ch\u1eb3ng h\u1ea1n, m\u1ed9t s\u1ed1 k\u00eanh s\u1ebd n\u1ed5i b\u1eadt \u1edf kh\u1ea3 n\u0103ng t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i), trong khi k\u00eanh kh\u00e1c s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ti\u1ebfp theo, t\u00ecm ra \u0111\u1ecbnh d\u1ea1ng c\u1ee7a t\u1eebng ph\u1ea7n n\u1ed9i dung \u0111\u1ecbnh s\u1ea3n xu\u1ea5t v\u00e0 n\u01a1i n\u00f3 s\u1ebd hi\u1ec3n th\u1ecb \u2013 d\u01b0\u1edbi d\u1ea1ng trang \u0111\u00edch tr\u00ean trang web ti\u1ebfp th\u1ecb, b\u00e0i b\u00e1o tr\u00ean blog, v.v.<\/p>\n

    Earned channels\u00a0<\/i><\/strong><\/h3>\n

    Earned channels \u2013 c\u00e1c k\u00eanh th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, kh\u00f4ng do th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu, c\u0169ng kh\u00f4ng ph\u1ea3i m\u1ea5t ph\u00ed m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c. C\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd cho n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2y l\u00e0 t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb ngo\u00e0i vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 t\u1eeb \u0111\u00f3, t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u00e0 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Earned channels r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung khi cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1n gi\u1ea3 quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Ngo\u1ea1i tr\u1eeb m\u1ed9t s\u1ed1 ng\u00e1ch c\u1ee5 th\u1ec3, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 l\u1ebd l\u00e0 k\u00eanh quan tr\u1ecdng nh\u1ea5t trong danh m\u1ee5c n\u00e0y. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed c\u00f3 xu h\u01b0\u1edbng \u0111\u00f3ng vai tr\u00f2 l\u1edbn nh\u1ea5t trong ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng theo th\u1eddi gian. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec t\u00ednh b\u1ec1n v\u1eefng \u2013 x\u1ebfp h\u1ea1ng tr\u00ean trang \u0111\u1ea7u ti\u00ean cho m\u1ed9t t\u1eeb kh\u00f3a c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao s\u1ebd t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh.<\/p>\n

    Th\u1ee9 hai, hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 c\u0169ng c\u1ed9ng d\u1ed3n theo th\u1eddi gian. Khi th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung h\u01a1n, nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a b\u1ed5 sung, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u trong c\u00e1c t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd nh\u1ea5p v\u00e0o v\u00e0 truy c\u1eadp website c\u1ee7a b\u1ea1n.<\/p>\n

    C\u00e1c k\u00eanh tr\u1ea3 ph\u00ed<\/i><\/h3>\n

    Ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u1edf th\u00e0nh tr\u00f2 ch\u01a1i ph\u1ea3i tr\u1ea3 ti\u1ec1n. C\u00e1c k\u00eanh tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch th\u1ef1c s\u1ef1 d\u1ec5 d\u00e0ng \u0111\u1ec3 ti\u1ec1n c\u1ee7a b\u1ea1n \u201c\u0111\u1ed9i n\u00f3n ra \u0111i\u201d. Tuy nhi\u00ean, trong nh\u1eefng n\u0103m qua, ch\u00fang d\u1ea7n n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau b\u1eb1ng n\u1ed9i dung.<\/p>\n

    Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh k\u00eanh \u01b0a th\u00edch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Facebook \u0111ang chi\u1ebfm \u01b0u th\u1ebf trong l\u0129nh v\u1ef1c n\u00e0y v\u00ec kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau v\u01b0\u1ee3t tr\u1ed9i, cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eb9p, v\u1eeba ph\u00f9 h\u1ee3p l\u1ea1i ch\u00ednh x\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. C\u00e1c m\u1ea1ng kh\u00e1c mang l\u1ea1i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 LinkedIn l\u00e0 n\u01a1i th\u00edch h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p B2B.<\/p>\n

    Khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau, n\u1ebfu mu\u1ed1n s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t s\u1ed1 ti\u1ec1n c\u1ee7a m\u00ecnh.<\/p>\n

    S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3<\/h2>\n

    Quy lu\u1eadt v\u1ec1 nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t t\u1ed3i t\u1ec7 n\u00f3i r\u1eb1ng, theo th\u1eddi gian, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb s\u1ebd m\u1ea5t d\u1ea7n t\u00ednh hi\u1ec7u qu\u1ea3. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao lu\u00f4n ph\u1ea3i ch\u00fa \u00fd t\u1edbi nh\u1eefng chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n duy tr\u00ec chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7u qu\u1ea3.<\/p>\n

    \"X\u00e2y<\/p>\n

    X\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    T\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng kh\u00e1n gi\u1ea3<\/i>\u00a0<\/i><\/strong><\/p>\n

    Ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u00f2i h\u1ecfi ph\u1ea3i thu h\u00fat m\u1ecdi ng\u01b0\u1eddi li\u00ean t\u1ee5c tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00e0ng c\u1ee7ng c\u1ed1 l\u00fd do t\u1ea1i sao c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

    \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2B v\u00e0 SaaS, n\u00e2ng c\u1ea5p n\u1ed9i dung v\u00e0 t\u1ea1o lead magnet l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 b\u1edfi ch\u00fang cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean h\u1eefu \u00edch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd.<\/p>\n

    Tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p<\/i>\u00a0<\/strong><\/p>\n

    T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng c\u00e1c group tr\u00ean Facebook, c\u00e1c di\u1ec5n \u0111\u00e0n, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn cho n\u1ed9i dung. Tuy nhi\u00ean, vi\u1ec7c spam hay d\u1eabn link v\u1ec1 website c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng khi\u1ebfn b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1ecb m\u1eddi ra kh\u1ecfi group.<\/p>\n

    Do \u0111\u00f3, ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng khi tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng l\u00e0 lu\u00f4n hi\u1ec7n di\u1ec7n v\u00e0 chia s\u1ebb nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1edbi m\u1ecdi ng\u01b0\u1eddi, thay v\u00ec c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u00ecnh.<\/p>\n

    \u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n th\u1eddi gian nh\u01b0ng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ebd b\u1ec1n v\u1eefng trong th\u1eddi gian d\u00e0i h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf, s\u1ebd c\u00f3 r\u1ea5t \u00edt \u0111\u1ed1i th\u1ee7 s\u1eb5n s\u00e0ng cam k\u1ebft c\u00e1c ngu\u1ed3n l\u1ef1c, do \u0111\u00f3, n\u1ebfu l\u00e0m \u0111\u01b0\u1ee3c, k\u1ebft qu\u1ea3 thu v\u1ec1 ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t x\u1ee9ng \u0111\u00e1ng.<\/p>\n

    SEO l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung\u00a0<\/i><\/strong><\/p>\n

    Ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm nh\u01b0 m\u1ed9t k\u00eanh ki\u1ebfm ti\u1ec1n, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ngh\u0129 c\u00e1ch SEO ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ed5ng th\u1ec3.<\/p>\n

    C\u00f3 v\u1ebb h\u01a1i l\u1ea1 khi n\u00f3i v\u1ec1 SEO trong m\u1ed9t b\u00e0i th\u1ea3o lu\u1eadn v\u1ec1 ph\u00e2n ph\u1ed1i n\u1ed9i dung, nh\u01b0ng SEO on \u2013 off page \u0111\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u1ed5 bi\u1ebfn n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Gi\u1ea3 s\u1eed b\u1ea1n c\u00f3 m\u1ed9t b\u00e0i blog \u0111ang x\u1ebfp h\u1ea1ng tr\u00ean Google ngay cu\u1ed1i trang \u0111\u1ea7u ti\u00ean cho m\u1ed9t thu\u1eadt ng\u1eef c\u1ea1nh tranh, th\u00ec vi\u1ec7c di chuy\u1ec3n n\u00f3 l\u00ean m\u1ed9t v\u00e0i v\u1ecb tr\u00ed s\u1ebd d\u1eabn \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

    Backlink v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau th\u00e0nh c\u00f4ng c\u1ee7a SEO v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00fang ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00edch c\u1ef1c ti\u1ebfp c\u1eadn. B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i t\u00ecm m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft cho n\u1ed9i dung c\u1ee7a m\u00ecnh n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng v\u1edbi SEO.<\/p>\n

    T\u1eadn d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/i><\/strong><\/p>\n

    M\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt t\u1ed1t nh\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y l\u00e0 khai th\u00e1c c\u00e1c chuy\u00ean gia \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u2013 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung v\u1edbi nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch.<\/p>\n

    Fist Round Review th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u v\u1edbi nhi\u1ec1u doanh nh\u00e2n v\u00e0 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh kh\u1edfi nghi\u1ec7p n\u1ed5i ti\u1ebfng v\u00e0 chuy\u1ec3n t\u1ea3i ch\u00fang th\u00e0nh c\u00e1c b\u00e0i b\u00e1o d\u00e0i, s\u00e2u r\u1ed9ng v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c l\u1eddi khuy\u00ean h\u1eefu \u00edch.<\/p>\n

    Chi\u1ebfn thu\u1eadt n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 b\u1edfi v\u00ec c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb \u0111\u1ec1u r\u1ea5t th\u1ef1c t\u1ebf do \u0111\u1ebfn t\u1eeb kinh nghi\u1ec7m, tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng, do \u0111\u00f3, ch\u1eafc ch\u1eafn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 b\u1ecb cho\u00e1ng ng\u1ee3p khi ngh\u0129 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a m\u00ecnh, nh\u01b0ng hy v\u1ecdng c\u00e1ch ti\u1ebfp c\u1eadn m\u00e0 ch\u00fang t\u00f4i \u0111\u01b0a ra trong b\u00e0i \u0111\u0103ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u00fd ngh\u0129a h\u01a1n. C\u1ed1t l\u00f5i c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0:<\/p>\n

      \n
    • T\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i nh\u01b0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung;<\/li>\n
    • Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 cho n\u1ed9i dung \u2013 d\u1ef1a tr\u00ean c\u00e1c \u0111\u1ecbnh d\u1ea1ng v\u00e0 ch\u1ee7 \u0111\u1ec1 b\u1ea1n \u0111ang \u0111\u1ec1 c\u1eadp;<\/li>\n
    • \u0110\u01b0a ra c\u00e1c chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong t\u1eebng k\u00eanh \u0111\u00e3 ch\u1ecdn.<\/li>\n<\/ul>\n

      \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 KH\u00d4NG th\u1eed m\u1ecdi th\u1ee9 c\u00f9ng m\u1ed9t l\u00fac. T\u00ecm ra nh\u1eefng k\u00eanh n\u00e0o s\u1ebd t\u1ea1o hi\u1ec7u \u1ee9ng t\u1ed1t nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, sau \u0111\u00f3, b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 t\u1eebng k\u00eanh m\u1ed9t.<\/p>\n

      Theo\u00a0Ilia Markov<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung: T\u1ef1 nhi\u00ean hay tr\u1ea3 ti\u1ec1n?<\/em><\/li>\n
      • B\u00ed m\u1eadt \u0111\u1ec3 vi\u1ebft n\u1ed9i dung website th\u1ef1c s\u1ef1 l\u00f4i cu\u1ed1n<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        V\u1eady, ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00e0 g\u00ec (kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o)? \u0110\u1ed3ng th\u1eddi, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung hi\u1ec7u qu\u1ea3?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54794"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54794"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54794\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}