{"id":54817,"date":"2023-12-20T12:18:42","date_gmt":"2023-12-20T05:18:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhan-dinh-cua-chuyen-gia-ve-hieu-qua-cua-tiep-thi-dam-thoai.html"},"modified":"2023-12-20T12:18:42","modified_gmt":"2023-12-20T05:18:42","slug":"nhan-dinh-cua-chuyen-gia-ve-hieu-qua-cua-tiep-thi-dam-thoai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhan-dinh-cua-chuyen-gia-ve-hieu-qua-cua-tiep-thi-dam-thoai.html","title":{"rendered":"Nh\u1eadn \u0111\u1ecbnh c\u1ee7a chuy\u00ean gia v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i"},"content":{"rendered":"<div id=\"test\">Chatbot l\u00e0 m\u1ed9t k\u00eanh th\u00fa v\u1ecb, d\u00f9 m\u1edbi xu\u1ea5t hi\u1ec7n nh\u01b0ng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 v\u1ec1 doanh thu. Tuy nhi\u00ean, k\u1ec3 t\u1eeb n\u0103m  v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong  n\u00e0y, ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u1eed d\u1ee5ng chatbot. Tr\u00ean th\u1ef1c t\u1ebf, theo d\u1eef li\u1ec7u t\u1eeb Business2Community cho th\u1ea5y, 79% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u \u0111\u00f3 l\u1ea1i c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng mu\u1ed1n tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 giao ti\u1ebfp kh\u00e1c.<\/p>\n<p>V\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 t\u00ecm \u0111\u1ebfn c\u00e1c chuy\u00ean gia \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i v\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n<div id=\"attachment_19644\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19644\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/tiep-thi-dam-thoai.png\" alt=\"Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i\" width=\"800\" height=\"450\" title=\"tiep-thi-dam-thoai\"><\/p>\n<p class=\"wp-caption-text\">Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/p>\n<\/div>\n<h2 id=\"1-tiep-thi-dam-thoai-la-gi\">Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 g\u00ec?<\/h2>\n<p>Pawe\u0142 \u0141awrowski, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn t\u0103ng tr\u01b0\u1edfng c\u1ee7a Tidio, \u0111\u00e3 nh\u1eadn x\u00e9t: \u201cN\u00f3i m\u1ed9t c\u00e1ch t\u1ed5ng quan nh\u1ea5t, ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn m\u1edbi, ch\u1ee7 \u0111\u1ed9ng\u201d. Thay v\u00ec ch\u1ec9 \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 t\u01b0\u01a1ng t\u00e1c m\u1ed9t chi\u1ec1u, th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd theo c\u00e1ch th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 hai chi\u1ec1u th\u00f4ng qua cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chatbot, nh\u01b0ng th\u01b0\u1eddng v\u1eabn l\u00e0 m\u1ed9t agent h\u1ed7 tr\u1ee3 qua livechat ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai h\u00ecnh th\u1ee9c n\u00e0y. Nicole Bojic, ph\u1ee5 tr\u00e1ch b\u1ed9 ph\u1eadn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a InVision CommMasterskillstions cho bi\u1ebft: \u201cTi\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n trong th\u1eddi gian th\u1ef1c v\u00e0 \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd di chuy\u1ec3n li\u00ean t\u1ee5c qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n<p>\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp, nh\u01b0ng m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng s\u1ebd gi\u1ed1ng nhau \u2013 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o \u01b0u th\u1ebf n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u201cCh\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i th\u00e0nh c\u00f4ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e1 nh\u00e2n h\u00f3a c\u00e1ch ti\u1ebfp c\u1eadn,\u201d Nicole Bojic ti\u1ebfp t\u1ee5c, \u201c\u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u\u201d.<\/p>\n<h2 id=\"2-cach-trien-khai-chien-luoc-tiep-thi-dam-thoai-hieu-qua\">C\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i hi\u1ec7u qu\u1ea3<\/h2>\n<p>Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i hi\u1ec7u qu\u1ea3, \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia g\u1ee3i \u00fd \u0111\u1ec3 \u1ee9ng d\u1ee5ng trong .<\/p>\n<div id=\"attachment_19645\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19645\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Omnichannel-sang-kien-da-kenh.jpg\" alt=\"ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh\" width=\"800\" height=\"600\" title=\"Omnichannel-sang-kien-da-kenh\"><\/p>\n<p class=\"wp-caption-text\">Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh<\/p>\n<\/div>\n<h3 id=\"2-1-bien-no-thanh-mot-phan-cua-sang-kien-da-kenh\">Bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a S\u00e1ng ki\u1ebfn \u200b\u200b\u0111a k\u00eanh<\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i coi ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh v\u00e0 g\u1eb7p g\u1ee1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c k\u00eanh m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng. Bojic gi\u1ea3i th\u00edch: \u201cH\u00e3y quan t\u00e2m t\u1edbi vi\u1ec7c l\u00e0m sao t\u1ea5t c\u1ea3 n\u1ed9i dung ti\u1ebfp th\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n \u0111\u1ec1u t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd nhanh ch\u00f3ng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ho\u1eb7c h\u00e0nh \u0111\u1ed9ng,\u201d v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi h\u1ecd h\u00e0nh \u0111\u1ed9ng theo h\u01b0\u1edbng\/ theo k\u00eanh n\u00e0o \u0111\u00f3, h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eb5n s\u00e0ng \u0111\u1ec3 ph\u1ea3n h\u1ed3i.<\/p>\n<p>M\u1eb7c d\u00f9 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111a k\u00eanh nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho cu\u1ed9c tr\u00f2 chuy\u1ec7n hai chi\u1ec1u. \u0141awrowski chia s\u1ebb th\u00eam: \u201cTr\u00f2 chuy\u1ec7n theo th\u1eddi gian th\u1ef1c (theo c\u00e1ch t\u1ef1 \u0111\u1ed9ng ho\u1eb7c con ng\u01b0\u1eddi) t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho qu\u00e1 tr\u00ecnh di chuy\u1ec3n kh\u00e1ch h\u00e0ng qua ph\u1ec5u b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1ef1 nhi\u00ean h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u201cH\u00e3y ph\u00e1c h\u1ecda t\u1eebng giai \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd b\u1ea5t c\u1ee9 khi n\u00e0o, t\u1ea1i v\u1ecb tr\u00ed n\u00e0o h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xem kh\u00e1ch h\u00e0ng tham gia v\u00e0o chu k\u1ef3 ti\u1ebfp th\u1ecb (v\u00e0 b\u00e1n h\u00e0ng) c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o,\u201d \u0141awrowski n\u00f3i. V\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu v\u1ec1 hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n<div id=\"attachment_19643\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19643\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/ca-nhan-hoa-trai-nghiem-1.jpg\" alt=\"C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m qua t\u1eebng b\u01b0\u1edbc c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i\" width=\"800\" height=\"393\" title=\"ca-nhan-hoa-trai-nghiem-1\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m qua t\u1eebng b\u01b0\u1edbc c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n<h3 id=\"2-2-tiep-tuc-thuc-day-chien-luoc-ca-nhan-hoa\">Ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n<p>C\u00e1 nh\u00e2n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch nh\u00e2n v\u0103n h\u01a1n. \u201cS\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 s\u00e1ng t\u1ea1o (v\u00ed d\u1ee5: ki-\u1ed1t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, \u1ee9ng d\u1ee5ng d\u00e0nh ri\u00eang cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng) \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh\u201d, Bojic n\u00f3i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 t\u0103ng doanh thu cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/p>\n<p>Matt Ramerman, ch\u1ee7 t\u1ecbch c\u1ee7a Sinch Engage cho bi\u1ebft: \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i kh\u00f4ng li\u00ean quan, v\u00ec v\u1eady c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng qua tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c phong ph\u00fa tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng\u201d. C\u00e1 nh\u00e2n h\u00f3a c\u00f3 ngh\u0129a l\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, tr\u00ean c\u00e1c k\u00eanh quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n<p>Ch\u00ednh nh\u1eefng l\u00fd do quan tr\u1ecdng k\u1ec3 tr\u00ean c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i trong  v\u00e0 c\u00e1c n\u0103m ti\u1ebfp theo \u2013 \u0111\u1ed1i v\u1edbi kh\u00f4ng ch\u1ec9 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u0103ng doanh thu m\u00e0 c\u00f2n l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh v\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p style=\"text-align: right\"><em>Theo Kaya Ismail<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>4 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng trong \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i<\/em><\/li>\n<li style=\"text-align: left\"><em>T\u1eeb A \u0111\u1ebfn Z v\u1ec1 Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u2013 Conversational Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec1u \u0111\u00f3 l\u1ea1i c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng mu\u1ed1n tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 giao ti\u1ebfp kh\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54817"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54817"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54817\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}