{"id":54821,"date":"2023-12-20T12:19:43","date_gmt":"2023-12-20T05:19:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-vi-du-thanh-cong-trong-ung-dung-tiep-thi-dam-thoai.html"},"modified":"2023-12-20T12:19:43","modified_gmt":"2023-12-20T05:19:43","slug":"4-vi-du-thanh-cong-trong-ung-dung-tiep-thi-dam-thoai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-vi-du-thanh-cong-trong-ung-dung-tiep-thi-dam-thoai.html","title":{"rendered":"4 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng trong \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i"},"content":{"rendered":"
C\u00e1ch ch\u00fang ta giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn li\u00ean t\u1ee5c thay \u0111\u1ed5i. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u2013 m\u00e0 c\u00e1c c\u00e1ch t\u01b0\u01a1ng t\u00e1c truy\u1ec1n th\u1ed1ng v\u1ed1n \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n

Khi nh\u1eafc t\u1edbi c\u1ee5m t\u1eeb ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u2013 conversational marketing, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi thu\u1eadt ng\u1eef \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 g\u00ec. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n h\u00f3a m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi, cho ph\u00e9p doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 m\u00e0 v\u1eabn ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n

Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u2013 th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, chatbot v\u00e0 gi\u00e1m s\u00e1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ch\u00e2n th\u00e0nh, t\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 th\u1ef1c s\u1ef1 gi\u1eefa kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p nh\u1edd kh\u1ea3 n\u0103ng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u00e3 qua r\u1ed3i nh\u1eefng ng\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ee5 \u0111\u1ed9ng ti\u1ebfp nh\u1eadn c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, b\u1ecb t\u1ea5n c\u00f4ng b\u1eb1ng m\u1ed9t s\u1ed1 chi\u00eau tr\u00f2 b\u00e1n h\u00e0ng tr\u1eafng tr\u1ee3n. C\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u1edbi \u0111\u00e3 cho ph\u00e9p h\u1ecd ph\u00e1 v\u1ee1 nh\u1eefng gi\u1edbi h\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 n\u00f3i l\u00ean c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay mong mu\u1ed1n th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i h\u1ecdc c\u00e1ch l\u1eafng nghe t\u00edch c\u1ef1c trong khi n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb l\u00e0 con \u0111\u01b0\u1eddng hai chi\u1ec1u v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i.<\/p>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb mong mu\u1ed1n th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh<\/p>\n<\/div>\n

Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i v\u00e0 \u01b0u th\u1ebf \u0111\u1eb7c bi\u1ec7t<\/h2>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, email marketing v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 kh\u00e1c; ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp, c\u00f3 li\u00ean quan, c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1n gi\u1ea3 tr\u00ean c\u00e1c k\u00eanh giao ti\u1ebfp.<\/p>\n

Livechat v\u00e0 chatbot c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng th\u1ee9 \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n khi n\u00f3i \u0111\u1ebfn ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i. Tuy nhi\u00ean, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, cu\u1ed9c g\u1ecdi qua \u0111i\u1ec7n tho\u1ea1i, SMS \u2013 g\u1ea7n nh\u01b0 b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00edch.<\/p>\n

M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i ph\u1ea3i k\u1ec3 t\u1edbi:<\/p>\n

    \n
  • S\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 24\/7.<\/strong> \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd \u0111\u00e1nh gi\u00e1 cao v\u00ec nhu c\u1ea7u c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. C\u00e1c bot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fac 5 gi\u1edd s\u00e1ng ho\u1eb7c n\u1eeda \u0111\u00eam. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd c\u00f3 t\u1edbi h\u01a1n 85% c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1edfi chatbots.<\/li>\n
  • Hi\u1ec3u kh\u00e1n gi\u1ea3 \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n.<\/strong> Nh\u1eefng cu\u1ed9c chat v\u00e0 tr\u00f2 chuy\u1ec7n ch\u00ednh l\u00e0 m\u1ecf v\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 hi\u1ec3u h\u01a1n mong mu\u1ed1n th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd, ng\u00f4n ng\u1eef th\u1ef1c s\u1ef1 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/li>\n
  • Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/strong> B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p livechat, chatbot v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1ef1 nhi\u00ean h\u01a1n nhi\u1ec1u. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u m\u1eabu chung chung m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng cho r\u1eb1ng s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n
    \"Sephora<\/p>\n

    Sephora Virtual Artist<\/p>\n<\/div>\n

    1. Sephora Virtual Artist \u2013 tr\u1ee3 l\u00fd l\u00e0m \u0111\u1eb9p c\u1ee7a Sephora<\/h2>\n

    Th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb nh\u1eefng m\u1eb7t h\u00e0ng l\u00e0m \u0111\u1eb9p cao c\u1ea5p Sephora \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh tr\u00f2 ch\u01a1i ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng Tr\u1ee3 l\u00fd l\u00e0m \u0111\u1eb9p trong bot Facebook Messenger.<\/p>\n

    Ch\u1ee9c n\u0103ng n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng \u201cth\u1eed\u201d trang \u0111i\u1ec3m b\u1eb1ng c\u00e1ch t\u1ea3i \u1ea3nh c\u1ee7a h\u1ecd l\u00ean v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c m\u00e0u son m\u00f4i, ph\u1ea5n m\u1eaft v\u00e0 mi gi\u1ea3 kh\u00e1c nhau.<\/p>\n

    B\u00ean c\u1ea1nh s\u1ef1 m\u1edbi l\u1ea1, th\u00fa v\u1ecb c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng chia s\u1ebb \u1ea3nh trang \u0111i\u1ec3m v\u1edbi b\u1ea1n b\u00e8 \u0111\u1ec3 nh\u1eadn th\u00eam nh\u1eefng g\u00f3p \u00fd gi\u00e1 tr\u1ecb ho\u1eb7c th\u00eam v\u00e0o Stories tr\u00ean Facebook, tr\u1ee3 l\u00fd l\u00e0m \u0111\u1eb9p n\u00e0y c\u00f2n \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 c\u00f3 th\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1edbi c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n

    \u0110i\u1ec1u tuy\u1ec7t v\u1eddi h\u01a1n n\u1eefa l\u00e0 khi m\u1ed9t ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 th\u1eed, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap h\u1ee3p l\u00fd h\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng chia s\u1ebb r\u1eb1ng, Sephora Assistant, m\u1ed9t bot t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i m\u1ed9t trong c\u00e1c c\u1eeda h\u00e0ng c\u0169ng g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1edbi 11%.<\/p>\n

    2. \u1ee8ng d\u1ee5ng Tr\u1ee3 l\u00fd Google c\u1ee7a eBay<\/h2>\n

    T\u00ednh \u0111\u1ebfn n\u0103m , th\u1ed1ng k\u00ea cho th\u1ea5y, c\u00f3 t\u1edbi 50% c\u00e1c truy v\u1ea5n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua h\u00ecnh th\u1ee9c t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i.<\/p>\n

    Th\u1ed1ng k\u00ea n\u00e0y l\u00e0 m\u1ed9t l\u1eddi c\u1ea3nh t\u1ec9nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111ang quan t\u00e2m \u2013 k\u00eanh tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i.<\/p>\n

    \u1ee8ng d\u1ee5ng Tr\u1ee3 l\u00fd Google c\u1ee7a eBay h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng r\u1ea5t nhi\u1ec1u trong vi\u1ec7c duy\u1ec7t qua kho mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3 c\u1ee7a c\u00f4ng ty v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch n\u00f3i:\u201cGoogle, y\u00eau c\u1ea7u eBay t\u00ecm cho t\u00f4i\u2026\u201d. \u0110\u1ed3ng th\u1eddi, \u1ee9ng d\u1ee5ng th\u00f4ng minh n\u00e0y s\u1ebd h\u1ecfi b\u1ea1n th\u00eam c\u00e1c c\u00e2u h\u1ecfi kh\u00e1c nh\u1eb1m thu h\u1eb9p ph\u1ea1m vi t\u00ecm ki\u1ebfm v\u00e0 cung c\u1ea5p cho b\u1ea1n nh\u1eefng k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t. Sau khi t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t, chatbot s\u1ebd h\u1ecfi b\u1ea1n c\u00f3 mu\u1ed1n g\u1eedi k\u1ebft qu\u1ea3 n\u00e0y \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch mua c\u1ee7a m\u00ecnh hay kh\u00f4ng.<\/p>\n

    Trong b\u1ed1i c\u1ea3nh Siri, Alexa, Amazon Echo v\u00e0 c\u00e1c tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i kh\u00e1c \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, r\u00f5 r\u00e0ng vi\u1ec7c tri\u1ec3n khai m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    \"Dominos<\/p>\n

    Dominos Anyware cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t m\u00f3n d\u1ec5 d\u00e0ng qua Google Home, Alexa, Slack<\/p>\n<\/div>\n

    3. Domino\u2019s AnyWare<\/h2>\n

    Domino\u2019s mu\u1ed1n l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t b\u00e1nh pizza d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

    \u1ede th\u1eddi \u0111i\u1ec3m n\u0103m 2015, Domino\u2019s c\u0169ng \u0111\u00e3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tweet ho\u1eb7c nh\u1eafn tin bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac b\u00e1nh pizza v\u00e0 nh\u1eadn b\u00e1nh pizza theo c\u00e1ch c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

    L\u1ef1a ch\u1ecdn n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa, v\u00ec v\u1eady gi\u1edd \u0111\u00e2y v\u1edbi Domino\u2019s AnyWare, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c m\u00f3n y\u00eau th\u00edch th\u00f4ng qua m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn c\u00f3 s\u1eb5n \u2013 Google Home, Alexa, Slack, Facebook Messenger, Twitter ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 Smart TV. T\u00ednh linh ho\u1ea1t v\u00e0 s\u1ef1 phong ph\u00fa c\u1ee7a c\u00e1c k\u00eanh li\u00ean l\u1ea1c kh\u00e1c nhau l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng k\u00e9n ch\u1ecdn ng\u00e0y nay v\u00e0 Domino\u2019s l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    M\u1ed9t l\u1ea7n n\u1eefa, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111i\u1ec1u gi\u00fap Domino\u2019s x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i khi bi\u1ebft r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1eb7t l\u1ea1i m\u00f3n y\u00eau th\u00edch ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n

    \"General<\/p>\n

    General Motors<\/p>\n<\/div>\n

    4. General Motors v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

    M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn c\u00e1c chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t, nh\u01b0ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

    M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u00e0 General Motors v\u00e0 c\u00e1ch h\u00e3ng x\u1eed l\u00fd vi\u1ec7c thu h\u1ed3i xe b\u1ecb l\u1ed7i c\u00f4ng t\u1eafc \u0111\u00e1nh l\u1eeda n\u0103m 2014 \u2013 m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng \u0111e d\u1ecda h\u1ee7y ho\u1ea1i kh\u00f4ng ch\u1ec9 t\u00e0i ch\u00ednh m\u00e0 c\u00f2n danh ti\u1ebfng c\u1ee7a c\u00f4ng ty.<\/p>\n

    Trong v\u00e0i th\u00e1ng, h\u01a1n 30 tri\u1ec7u xe \u00f4 t\u00f4 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi bu\u1ed9c ph\u1ea3i thu h\u1ed3i, trong khi l\u1ed7i c\u00f4ng t\u1eafc \u0111\u00e1nh l\u1eeda \u0111\u00e3 d\u1eabn \u0111\u1ebfn c\u00e1i ch\u1ebft c\u1ee7a 124 ng\u01b0\u1eddi. G.M. \u0111\u00e3 nhanh ch\u00f3ng, minh b\u1ea1ch v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a trong su\u1ed1t qu\u00e1 tr\u00ecnh.<\/p>\n

    Kh\u1eafp c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i tr\u00e0n ng\u1eadp nh\u1eefng b\u00ecnh lu\u1eadn \u0111au kh\u1ed5 v\u00e0 ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c v\u1ec1 l\u1ed7i m\u00e0 G.M g\u1eb7p ph\u1ea3i v\u00e0 g\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft t\u1eebng khi\u1ebfu n\u1ea1i v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 ngh\u1ecb h\u1ed7 tr\u1ee3 ngay l\u1eadp t\u1ee9c.<\/p>\n

    M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00e3ng cho m\u01b0\u1ee3n xe t\u1edbi khi v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, s\u1ed1 kh\u00e1c \u0111\u01b0\u1ee3c chi tr\u1ea3 to\u00e0n b\u1ed9 chi ph\u00ed \u0111i l\u1ea1i do xe c\u1ee7a h\u1ecd b\u1ecb tr\u1ee5c tr\u1eb7c. Thay v\u00ec c\u1ed1 g\u1eafng che \u0111\u1eady m\u1ecdi th\u1ee9 v\u00e0 chuy\u1ec3n sang c\u00e1c chi\u1ebfn thu\u1eadt truy\u1ec1n th\u1ed1ng nh\u01b0 email, \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c k\u00eanh li\u00ean l\u1ea1c ri\u00eang t\u01b0 kh\u00e1c, General Motors \u0111\u00e3 ch\u1ecdn c\u00e1ch l\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ee7 \u0111\u1ed9ng x\u1eed l\u00fd sai l\u1ea7m tr\u01b0\u1edbc m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n

    N\u0103m 2021 th\u1ef1c s\u1ef1 l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i, n\u1ebfu c\u00f2n b\u0103n kho\u0103n, h\u00e3y tham kh\u1ea3o nh\u1eefng l\u1ee3i \u00edch to l\u1edbn c\u0169ng nh\u01b0 th\u00e0nh qu\u1ea3 quan tr\u1ecdng m\u00e0 nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d trong nhi\u1ec1u l\u0129nh v\u1ef1c \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c khai th\u00e1c ngh\u1ec7 thu\u1eadt tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00e0y nh\u00e9!<\/p>\n

    Theo\u00a0Nina Ritz<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • T\u1eeb A \u0111\u1ebfn Z v\u1ec1 Ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u2013 Conversational Marketing<\/em><\/li>\n
    • Chatbot Hybrid \u2013 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Khi nh\u1eafc t\u1edbi c\u1ee5m t\u1eeb ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u2013 conversational marketing, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi thu\u1eadt ng\u1eef \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 g\u00ec. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n h\u00f3a m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi, cho ph\u00e9p doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 m\u00e0 v\u1eabn ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54821"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54821"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54821\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}