{"id":54832,"date":"2023-12-20T12:22:45","date_gmt":"2023-12-20T05:22:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-loai-noi-dung-giup-thuong-hieu-tang-ty-le-chuyen-doi.html"},"modified":"2023-12-20T12:22:45","modified_gmt":"2023-12-20T05:22:45","slug":"5-loai-noi-dung-giup-thuong-hieu-tang-ty-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-loai-noi-dung-giup-thuong-hieu-tang-ty-le-chuyen-doi.html","title":{"rendered":"5 lo\u1ea1i n\u1ed9i dung gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"<div id=\"test\">Tr\u00ean th\u1ef1c t\u1ebf, t\u1ea5t c\u1ea3 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn, c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u00f9 c\u00f3 h\u1ea5p d\u1eabn c\u1ee1 n\u00e0o hay qu\u1ea3ng c\u00e1o Facebook c\u00f3 b\u1eaft m\u1eaft \u0111\u1ebfn \u0111\u00e2u, s\u1ebd v\u1eabn lu\u00f4n c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng: li\u1ec7u c\u00f3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng theo nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n h\u1ecd l\u00e0m hay kh\u00f4ng?<\/p>\n<p>Theo l\u1ebd t\u1ef1 nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ec3 l\u1ea1i email nh\u1eadn th\u00f4ng tin hay t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v.v. D\u00f9 cho m\u1ee5c ti\u00eau l\u00e0 g\u00ec, n\u1ebfu n\u1ed9i dung tr\u1ef1c tuy\u1ebfn kh\u00f4ng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, th\u00ec k\u1ebft qu\u1ea3 th\u1ebf n\u00e0o ch\u1eafc ai c\u0169ng c\u00f3 th\u1ec3 h\u00ecnh dung.<\/p>\n<p>\u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n d\u00e0nh th\u1eddi gian ch\u00fa \u00fd t\u1edbi 5 lo\u1ea1i n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y \u2013 v\u1edbi quy\u1ebft t\u00e2m ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng, c\u1ee5 th\u1ec3 l\u00e0:<\/p>\n<h2 id=\"1-1-video\"><span style=\"font-size: 1.28571rem\">1. Video<\/span><\/h2>\n<p>C\u00e1c b\u00e1c s\u0129 khoa M\u1eaft c\u00f3 th\u1ec3 s\u1ebd b\u1ea5t l\u1ef1c khi nghe th\u1ea5y th\u00f4ng tin r\u1eb1ng: nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf M\u1ef9, trung b\u00ecnh m\u1ed7i ng\u00e0y d\u00e0nh 5,5 gi\u1edd \u0111\u1ec3 xem n\u1ed9i dung video (tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c). V\u00ec v\u1eady, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi n\u1ed9i dung video l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n<p>\u0110\u00e3 qua r\u1ed3i th\u1eddi k\u1ef3 xem TV th\u1ee5 \u0111\u1ed9ng. Ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi video theo nhi\u1ec1u c\u00e1ch \u2013 th\u00edch v\u00e0 chia s\u1ebb \u0111\u1ebfn nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, v.v.<\/p>\n<p>Th\u00eam video v\u00e0o n\u1ed9i dung tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng CTR l\u00ean con s\u1ed1 kh\u1ed5ng l\u1ed3 \u2013 t\u1edbi 20%. Nh\u1edd \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 t\u0103ng v\u1ecdt v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd ho\u1eb7c b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang mu\u1ed1n kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n nhi\u1ec1u h\u01a1n.<\/p>\n<p><strong><i>C\u00e1ch khai th\u00e1c n\u1ed9i dung video<\/i><\/strong><\/p>\n<p>D\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, h\u00e3y t\u00ecm hi\u1ec3u xem lo\u1ea1i video n\u00e0o s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, m\u00f4 t\u1ea3 v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m th\u00fa v\u1ecb ho\u1eb7c m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c b\u1edfi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5, v.v<\/p>\n<p>D\u00f9 \u0111\u00f3 l\u00e0 lo\u1ea1i video n\u00e0o, ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u00e3 \u0111\u01b0a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng v\u00e0o nh\u1eefng v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p \u2013 trong ho\u1eb7c cu\u1ed1i clip, hi\u1ec7u qu\u1ea3 s\u1ebd r\u1ea5t kh\u00e1c bi\u1ec7t.<\/p>\n<h2 id=\"2-2-infographics\">2. Infographics<\/h2>\n<p>Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng \u0111\u1ecdc l\u01b0\u1edbt \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin, d\u01b0\u1eddng nh\u01b0 s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i, theo d\u00f5i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ph\u1ea3n b\u00e1c r\u1eb1ng, n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u \u0111ang cung c\u1ea5p c\u00f3 th\u1ec3 ch\u1ee9a nh\u1eefng th\u00f4ng tin r\u1ea5t h\u1eefu \u00edch v\u00e0 c\u1ea7n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng th\u1ef1c t\u1ebf \u0111\u00e3 cho th\u1ea5y, n\u1ebfu n\u1ed9i dung \u0111\u00f3 kh\u00f4ng bao g\u1ed3m h\u00ecnh \u1ea3nh, kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd s\u1ebd th\u1ea5p h\u01a1n nhi\u1ec1u.<\/p>\n<p>N\u1ed9i dung tr\u1ef1c quan v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n b\u1ea3y l\u1ea7n so v\u1edbi n\u1ed9i dung b\u1eb1ng v\u0103n b\u1ea3n thu\u1ea7n t\u00fay. V\u00ec l\u1ebd \u0111\u00f3, Infographics l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi trong vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng, nh\u1edd kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e1c d\u1eef ki\u1ec7n, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0o cu\u1ed9c s\u1ed1ng qua nh\u1eefng thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng nh\u00e0m ch\u00e1n.<\/p>\n<p>Infographics c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cao g\u1ea5p ba l\u1ea7n, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n<p><strong><i>C\u00e1ch khai th\u00e1c Infographics<\/i><\/strong><\/p>\n<p>C\u00e2n nh\u1eafc xem th\u00f4ng \u0111i\u1ec7p n\u00e0o s\u1ebd th\u00fa v\u1ecb nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng s\u1ef1 ki\u1ec7n v\u00e0 s\u1ed1 li\u1ec7u n\u00e0o h\u1ecd s\u1ebd th\u1ea5y c\u1ea7n thi\u1ebft? V\u00e0 th\u01b0\u01a1ng hi\u1ec7u hy v\u1ecdng th\u00f4ng tin n\u00e0y s\u1ebd thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng g\u00ec sau \u0111\u00f3?<\/p>\n<p>Vi\u1ec7c \u0111\u01b0a t\u1ea5t c\u1ea3 v\u00e0o m\u1ed9t Infographics gi\u1edd \u0111\u00e2y th\u1eadt d\u1ec5 d\u00e0ng khi hi\u1ec7n nay c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng cung c\u1ea5p c\u00e1c m\u1eabu Infographics tuy\u1ec7t v\u1eddi, nh\u1edd \u0111\u00f3 m\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng.<\/p>\n<h2 id=\"3-3-cau-do-quizz\">3. C\u00e2u \u0111\u1ed1 \u2013 Quizz<\/h2>\n<p>C\u00f2n lo\u1ea1i n\u1ed9i dung c\u00f3 th\u1ec3 khi\u1ebfn 40% ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u1ee7a h\u1ecd th\u00ec sao? (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n t\u1edbi 20 l\u1ea7n so v\u1edbi c\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch kh\u00e1c.). M\u1ed9t b\u00e0i quiz ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>Quiz c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi nhi\u1ec1u d\u1ea1ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li style=\"font-weight: 400\">M\u1ed9t \u1ee9ng d\u1ee5ng r\u00e8n luy\u1ec7n s\u1ee9c kho\u1ebb c\u00f3 th\u1ec3 h\u1ecfi ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ee5c ti\u00eau, c\u00e2n n\u1eb7ng, th\u00f3i quen c\u1ee7a h\u1ecd, sau \u0111\u00f3, s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t k\u1ebf ho\u1ea1ch t\u1eadp luy\u1ec7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\">M\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t c\u00e2u \u0111\u1ed1 vui v\u1ec1 v\u0103n h\u1ecdc v\u00e0 sau \u0111\u00f3 ph\u00e2n t\u00edch c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 g\u1ee3i \u00fd cho h\u1ecd c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>Theo logic, m\u1ed9t b\u00e0i quiz h\u1ecfi ng\u01b0\u1eddi d\u00f9ng v\u1ec1 th\u00f4ng tin chi ti\u1ebft, sau \u0111\u00f3 s\u1ebd \u0111\u01b0a ra ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1. C\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i n\u00e0y l\u00e0m cho c\u00e1c c\u00e2u \u0111\u1ed1 c\u00f3 s\u1ee9c m\u1ea1nh v\u00f4 song trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p><strong><i>C\u00e1ch s\u1eed d\u1ee5ng quiz\u00a0<\/i><\/strong><\/p>\n<p>Suy ngh\u0129 v\u1ec1 nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1n gi\u1ea3 d\u1ec5 b\u1ecb thu h\u00fat nh\u1ea5t. B\u1ea1n mu\u1ed1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ecdi ng\u01b0\u1eddi (nh\u01b0 \u1ee9ng d\u1ee5ng th\u1ec3 d\u1ee5c \u1edf tr\u00ean) hay s\u1edf th\u00edch c\u1ee7a h\u1ecd (nh\u01b0 c\u1eeda h\u00e0ng s\u00e1ch) kh\u00f4ng? Ti\u1ebfp theo, b\u1eaft \u0111\u1ea7u t\u1ea1o b\u00e0i ki\u1ec3m tra. R\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tuy\u1ec7t v\u1eddi.<\/p>\n<p>K\u1ebft th\u00fac b\u00e0i ki\u1ec3m tra v\u1edbi t\u00f9y ch\u1ecdn v\u1edbi g\u1ee3i \u00fd \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c l\u1eafng nghe chia s\u1ebb c\u1ee7a chuy\u00ean gia h\u01a1n, v.v d\u1ef1a tr\u00ean c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd.<\/p>\n<h2 id=\"4-4-mang-xa-hoi-chat-luong\">4. M\u1ea1ng x\u00e3 h\u1ed9i ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n<p>V\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh l\u00e0 9,2%, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean Facebook g\u1ea7n nh\u01b0 hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ed1n l\u1ea7n so v\u1edbi n\u1ed9i dung tr\u00ean website trong vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, v.v.<\/p>\n<p>Kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c m\u1ea1nh to l\u1edbn c\u1ee7a n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Nh\u01b0ng \u0111\u1ec3 n\u1ed5i b\u1eadt, n\u1ed9i dung n\u00e0y c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u01b0\u1ee3c trau chu\u1ed1t. B\u1ea1n \u0111\u00e3 nghe c\u00e2u ng\u1ea1n ng\u1eef: Ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1i sao kh\u00f4ng h\u01b0\u1edbng t\u1edbi c\u1ea3 hai m\u1ee5c ti\u00eau?<\/p>\n<p><strong><i>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 trang m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3<\/i><i>\u00a0<\/i><\/strong><\/p>\n<p>Lo\u1ea1i n\u1ed9i dung t\u1ed1t nh\u1ea5t, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o hi\u1ec7u \u1ee9ng m\u00e0 b\u1ea1n mu\u1ed1n n\u00f3. Nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 quy t\u1eafc c\u1ea7n ghi nh\u1edb:<\/p>\n<ul>\n<li style=\"font-weight: 400\">T\u1ea1o b\u00e0i vi\u1ebft v\u1edbi h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd kh\u01a1i d\u1eady c\u1ea3m x\u00fac t\u00edch c\u1ef1c \u2013 \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb nh\u1ea5t<\/li>\n<li style=\"font-weight: 400\">B\u1ed5 sung c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u2013 n\u1ebfu kh\u00f4ng c\u00f3, s\u1ebd ch\u1ec9 m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n s\u1ebd th\u1ea5y b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n<\/li>\n<li style=\"font-weight: 400\">Tr\u00e1nh c\u00e1ch ti\u1ebfp c\u1eadn l\u1ed9n x\u1ed9n \u2013 l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 xem k\u00eanh n\u00e0o c\u1ea7n t\u1eadp trung (Facebook, Instagram, Pinterest, v.v.) v\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n h\u1ed3i<\/li>\n<\/ul>\n<h2 id=\"5-5-bang-chung-xa-hoi\">5. B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/h2>\n<p>C\u00f2n c\u00e1ch n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang cung c\u1ea5p ngo\u00e0i vi\u1ec7c ch\u1ee9ng minh m\u1ee9c \u0111\u1ed9 tin c\u1eady?<\/p>\n<p>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 b\u1ea5t k\u1ef3 d\u1ea1ng n\u1ed9i dung n\u00e0o, c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i, x\u00e1c nh\u1eadn c\u1ee7a chuy\u00ean gia, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v.v. \u0110\u1ed3ng th\u1eddi, th\u1ef1c t\u1ebf \u0111\u00e3 cho th\u1ea5y, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 400%!<\/p>\n<p>Ngo\u00e0i ng\u01b0\u1eddi d\u00f9ng m\u1edbi, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 t\u00e1c d\u1ee5ng tuy\u1ec7t v\u1eddi trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. C\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c l\u00e0 nh\u1eefng l\u1eddi nh\u1eafc nh\u1edf cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><strong><i>C\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/i><\/strong><\/p>\n<p>Lo\u1ea1i n\u1ed9i dung t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng cho b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i r\u00f5 r\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Facebook ho\u1eb7c t\u01b0\u01a1ng t\u1ef1, sau \u0111\u00f3, tr\u00edch d\u1eabn ch\u00fang \u1edf ph\u1ea7n n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean website. T\u01b0\u01a1ng t\u1ef1, trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m l\u1eddi ch\u1ee9ng th\u1ef1c ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 logo c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00e0 t\u1ea5t nhi\u00ean, \u0111\u1eebng ng\u1ea1i s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, t\u1ea1i sao kh\u00f4ng lan to\u1ea3?<\/p>\n<p>D\u00f9 b\u1ea1n ch\u1ecdn lo\u1ea1i n\u1ed9i dung n\u00e0o \u0111\u1ec3 t\u1eadp trung, h\u00e3y nh\u1edb k\u1ebft qu\u1ea3 m\u1edbi \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n. H\u00e3y qu\u00ean vi\u1ec7c t\u1ea1o n\u1ed9i dung tr\u1ef1c tuy\u1ebfn \u201cch\u1ec9 v\u00ec\u201d. Thay v\u00e0o \u0111\u00f3, h\u00e3y ch\u1ecdn n\u1ed9i dung s\u1ebd l\u00e0m ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0hellodigital<\/em><\/p>\n<p style=\"text-align: left\">B\u00e0i li\u00ean quan:<\/p>\n<ul>\n<li style=\"text-align: left\"><em>T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Infographic trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/em><\/li>\n<li style=\"text-align: left\"><em>Qu\u1ea3ng c\u00e1o ch\u00e9o trong content marketing: L\u00e0m sao \u0111\u1ec3 t\u1eadn d\u1ee5ng?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Theo l\u1ebd t\u1ef1 nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ec3 l\u1ea1i email nh\u1eadn th\u00f4ng tin hay t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v.v. D\u00f9 cho m\u1ee5c ti\u00eau l\u00e0 g\u00ec, n\u1ebfu n\u1ed9i dung tr\u1ef1c tuy\u1ebfn kh\u00f4ng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, th\u00ec k\u1ebft qu\u1ea3 th\u1ebf n\u00e0o ch\u1eafc ai c\u0169ng c\u00f3 th\u1ec3 h\u00ecnh dung.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54832"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54832"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54832\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}