{"id":54837,"date":"2023-12-20T12:24:39","date_gmt":"2023-12-20T05:24:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-adwords-audit-va-huong-dan-tu-a-den-z-phan-2.html"},"modified":"2023-12-20T12:24:39","modified_gmt":"2023-12-20T05:24:39","slug":"google-adwords-audit-va-huong-dan-tu-a-den-z-phan-2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-adwords-audit-va-huong-dan-tu-a-den-z-phan-2.html","title":{"rendered":"Google Adwords Audit v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z \u2013 Ph\u1ea7n 2"},"content":{"rendered":"
Trong ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft Google Adwords Audit v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z, ch\u00fang ta \u0111\u00e3 c\u00f9ng ph\u00e2n t\u00edch th\u1ebf n\u00e0o l\u00e0 Google Adwords Audit v\u00e0 l\u00fd do t\u1ea1i sao m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh n\u00e0y. \u1ede ph\u1ea7n 2, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u 5 b\u01b0\u1edbc c\u00f2n l\u1ea1i \u0111\u1ec3 ho\u00e0n thi\u1ec7n quy tr\u00ecnh ki\u1ec3m tra quan tr\u1ecdng n\u00e0y nh\u00e9!<\/p>\n
\"C\u00e0i<\/p>\n

C\u00e0i \u0111\u1eb7t T\u00e0i kho\u1ea3n & Chi\u1ebfn d\u1ecbch<\/p>\n<\/div>\n

B\u01b0\u1edbc 3: C\u00e0i \u0111\u1eb7t T\u00e0i kho\u1ea3n & Chi\u1ebfn d\u1ecbch<\/h2>\n

Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nhanh ch\u00f3ng xem l\u1ea1i c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u00e0 ti\u1ebfp t\u1ee5c ch\u1ea1y th\u00eam c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c n\u1eefa.<\/p>\n

Tuy nhi\u00ean, d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 c\u00f3 t\u1eeb B\u01b0\u1edbc 1 v\u00e0 B\u01b0\u1edbc 2, r\u1ea5t c\u00f3 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n c\u1eadp nh\u1eadt, c\u1ea7n xem x\u00e9t l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c kh\u00f4ng? C\u00f3 khu v\u1ef1c n\u00e0o trong tab \u201cv\u1ecb tr\u00ed\u201d m\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau kh\u00f4ng?<\/li>\n
  • Nh\u1eafm m\u1ee5c ti\u00eau theo thi\u1ebft b\u1ecb li\u1ec7u c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3?<\/li>\n
  • C\u00e0i \u0111\u1eb7t v\u1ecb tr\u00ed n\u00e2ng cao \u0111\u00e3 c\u00f3 c\u1ea5u h\u00ecnh ch\u00ednh x\u00e1c nh\u01b0 b\u1ea1n mu\u1ed1n cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hay ch\u01b0a?<\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u, ng\u00e2n s\u00e1ch v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n kh\u00f4ng?<\/li>\n
  • B\u1ea1n c\u00f3 \u0111ang b\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 t\u1eebng ng\u00e0y kh\u00f4ng?<\/li>\n
  • B\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u1ed9ng (v\u00e0 n\u1ebfu c\u00f3, b\u1ea1n c\u00f3 hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u00fang l\u00fd do) kh\u00f4ng?<\/li>\n<\/ul>\n
    \"Nh\u00f3m<\/p>\n

    Nh\u00f3m qu\u1ea3ng c\u00e1o<\/p>\n<\/div>\n

    B\u01b0\u1edbc 4: Nh\u00f3m Qu\u1ea3ng c\u00e1o<\/h2>\n

    \u1ede giai \u0111o\u1ea1n n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 \u201cnh\u00f3m qu\u1ea3ng c\u00e1o = nh\u00f3m c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o\u201d thay v\u00ec \u201cnh\u00f3m qu\u1ea3ng c\u00e1o = nh\u00f3m t\u1eeb kh\u00f3a\u201d. \u0110\u00f4i khi ch\u00fang ta v\u1eabn c\u00f3 nh\u1eefng nh\u1ea7m l\u1eabn gi\u1eefa hai kh\u00e1i ni\u1ec7m \u0111\u00f3. Ch\u00fang ta suy ngh\u0129 qu\u00e1 nhi\u1ec1u v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a v\u00e0 nh\u00f3m tr\u01b0\u1edbc khi c\u00e2n nh\u1eafc v\u1ec1 m\u1ee5c \u0111\u00edch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00edch \u0111\u1ebfn.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t nh\u1ea5t, do \u0111\u00f3, theo l\u1ebd th\u01b0\u1eddng, Google Ads s\u1ebd ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u1ea1i cho th\u1ea5y, hi\u1ec7u qu\u1ea3 thu v\u1ec1 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i do qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch kh\u00f4ng \u0103n kh\u1edbp.<\/p>\n

    Tr\u1ecdng t\u00e2m c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o, trang \u0111\u00edch, \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ti\u1ec1m n\u0103ng hi\u1ec7u su\u1ea5t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    C\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ea7n xem x\u00e9t l\u00e0:<\/p>\n

      \n
    • C\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u00f3 kho\u1ea3ng 10 t\u1eeb kh\u00f3a tr\u1edf xu\u1ed1ng kh\u00f4ng?<\/li>\n
    • C\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 b\u1ed5 sung cho nhau thay v\u00ec c\u1ea1nh tranh kh\u00f4ng?<\/li>\n
    • CPC c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1ee9c t\u1ed1i \u01b0u kh\u00f4ng?<\/li>\n
    • C\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t c\u00f3 nh\u1eadn \u0111\u1ee7 ng\u00e2n s\u00e1ch kh\u00f4ng?<\/li>\n<\/ul>\n
      \"T\u1eeb<\/p>\n

      T\u1eeb kh\u00f3a<\/p>\n<\/div>\n

      B\u01b0\u1edbc 5: T\u1eeb kh\u00f3a<\/h2>\n

      Ch\u00fang ta c\u00f3 th\u1ec3 b\u1ecb l\u1ea1c trong c\u00e1c t\u1eeb kh\u00f3a, lo\u1ea1i \u0111\u1ed1i s\u00e1nh, truy v\u1ea5n t\u00ecm ki\u1ebfm, \u0111\u1ed1i s\u00e1nh ph\u1ee7 \u0111\u1ecbnh v\u00e0 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 \u1edf c\u1ea5p \u0111\u1ed9 chi ti\u1ebft. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1.<\/p>\n

      \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, h\u00e3y ch\u1ed1ng l\u1ea1i s\u1ef1 c\u00e1m d\u1ed7 c\u1ee7a vi\u1ec7c c\u1eadp nh\u1eadt ngay. B\u00e2y gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u1ea1i ho\u1eb7c ch\u1ea1y ra ngo\u00e0i v\u00e0 la m\u1eafng ng\u01b0\u1eddi \u0111\u00e3 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n tr\u01b0\u1edbc \u0111\u00e2y. Khi xem x\u00e9t c\u00e1c t\u1eeb kh\u00f3a, h\u00e3y t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1, xu h\u01b0\u1edbng c\u1ee7a m\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 li\u00ean quan v\u00e0 \u0111i s\u00e2u v\u00e0o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o.<\/p>\n

      B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh trong b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u00e1 tr\u00ecnh ki\u1ec3m tra, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a.<\/p>\n

      N\u1ebfu c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch r\u1ea5t l\u1edbn, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean xem c\u00e1c m\u1eabu l\u1edbn \u0111\u1ec3 khoanh v\u00f9ng c\u00e1c m\u1eabu nh\u1ecf h\u01a1n l\u00e0 c\u1ed1 g\u1eafng \u0111\u00e1nh gi\u00e1 t\u1eebng t\u1eeb kh\u00f3a ri\u00eang l\u1ebb. Nhi\u1ec1u ph\u00e2n lo\u1ea1i v\u00e0 m\u1eabu l\u00e0 vi\u1ec7c r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a.<\/p>\n

      C\u00e1c kh\u00eda c\u1ea1nh c\u1ea7n ki\u1ec3m tra t\u1eeb kh\u00f3a ph\u1ea3i k\u1ec3 t\u1edbi:<\/p>\n

        \n
      • T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng?<\/li>\n
      • B\u00e1o c\u00e1o truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 hi\u1ec3n th\u1ecb b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u00e0 m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng?<\/li>\n
      • C\u00f3 nh\u1eefng c\u1ee5m t\u1eeb n\u00e0o kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i nh\u01b0ng l\u1ea1i c\u00f3 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 nh\u1ea5p chu\u1ed9t v\u00e0 \/ ho\u1eb7c chi ti\u00eau cao kh\u00f4ng?<\/li>\n
      • C\u00f3 t\u1eeb kh\u00f3a n\u00e0o c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p kh\u00f4ng?<\/li>\n
      • C\u00f3 t\u1eeb kho\u00e1 n\u00e0o c\u00f3 tr\u1ea1ng th\u00e1i \u201ckh\u00f4ng\u201d \u0111\u1ec3 hi\u1ec3n th\u1ecb ngay b\u00e2y gi\u1edd kh\u00f4ng? N\u1ebfu v\u1eady, c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 tr\u00f9ng kh\u1edbp ti\u00eau c\u1ef1c ho\u1eb7c xung \u0111\u1ed9t n\u00e0o kh\u00e1c khi b\u1eaft \u0111\u1ea7u ch\u1ea1y kh\u00f4ng?<\/li>\n
      • C\u00e1c t\u1eeb kho\u00e1 c\u00f3 CPC t\u1ed1i \u0111a c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1ee9c t\u1ed1i \u01b0u kh\u00f4ng?<\/li>\n
      • C\u00f3 \u0111i\u1ec1u kho\u1ea3n n\u00e0o kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau CPC, CTR, chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u1ef1 ki\u1ebfn kh\u00f4ng?<\/li>\n<\/ul>\n

        B\u01b0\u1edbc 6: Qu\u1ea3ng c\u00e1o<\/h2>\n

        Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m tra ho\u1eb7c \u0111\u01b0\u1ee3c ki\u1ec3m tra qu\u00e1 nhi\u1ec1u l\u1ea7n trong t\u00e0i kho\u1ea3n.<\/p>\n

        M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ki\u1ec3m tra qu\u1ea3ng c\u00e1o l\u00e0 \u0111\u1eb7t xoay v\u00f2ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o c\u00f3 hai phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o \u2013 \u201cA\u201d v\u00e0 \u201cB\u201d. T\u1ea1i c\u00e1c kho\u1ea3ng th\u1eddi gian \u0111\u00e3 \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 xoay phi\u00ean b\u1ea3n \u201cB\u201d m\u1edbi \u0111\u1ec3 ki\u1ec3m tra.<\/p>\n

        Ngay c\u1ea3 khi d\u1ef1a v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a Google trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng, vi\u1ec7c \u0111\u1ec3 m\u1ecdi th\u1ee9 \u1edf ch\u1ebf \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng s\u1ebd r\u1ea5t nguy hi\u1ec3m. Qu\u00e1 tr\u00ecnh Adwords Audit c\u00f3 th\u1ec3 cho th\u1ea5y th\u1ef1c t\u1ebf \u0111\u00e1ng lo ng\u1ea1i n\u00e0y.<\/p>\n

        Do v\u1eady, c\u1ea7n c\u00e2n nh\u1eafc t\u1edbi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 khi th\u1ef1c hi\u1ec7n ki\u1ec3m tra qu\u1ea3ng c\u00e1o, bao g\u1ed3m:<\/p>\n

          \n
        • Hai bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o trong m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o<\/li>\n
        • S\u1eed d\u1ee5ng ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng v\u00e0 hi\u1ec7u su\u1ea5t \u0111\u1ed1i v\u1edbi d\u00f2ng ti\u00eau \u0111\u1ec1 t\u0129nh<\/li>\n
        • S\u1eed d\u1ee5ng CTA trong ti\u00eau \u0111\u1ec1<\/li>\n
        • C\u00f3 qu\u1ea3ng c\u00e1o n\u00e0o c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p kh\u00f4ng?<\/li>\n<\/ul>\n
          \"Trang<\/p>\n

          Trang \u0111\u00edch<\/p>\n<\/div>\n

          B\u01b0\u1edbc 7: Trang \u0111\u00edch<\/h2>\n

          Trang \u0111\u00edch n\u1eb1m ngo\u00e0i Google Ads, nh\u01b0ng c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 b\u1ea1n th\u1ea5y trong Google Ads. S\u1ebd l\u00e0 thi\u1ebfu s\u00f3t n\u1ebfu kh\u00f4ng ph\u00e2n t\u00edch c\u00e1c trang \u0111\u00edch, ngay c\u1ea3 khi ch\u00fang kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean radar c\u1ee7a b\u1ea1n khi \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o.<\/p>\n

          S\u1eed d\u1ee5ng t\u1eeb ng\u1eef v\u00e0 thu\u1eadt ng\u1eef nh\u1ea5t qu\u00e1n \u0111\u1ebfn c\u00e1c trang \u0111\u00edch, c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c \u0111\u1ec1u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1i \u01b0u (v\u00e0 n\u00e2ng cao \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 gi\u1ea3m chi ph\u00ed).<\/p>\n

          Khi ki\u1ec3m tra c\u00e1c trang \u0111\u00edch, h\u00e3y xem x\u00e9t nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n

            \n
          • C\u00f3 d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng tr\u00ean trang kh\u00f4ng?<\/li>\n
          • C\u00e1c bi\u1ec3u m\u1eabu c\u00f3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng?<\/li>\n
          • Bi\u1ec3u m\u1eabu c\u00f3 g\u1eedi \u0111\u1ebfn tin nh\u1eafn c\u1ea3m \u01a1n ho\u1eb7c trang c\u00f3 m\u00e3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng?<\/li>\n
          • \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft \u0111\u1ebfn t\u1eebng trang \u0111\u00edch t\u01b0\u01a1ng \u1ee9ng c\u00f3 cao kh\u00f4ng?<\/li>\n
          • C\u00f3 h\u1ee3p l\u00fd kh\u00f4ng khi th\u00eam nhi\u1ec1u trang \u0111\u00edch hay n\u00ean c\u00f4 \u0111\u1ecdng d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 trang?<\/li>\n<\/ul>\n

            B\u01b0\u1edbc 8: B\u00e1o c\u00e1o & K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/h2>\n

            Khi th\u1ef1c hi\u1ec7n ki\u1ec3m tra, d\u00e0nh th\u1eddi gian xem x\u00e9t chi ti\u1ebft v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u1edbi k\u1ef3 v\u1ecdng v\u1ec1 hi\u1ec7u su\u1ea5t, b\u1ea1n s\u1ebd c\u1ea7n ghi l\u1ea1i c\u00e1c l\u01b0u \u00fd c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a m\u00ecnh.<\/p>\n

            C\u00f3 kh\u1ea3 n\u0103ng qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 \u1edf tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong n\u1ed9i b\u1ed9 ho\u1eb7c b\u00ean ngo\u00e0i \u0111\u1ec3 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed3ng b\u1ed9. V\u00ec v\u1eady, h\u00e3y l\u01b0u ch\u00fang l\u1ea1i th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u c\u1ea9n th\u1eadn \u0111\u1ec3 nhanh ch\u00f3ng l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 chia s\u1ebb th\u00f4ng tin chi ti\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

            C\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 c\u1ee7a b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u sau khi \u0111\u00e3 ghi l\u1ea1i t\u1eebng m\u1ee5c, t\u00ecnh tr\u1ea1ng v\u00e0 h\u01b0\u1edbng c\u1ea7n gi\u1ea3i quy\u1ebft. Gi\u1edd \u0111\u00e2y, sau khi c\u00e1c vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u00e3 \u0111\u01b0\u1ee3c li\u00ean danh s\u00e1ch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, h\u00e3y b\u1eaft tay ngay v\u00e0o h\u00e0nh \u0111\u1ed9ng.<\/p>\n

            Cho d\u00f9 b\u1ea1n c\u00f3 nh\u1eefng \u01b0u ti\u00ean hay s\u1ebd gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong m\u1ed9t quy tr\u00ecnh \u0111\u01a1n l\u1ebb ho\u1eb7c l\u1eb7p l\u1ea1i th\u00e0nh nh\u1eefng n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c d\u00e0i h\u01a1n; b\u1ea1n c\u00f3 s\u1ee9c m\u1ea1nh c\u1ee7a ki\u1ebfn \u200b\u200bth\u1ee9c thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 g\u1eafn b\u00f3 v\u1edbi hi\u1ec7n tr\u1ea1ng, v.v. B\u1ea5t k\u1ec3 t\u00ecnh hu\u1ed1ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, th\u1ef1c hi\u1ec7n theo nh\u1eefng h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u1edf tr\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u kinh ph\u00ed v\u00e0 t\u0103ng thu nh\u1eadp.<\/p>\n

            Theo\u00a0www.searchenginejournal.com<\/em><\/p>\n

            B\u00e0i li\u00ean quan:<\/em><\/p>\n

              \n
            • Google Analytics ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/li>\n
            • T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i khi Google k\u1ebft h\u1ee3p Google Analytics v\u00e0 Google Search Console<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Trong ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft Google Adwords Audit v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z, ch\u00fang ta \u0111\u00e3 c\u00f9ng ph\u00e2n t\u00edch th\u1ebf n\u00e0o l\u00e0 Google Adwords Audit v\u00e0 l\u00fd do t\u1ea1i sao m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh n\u00e0y. \u1ede ph\u1ea7n 2, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u 5 b\u01b0\u1edbc c\u00f2n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54837"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54837"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54837\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}