{"id":54842,"date":"2023-12-20T12:25:37","date_gmt":"2023-12-20T05:25:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-adwords-audit-va-huong-dan-tu-a-den-z-phan-1.html"},"modified":"2023-12-20T12:25:37","modified_gmt":"2023-12-20T05:25:37","slug":"google-adwords-audit-va-huong-dan-tu-a-den-z-phan-1","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-adwords-audit-va-huong-dan-tu-a-den-z-phan-1.html","title":{"rendered":"Google Adwords Audit v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eeb A \u0111\u1ebfn Z \u2013 Ph\u1ea7n 1"},"content":{"rendered":"
T\u00e0i kho\u1ea3n Google Ads c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ef1c s\u1ef1 \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? H\u00e3y tham kh\u1ea3o quy tr\u00ecnh ki\u1ec3m tra 8 b\u01b0\u1edbc t\u1eeb A t\u1edbi Z d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm ra c\u00e1c v\u1ecb tr\u00ed c\u1ea7n c\u1ea3i ti\u1ebfn, m\u1edf r\u1ed9ng ho\u1eb7c t\u1ed1i \u01b0u nh\u00e9!<\/p>\n
\"Audit<\/p>\n

Audit t\u00e0i kho\u1ea3n Google Ads l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m r\u1ea5t c\u1ea7n thi\u1ebft v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p<\/p>\n<\/div>\n

Google Adwords Audit l\u00e0 g\u00ec?<\/h2>\n

Google Adwords Audit s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c t\u00e0i kho\u1ea3n Google Ads c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, ch\u00fang c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n nh\u1ee9c nh\u1ed1i c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n

Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng t\u1ed5ng th\u1ec3 v\u00e0 hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o trong t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh.<\/p>\n

M\u1eb7c d\u00f9 hi\u1ec7n nay c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5, d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng cung c\u1ea5p k\u1ebft qu\u1ea3 v\u00e0 b\u00e1o c\u00e1o ki\u1ec3m tra d\u1ef1a tr\u00ean nh\u1eefng thu\u1eadt to\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1eb7c \u0111\u1ecbnh s\u1eb5n cho t\u00e0i kho\u1ea3n. Tuy nhi\u00ean, do thi\u1ebfu b\u1ed1i c\u1ea3nh v\u1ec1 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb, t\u1eadp kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p \u0111ang t\u1eadp trung, d\u1eabn t\u1edbi k\u1ebft qu\u1ea3 mong mu\u1ed1n duy nh\u1ea5t l\u00e0 c\u00e1c n\u1ed7 l\u1ef1c PPC.<\/p>\n

Khi \u0111\u00f3, ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1ea5t ph\u1ea3i k\u1ec3 t\u1edbi:<\/p>\n

    \n
  • X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec s\u1ebd l\u00e0 \u01b0u ti\u00ean xem x\u00e9t v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00fang<\/li>\n
  • L\u01b0u l\u1ea1i t\u00ecnh tr\u1ea1ng c\u1ee7a t\u1eebng h\u1ea1ng m\u1ee5c<\/li>\n
  • Ghi ch\u00fa chi ti\u1ebft, \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c h\u1ea1ng m\u1ee5c c\u1ea7n ti\u1ebfp t\u1ee5c theo d\u00f5i ho\u1eb7c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng sau \u0111\u00e1nh gi\u00e1<\/li>\n<\/ul>\n

    H\u00e3y l\u01b0u \u00fd r\u1eb1ng, b\u1ea3n th\u00e2n vi\u1ec7c ki\u1ec3m tra kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u1eadp nh\u1eadt t\u00e0i kho\u1ea3n ho\u1eb7c chi\u1ebfn d\u1ecbch (tr\u1eeb khi ph\u00e1t hi\u1ec7n ra \u0111i\u1ec1u g\u00ec quan tr\u1ecdng ph\u1ea3i gi\u1ea3i quy\u1ebft ngay l\u1eadp t\u1ee9c). \u0110i\u1ec1u quan tr\u1ecdng sau khi ki\u1ec3m tra l\u00e0 s\u1ebd c\u00f3 m\u1ed9t b\u00e1o c\u00e1o c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch, l\u00ean \u0111\u01b0\u1ee3c l\u1ed9 tr\u00ecnh c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c quy tr\u00ecnh \u0111\u1ec3 li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed3ng b\u1ed9 trong \u0111i\u1ec1u ch\u1ec9nh vi\u1ec7c qu\u1ea3n l\u00fd.<\/p>\n

    \"Google<\/p>\n

    Google Adwords<\/p>\n<\/div>\n

    T\u1ea1i sao l\u1ea1i c\u1ea7n th\u1ef1c hi\u1ec7n Audit t\u00e0i kho\u1ea3n Google Ads?<\/h2>\n

    Cho d\u00f9 \u0111ang ti\u1ebfp qu\u1ea3n t\u00e0i kho\u1ea3n t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng, m\u1ed9t nh\u00e0 cung c\u1ea5p hay m\u1edbi tham gia m\u1ed9t c\u00f4ng ty, th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ecdi th\u1ee9 \u0111ang \u1edf \u0111\u00e2u tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c l\u00e0 r\u1ea5t quan tr\u1ecdng. Ngo\u00e0i ra, ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1eddi gian \u0111\u1ec3 nh\u00ecn l\u1ea1i v\u00e0 xem x\u00e9t nh\u1eefng \u0111i\u1ec1u r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecb b\u1ecf s\u00f3t trong thao t\u00e1c qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y.<\/p>\n

    M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u00f3 th\u1ec3 mang l\u1ea1i t\u1eeb qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n

      \n
    • T\u00ecm ki\u1ebfm khu v\u1ef1c \u0111ang g\u00e2y th\u1ea5t tho\u00e1t chi ph\u00ed<\/li>\n
    • T\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 m\u1edf r\u1ed9ng<\/li>\n
    • T\u0103ng c\u01b0\u1eddng c\u00e1c quy tr\u00ecnh qu\u1ea3n l\u00fd li\u00ean t\u1ee5c<\/li>\n
    • Thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u2013 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho t\u00e0i kho\u1ea3n c\u0169ng nh\u01b0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c<\/li>\n
    • X\u00e1c th\u1ef1c c\u00e1c gi\u1ea3 \u0111\u1ecbnh<\/li>\n<\/ul>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng khi th\u1ef1c hi\u1ec7n Adwords Audit c\u1ee7a ri\u00eang m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin chi ti\u1ebft, v\u00f4 gi\u00e1 v\u00e0 kh\u00e1m ph\u00e1 ra nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn \u2013 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, s\u1ef1 t\u1eadp trung v\u00e0 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng khi th\u1ef1c hi\u1ec7n ki\u1ec3m tra t\u00e0i kho\u1ea3n Google Ads c\u0169ng s\u1ebd gi\u00fap t\u1ed1i \u0111a h\u00f3a ROI v\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb PPC c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

      B\u01b0\u1edbc 1: Xem l\u1ea1i m\u1ee5c ti\u00eau<\/h2>\n

      Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o t\u00e0i kho\u1ea3n Google Ads, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u00e1 tr\u00ecnh l\u00e0 xem x\u00e9t c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 t\u00e0i kho\u1ea3n Adwords \u0111ang h\u01b0\u1edbng t\u1edbi tr\u1ecdng t\u00e2m v\u00e0 m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

      C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, vi\u1ec7c hi\u1ec3u ch\u00fang l\u00e0 g\u00ec v\u00e0 hi\u1ec7u su\u1ea5t ra sao s\u1ebd d\u1eabn \u0111\u01b0\u1eddng cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n trong su\u1ed1t ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a qu\u00e1 tr\u00ecnh. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 tr\u1ecdng t\u00e2m c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00e0i kho\u1ea3n m\u1ed9t c\u00e1ch kh\u00e1ch quan h\u01a1n.<\/p>\n

      M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

        \n
      • M\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n cho c\u00f4ng ty l\u00e0 g\u00ec?<\/li>\n
      • M\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i trong Google Ads l\u00e0 g\u00ec? M\u1ee5c ti\u00eau n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i ch\u01b0a?<\/li>\n
      • B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c hi\u1ec7u su\u1ea5t kh\u00e1c nh\u01b0: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u00e1n h\u00e0ng ho\u1eb7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng?<\/li>\n
      • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 thay \u0111\u1ed5i kh\u00f4ng?<\/li>\n<\/ul>\n

        Khi hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n t\u00e0i kho\u1ea3n Google Ads \u0111\u1ea1t \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 v\u00e0 khai th\u00e1c to\u00e0n b\u1ed9 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm n\u00e0y.<\/p>\n

        \"Xem<\/p>\n

        Xem l\u1ea1i c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/p>\n<\/div>\n

        B\u01b0\u1edbc 2: Xem l\u1ea1i c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n<\/h2>\n

        C\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn l\u01b0\u1ee3ng th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch v\u00e0 thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u d\u1eef li\u1ec7u t\u1ed1t h\u01a1n cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. C\u00f3 nhi\u1ec1u c\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ec3 c\u1ea5u tr\u00fac vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 xoay quanh:<\/p>\n

          \n
        • M\u1ee5c ti\u00eau kinh doanh<\/li>\n
        • M\u1ee5c ti\u00eau Personas<\/li>\n
        • D\u00f2ng s\u1ea3n ph\u1ea9m<\/li>\n
        • C\u00e1c nh\u00f3m d\u1ecbch v\u1ee5<\/li>\n
        • C\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan<\/li>\n<\/ul>\n

          M\u1eb7c d\u00f9 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 m\u1ed9t c\u00e1ch \u201c\u0111\u00fang\u201d \u0111\u1ec3 c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh, nh\u01b0ng l\u00e0m nh\u01b0 v\u1eady s\u1ebd cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 v\u1ec1 c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 h\u01a1n nh\u01b0: gi\u00e1 th\u1ea7u, ng\u00e2n s\u00e1ch, m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n l\u00fd t\u1ed5ng th\u1ec3.<\/p>\n

          C\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u00e0:<\/p>\n

            \n
          • C\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 s\u1ef1 ph\u00e2n c\u1ea5p c\u00e0i \u0111\u1eb7t: nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd, th\u1eddi gian trong ng\u00e0y, gi\u00e1 th\u1ea7u c\u1ea5p chi\u1ebfn d\u1ecbch, ng\u00e2n s\u00e1ch c\u1ea5p chi\u1ebfn d\u1ecbch) kh\u00f4ng?<\/li>\n
          • C\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 cung c\u1ea5p b\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p c\u00f3 \u00fd ngh\u0129a cho c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o n\u1eb1m trong \u0111\u00f3 kh\u00f4ng?<\/li>\n
          • C\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 d\u1ec5 so s\u00e1nh v\u1edbi nhau v\u00e0 c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch kh\u00f4ng?<\/li>\n<\/ul>\n

            Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta \u0111\u00e3 ph\u1ea7n n\u00e0o hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebf n\u00e0o l\u00e0 Audit t\u00e0i kho\u1ea3n Google Adwords, l\u00fd do m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n th\u1ef1c hi\u1ec7n Adwords Audit. \u0110\u1ed3ng th\u1eddi, nh\u1eefng h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1c x\u00e1c \u0111\u1ecbnh l\u1ea1i M\u1ee5c ti\u00eau c\u0169ng nh\u01b0 C\u1ea5u tr\u00fac l\u1ea1i t\u00e0i kho\u1ea3n ph\u1ea7n n\u00e0o c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh quan tr\u1ecdng. H\u00e3y ti\u1ebfp t\u1ee5c \u0111\u00f3n \u0111\u1ecdc ph\u1ea7n 2 c\u1ee7a b\u00e0i vi\u1ebft nh\u00e9!<\/p>\n

            Theo\u00a0www.searchenginejournal.com<\/em><\/p>\n

            B\u00e0i li\u00ean quan:<\/p>\n

              \n
            • C\u00e1ch \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o tr\u00ean quy m\u00f4 l\u1edbn<\/em><\/li>\n
            • H\u1ecdc PepsiCo v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng gi\u00fap t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              T\u00e0i kho\u1ea3n Google Ads c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ef1c s\u1ef1 \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? H\u00e3y tham kh\u1ea3o quy tr\u00ecnh ki\u1ec3m tra 8 b\u01b0\u1edbc t\u1eeb A t\u1edbi Z d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm ra c\u00e1c v\u1ecb tr\u00ed c\u1ea7n c\u1ea3i ti\u1ebfn, m\u1edf r\u1ed9ng ho\u1eb7c t\u1ed1i \u01b0u nh\u00e9! Audit t\u00e0i kho\u1ea3n Google Ads l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m r\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54842"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54842"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54842\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}