{"id":54861,"date":"2023-12-20T12:30:39","date_gmt":"2023-12-20T05:30:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vai-tro-cua-nguoi-co-anh-huong-trong-giai-doan-binh-thuong-moi.html"},"modified":"2023-12-20T12:30:39","modified_gmt":"2023-12-20T05:30:39","slug":"vai-tro-cua-nguoi-co-anh-huong-trong-giai-doan-binh-thuong-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vai-tro-cua-nguoi-co-anh-huong-trong-giai-doan-binh-thuong-moi.html","title":{"rendered":"Vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong giai \u0111o\u1ea1n \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d"},"content":{"rendered":"
Gi\u1eefa \u0111\u1ea1i d\u1ecbch Covid-19, nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Theo \u0111\u00f3, c\u00e1c c\u00f4ng ty l\u1edbn \u0111ang t\u1eadp trung v\u00e0o h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. V\u1edbi vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng khi l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0, th\u01b0\u01a1ng hi\u1ec7u \u0111ang n\u1eafm trong tay c\u01a1 h\u1ed9i c\u00f3 m\u1ed9t kh\u00f4ng hai \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho ri\u00eang m\u00ecnh.<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, Influencer Marketing l\u00e0 l\u0129nh v\u1ef1c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd v\u01b0\u1ee3t ng\u01b0\u1ee1ng 9,7 t\u1ef7 \u0111\u00f4 la trong n\u0103m nay v\u00e0 c\u00e1n m\u1ed1c 15 t\u1ef7 \u0111\u00f4 la v\u00e0o . V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c s\u1ef1 chuy\u1ec3n d\u1ecbch sang ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 khai th\u00e1c t\u1ed1t nh\u1ea5t nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kinh nghi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3:<\/p>\n

\"Sau<\/p>\n

Sau \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, vai tr\u00f2 c\u1ee7a Influencer tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng<\/p>\n<\/div>\n

\u0110\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p t\u1ed1t gi\u1eefa ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

M\u1ecdi ng\u01b0\u1eddi lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i theo nh\u1eefng c\u00e1ch t\u1ef1 nhi\u00ean, gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi. V\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u0169ng lu\u00f4n v\u1eadn \u0111\u1ed9ng theo nh\u1eefng s\u00e1ng t\u1ea1o h\u01a1n v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1edbi kh\u00e1n gi\u1ea3. T\u1ea1i agency qu\u1ea3ng c\u00e1o Ambition Media, th\u1ed1ng k\u00ea cho th\u1ea5y, c\u00e1c trang Instagram c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1ea1t h\u01a1n 300 tri\u1ec7u l\u01b0\u1ee3t xem trong m\u1ed9t tu\u1ea7n, v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng kh\u00e1n gi\u1ea3 nh\u01b0 c\u00e1c b\u00e0 m\u1eb9 trung ni\u00ean ho\u1eb7c thanh thi\u1ebfu ni\u00ean. B\u1ea5t k\u1ef3 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 vi\u1ec7c n\u00ean qu\u1ea3ng c\u00e1o c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd \u0111ang t\u1eadp trung. V\u00ec qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi r\u1ea5t nhi\u1ec1u th\u1ee9.<\/p>\n

V\u00ec v\u1eady, h\u00e3y d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1 ki\u1ebfn s\u1ebd h\u1ee3p t\u00e1c c\u00f9ng: \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung, h\u00ecnh \u1ea3nh m\u00e0 influencers \u0111\u00f3 \u0111ang x\u00e2y d\u1ef1ng c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p hay kh\u00f4ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ho\u1eb7c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111ang h\u01b0\u1edbng t\u1edbi. H\u00e3y ch\u1ecdn l\u1ecdc nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, b\u1edfi kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi vi\u1ec7c c\u00f3 nhi\u1ec1u Influencers \u0111ang s\u1eed d\u1ee5ng chi\u00eau tr\u00f2 \u0111\u1ec3 \u0111\u00e1nh b\u00f3ng b\u1ea3n th\u00e2n, nh\u01b0ng c\u00e1ch l\u00e0m \u0111\u00f3 v\u1ed1n d\u0129 kh\u00f4ng b\u1ec1n v\u1eefng. Trong khi \u0111\u00f3, v\u1ec1 l\u00e2u d\u00e0i, nh\u1eefng influencers \u0111\u00edch th\u1ef1c th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 th\u1ed1ng tr\u1ecb c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

H\u1ee3p t\u00e1c c\u00f9ng nhau \u0111\u1ec3 gi\u00fap \u0111\u1ee1 kh\u00e1n gi\u1ea3<\/h2>\n

\u0110\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u1ee7a n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111ang l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u1ec3 gi\u00fap \u0111\u1ee1 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd \u2013 trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng \u2013 v\u00e0o th\u1eddi \u0111i\u1ec3m c\u0103ng th\u1eb3ng nh\u01b0 hi\u1ec7n t\u1ea1i. Tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, ch\u00fang ta s\u1ebd th\u1ea5y m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1eadp trung v\u00e0o c\u00e1c m\u1eb9o nu\u00f4i d\u1ea1y con c\u00e1i ho\u1eb7c c\u00e1c d\u1ef1 \u00e1n ngh\u1ec7 thu\u1eadt cho tr\u1ebb em. Gi\u1edd \u0111\u00e2y, c\u00e1c Influencers t\u01b0\u01a1ng t\u1ef1 \u0111ang t\u1ea1o v\u00e0 chia s\u1ebb c\u00e1c k\u1ef9 n\u0103ng t\u1ef1 h\u1ecdc t\u1ea1i nh\u00e0, c\u00e1c \u00fd t\u01b0\u1edfng h\u1ecdc t\u1eadp th\u00fa v\u1ecb v\u00e0 c\u00e1ch \u0111\u1ec3 gi\u1eef s\u1ee9c kh\u1ecfe cho con tr\u1ebb trong khi h\u1ecdc qua Zoom.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng c\u00e1o nh\u01b0ng \u0111\u1eebng ch\u1ec9 c\u1ed1 g\u1eafng h\u1ee3p t\u00e1c l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u0103ng doanh s\u1ed1. Thay v\u00e0o \u0111\u00f3, n\u00ean l\u01b0u \u00fd t\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng t\u1edbi c\u1ed9ng \u0111\u1ed3ng khi x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Influencer Marketing. B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 chia s\u1ebb nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1eefu \u00edch v\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb tr\u00e1i tim.<\/p>\n

\"Th\u00f4ng<\/p>\n

Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd khi h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/p>\n<\/div>\n

Ch\u00fa \u00fd v\u1edbi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/h2>\n

\u0110\u1eebng y\u00eau c\u1ea7u nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb th\u00f4ng tin v\u1ec1 m\u1ed9t m\u1eabu v\u00e1y tr\u1ecb gi\u00e1 2.000 \u0111\u00f4 la trong khi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi th\u1ea5t nghi\u1ec7p ho\u1eb7c b\u1ecb m\u1ea5t vi\u1ec7c l\u00e0m \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a n\u1ec1n kinh t\u1ebf v\u00e0 nh\u1eefng n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 \u0111ang t\u1eadp trung \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 v\u1ec1 c\u1ed9ng \u0111\u1ed3ng, gi\u00e1o d\u1ee5c t\u1ea1i nh\u00e0 v\u00e0 s\u1ee9c kh\u1ecfe. Nh\u1eefng n\u1ed9i dung n\u00e0y, c\u00f9ng v\u1edbi phim, truy\u1ec1n h\u00ecnh v\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, hi\u1ec7n \u0111ang ghi nh\u1eadn m\u1ee9c \u0111\u1ed9 quan t\u00e2m t\u0103ng v\u1ecdt tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

Lu\u00f4n lu\u00f4n \u0111\u1ed5i m\u1edbi nh\u01b0ng c\u0169ng n\u00ean th\u1eadn tr\u1ecdng khi chia s\u1ebb c\u00e1c th\u00f4ng \u0111i\u1ec7p. Kh\u00e1n gi\u1ea3 mu\u1ed1n c\u00f3 c\u00e1i nh\u00ecn ch\u00e2n th\u1ef1c v\u00e0 minh b\u1ea1ch v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty th\u00e0nh c\u00f4ng ngay b\u00e2y gi\u1edd l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u01b0 duy kh\u00f4ng t\u1eadp trung chia s\u1ebb v\u1ec1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 phong c\u00e1ch s\u1ed1ng xung quanh s\u1ea3n ph\u1ea9m v\u00e0 c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau \u0111\u00f3 n\u1eefa.<\/p>\n

Ngay b\u00e2y gi\u1edd, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm kh\u00f4ng ch\u1ec9 m\u1ed9t s\u1ea3n ph\u1ea9m xu\u1ea5t s\u1eafc; h\u1ecd mu\u1ed1n mua h\u00e0ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong x\u00e3 h\u1ed9i, gi\u00fap \u00edch cho c\u00e1 nh\u00e2n m\u00ecnh v\u00e0 gi\u00fap b\u1ea3o v\u1ec7 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd. Nh\u1ea5n m\u1ea1nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 th\u00f4ng \u0111i\u1ec7p r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi m\u00e0 c\u00f2n l\u00e0 m\u1ed9t phong c\u00e1ch s\u1ed1ng v\u00e0 h\u01b0\u1edbng t\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng qua c\u00e1c c\u01a1 h\u1ed9i th\u1ec3 hi\u1ec7n l\u00f2ng bi\u1ebft \u01a1n ho\u1eb7c gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n.<\/p>\n

T\u1eb7ng m\u1ed9t ph\u1ea7n doanh s\u1ed1 \u0111\u1ec3 gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi. Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch Influencer Marketing h\u01b0\u1edbng t\u1edbi vi\u1ec7c quy\u00ean g\u00f3p m\u1ed9t ph\u1ea7n s\u1ed1 ti\u1ec1n m\u00e0 h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c cho nh\u1eefng tr\u1ebb em b\u1ecb b\u1ec7nh n\u1eb7ng. Ho\u1eb7c c\u00f3 l\u1ebd b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, ch\u1eb3ng h\u1ea1n nh\u01b0: mua m\u1ed9t, t\u1eb7ng m\u1ed9t ho\u1eb7c mua m\u1ed9t v\u00e0 ch\u00fang t\u00f4i s\u1ebd t\u1eb7ng m\u1ed9t cho ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, v.v. Ch\u00fang t\u00f4i \u0111ang th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t v\u1edbi lo\u1ea1i th\u00f4ng \u0111i\u1ec7p to\u00e0n di\u1ec7n n\u00e0y nh\u1edd kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Vai<\/p>\n

Vai tr\u00f2 c\u1ee7a Influencer Marketing c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng \u0111\u00e1ng k\u1ec3 sau \u0111\u1ea1i d\u1ecbch<\/p>\n<\/div>\n

Th\u00e0nh c\u00f4ng trong giai \u0111o\u1ea1n b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng ch\u1eafc ch\u1eafn \u0111\u00e3 thay \u0111\u1ed5i; nhi\u1ec1u ng\u01b0\u1eddi c\u1ea3nh gi\u00e1c v\u1edbi vi\u1ec7c xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng v\u00e0 \u0111ang chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u b\u00ecnh th\u01b0\u1eddng m\u1edbi l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean \u0111i\u1ec7n tho\u1ea1i nh\u01b0ng r\u1ea5t nhanh h\u1ecd l\u1ea1i b\u1ecf qua c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n

Trong \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng m\u1edbi, s\u1ebd c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00ec c\u1ea3 hai b\u00ean \u0111\u1ec1u bu\u1ed9c ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ea9n th\u1eadn trong th\u1eddi \u0111i\u1ec3m kh\u00f4ng ch\u1eafc ch\u1eafn n\u00e0y. Nhu c\u1ea7u tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Influencer Marketing c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng \u0111\u00e1ng k\u1ec3 khi kh\u00e1n gi\u1ea3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 gi\u1ea3i tr\u00ed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Theo nghi\u00ean c\u1ee9u c\u1ee7a m\u1ed9t c\u00f4ng ty, \u201cti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac h\u1ee9a h\u1eb9n nh\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.\u201d<\/p>\n

Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung khai th\u00e1c vai tr\u00f2 quan tr\u1ecdng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean Instagram. V\u1edbi m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u00e2y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o, h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a v\u00e0o l\u1eddi khuy\u00ean c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn.<\/p>\n

Theo\u00a0Sherri Nourse<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • 3 l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u c\u1ee7a vi\u1ec7c khai th\u00e1c Influencers \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng<\/em><\/li>\n
  • Tips \u0111\u1ec3 ch\u1ecdn \u0111\u00fang Micro Influencers cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Th\u1ed1ng k\u00ea cho th\u1ea5y, Influencer Marketing l\u00e0 l\u0129nh v\u1ef1c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd v\u01b0\u1ee3t ng\u01b0\u1ee1ng 9,7 t\u1ef7 \u0111\u00f4 la trong n\u0103m nay v\u00e0 c\u00e1n m\u1ed1c 15 t\u1ef7 \u0111\u00f4 la v\u00e0o . V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c s\u1ef1 chuy\u1ec3n d\u1ecbch sang ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 khai th\u00e1c t\u1ed1t nh\u1ea5t nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kinh nghi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54861"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54861"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54861\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}