{"id":54865,"date":"2023-12-20T12:31:39","date_gmt":"2023-12-20T05:31:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-uu-chi-tieu-quang-cao-va-tiep-can-chinh-xac-doi-tuong-quan-trong.html"},"modified":"2023-12-20T12:31:39","modified_gmt":"2023-12-20T05:31:39","slug":"toi-uu-chi-tieu-quang-cao-va-tiep-can-chinh-xac-doi-tuong-quan-trong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-chi-tieu-quang-cao-va-tiep-can-chinh-xac-doi-tuong-quan-trong.html","title":{"rendered":"T\u1ed1i \u01b0u chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng"},"content":{"rendered":"
Vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n, t\u00edch h\u1ee3p video tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng v\u1edbi t\u00ecnh h\u00ecnh kinh t\u1ebf to\u00e0n c\u1ea7u sau \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi ti\u00eau cho ti\u1ebfp th\u1ecb l\u1ea1i c\u00e0ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft. Trong b\u00e0i vi\u1ebft n\u00e0y, \u00f4ng Deepak Chandran, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u Qu\u1ea3ng c\u00e1o YouTube t\u1ea1i Google APAC v\u00e0 b\u00e0 Juliana Lisboa, Tr\u01b0\u1edfng nh\u00f3m S\u1ea3n ph\u1ea9m t\u1ea1i Google APAC s\u1ebd chia s\u1ebb c\u00e1c m\u1eb9o v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn.<\/p>\n

Theo truy\u1ec1n th\u1ed1ng, m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 ngh\u0129a l\u00e0 d\u00e0nh ng\u00e2n s\u00e1ch m\u1edf r\u1ed9ng \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u1edf c\u00e1c khu v\u1ef1c c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 theo d\u00f5i qu\u1ea3ng c\u00e1o (GRP) cao h\u01a1n. Nh\u01b0ng \u00fd t\u01b0\u1edfng ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o GRP \u0111\u00e3 cho th\u1ea5y m\u1ed9t m\u1ed9t s\u1ed1 b\u1ea5t c\u1eadp, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng khu v\u1ef1c ho\u1eb7c th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem truy\u1ec1n h\u00ecnh d\u1ea7n \u00edt \u0111i. M\u1eb7c d\u00f9 GRP v\u1eabn l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u1ed9c l\u1eadp, tuy nhi\u00ean, ch\u00fang ta v\u1eabn c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 ho\u1eb7c l\u1ef1a ch\u1ecdn b\u1ed5 sung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng<\/p>\n<\/div>\n

Th\u1ef1c t\u1ebf c\u0169ng cho th\u1ea5y, kh\u00e1n gi\u1ea3 \u0111ang c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn n\u1ed9i dung c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ed9ng \u2013 \u0111i\u1ec1u n\u00e0y c\u00e0ng c\u1ee7ng c\u1ed1 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o bu\u1ed9c ph\u1ea3i t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, Covid-19 \u0111\u00e3 khi\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta ph\u1ea3i thay \u0111\u1ed5i, b\u1ecb \u0111\u00f3ng khung trong nh\u00e0 tr\u01b0\u1edbc b\u1ed1n g\u00f3c c\u1ee7a m\u00e0n h\u00ecnh \u2013 kh\u00f4ng gian \u0111\u1ec3 ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8. Th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u1ea1m vi ti\u1ebfp c\u1eadn khi kh\u00e1n gi\u1ea3 xu\u1ea5t hi\u1ec7n r\u1ea3i r\u00e1c tr\u00ean c\u00e1c m\u00e0n h\u00ecnh v\u00e0 t\u1eeb l\u00e2u \u0111\u00e3 kh\u00f4ng c\u00f2n c\u00e1i g\u1ecdi l\u00e0 \u0111\u1ed9 trung th\u1ef1c c\u1ee7a thi\u1ebft b\u1ecb n\u1eefa?<\/p>\n

\u0110\u1ec3 gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb, ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean YouTube trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Febreze c\u1ee7a P&G H\u00e0n Qu\u1ed1c<\/h2>\n

Procter and Gamble (P&G) \u0111\u00e3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi n\u00e0y b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m \u1edf H\u00e0n Qu\u1ed1c v\u1edbi Febreze, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong danh m\u1ee5c \u0111\u1ea7u t\u01b0. Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean TV v\u00e0 YouTube \u0111\u00e3 tri\u1ec3n khai tr\u01b0\u1edbc \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u00ecm c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch, gi\u1ea3m l\u00e3ng ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n

Theo \u0111\u00f3, P&G \u0111\u00e3 t\u0103ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh b\u1eb1ng v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean YouTube, tri\u1ec3n khai theo chi\u1ebfn l\u01b0\u1ee3c \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u1eb1m gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o TV \u0111\u01a1n l\u1ebb, ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t (t\u0103ng 21,2% ng\u00e2n s\u00e1ch) v\u00e0 cho ph\u00e9p ph\u00e2n ph\u1ed1i t\u1ea7n su\u1ea5t c\u00e2n b\u1eb1ng h\u01a1n.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n chia ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/p>\n<\/div>\n

M\u1eb7c d\u00f9 ph\u00e2n chia ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u00e0 24,6% (YouTube) so v\u1edbi 75,4% (TV), YouTube \u0111\u00e3 thu \u0111\u01b0\u1ee3c 41,3% ph\u1ea1m vi ti\u1ebfp c\u1eadn so v\u1edbi TV (48,9%). Chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t ti\u1ebfp c\u1eadn th\u1ea5p h\u01a1n 2,5 l\u1ea7n so v\u1edbi chi ti\u00eau cho chi\u1ebfn d\u1ecbch truy\u1ec1n h\u00ecnh.<\/p>\n

Hyojung Hwang, gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a P&G cho bi\u1ebft: \u201cNghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng YouTube c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn gia t\u0103ng cao h\u01a1n so v\u1edbi TV, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y chi ph\u00ed tr\u00ean m\u1ed7i \u0111i\u1ec3m x\u1ebfp h\u1ea1ng th\u1ea5p h\u01a1n\u201d. T\u1eeb \u0111\u00f3, P&G quy\u1ebft \u0111\u1ecbnh t\u1eadn d\u1ee5ng YouTube trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n

Qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi<\/h2>\n

T\u01b0\u01a1ng t\u1ef1, Pepsi \u0111\u00e3 th\u1eed nghi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n tr\u00ean TV v\u00e0 YouTube t\u1ea1i Vi\u1ec7t Nam trong d\u1ecbp T\u1ebft nguy\u00ean \u0111\u00e1n. Nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm hi\u1ec3u xem qu\u1ea3ng c\u00e1o YouTube c\u1ee7a h\u1ecd c\u00f3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 t\u1ed1t h\u01a1n qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u1edf nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc 18 \u0111\u1ebfn 44 tu\u1ed5i hay kh\u00f4ng.<\/p>\n

Ngay c\u1ea3 khi ch\u1ec9 chi\u1ebfm 17% t\u1ed5ng chi ti\u00eau trong ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi tr\u00ean YouTube \u0111\u00e3 ti\u1ebfp c\u1eadn 39,9% d\u00e2n s\u1ed1, th\u00fac \u0111\u1ea9y ph\u1ea1m vi ti\u1ebfp c\u1eadn cao h\u01a1n 14% so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean TV.<\/p>\n

\"M\u1ed9t<\/p>\n

M\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o T\u1ebft c\u1ee7a Pepsi<\/p>\n<\/div>\n

Th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i ra sao?<\/h2>\n

L\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb, ch\u00fang ta \u0111\u00e3 d\u1ea7n h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a v\u00e0o d\u1eef li\u1ec7u. Gi\u1edd \u0111\u00e2y, th\u1eadt d\u1ec5 d\u00e0ng d\u1ef1a v\u00e0o ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3n th\u1ecb c\u0169ng nh\u01b0 chi ti\u00eau qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch. Nh\u01b0ng ch\u00fang ta ch\u1eafc v\u1eabn s\u1ebd th\u1eafc m\u1eafc li\u1ec7u qu\u1ea3ng c\u00e1o YouTube v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh c\u00f3 t\u00e1c \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng.<\/p>\n

C\u0169ng nh\u01b0 kh\u00e1n gi\u1ea3 tr\u1edf n\u00ean th\u00e0nh th\u1ea1o h\u01a1n trong vi\u1ec7c thao t\u00e1c tr\u00ean c\u00e1c m\u00e0n h\u00ecnh, h\u1ecd c\u0169ng tr\u1edf n\u00ean t\u1ed1t h\u01a1n trong vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng li\u00ean quan. Do \u0111\u00f3, ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7n su\u1ea5t v\u1eabn l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111a ph\u01b0\u01a1ng ti\u1ec7n, \u0111\u1ed3ng th\u1eddi, vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ebfn t\u1eebng m\u00e0n h\u00ecnh c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau \u2013 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1n gi\u1ea3 xem qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i khi qu\u1ea3ng c\u00e1o ch\u1ea1y.<\/p>\n

M\u1ed9t ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p tr\u00ean 8.000 cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u \u1edf APAC cho th\u1ea5y YouTube \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u1ea7n su\u1ea5t truy c\u1eadp l\u1ea1i qu\u1ea3ng c\u00e1o trung b\u00ecnh cao h\u01a1n 10% v\u00e0 chi ph\u00ed ph\u1ea3i b\u1ecf ra c\u0169ng th\u1ea5p h\u01a1n. B\u1eb1ng c\u00e1ch kh\u1ea3o s\u00e1t tr\u00ean m\u1ed9t nh\u00f3m ng\u1eabu nhi\u00ean kh\u00f4ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t nh\u00f3m \u0111\u00e3 xem qu\u1ea3ng c\u00e1o, ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c kho\u1ea3nh kh\u1eafc trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, bao g\u1ed3m nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, truy c\u1eadp l\u1ea1i qu\u1ea3ng c\u00e1o, m\u1ee9c \u0111\u1ed9 c\u00e2n nh\u1eafc, \u01b0a th\u00edch v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Th\u1ef1c t\u1ebf l\u00e0 ch\u1ec9 ri\u00eang YouTube \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t l\u1edbn, nh\u01b0ng ch\u00fang t\u00f4i c\u0169ng mu\u1ed1n hi\u1ec3u t\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i x\u1ea3y ra v\u00e0 so v\u1edbi c\u00e1c k\u00eanh video kh\u00e1c th\u00ec hi\u1ec7u qu\u1ea3 th\u1ebf n\u00e0o.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Kantar v\u00e0 Eye Square \u1edf \u00dac \u0111\u1ec3 ph\u00e2n t\u00edch h\u01a1n 2.800 qu\u1ea3ng c\u00e1o. Ki\u1ec3m tra h\u01a1n 741 ph\u00fat quay l\u1ea1i c\u1ea3nh theo d\u00f5i \u00e1nh m\u1eaft tr\u00ean TV, YouTube, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan \u0111\u00e1ng k\u1ec3 gi\u1eefa s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 kh\u1ea3 n\u0103ng s\u1ebd truy c\u1eadp l\u1ea1i qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o c\u00e0ng l\u00e2u th\u00ec kh\u1ea3 n\u0103ng nh\u1edb qu\u1ea3ng c\u00e1o c\u00e0ng cao. Theo d\u00f5i b\u1eb1ng m\u1eaft c\u0169ng x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi xem YouTube lu\u00f4n \u1edf tr\u00ean m\u00e0n h\u00ecnh nhi\u1ec1u h\u01a1n so v\u1edbi TV.<\/p>\n

\"\u0110o<\/p>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh<\/p>\n<\/div>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb?<\/h2>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i hi\u1ec3u c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb \u200b\u200bc\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. Khi mu\u1ed1n ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3, C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn trong Google Ads c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ed1 d\u01b0 chi ti\u00eau qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u1eb7c bi\u1ec7t khi c\u00f4ng c\u1ee5 n\u00e0y hi\u1ec7n bao g\u1ed3m d\u1eef li\u1ec7u truy\u1ec1n h\u00ecnh.<\/p>\n

C\u0169ng n\u00ean k\u1ebft th\u00fac v\u00f2ng l\u1eb7p b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0110o l\u01b0\u1eddng b\u00e1o c\u00e1o ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 kh\u1ea3o s\u00e1t N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch k\u1ebft h\u1ee3p \u0111ang thay \u0111\u1ed5i c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 h\u1ecd quan t\u00e2m nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Trong nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u0103ng th\u1eb3ng nh\u01b0 hi\u1ec7n nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 t\u1ed1i \u0111a ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh b\u00ean c\u1ea1nh nh\u1eefng tin t\u1ee9c \u1ed3n \u00e0o, li\u00ean t\u1ee5c t\u1eebng gi\u1edd t\u1eebng ph\u00fat tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n c\u1ea7n l\u00e0 t\u1ef1 h\u1ecfi li\u1ec7u m\u00ecnh \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng trong chi ti\u00eau qu\u1ea3ng c\u00e1o hay ch\u01b0a. Ch\u00ednh nh\u1eefng l\u00fd do n\u00e0y s\u1ebd gi\u00fap gi\u1ea3i th\u00edch t\u1ea1i sao vi\u1ec7c c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau truy\u1ec1n th\u00f4ng ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n th\u1ebf.<\/p>\n

Theo\u00a0Deepak Chandran v\u00e0 Juliana Lisboa<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • 3 b\u00ed k\u00edp gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o ch\u00e9o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/li>\n
  • 3 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng tr\u00ean Facebook c\u1ea7n bi\u1ebft<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Theo truy\u1ec1n th\u1ed1ng, m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 ngh\u0129a l\u00e0 d\u00e0nh ng\u00e2n s\u00e1ch m\u1edf r\u1ed9ng \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u1edf c\u00e1c khu v\u1ef1c c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 theo d\u00f5i qu\u1ea3ng c\u00e1o (GRP) cao h\u01a1n. Nh\u01b0ng \u00fd t\u01b0\u1edfng ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o GRP \u0111\u00e3 cho th\u1ea5y m\u1ed9t m\u1ed9t s\u1ed1 b\u1ea5t c\u1eadp, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng khu v\u1ef1c ho\u1eb7c th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem truy\u1ec1n h\u00ecnh d\u1ea7n \u00edt \u0111i. M\u1eb7c d\u00f9 GRP v\u1eabn l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u1ed9c l\u1eadp, tuy nhi\u00ean, ch\u00fang ta v\u1eabn c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 ho\u1eb7c l\u1ef1a ch\u1ecdn b\u1ed5 sung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54865"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54865"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54865\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}