{"id":54877,"date":"2023-12-20T12:34:37","date_gmt":"2023-12-20T05:34:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-pepsico-ve-cach-do-luong-giup-toi-da-hoa-pham-vi-tiep-can.html"},"modified":"2023-12-20T12:34:37","modified_gmt":"2023-12-20T05:34:37","slug":"hoc-pepsico-ve-cach-do-luong-giup-toi-da-hoa-pham-vi-tiep-can","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-pepsico-ve-cach-do-luong-giup-toi-da-hoa-pham-vi-tiep-can.html","title":{"rendered":"H\u1ecdc PepsiCo v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng gi\u00fap t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn"},"content":{"rendered":"<div id=\"test\"><i>Trong b\u00e0i vi\u1ebft n\u00e0y, Atin Kulkarni \u2013 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trung t\u00e2m d\u1eef li\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u c\u1ee7a PepsiCo, s\u1ebd chia s\u1ebb m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o video \u0111ang mu\u1ed1n n\u00e2ng cao hi\u1ec7u qu\u1ea3 m\u1ed7i chi\u1ebfn d\u1ecbch nh\u1edd \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p.\u00a0<\/i><\/p>\n<p>PepsiCo l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 280 nh\u00e3n hi\u1ec7u kh\u00e1c nhau. Trong \u0111\u00f3, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n m\u1eadt, tr\u1ef1c ti\u1ebfp v\u1edbi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, g\u1ea7n g\u0169i h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u00f3.<\/p>\n<p>Khi cu\u1ed9c s\u1ed1ng c\u1ee7a h\u00e0ng t\u1ef7 ng\u01b0\u1eddi thay \u0111\u1ed5i m\u1ea1nh m\u1ebd d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a Covid-19, nhi\u1ec7m v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 th\u00edch \u1ee9ng v\u00e0 t\u00ecm ra c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb video linh ho\u1ea1t, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u01b0a bao gi\u1edd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u2013 \u0111\u1ed1i v\u1edbi PepsiCo hay b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o.<\/p>\n<p>Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, nh\u00f3m c\u1ee7a t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c h\u1ebft s\u1ee9c t\u1eadp trung \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 t\u00e1i c\u01a1 c\u1ea5u l\u1ea1i t\u1ed5 ch\u1ee9c. Trong b\u1ed1i c\u1ea3nh th\u00e1ch th\u1ee9c nh\u01b0 th\u1eddi gian v\u1eeba qua, nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y \u0111\u00e3 gi\u00fap PepsiCo nhanh ch\u00f3ng t\u00ecm ra gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 ti\u1ebfp t\u1ee5c thu v\u1ec1 nh\u1eefng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<p>Ch\u00fang t\u00f4i bi\u1ebft m\u00ecnh c\u00f2n nhi\u1ec1u vi\u1ec7c ph\u1ea3i l\u00e0m nh\u01b0ng t\u1ef1 tin r\u1eb1ng \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, m\u00ecnh \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba b\u00e0i h\u1ecdc ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c, hy v\u1ecdng s\u1ebd h\u1eefu \u00edch v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<div id=\"attachment_19315\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19315 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/do-luong-hieu-qua.jpg\" alt=\"\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3\" width=\"700\" height=\"372\" title=\"do-luong-hieu-qua\"><\/p>\n<p class=\"wp-caption-text\">\u0110i\u1ec1u ch\u1ec9nh c\u00e1ch l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/p>\n<\/div>\n<h2 id=\"1-1-dieu-chinh-cach-do-luong\"><span style=\"font-size: 1.28571rem\">1. \u0110i\u1ec1u ch\u1ec9nh c\u00e1ch \u0111o l\u01b0\u1eddng<\/span><\/h2>\n<p>N\u1ec1n t\u1ea3ng cho m\u1ecdi th\u1ee9 ch\u00fang t\u00f4i l\u00e0m l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ec3 \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ed9i b\u1ed9 mang t\u00ean \u201cc\u00f4ng c\u1ee5 ROI\u201d. N\u00f3 gi\u00fap ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n l\u1ea1i c\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb t\u1ed5ng h\u1ee3p, c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u.<\/p>\n<p>C\u00f4ng c\u1ee5 n\u00e0y ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch: ch\u00fang t\u00f4i t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ea7u v\u00e0o d\u1eef li\u1ec7u, qu\u00e1 tr\u00ecnh x\u1eed l\u00fd v\u00e0 ch\u1ea1y c\u00e1c thu\u1eadt to\u00e1n \u2013 \u0111\u1ec3 c\u00f3 c\u00e1c \u0111\u1ea7u ra \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a. Sau \u0111\u00f3, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc \u0111\u1ec3 t\u1ed5ng h\u1ee3p nhi\u1ec1u th\u00f4ng tin \u0111\u1ea7u v\u00e0o h\u01a1n, t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh phong ph\u00fa h\u01a1n, mang l\u1ea1i k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 h\u01a1n v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft h\u1eefu \u00edch h\u01a1n. V\u00ec v\u1eady, thay v\u00ec \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n, ch\u00fang ta c\u00f3 th\u1ec3 xem hi\u1ec7u su\u1ea5t \u0111\u00e3 thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o. Nh\u1edd \u0111\u00f3, ch\u00fang t\u00f4i c\u00e0ng l\u00e0m c\u00e0ng hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00ecnh \u0111ang s\u1edf h\u1eefu.<\/p>\n<p>PepsiCo c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 video, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a truy\u1ec1n h\u00ecnh so v\u1edbi video k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, \u0111\u00f4i khi ch\u00fang t\u00f4i c\u0169ng d\u1ef1a v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 T\u1ed5ng x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Nielsen \u1edf c\u00e1c qu\u1ed1c gia. K\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n m\u1ee9c \u0111\u1ed9 k\u00e9m hi\u1ec7u qu\u1ea3 trong vi\u1ec7c mua qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n<div id=\"attachment_19313\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19313\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/tiC3AAu-chuan-toan-cau.jpg\" alt=\"\u00c1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn d\u1ecbch\" width=\"700\" height=\"404\" title=\"tiC3AAu-chuan-toan-cau\"><\/p>\n<p class=\"wp-caption-text\">\u00c1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u01a1 b\u1ea3n cho c\u00e1c chi\u1ebfn d\u1ecbch<\/p>\n<\/div>\n<h2 id=\"2-2-ap-dung-cac-tieu-chuan-toan-cau\">2. \u00c1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u<\/h2>\n<p>M\u1ed9t c\u00f4ng th\u1ee9c s\u1ebd kh\u00f3 \u0111\u1ec3 m\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng \u2013 d\u00f9 trong th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t, ch\u01b0a n\u00f3i \u0111\u1ebfn th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch. Tuy nhi\u00ean, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p\/ khung hi\u1ec7u qu\u1ea3 v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c khu v\u1ef1c. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u01a1 b\u1ea3n cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>V\u00ed d\u1ee5: sau khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u1eddi ph\u00ea b\u00ecnh trung th\u1ef1c t\u1ea1i Cannes, ch\u00fang t\u00f4i t\u00ecm c\u00e1ch s\u00e1ng t\u1ea1o video hi\u1ec7u qu\u1ea3 h\u01a1n m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. Nh\u00f3m \u1edf Ch\u00e2u \u00c2u \u0111\u00e3 x\u00e2y d\u1ef1ng \u201cth\u1ebb \u0111i\u1ec3m qu\u1ea3ng c\u00e1o\u201d d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p khung: n\u00f3i \u0111\u00f9a v\u1ec1 m\u1ed1i quan h\u1ec7 y\u00eau-gh\u00e9t v\u1edbi th\u1ebb \u0111i\u1ec3m. C\u00e1ch l\u00e0m n\u00e0y gi\u00fap ch\u00fang t\u00f4i li\u00ean k\u1ebft, c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<p>K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, ch\u00fang t\u00f4i \u0111\u00e3 m\u1edf r\u1ed9ng th\u1ebb \u0111i\u1ec3m ra ngo\u00e0i ch\u00e2u \u00c2u b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p n\u00f3 v\u00e0o m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ti\u1ebfp th\u1ecb n\u1ed9i b\u1ed9 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u0169ng nh\u01b0 cho ph\u00e9p chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c gi\u1eefa c\u00e1c nh\u00f3m. Th\u1ebb \u0111i\u1ec3m \u0111\u00e3 cho ch\u00fang ta th\u1ea5y r\u1eb1ng m\u1edf r\u1ed9ng quy m\u00f4 h\u1ecdc t\u1eadp c\u0169ng quan tr\u1ecdng nh\u01b0 m\u1edf r\u1ed9ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn. Ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o c\u1ee7a ch\u00fang t\u00f4i v\u1eabn ti\u1ebfp t\u1ee5c l\u1ea5y th\u00f4ng tin chi ti\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m n\u1ec1n t\u1ea3ng, t\u1eeb \u0111\u00f3, s\u00e1ng t\u1ea1o nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00f3 m\u1ee5c \u0111\u00edch k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div id=\"attachment_19316\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19316\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/tu-duy-kiem-tra-hoc-hoi.jpg\" alt=\"T\u01b0 duy h\u1ecdc h\u1ecfi v\u00e0 \u0111\u1ed5i m\u1edbi trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o\" width=\"700\" height=\"392\" title=\"tu-duy-kiem-tra-hoc-hoi\"><\/p>\n<p class=\"wp-caption-text\">T\u01b0 duy h\u1ecdc h\u1ecfi v\u00e0 \u0111\u1ed5i m\u1edbi trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o<\/p>\n<\/div>\n<h2 id=\"3-3-ap-dung-tu-duy-kiem-tra-va-hoc-hoi-de-doi-moi\">3. \u00c1p d\u1ee5ng t\u01b0 duy ki\u1ec3m tra v\u00e0 h\u1ecdc h\u1ecfi \u0111\u1ec3 \u0111\u1ed5i m\u1edbi<\/h2>\n<p>\u0110\u1ed5i m\u1edbi l\u00e0 c\u1ed1t l\u00f5i cho m\u1ecdi th\u1ee9 t\u1ea1i PepsiCo, cho d\u00f9 \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hay ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Vi\u1ec7c \u01b0u ti\u00ean m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ki\u1ec3m tra v\u00e0 h\u1ecdc h\u1ecfi c\u00f3 m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u00e3 gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m g\u1ea7n \u0111\u00e2y l\u00e0 c\u00e1 nh\u00e2n h\u00f3a: \u0111\u1ed1i s\u00e1nh qu\u1ea3ng c\u00e1o video t\u00f9y ch\u1ec9nh v\u1edbi c\u00e1c ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<p>V\u00ed d\u1ee5: n\u0103m ngo\u00e1i, ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o video \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho nh\u00e3n hi\u1ec7u n\u01b0\u1edbc c\u00f3 ga mang t\u00ean Bubly v\u00e0 k\u1ebft qu\u1ea3 \u0111\u00e3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 30%. Sau \u0111\u00f3, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng n\u00f3 v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch YouTube kh\u00e1c v\u00e0o m\u00f9a h\u00e8 n\u00e0y cho th\u01b0\u01a1ng hi\u1ec7u khoai t\u00e2y chi\u00ean Lay\u2019s. M\u1ed9t lo\u1ea1t video t\u00f9y ch\u1ec9nh xoay quanh b\u1ed1n h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Lay\u2019s, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c m\u00f3n \u0103n mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 b\u00e1nh pizza ki\u1ec3u New York v\u00e0 pho m\u00e1t Philly,v.v \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1n gi\u1ea3 y\u00eau th\u00edch c\u00e1c m\u00f3n \u0103n n\u00e0y.<\/p>\n<p>Ch\u00fang t\u00f4i c\u0169ng \u0111ang t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t \u2013 c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u1ea3i th\u00edch th\u1eed nghi\u1ec7m. V\u1edbi b\u1ea3n ch\u1ea5t kinh doanh c\u1ee7a m\u00ecnh, ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t \u0111\u00f2i h\u1ecfi t\u1ed1c \u0111\u1ed9 l\u1edbn v\u00e0 bu\u1ed9c ph\u1ea3i c\u1ea3i thi\u1ec7n c\u00e1ch m\u00ecnh k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 \u0111o l\u01b0\u1eddng tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng. \u0110\u1ec3 m\u00f4 ph\u1ecfng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00fang t\u00f4i \u0111ang d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u tr\u00ean c\u00e1c chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n<p>Khi ch\u00fang ta nh\u00ecn l\u1ea1i qu\u00e3ng th\u1eddi gian kh\u00f3 kh\u0103n v\u1eeba qua, c\u00f3 th\u1ec3 n\u00f3i, giai \u0111o\u1ea1n n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi. T\u1ea5t c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e3 bu\u1ed9c ch\u00fang t\u00f4i, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb video, ph\u1ea3i \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 \u2013 nh\u1eefng g\u00ec ch\u01b0a cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Ng\u00e0y nay, t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video linh ho\u1ea1t, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 s\u1eb5n s\u00e0ng v\u1eadn \u0111\u1ed9ng khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 d\u1eef li\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 b\u00e0n c\u00e3i. T\u00f4i hy v\u1ecdng nh\u1eefng y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng m\u00e0 t\u00f4i \u0111\u00e3 chia s\u1ebb c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho k\u1ebf ho\u1ea1ch s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n<p style=\"text-align: right\"><i>Theo Atin Kulkarni \u2013 Gi\u00e1m \u0111\u1ed1c trung t\u00e2m d\u1eef li\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u c\u1ee7a PepsiCo<\/i><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>8 tip t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sau \u0111\u1ea1i d\u1ecbch Covid 19<\/em><\/li>\n<li style=\"text-align: left\"><em>4 g\u1ee3i \u00fd cho c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn d\u1ecbp cu\u1ed1i n\u0103m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Atin Kulkarni \u2013 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trung t\u00e2m d\u1eef li\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u c\u1ee7a PepsiCo, s\u1ebd chia s\u1ebb m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o video \u0111ang mu\u1ed1n n\u00e2ng cao hi\u1ec7u qu\u1ea3 m\u1ed7i chi\u1ebfn d\u1ecbch nh\u1edd \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p.\u00a0 PepsiCo l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54877"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54877"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54877\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}