{"id":54910,"date":"2023-12-20T12:41:39","date_gmt":"2023-12-20T05:41:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-nen-tang-cua-chien-dich-tiep-thi-hieu-qua.html"},"modified":"2023-12-20T12:41:39","modified_gmt":"2023-12-20T05:41:39","slug":"nghien-cuu-thi-truong-nen-tang-cua-chien-dich-tiep-thi-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-nen-tang-cua-chien-dich-tiep-thi-hieu-qua.html","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u2013 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<div id=\"test\">C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ti\u1ebfn xa n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do quan tr\u1ecdng, \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u0111\u1ed9t ph\u00e1 \u1ea5n t\u01b0\u1ee3ng trong t\u01b0\u01a1ng lai g\u1ea7n. Tuy nhi\u00ean, m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ebd ch\u1eb3ng c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu kh\u00f4ng th\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n<p>\u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u0111\u01b0\u1ee3c m\u1ecdi \u00fd t\u01b0\u1edfng, b\u1ea1n c\u1ea7n ba th\u1ee9: k\u1ef9 n\u0103ng, ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian. Khi k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 l\u1ea1i v\u1edbi nhau ch\u00fang s\u1ebd tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng y\u00eau th\u00edch c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng!<\/p>\n<p>B\u00ed m\u1eadt \u0111\u1eb1ng sau t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tuy\u1ec7t v\u1eddi l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u1eb7n k\u1ebd: \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh l\u00e0 ai, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 nh\u1eefng th\u1ebf m\u1ea1nh \u2013 m\u1ed1i \u0111e d\u1ecda g\u00ec l\u1edbn nh\u1ea5t, v.v \u0111\u1ec3 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n theo t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<p>\u00dd t\u01b0\u1edfng d\u00f9 c\u00f3 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ebfn \u0111\u00e2u c\u0169ng kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c v\u00e0 b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai. M\u1ed9t chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi hi\u1ebfm khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u v\u00e0 n\u1ebfu th\u1ef1c t\u1ebf \u0111\u00fang nh\u01b0 v\u1eady th\u00ec c\u00f3 th\u1ec3 vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u01b0a \u0111\u1ee7 k\u1ef9 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ec1m n\u0103ng nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n<p>V\u00ec v\u1eady, h\u00f4m nay ch\u00fang ta h\u00e3y \u0111i s\u00e2u v\u00e0o c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng xu\u1ea5t s\u1eafc theo c\u00e1c n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n<div id=\"attachment_19174\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19174\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/muc-tieu-thuong-hieu.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u\" width=\"800\" height=\"576\" title=\"muc-tieu-thuong-hieu\"><\/p>\n<p class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n<h2 id=\"1-hieu-dich-den-cua-thuong-hieu\">Hi\u1ec3u \u0111\u00edch \u0111\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tuy\u1ec7t v\u1eddi l\u00e0 hi\u1ec3u m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi trong l\u00e0 g\u00ec, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 tuy\u00ean b\u1ed1 \u201cs\u1ee9 m\u1ec7nh doanh nghi\u1ec7p\u201d. Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u201cs\u1ee9 m\u1ec7nh\u201d c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 trong t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch \u2013 m\u1ed9t vi\u1ec7c l\u00fac n\u00e0o n\u00f3i c\u0169ng d\u1ec5 h\u01a1n l\u00e0m.<\/p>\n<p>Nh\u01b0ng cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n m\u1ed9t d\u1ecbch v\u1ee5 hay gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u201cs\u1ee9 m\u1ec7nh\u201d n\u00e0y. B\u1edfi, th\u00f4ng \u0111i\u1ec7p s\u1ebd g\u00f3p ph\u1ea7n \u0111\u1ecbnh danh th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t l\u00fd do t\u1ea1i sao r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o d\u1ea5u \u1ea5n l\u00e0 b\u1edfi v\u00ec h\u1ecd thi\u1ebfu b\u1ea3n s\u1eafc \u2013 ch\u01b0a t\u00ecm ra \u0111\u01b0\u1ee3c \u0111\u00edch \u0111\u1ebfn m\u00ecnh s\u1ebd tr\u1edf th\u00e0nh v\u00e0 g\u1eafn b\u00f3 xuy\u00ean su\u1ed1t trong c\u00e1c su\u1ed1t chi\u1ebfn d\u1ecbch.<\/p>\n<h2 id=\"2-xac-dinh-diem-manh-va-diem-yeu\">X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/h2>\n<p>Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111i s\u00e2u v\u00e0o hai th\u00e0nh ph\u1ea7n quan tr\u1ecdng ti\u1ebfp theo \u2013 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang theo \u0111u\u1ed5i lo\u1ea1i h\u00ecnh ng\u00e2n ng\u00e2n s\u00e1ch t\u00e0i ch\u00ednh n\u00e0o? B\u1ea1n c\u00f3 \u0111\u1ee7 nh\u00e2n s\u1ef1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n m\u00e0 b\u1ea1n \u0111\u00e3 h\u00ecnh dung hay kh\u00f4ng? B\u1ea1n c\u00f3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u00f4ng \u0111i\u1ec7p kh\u00f4ng? \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi l\u1edbn c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch trung th\u1ef1c.<\/p>\n<p>N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi cho t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi tr\u00ean l\u00e0 c\u00f3 th\u00ec b\u1ea1n th\u1eadt may m\u1eafn \u2013 m\u1ecdi th\u1ee9 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u00e3 kh\u00e1 d\u1ec5 d\u00e0ng. Nh\u01b0ng n\u1ebfu kh\u00f4ng, t\u1ed1t nh\u1ea5t b\u1ea1n kh\u00f4ng n\u00ean \u0111\u1eb7t qu\u00e1 nhi\u1ec1u t\u00e2m s\u1ee9c v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng chi\u1ebfn d\u1ecbch qu\u00e1 t\u1ed1n k\u00e9m. Ti\u1ebfp th\u1ecb kh\u00f4ng h\u1eb3n ch\u1ec9 v\u1ec1 ti\u1ec1n m\u00e0 c\u00f2n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u2013 h\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng g\u00ec b\u1ea1n c\u00f3 v\u00e0 nh\u1eefng g\u00ec b\u1ea1n thi\u1ebfu.<\/p>\n<p>Trong c\u00f4ng ty m\u1ecdi ng\u01b0\u1eddi c\u00f3 k\u1ebft h\u1ee3p \u0103n \u00fd v\u1edbi nhau kh\u00f4ng? Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec3 chia s\u1ebb \u2013 m\u00e0 theo b\u1ea1n \u0111\u00e1nh gi\u00e1, m\u1ecdi ng\u01b0\u1eddi s\u1ebd quan t\u00e2m kh\u00f4ng?<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, c\u00f3 hai sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c c\u00f4ng ty m\u1eafc ph\u1ea3i trong vi\u1ec7c c\u1ed1 g\u1eafng th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh l\u00e0: \u0111\u1eb7t m\u1ee5c ti\u00eau m\u00e0 h\u1ecd kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 l\u00e0m \u0111i\u1ec1u m\u00e0 kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o s\u1ebd th\u1eed.<\/p>\n<p>\u0110\u1eebng d\u00e0nh t\u1ea5t c\u1ea3 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh cho nh\u1eefng c\u00f4ng ngh\u1ec7 \u0111\u1eaft ti\u1ec1n, kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c d\u00e0nh th\u1eddi gian cho c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i v\u1ed1n s\u1ebd kh\u00f4ng mang l\u1ea1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng x\u1ee9ng \u0111\u00e1ng v\u1edbi chi ph\u00ed ph\u1ea3i b\u1ecf ra. Thay v\u00e0o \u0111\u00f3, h\u00e3y ph\u00e2n b\u1ed5 nh\u1eefng ngu\u1ed3n l\u1ef1c cho nh\u1eefng th\u1ee9 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i v\u00e0 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 h\u1eefu \u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n m\u1ed9t trang web \u0111\u1eb9p ho\u1eb7c m\u1ed9t s\u1ed1 m\u1eabu qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed hi\u1ec7u qu\u1ea3.<\/p>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0ng quan tr\u1ecdng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0a doanh nghi\u1ec7p m\u00ecnh \u0111\u1ebfn m\u1ed9t t\u1ea7m cao m\u1edbi \u2013\u00a0 th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng h\u01a1n trong t\u01b0\u01a1ng lai cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty l\u1edbn hay m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p. N\u1ebfu th\u00e0nh th\u1eadt v\u1edbi b\u1ea3n th\u00e2n, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n<div id=\"attachment_19172\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19172\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/thau-hieu-khach-hang-1.jpg\" alt=\"Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n - mu\u1ed1n g\u00ec\" width=\"800\" height=\"533\" title=\"thau-hieu-khach-hang-1\"><\/p>\n<p class=\"wp-caption-text\">Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n \u2013 mu\u1ed1n g\u00ec<\/p>\n<\/div>\n<h2 id=\"3-hieu-khach-hang\">Hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h2>\n<p>M\u1eb7c d\u00f9 s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n n\u00f3i r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong t\u01b0\u01a1ng lai \u0111\u1ec1u l\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng ho\u00e0n to\u00e0n nh\u01b0 v\u1eady. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi th\u00edch h\u1ee3p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd \u0111\u00fang c\u00e1ch, chi\u1ebfn d\u1ecbch s\u1ebd th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p s\u1ebd h\u01b0\u1edfng l\u1ee3i t\u1eeb \u0111\u00f3.<\/p>\n<p>Tuy nhi\u00ean, n\u00f3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 h\u01a1n l\u00e0m. Kh\u00e1n gi\u1ea3 lu\u00f4n kh\u00f3 n\u1eafm b\u1eaft trong khi kho\u1ea3ng ch\u00fa \u00fd c\u1ee7a h\u1ecd th\u01b0\u1eddng b\u1ecb h\u1ea1n ch\u1ebf do c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin ph\u1ea3i ti\u1ebfp nh\u1eadn m\u1ed7i ng\u00e0y. Do \u0111\u00f3, h\u1ecd th\u01b0\u1eddng k\u00e9n ch\u1ecdn v\u00e0 c\u0169ng d\u1ec5 thay \u0111\u1ed5i mong mu\u1ed1n c\u1ee7a m\u00ecnh. Ch\u01b0a k\u1ec3 \u0111\u1ebfn th\u1ef1c t\u1ebf l\u00e0 r\u1ea5t c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5 trong nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh m\u00e0 b\u1ea1n \u0111ang \u0111\u1eb7t m\u1ee5c ti\u00eau.<\/p>\n<p>Ngay c\u1ea3 khi \u0111\u00e3 t\u00ecm ra t\u1ea5t c\u1ea3 kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh l\u00e0 ai, v\u1eabn c\u00f2n v\u00f4 s\u1ed1 c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi. N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u2013 cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i d\u1ea7n d\u1ea7n hay m\u1ea1nh m\u1ebd. N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c, nh\u01b0ng b\u1eb1ng kinh nghi\u1ec7m c\u1ee7a m\u00ecnh, ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o\u00e1n tr\u01b0\u1edbc. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng.<\/p>\n<div id=\"attachment_19173\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19173\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/doi-thu-canh-tranh.png\" alt=\"kh\u00e1ch h\u00e0ng \u0111ang th\u00edch g\u00ec - kh\u00f4ng th\u00edch g\u00ec \u1edf \u0111\u1ed1i th\u1ee7\" width=\"800\" height=\"389\" title=\"doi-thu-canh-tranh\"><\/p>\n<p class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng \u0111ang th\u00edch g\u00ec \u2013 kh\u00f4ng th\u00edch g\u00ec \u1edf \u0111\u1ed1i th\u1ee7<\/p>\n<\/div>\n<h2 id=\"4-doi-thu-canh-tranh-ho-la-mot-loi-the\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u2013 h\u1ecd l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf<\/h2>\n<p>D\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nghe qua c\u00f3 v\u1ebb s\u1ebd l\u00e3ng ph\u00ed th\u1eddi gian \u2013 t\u1ea1i sao kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u00f3 t\u1eadp trung ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u? \u0110\u00f3 l\u00e0 b\u1edfi ch\u1ec9 khi bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang n\u00f3i g\u00ec v\u00e0 l\u00e0m g\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nh\u1eefng m\u1ea3nh gh\u00e9p cho c\u00e2u \u0111\u1ed1 m\u00ecnh \u0111ang ph\u1ea3i gi\u1ea3i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang th\u00edch g\u00ec \u2013 kh\u00f4ng th\u00edch g\u00ec \u1edf \u0111\u1ed1i th\u1ee7 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam l\u1ee3i th\u1ebf. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec t\u01b0\u01a1ng t\u1ef1 v\u00e0 n\u00ean tr\u00e1nh nh\u1eefng g\u00ec? Ngo\u00e0i ra, \u0111\u1ed1i th\u1ee7 c\u00f2n thi\u1ebfu \u0111i\u1ec1u g\u00ec m\u00e0 kh\u00e1n gi\u1ea3 \u0111ang khao kh\u00e1t? D\u00f9 \u0111\u00f3 l\u00e0 g\u00ec \u0111i ch\u0103ng n\u1eefa, h\u00e3y n\u00ean t\u00ecm th\u00eam c\u00e1ch \u0111\u1ec3 b\u1ed5 sung.<\/p>\n<p>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n trong k\u1ebf ho\u1ea1ch kinh doanh, \u0111\u1eebng xem ch\u00fang nh\u01b0 m\u1ed9t b\u1ea5t l\u1ee3i, thay v\u00e0o \u0111\u00f3, h\u00e3y bi\u1ebfn ch\u00fang th\u00e0nh l\u1ee3i th\u1ebf cho m\u00ecnh!<\/p>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u nh\u01b0ng n\u00f3 l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n gi\u1ea3m r\u1ee7i ro trong qu\u00e1 tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ed1n k\u00e9m. Tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 tr\u00e1nh th\u1ea5t b\u1ea1i kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng. Theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, nghi\u00ean c\u1ee9u c\u00e0ng t\u1ed1t th\u00ec vi\u1ec7c th\u1ef1c thi c\u00e0ng hi\u1ec7u qu\u1ea3. V\u00e0 n\u1ebfu b\u1ea1n l\u00e0m theo nh\u1eefng chia s\u1ebb \u1edf tr\u00ean, c\u01a1 h\u1ed9i \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c c\u00e0ng r\u00f5 r\u00e0ng h\u01a1n h\u1eb3n.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Sam Parsonson<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>\u201cN\u1eafm th\u00f3p\u201d \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi kinh doanh online<\/em><\/li>\n<li><em>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay t\u00ecm ki\u1ebfm kh\u00e1ch m\u1edbi quan tr\u1ecdng h\u01a1n?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a \u0111\u01b0\u1ee3c m\u1ecdi \u00fd t\u01b0\u1edfng, b\u1ea1n c\u1ea7n ba th\u1ee9: k\u1ef9 n\u0103ng, ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian. Khi k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 l\u1ea1i v\u1edbi nhau ch\u00fang s\u1ebd tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng y\u00eau th\u00edch c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54910"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54910"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54910\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}