{"id":54918,"date":"2023-12-20T12:43:41","date_gmt":"2023-12-20T05:43:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/8-tip-tang-luong-khach-hang-tiem-nang-sau-dai-dich-covid-19.html"},"modified":"2023-12-20T12:43:41","modified_gmt":"2023-12-20T05:43:41","slug":"8-tip-tang-luong-khach-hang-tiem-nang-sau-dai-dich-covid-19","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/8-tip-tang-luong-khach-hang-tiem-nang-sau-dai-dich-covid-19.html","title":{"rendered":"8 tip t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sau \u0111\u1ea1i d\u1ecbch Covid 19"},"content":{"rendered":"
T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 ti\u00eau ch\u00ed c\u1ed1t l\u00f5i c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, trong \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u1ea1o n\u1ed9i dung gi\u00fap h\u1ecd c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng c\u00e1ch l\u00e0m n\u00e0y c\u0169ng s\u1ebd ch\u1ec9 mang t\u00ednh ch\u1ea5t th\u1eddi \u0111i\u1ec3m.<\/p>\n

Do \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n xem x\u00e9t c\u00e1c chi\u1ebfn thu\u1eadt n\u00e2ng cao \u2013 \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng giai \u0111o\u1ea1n nh\u1ea1y c\u1ea3m sau \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid-19 nh\u01b0 th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c d\u00f2ng doanh thu m\u1edbi, ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 g\u1ee3i \u00fd quan tr\u1ecdng, hy v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ed5 sung c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n

\"X\u00e2y<\/p>\n

X\u00e2y d\u1ef1ng ch\u00e2n dung v\u00e0 c\u00e1 t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

1. X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 vi\u1ec7c c\u1ea7n \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ebfu k\u1ef3 c\u00f4ng chu\u1ea9n b\u1ecb n\u1ed9i dung cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Khi \u0111\u00f3, th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng, thi\u1ebft k\u1ebf n\u1ed9i dung m\u00e0 s\u1ebd kh\u00f4ng mang l\u1ea1i kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng n\u00e0o qu\u1ea3 th\u1ef1c s\u1ebd r\u1ea5t l\u00e3ng ph\u00ed.<\/p>\n

Do \u0111\u00f3, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 nh\u1eefng nh\u00f3m m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung hay c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb xoay quanh s\u1ebd c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. C\u00e0ng hi\u1ec3u s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00e1 t\u00ednh c\u1ee7a t\u1eebng nh\u00f3m ng\u01b0\u1eddi s\u1ebd khi\u1ebfn cho n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1ecdng t\u00e2m h\u01a1n, \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i. T\u00ednh c\u00e1ch\/ ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n nh\u00f3m b\u1eb1ng c\u00e1c tham s\u1ed1 sau:<\/p>\n

    \n
  • \u0110\u1ed9 tu\u1ed5i<\/li>\n
  • Ph\u1ea1m vi thu nh\u1eadp<\/li>\n
  • Gi\u1edbi t\u00ednh<\/li>\n
  • M\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7<\/li>\n
  • S\u1edf th\u00edch<\/li>\n
  • \u0110i\u1ec3m \u0111au<\/li>\n
  • C\u00e1c gi\u1ea3i ph\u00e1p mong mu\u1ed1n<\/li>\n<\/ul>\n

    T\u1ea1o \u00edt nh\u1ea5t 3-4 ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau nh\u01b0 tr\u00ean \u0111\u1ec3 t\u1eadp trung n\u1ed9i dung hay c\u00e1c ngu\u1ed3n l\u1ef1c ti\u1ebfp th\u1ecb trong b\u1ed1i c\u1ea3nh b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 chi ph\u00ed s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o nh\u1eefng chi\u1ebfn d\u1ecbch v\u1edbi hi\u1ec7u qu\u1ea3 s\u1eafc n\u00e9t v\u00e0 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    \"Thi\u1ebft<\/p>\n

    Thi\u1ebft k\u1ebf nhi\u1ec1u m\u1ed3i c\u00e2u \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf t\u1eebng \u0111i\u1ec3m ch\u1ea1m<\/p>\n<\/div>\n

    2. Thi\u1ebft k\u1ebf nhi\u1ec1u \u201cm\u1ed3i c\u00e2u\u201d<\/h2>\n

    V\u1edbi r\u1ea5t nhi\u1ec1u n\u1ed9i dung c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh kh\u00e1 kh\u1ed1c li\u1ec7t, v\u00ec v\u1eady khi l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, h\u00e3y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 b\u1ea1n c\u1ea7n cung c\u1ea5p cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb b\u1ed5 sung \u2013 tr\u01b0\u1edbc c\u1ea3 khi y\u00eau c\u1ea7u h\u1ecd th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 thao t\u00e1c g\u00ec, \u0111\u00f3 g\u1ecdi l\u00e0 \u201cm\u1ed3i c\u00e2u\u201d \u2013 lead magnets. M\u1ed9t s\u1ed1 m\u1ed3i c\u00e2u ph\u1ed5 bi\u1ebfn ph\u1ea3i k\u1ec3 t\u1edbi c\u00e1c n\u1ed9i dung ph\u1ea3n h\u1ed3i nh\u1eefng c\u00e2u h\u1ecfi c\u1ea5p b\u00e1ch c\u1ee7a kh\u00e1n gi\u1ea3 nhanh ch\u00f3ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

      \n
    • C\u00e1c kh\u00f3a h\u1ecdc<\/li>\n
    • T\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn<\/li>\n
    • B\u00e1o c\u00e1o v\u1ec1 l\u0129nh v\u1ef1c trong ng\u00e0nh<\/li>\n
    • H\u1ed9i th\u1ea3o<\/li>\n<\/ul>\n

      Thay v\u00ec y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed cho nh\u1eefng t\u00e0i li\u1ec7u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c m\u1eabu pop up s\u00e1ng t\u1ea1o \u0111\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n email c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi truy c\u1eadp v\u00e0o n\u1ed9i dung, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng danh s\u00e1ch email c\u1ee7a m\u00ecnh.<\/p>\n

      Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ed3i c\u00e2u h\u1ea5p d\u1eabn trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      M\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c cu\u1ed9c thi tr\u00ean web c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb n\u1ed9i dung v\u00e0 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Gi\u1ea3i th\u01b0\u1edfng cho c\u00e1c cu\u1ed9c thi n\u00e0y kh\u00f4ng c\u1ea7n qu\u00e1 ph\u1ee9c t\u1ea1p nh\u01b0ng c\u1ea7n \u0111\u00e1nh \u0111\u00fang s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1ec9 nh\u01b0 th\u1ebf \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 m\u1ee9c chi ph\u00ed ph\u1ea3i b\u1ecf ra c\u0169ng kh\u00f4ng qu\u00e1 l\u1edbn.<\/p>\n

      3. S\u1eed d\u1ee5ng th\u00e1c n\u1ed9i dung<\/h2>\n

      N\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t tr\u01b0\u1edbc khi truy c\u1eadp c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ed9c quy\u1ec1n s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c h\u01a1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n. B\u00ean c\u1ea1nh \u0111\u00f3, v\u00ec t\u00ednh \u0111\u1ed9c quy\u1ec1n, c\u00f3 th\u1ec3 \u0111\u00e2y c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o n\u00f3.<\/p>\n

      M\u1eb7c d\u00f9 c\u00e1c popup \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n 2 ch\u1eafc ch\u1eafn s\u1ebd hi\u1ec7u qu\u1ea3, nh\u01b0ng \u0111\u1ec3 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean th\u1eed th\u00eam m\u1ed9t c\u00e1ch kh\u00e1c \u2013 th\u00e1c n\u1ed9i dung: qu\u00e1 tr\u00ecnh m\u00e0 n\u1ed9i dung c\u00f3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c nh\u00fang v\u00e0o n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t.<\/p>\n

      M\u1ed9t b\u00e0i \u0111\u0103ng mi\u1ec5n ph\u00ed tr\u00ean blog c\u00f3 th\u1ec3 bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam nh\u1eefng n\u1ed9i dung c\u00f3 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd b\u1eb1ng email \u0111\u1ec3 truy c\u1eadp.<\/p>\n

      B\u1edfi v\u00ec n\u1ed9i dung \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho nh\u1eefng n\u1ed9i dung mi\u1ec5n ph\u00ed, do \u0111\u00f3, n\u00f3 s\u1ebd h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1ea7n t\u0103ng c\u01a1 h\u1ed9i h\u1ecd chia s\u1ebb th\u00f4ng tin c\u0169ng nh\u01b0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

      \"T\u1ed1i<\/p>\n

      T\u1ed1i \u01b0u trang \u0111\u00edch<\/p>\n<\/div>\n

      4. \u0110i\u1ec1u ch\u1ec9nh trang \u0111\u00edch<\/h2>\n

      C\u00e1c trang \u0111\u00edch ph\u1ea3i l\u00e0 khu v\u1ef1c chuy\u1ec3n \u0111\u1ed5i cao trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3, n\u1ebfu c\u00e1c trang \u0111\u00edch ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3, ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n

      Tr\u00ean m\u1ed9t trang \u0111\u00edch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 qu\u00e1 tr\u00ecnh n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 tinh ch\u1ec9nh tr\u01a1n tru nh\u1ea5t, v\u1edbi m\u1ed9t s\u1ed1 \u0111o\u1ea1n v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn, c\u00f3 li\u00ean quan c\u0169ng nh\u01b0 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng d\u1ec5 th\u1ea5y.<\/p>\n

      \u0110\u1ed3ng th\u1eddi, b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng tho\u00e1t kh\u1ecfi trang \u0111\u00edch nh\u01b0 li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang kh\u00e1c, tho\u00e1t trang ho\u1eb7c qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00f4ng li\u00ean quan c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf.<\/p>\n

      Ch\u01b0a h\u1ebft, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1eadn th\u01b0c \u0111\u01b0\u1ee3c vi\u1ec7c c\u00f3 th\u1ec3 trang \u0111\u00edch \u0111\u1ed9c l\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, v\u00ec v\u1eady c\u1ea7n th\u1eddi gian \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m th\u01b0\u1eddng xuy\u00ean v\u00e0 t\u00ecm ra \u0111i\u1ec1u g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

      5. S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/h2>\n

      M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng trong v\u00e0i n\u0103m qua l\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft.<\/p>\n

      L\u0129nh v\u1ef1c n\u00e0y bao g\u1ed3m m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt kh\u00e1c nhau nh\u01b0 cho ph\u00e9p kh\u00e1ch h\u00e0ng vi\u1ebft b\u00e0i chia s\u1ebb tr\u00ean blog, thay th\u1ebf c\u00e1c li\u00ean k\u1ebft b\u1ecb h\u1ecfng, trao \u0111\u1ed5i link, v.v. C\u1ea7n tu\u00e2n theo m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

        \n
      • X\u00e2y d\u1ef1ng danh s\u00e1ch email c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng<\/li>\n
      • So\u1ea1n th\u1ea3o c\u00e1c email c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1ed1t<\/li>\n
      • Theo d\u00f5i th\u01b0\u1eddng xuy\u00ean<\/li>\n
      • Duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi c\u00e1c li\u00ean h\u1ec7<\/li>\n
      • Cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n<\/ul>\n

        X\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n c\u00f3 th\u1eddi gian, tuy nhi\u00ean, l\u1ee3i \u00edch c\u1ee7a ti\u1ebfp th\u1ecb li\u00ean k\u1ebft mang l\u1ea1i v\u00f4 c\u00f9ng to l\u1edbn, gi\u00fap t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

        \"Ti\u1ebfp<\/p>\n

        Ti\u1ebfp th\u1ecb qua video<\/p>\n<\/div>\n

        6. Ti\u1ebfp th\u1ecb qua video<\/h2>\n

        Video \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong gi\u1edbi ti\u1ebfp th\u1ecb trong nhi\u1ec1u n\u0103m nay. V\u00e0 v\u1edbi t\u1ef7 l\u1ec7 m\u1ecdi ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, video \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n

        M\u1eb7c d\u00f9 t\u1ea1o n\u1ed9i dung video ch\u1ea5t l\u01b0\u1ee3ng cao cho c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 YouTube kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, tuy nhi\u00ean, v\u1eabn c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 t\u1ea1o n\u1ed9i dung video c\u00f3 hi\u1ec7u su\u1ea5t cao.<\/p>\n

        Kh\u00e1n gi\u1ea3 tr\u1ef1c tuy\u1ebfn ch\u1ee7 y\u1ebfu t\u00ecm ki\u1ebfm tin t\u1ee9c, gi\u1ea3i tr\u00ed v\u00e0 gi\u00e1o d\u1ee5c. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t nh\u01b0 webinar nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi truy c\u1eadp. C\u0169ng t\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u00ean web \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i webinar cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh \u2013 h\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n m\u1ec1m c\u00f3 s\u1eb5n \u0111\u1ec1u tr\u1ef1c quan, r\u1ebb ti\u1ec1n.<\/p>\n

        C\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 k\u1ebft h\u1ee3p video v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0: livestream tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, Facebook v\u00e0 YouTube. Ti\u1ebfp th\u1ecb video c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t xem c\u0169ng nh\u01b0 ghi nh\u1eadn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n, v\u00ec v\u1eady h\u00e3y b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n

        7. S\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung<\/h2>\n

        Vi\u1ec7c t\u1ea1o n\u1ed9i dung m\u1edbi th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 g\u00e2y m\u1ec7t m\u1ecfi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1edbi ngu\u1ed3n l\u1ef1c \u00edt \u1ecfi. V\u00ec l\u1ebd \u0111\u00f3, \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng, nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung \u0111\u00e3 c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

          \n
        • C\u00e1c b\u00e0i blog d\u00e0i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u b\u00e0i \u0111\u0103ng ng\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
        • T\u1ea1o Infographic ho\u1eb7c bi\u1ec3u \u0111\u1ed3 d\u1ef1a tr\u00ean c\u00e1c blog, vlog ho\u1eb7c webinar hi\u1ec7n c\u00f3<\/li>\n
        • C\u00e1c b\u00e0i blog v\u1ec1 c\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 bi\u00ean so\u1ea1n th\u00e0nh ebook ho\u1eb7c whitepaper<\/li>\n
        • C\u1eadp nh\u1eadt c\u00e1c blog c\u0169 v\u1edbi kh\u00e1i ni\u1ec7m v\u00e0 th\u00f4ng tin m\u1edbi<\/li>\n<\/ul>\n

          8. C\u00e2n b\u1eb1ng n\u1ed9i dung xanh v\u00e0 n\u1ed9i dung theo trend<\/h2>\n

          Lo\u1ea1i n\u1ed9i dung b\u1ea1n t\u1ea1o s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n thu v\u1ec1. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 v\u00ec n\u00f3 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 th\u1ecbnh h\u00e0nh.<\/p>\n

          Tuy nhi\u00ean, m\u1ed9t khi xu h\u01b0\u1edbng m\u1ea5t d\u1ea7n \u0111i, th\u00ec nh\u1eefng con \u0111\u01b0\u1eddng t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 c\u0169ng v\u1eady. Trong khi \u0111\u00f3, n\u1ed9i dung Evergreen (n\u1ed9i dung xanh) th\u01b0\u1eddng c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng d\u00e0i h\u01a1n v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng b\u1ea5t k\u1ec3 b\u1ed1i c\u1ea3nh v\u00e0 li\u00ean t\u1ee5c mang l\u1ea1i kh\u00e1ch h\u00e0ng.<\/p>\n

          Nh\u01b0ng nh\u1eefng n\u1ed9i dung n\u00e0y c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n, \u0111\u1ed3ng th\u1eddi, chia s\u1ebb ch\u00fang khi m\u1ed9t xu h\u01b0\u1edbng c\u1ee5 th\u1ec3 \u0111ang bao tr\u00f9m c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i nhi\u1ec1u h\u01a1n l\u1ee3i. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u00e2n b\u1eb1ng \u2013 t\u1ea1o ra m\u1ed9t v\u00e0i m\u1ea3ng n\u1ed9i dung Evergreen \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt b\u1eb1ng d\u1eef li\u1ec7u m\u1edbi, nh\u01b0ng c\u0169ng c\u1ea7n th\u01b0\u1eddng xuy\u00ean vi\u1ebft n\u1ed9i dung v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u1ecbnh h\u00e0nh.<\/p>\n

          C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00ean t\u1eeb t\u1eeb ti\u1ebfn t\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e2ng cao m\u1ed9t khi \u0111\u00e3 th\u00e0nh th\u1ea1o v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn. T\u00e1m chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ch\u00fang t\u00f4i chia s\u1ebb \u1edf \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 th\u00e0nh c\u00f4ng cho c\u00e1c c\u00f4ng ty trong m\u1ecdi giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n. V\u00ec l\u1ebd \u0111\u00f3, hy v\u1ecdng th\u00e0nh c\u00f4ng t\u01b0\u01a1ng t\u1ef1 c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u00e1c doanh nghi\u1ec7p v\u01b0\u01a1n xa v\u00e0 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sau giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng Covid.<\/p>\n

          Theo Ronita Mohan<\/em><\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Infographic trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/em><\/li>\n
          • \u201cG\u1ee1 r\u1ed1i\u201d 8 c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn nh\u1ea5t trong content marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Do \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n xem x\u00e9t c\u00e1c chi\u1ebfn thu\u1eadt n\u00e2ng cao \u2013 \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng giai \u0111o\u1ea1n nh\u1ea1y c\u1ea3m sau \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid-19 nh\u01b0 th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c d\u00f2ng doanh thu m\u1edbi, ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 g\u1ee3i \u00fd quan tr\u1ecdng, hy v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ed5 sung c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54918"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54918"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54918\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}