{"id":54949,"date":"2023-12-20T12:51:43","date_gmt":"2023-12-20T05:51:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ty-le-tuong-tac-tren-mang-xa-hoi-co-phai-la-chi-so-quan-trong.html"},"modified":"2023-12-20T12:51:43","modified_gmt":"2023-12-20T05:51:43","slug":"ty-le-tuong-tac-tren-mang-xa-hoi-co-phai-la-chi-so-quan-trong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ty-le-tuong-tac-tren-mang-xa-hoi-co-phai-la-chi-so-quan-trong.html","title":{"rendered":"T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng?"},"content":{"rendered":"<div id=\"test\">M\u1eb7c d\u00f9 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1ef7 l\u1ec7 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1eabn l\u00e0 nh\u1eefng c\u00e1ch th\u00f4ng d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt quan tr\u1ecdng \u0111\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 ba l\u00fd do gi\u1ea3i th\u00edch t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 n\u00e0y:<\/p>\n<div id=\"attachment_18919\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18919\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/mang-xa-hoi-1-1.jpg\" alt=\"M\u1ea1ng x\u00e3 h\u1ed9i\" width=\"800\" height=\"481\" title=\"mang-xa-hoi-1-1\"><\/p>\n<p class=\"wp-caption-text\">M\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n<h2 id=\"1-1-danh-gia-chat-luong-noi-dung\">1. \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/h2>\n<p>M\u1ed7i n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u1ed5i b\u1eadt \u0111\u1ec1u t\u00edch h\u1ee3p s\u1eb5n m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Facebook cho ph\u00e9p b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c theo t\u1eebng b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n t\u1ea1o ra; s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi ho\u1eb7c s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang Facebook c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t khung th\u1eddi gian c\u1ed1 \u0111\u1ecbnh, v.v.<\/p>\n<p>N\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u c\u1ee5 th\u1ec3 nh\u1eefng nh\u00f3m n\u1ed9i dung, b\u00e0i \u0111\u0103ng blog n\u00e0o s\u1ebd khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c ho\u1eb7c kh\u00f4ng. T\u1eeb \u0111\u00f3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 k\u1ebft lu\u1eadn li\u1ec7u c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, c\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o th\u00eam nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook h\u01a1n kh\u00f4ng.<\/p>\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, khi \u0111\u00e3 hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft v\u1edbi n\u1ed9i dung hay chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u01b0a nh\u1eefng n\u1ed7 l\u1ef1c tr\u1edf l\u1ea1i \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u, \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng.<\/p>\n<div id=\"attachment_18918\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18918\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Facebook-1-1.jpg\" alt=\"Facebook\" width=\"800\" height=\"533\" title=\"Facebook-1-1\"><\/p>\n<p class=\"wp-caption-text\">Facebook<\/p>\n<\/div>\n<h2 id=\"2-2-so-sanh-hieu-qua-voi-muc-chung-cua-nganh\">2. So s\u00e1nh hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ee9c chung c\u1ee7a ng\u00e0nh<\/h2>\n<p>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng ng\u00e0nh. V\u00ed d\u1ee5, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ed7i b\u00e0i \u0111\u0103ng Facebook \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0 0,12% v\u00e0o n\u0103m nay trong khi l\u0129nh v\u1ef1c b\u00e1n l\u1ebb l\u00e0 0,08% trong c\u00f9ng n\u0103m.<\/p>\n<p>So s\u00e1nh \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u1ec9 l\u1ec7 chung c\u1ee7a ng\u00e0nh s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u00ecn theo m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng tr\u00ean x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, \u0111\u1ec3 t\u1eeb \u0111\u00f3, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft l\u1eadp v\u00e0 \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf h\u01a1n cho t\u1eebng k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng lai. Ch\u1eb3ng h\u1ea1n, n\u1ebfu \u0111ang kinh doanh trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, m\u1ee5c ti\u00eau 0,15% t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook s\u1ebd th\u1ef1c t\u1ebf h\u01a1n n\u1ebfu so v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c chung tr\u00ean Facebook l\u00e0 0,5%.<\/p>\n<h2 id=\"3-3-cai-thien-kha-nang-hien-dien-tren-cac-kenh-truc-tuyen\">3. C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn<\/h2>\n<p>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i gia t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb mi\u1ec5n ph\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5: b\u00e0i \u0111\u0103ng tr\u00ean Facebook c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c \u2013 y\u00eau th\u00edch v\u00e0 chia s\u1ebb c\u00e0ng cao, th\u00ec s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u00e0i \u0111\u0103ng \u0111\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean newsfeed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u01b0a nh\u1ea5n theo d\u00f5i Facebook hay b\u1ea1n b\u00e8 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00edch b\u00e0i \u0111\u0103ng \u0111\u00f3, v.v \u2013 \u0111\u00e2y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n. L\u00fd do l\u00e0 Facebook th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng hi\u1ec3n th\u1ecb c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan.<\/p>\n<p>Thu\u1eadt to\u00e1n c\u1ee7a Instagram c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 thu\u1eadt to\u00e1n Facebook. N\u1ebfu m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao, Instagram s\u1ebd hi\u1ec3n th\u1ecb b\u00e0i \u0111\u0103ng \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan. H\u01a1n n\u1eefa, khi ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a b\u1ea1n tr\u00ean C\u00e2u chuy\u1ec7n Instagram c\u1ee7a h\u1ecd, n\u00f3 s\u1ebd gi\u00fap hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn do nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd s\u1ebd th\u1ea5y b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n d\u1ec5 h\u01a1n.<\/p>\n<p>Vi\u1ec7c chia s\u1ebb n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y s\u1ebd gi\u00fap khu\u1ebfch \u0111\u1ea1i h\u01a1n n\u1eefa kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c t\u1ed1i \u0111a h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c s\u1ebd d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n di\u1ec7n tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn t\u1ed1t h\u01a1n ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 v\u1ec1 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng xuy\u00ean h\u01a1n \u2013 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111ang s\u1ea3n xu\u1ea5t \u0111\u00fang nh\u1eefng n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 quan t\u00e2m v\u00e0 mu\u1ed1n t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p style=\"text-align: right\"><em>Theo Business2community.com<\/em><\/p>\n<p style=\"text-align: left\">B\u00e0i li\u00ean quan:<\/p>\n<ul>\n<li style=\"text-align: left\"><em>Nh\u1eefng th\u00f3i quen c\u1ea7n bi\u1ebft c\u1ee7a th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng \u201cm\u1ea1ng x\u00e3 h\u1ed9i\u201d<\/em><\/li>\n<li style=\"text-align: left\"><em>T\u1ed1i \u01b0u t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng t\u00e2m l\u00fd h\u1ecdc<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u1eb7c d\u00f9 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1ef7 l\u1ec7 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1eabn l\u00e0 nh\u1eefng c\u00e1ch th\u00f4ng d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt quan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54949"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54949"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54949\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}