{"id":54956,"date":"2023-12-20T12:53:40","date_gmt":"2023-12-20T05:53:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/12-noi-dung-giup-thuong-hieu-tang-nhan-dien-tren-nen-tang-so.html"},"modified":"2023-12-20T12:53:40","modified_gmt":"2023-12-20T05:53:40","slug":"12-noi-dung-giup-thuong-hieu-tang-nhan-dien-tren-nen-tang-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/12-noi-dung-giup-thuong-hieu-tang-nhan-dien-tren-nen-tang-so.html","title":{"rendered":"12 n\u1ed9i dung gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng nh\u1eadn di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1"},"content":{"rendered":"
N\u1ed9i dung tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb h\u1ebft s\u1ee9c quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed3ng th\u1eddi, do t\u00ednh \u0111\u1eb7c th\u00f9, c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau c\u0169ng c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed9i dung ti\u1ebfp th\u1ecb kh\u00e1c nhau. H\u1ecd d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 nh\u00f3m n\u1ed9i dung \u0111\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u1ec1u mang v\u1ec1 c\u00f9ng m\u1ed9t ph\u1ea3n h\u1ed3i. M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c nh\u00f3m kh\u00e1c trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 12 lo\u1ea1i n\u1ed9i dung t\u1ed1t nh\u1ea5t v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"N\u1ed9i<\/p>\n

N\u1ed9i dung gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng nh\u1eadn di\u1ec7n<\/p>\n<\/div>\n

1. N\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, truy\u1ec1n c\u1ea3m h\u1ee9ng<\/h2>\n

C\u00f3 qu\u00e1 nhi\u1ec1u n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t h\u00e0ng ng\u00e0y, h\u00e0ng gi\u1edd tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, th\u1eadt kh\u00f3 \u0111\u1ec3 l\u1ed9i qua h\u00e0ng lo\u1ea1t n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. V\u00ec l\u1ebd \u0111\u00f3, t\u1ea1o n\u1ed9i dung \u00fd ngh\u0129a, cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn s\u1ed1 m\u1ed9t trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

2. Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Trong khi c\u00e1c b\u00e0i vi\u1ebft mang t\u00ednh ch\u1ee7 quan t\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng ph\u00e1t bi\u1ec3u cam k\u1ebft c\u1ee7a l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd, quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00ec nh\u1eefng chia s\u1ebb truy\u1ec1n mi\u1ec7ng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i l\u1ea1i \u0111em \u0111\u1ebfn nh\u1eefng t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n c\u1ea3. Theo Podium, 93% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng nh\u1eefng \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. V\u00ec l\u00fd do n\u00e0y, c\u00e1c c\u00f4ng ty ph\u1ea3i \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 quy tr\u00ecnh ph\u00f9 h\u1ee3p th\u00ec c\u00f3 th\u1ec3 t\u1ea1o nh\u1eefng d\u1ea5u \u1ea5n \u0111\u00e1ng nh\u1edb, th\u00fa v\u1ecb trong t\u1eebng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, \u0111\u1ec3 t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c chia s\u1ebb.<\/p>\n

3. N\u1ed9i dung k\u00edch ho\u1ea1t ph\u1ea3n h\u1ed3i c\u1ea3m x\u00fac<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng, g\u1eb7p h\u1ecd \u1edf n\u01a1i h\u1ecd \u0111ang hi\u1ec7n di\u1ec7n b\u1ea1n ph\u1ea3i to\u00e0n t\u00e2m to\u00e0n \u00fd, d\u1ed1c h\u1ebft s\u1ee9c. Tuy nhi\u00ean, ch\u1ec9 khi c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd th\u00f4ng qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u1ea3m x\u00fac b\u1edfi th\u00ec m\u1edbi c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng. Chuy\u1ec3n t\u1ea3i nh\u1eefng s\u1ef1 th\u1eadt, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 logic ch\u00ednh l\u00e0 nh\u1eefng l\u00fd do c\u1ea3m x\u00fac khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t tin t\u01b0\u1edfng.<\/p>\n

4. N\u1ed9i dung b\u1eb1ng t\u01b0 duy l\u00e3nh \u0111\u1ea1o (thought leadership)<\/h2>\n

N\u1ed9i dung b\u1eb1ng t\u01b0 duy l\u00e3nh \u0111\u1ea1o l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00f3i v\u1ec1 xu h\u01b0\u1edbng, \u00fd t\u01b0\u1edfng v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. T\u00ecm nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh, c\u00f4ng ty ho\u1eb7c th\u1eadm ch\u00ed trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 th\u00eam uy t\u00edn v\u00e0 nh\u1eefng th\u00f4ng tin, th\u1ea3o lu\u1eadn s\u00e2u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn t\u1ed1t h\u01a1n.<\/p>\n

\"Livestream<\/p>\n

Livestream s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 tin h\u01a1n khi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn<\/p>\n<\/div>\n

5. Livestream<\/h2>\n

N\u1ed7i s\u1ee3 kinh \u0111i\u1ec3n v\u1edbi kh\u00e1ch h\u00e0ng khi mua s\u1eafm tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn l\u00e0 s\u1ea3n ph\u1ea9m th\u1eadt khi nh\u1eadn \u0111\u01b0\u1ee3c \u201ckh\u00f4ng gi\u1ed1ng nh\u01b0 trong qu\u1ea3ng c\u00e1o\u201d. Ngay c\u1ea3 v\u1edbi c\u00e1c video \u0111\u01b0\u1ee3c ghi h\u00ecnh s\u1eb5n, v\u1eabn s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng lo l\u1eafng r\u1eb1ng s\u1ea3n ph\u1ea9m trong video \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi \u00e1nh s\u00e1ng t\u1ed1t nh\u1ea5t ho\u1eb7c video \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda d\u1eabn t\u1edbi m\u00e0u s\u1eafc c\u00f3 s\u1ef1 sai l\u1ec7ch.<\/p>\n

V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn ch\u00e2n th\u1ef1c h\u01a1n nh\u01b0 ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, theo nhi\u1ec1u kh\u00eda c\u1ea1nh\/ \u1ee9ng d\u1ee5ng \u0111\u1ec3 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c v\u00e0 trung th\u1ef1c.<\/p>\n

6. L\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) l\u00e0 hai lo\u1ea1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n c\u1ea3. \u0110\u1ed3ng th\u1eddi, nh\u1eefng n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea1i v\u00e0 s\u1eed d\u1ee5ng theo nh\u1eefng c\u00e1ch kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 tr\u00ean online v\u00e0 ngo\u1ea1i tuy\u1ebfn. Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng; landing page, email, video s\u1ebd tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n th\u00f4ng qua vi\u1ec7c khai th\u00e1c m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 UGC. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng nh\u1eefng c\u00e1 nh\u00e2n tr\u00f4ng gi\u1ed1ng h\u1ecd thay v\u00ec nh\u1eefng chia s\u1ebb ch\u1ee7 quan t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

7. N\u1ed9i dung v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Chia s\u1ebb n\u1ed9i dung v\u1ec1 nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng gi\u00fap h\u00ecnh \u1ea3nh c\u00f4ng ty tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n. Nh\u1eefng b\u00e0i \u0111\u0103ng n\u00e0y \u2013 \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean blog ho\u1eb7c tr\u00ean c\u00e1c trang x\u00e3 h\u1ed9i, lu\u00f4n c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n v\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c so v\u1edbi c\u00e1c lo\u1ea1i b\u00e0i \u0111\u0103ng kh\u00e1c.<\/p>\n

8. N\u1ed9i dung th\u1ec3 hi\u1ec7n suy ngh\u0129 c\u1ee7a b\u1ea1n<\/h2>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p d\u1ecbch v\u1ee5 th\u00ec ch\u1eafc ch\u1eafn, kh\u00e1ch h\u00e0ng \u0111ang thu\u00ea b\u1ea1n v\u00ec nh\u1eefng suy ngh\u0129, l\u00fd t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea5t c\u1ee9 n\u1ed9i dung g\u00ec khi \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u th\u1ec3 hi\u1ec7n t\u01b0 duy ph\u00e2n t\u00edch doanh nghi\u1ec7p \u1edf m\u1ee9c t\u1ed1t nh\u1ea5t, kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 th\u00f4ng th\u1ea1o c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n. N\u1ebfu l\u00e0 quan \u0111i\u1ec3m c\u00e0ng c\u00e1 nh\u00e2n th\u00ec c\u00e0ng t\u1ed1t.<\/p>\n

\"N\u1ed9i<\/p>\n

N\u1ed9i dung c\u1ea7n c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p theo k\u00eanh v\u00e0 v\u1ecb tr\u00ed trong ph\u1ec5u b\u00e1n h\u00e0ng<\/p>\n<\/div>\n

9. N\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed trong ph\u1ec5u b\u00e1n h\u00e0ng<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung kh\u00f4ng ph\u1ea3i s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c v\u1ecb tr\u00ed m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang hi\u1ec7n di\u1ec7n. Do \u0111\u00f3, hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u0169ng nh\u01b0 k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. Ch\u1eb3ng h\u1ea1n, nh\u1eefng n\u1ed9i dung theo t\u01b0 duy l\u00e3nh \u0111\u1ea1o s\u1ebd l\u00e0 v\u00f4 ngh\u0129a, th\u1eadm ch\u00ed c\u00f2n c\u1ea3n tr\u1edf n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c mua ngay b\u00e2y gi\u1edd. \u0110\u1ed3ng th\u1eddi, c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng, gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 s\u1ebd l\u00e0 phi\u1ec1n nhi\u1ec5u n\u1ebfu nh\u01b0 kh\u00e1ch h\u00e0ng \u0111ang \u1edf giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u th\u00f4ng tin. V\u00ec v\u1eady, vi\u1ec7c c\u0103n ch\u1ec9nh n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i, theo t\u1eebng k\u00eanh l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

10. White Papers, v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, h\u01b0\u1edbng d\u1eabn<\/h2>\n

N\u1ed9i dung tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. S\u1eed d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u, chia s\u1ebb kinh nghi\u1ec7m trong nh\u1eefng t\u00ecnh hu\u1ed1ng \u0111i\u1ec3n h\u00ecnh, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, b\u1ed9 c\u00f4ng c\u1ee5, v.v s\u1ebd gi\u00fap cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1edbi kh\u00e1ch h\u00e0ng. Khi m\u1ed9t kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 trong n\u1ed9i dung tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1eaft \u0111\u1ea7u m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ea1o ni\u1ec1m tin trong c\u00e1c giao d\u1ecbch mua b\u00e1n trong t\u01b0\u01a1ng lai.<\/p>\n

11. N\u1ed9i dung gi\u00e1o d\u1ee5c<\/h2>\n

H\u1ea7u h\u1ebft ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong m\u1ecdi l\u0129nh v\u1ef1c m\u00e0 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u00ean gia. \u0110\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi n\u00e0y, n\u1ed9i dung mang t\u00ednh gi\u00e1o d\u1ee5c \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn cho kh\u00e1ch truy c\u1eadp, t\u1eeb ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00e2ng cao h\u01a1n ch\u00ednh l\u00e0 nh\u1eefng n\u1ed9i dung c\u1ea7n ch\u00fa tr\u1ecdng. \u0110\u1ed3ng th\u1eddi nh\u1eefng n\u1ed9i dung n\u00e0y c\u0169ng gi\u00fap kh\u1eb3ng \u0111\u1ecbnh uy t\u00edn cho c\u00f4ng ty c\u1ee7a b\u1ea1n, t\u1ea1o s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng chia s\u1ebb n\u1ebfu ch\u00fang th\u1ef1c s\u1ef1 h\u1eefu \u00edch.<\/p>\n

12. B\u1eb1ng ch\u1ee9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t n\u1ed9i dung t\u1ed1t nh\u1ea5t, t\u1ea1o chuy\u1ec3n \u0111\u1ed5i nhanh nh\u1ea5t khi c\u00f3 s\u1ef1 t\u1ed5ng h\u1ee3p, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p ho\u1eb7c c\u00e2u chuy\u1ec7n b\u1eb1ng l\u1eddi n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng ch\u1ee9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Trong cu\u1ed1n s\u00e1ch \u201cV\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n\u201d, Geoffrey Moore c\u0169ng \u0111\u01b0a ra quan \u0111i\u1ec3m n\u00e0y \u2013 r\u1eb1ng kh\u00e1ch h\u00e0ng mu\u1ed1n th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00edch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y gi\u00fap h\u1ecd gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi mua h\u00e0ng.<\/p>\n

Theo Forbes.com\u00a0<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Top 9 chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n
  • T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng sales b\u1ec1n v\u1eefng\u00a0<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i n\u1ed9i dung \u0111\u1ec1u mang v\u1ec1 c\u00f9ng m\u1ed9t ph\u1ea3n h\u1ed3i. M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c nh\u00f3m kh\u00e1c trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 12 lo\u1ea1i n\u1ed9i dung t\u1ed1t nh\u1ea5t v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54956"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54956"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54956\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}