{"id":54960,"date":"2023-12-20T12:54:40","date_gmt":"2023-12-20T05:54:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cach-thong-minh-de-giam-ty-le-huy-dang-ky-nhan-email.html"},"modified":"2023-12-20T12:54:40","modified_gmt":"2023-12-20T05:54:40","slug":"5-cach-thong-minh-de-giam-ty-le-huy-dang-ky-nhan-email","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-thong-minh-de-giam-ty-le-huy-dang-ky-nhan-email.html","title":{"rendered":"5 c\u00e1ch th\u00f4ng minh \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn email"},"content":{"rendered":"
C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb email \u0111\u1ec1u hi\u1ec3u r\u1eb1ng kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao email c\u1ee7a h\u1ecd v\u00e0 c\u0169ng s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin. M\u1eb7c d\u00f9 v\u1eady, n\u1ebfu t\u1ef7 l\u1ec7 hu\u1ef7 \u0111\u0103ng k\u00fd nh\u1eadn email gi\u1ea3m \u0111\u1ec1u \u0111\u1eb7n th\u00ec \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u ch\u01b0a \u1ed5n. C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i kh\u00f4ng?<\/p>\n

R\u00f5 r\u00e0ng vi\u1ec7c ti\u1ebfp th\u1ecb qua email \u0111\u00e3 gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3, b\u1ea1n s\u1ebd mu\u1ed1n gi\u1ea3m t\u1ef7 l\u1ec7 hu\u1ef7 \u0111\u0103ng k\u00fd email ngay l\u1eadp t\u1ee9c. \u0110\u1ecdc \u0111\u1ebfn nh\u1eefng d\u00f2ng n\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i khi h\u1ecd c\u1ed1 g\u1eafng h\u1ee7y \u0111\u0103ng k\u00fd ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh d\u00f2ng ti\u00eau \u0111\u1ec1 email, v.v nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt th\u00f4ng th\u01b0\u1eddng v\u00e0 t\u1ea1m b\u1ee3.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 5 c\u00e1ch th\u00f4ng minh \u0111\u1ec3 gi\u1eef m\u1ecdi ng\u01b0\u1eddi trong danh s\u00e1ch nh\u1eadn email marketing. H\u00e3y c\u00f9ng tham kh\u1ea3o v\u00e0 \u1ee9ng d\u1ee5ng nh\u00e9!<\/p>\n

\"Double-Opt-In<\/p>\n

Double-Opt-In trong email<\/p>\n<\/div>\n

1. S\u1eed d\u1ee5ng double opt-in<\/h2>\n

Danh s\u00e1ch double opt-in l\u00e0 danh s\u00e1ch m\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd (subscribers) ph\u1ea3i x\u00e1c nh\u1eadn r\u1eb1ng h\u1ecd mu\u1ed1n nh\u1eadn th\u00f4ng tin t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u01b0\u1ee3c g\u1eedi qua email sau khi \u0111\u0103ng k\u00fd. \u0110\u00e2y l\u00e0 lo\u1ea1i danh s\u00e1ch kh\u00f3 x\u00e2y d\u1ef1ng nh\u1ea5t nh\u01b0ng l\u1ea1i cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 \u0111em t\u1edbi c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng subscribers ngay sau khi h\u1ecd \u0111\u0103ng k\u00fd. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch double opt-in c\u0169ng m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian v\u00ec m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd kh\u00f4ng bao gi\u1edd ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd.<\/p>\n

M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng nh\u01b0 Formidable Forms tr\u00ean WordPress c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ec3 b\u1ed5 sung tu\u1ef3 ch\u1ecdn double opt-in v\u00e0o bi\u1ec3u m\u1eabu c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 th\u00eam m\u1ed9t d\u00f2ng v\u00e0o bi\u1ec3u m\u1eabu \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam m\u1ed9t email x\u00e1c nh\u1eadn n\u1eefa.<\/p>\n

2. Ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn email<\/h2>\n

Khi c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c email marketing t\u1ed1t, th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n nh\u00f3m danh s\u00e1ch nh\u1eadn email c\u1ee7a m\u00ecnh, \u0111\u1ec3 ch\u1ec9 cung c\u1ea5p n\u1ed9i dung nh\u1eefng ph\u00f9 h\u1ee3p nh\u1ea5t cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Ph\u00e2n kh\u00fac email d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a subscribers c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 m\u1edf th\u00eam 14,3% v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p c\u0169ng cao h\u01a1n.<\/p>\n

C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ee5 th\u1ec3, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng trong vi\u1ec7c cung c\u1ea5p n\u1ed9i dung nh\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a h\u1ecd v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecf b\u1ea1n khi h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn email<\/p>\n<\/div>\n

3. L\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung theo c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng<\/h2>\n

L\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u0169ng n\u00ean c\u00f3 k\u1ebf ho\u1ea1ch n\u1ed9i dung s\u1ebd g\u1eedi \u2013 theo t\u1eebng ph\u00e2n kh\u00fac. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, gi\u1ea3m kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd h\u1ee7y \u0111\u0103ng k\u00fd sau m\u1ed7i email.<\/p>\n

Ngo\u00e0i ra, khi l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, b\u1ea1n c\u0169ng s\u1ebd c\u00f3 c\u01a1 h\u1ed9i nh\u00ecn nh\u1eadn m\u1ed9t c\u00e1ch t\u1ed5ng quan h\u01a1n to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch v\u00e0 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung \u2013 theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c l\u1ea5p nh\u1eefng l\u1ed7 h\u1ed5ng \u0111\u00f3 b\u1eb1ng c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung m\u1edbi hay s\u1eeda \u0111\u1ed5i n\u1ed9i dung.<\/p>\n

4. Tinh ch\u1ec9nh t\u1ea7n su\u1ea5t g\u1eedi email<\/h2>\n

M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 gi\u1ea3m s\u1ed1 ng\u01b0\u1eddi h\u1ee7y \u0111\u0103ng k\u00fd l\u00e0 cho m\u1ecdi ng\u01b0\u1eddi quy\u1ec1n ki\u1ec3m so\u00e1t t\u1ea7n su\u1ea5t nh\u1eadn email c\u1ee7a h\u1ecd. H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn cho b\u1ea1n bi\u1ebft t\u1ea7n su\u1ea5t n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd \u0111\u1ec3 kh\u00f4ng spam h\u1ed9p th\u01b0 \u0111\u1ebfn ho\u1eb7c \u0111\u1ec3 tr\u1ed1ng qu\u00e1 m\u1ee9c so v\u1edbi m\u1ee9c \u0111\u1ed9 ch\u1edd \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

H\u00e3y b\u1ed5 sung m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c t\u00f9y ch\u1ecdn g\u1eedi email \u1edf cu\u1ed1i m\u1ed7i email v\u00e0 tr\u00ean trang h\u1ee7y \u0111\u0103ng k\u00fd. S\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t n\u1ed7 l\u1ef1c cu\u1ed1i c\u00f9ng \u0111\u1ec3 gi\u1eef m\u1ecdi ng\u01b0\u1eddi \u1edf l\u1ea1i trong danh s\u00e1ch n\u1ebfu h\u1ecd ch\u1ec9 h\u1ee7y \u0111\u0103ng k\u00fd t\u1ea7n su\u1ea5t nh\u1eadn email kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

5. L\u00e0m cho email tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o h\u01a1n<\/h2>\n

C\u00e1ch cu\u1ed1i c\u00f9ng \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd l\u00e0 l\u00e0m cho m\u1ed7i email tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 ri\u00eang c\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1eebng ch\u1ec9 g\u1eedi nh\u1eefng email t\u00f3m t\u1eaft c\u00e1c n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y tr\u00ean website. G\u1eedi email v\u1edbi n\u1ed9i dung d\u00e0nh ri\u00eang cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 phi\u1ebfu gi\u1ea3m gi\u00e1, m\u1eb9o m\u00e0 ch\u1ec9 d\u00e0nh cho h\u1ecd, v.v. Khi \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi s\u1ebd hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin v\u00e0 s\u1ebd ch\u00e0o \u0111\u00f3n, mong ch\u1edd \u0111\u01b0\u1ee3c nh\u1eadn email c\u1ee7a b\u1ea1n trong h\u1ed9p th\u01b0 \u0111\u1ebfn.<\/p>\n

\u0110\u00e3 ph\u1ea3i m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c \u0111\u1ec3 \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi v\u00e0o danh s\u00e1ch email c\u1ee7a m\u00ecnh, v\u00ec v\u1eady, \u0111\u1eebng khi\u1ebfn h\u1ecd r\u1eddi \u0111i v\u00ec nh\u1eefng l\u00fd do kh\u00f3 hi\u1ec3u ho\u1eb7c b\u1ea1n \u0111\u00e3 bi\u1ebft. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c m\u1eb9o th\u00f4ng minh \u1edf tr\u00ean \u0111\u1ec3 ng\u0103n h\u1ecd r\u1eddi \u0111i, \u0111\u00e1p \u1ee9ng nh\u1eefng mong \u0111\u1ee3i c\u1ee7a h\u1ecd v\u00e0 d\u1ea7n chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u1eadn email t\u1eeb b\u1ea1n. C\u00f3 th\u1ec3 theo th\u1eddi gian, s\u1ebd c\u00f3 \u00edt ng\u01b0\u1eddi h\u01a1n trong danh s\u00e1ch c\u1ee7a m\u00ecnh, nh\u01b0ng h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd mu\u1ed1n \u1edf \u0111\u00f3 v\u00e0 nghe b\u1ea1n n\u00f3i.<\/p>\n

Theo Business2community.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/p>\n

    \n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 email remarketing?<\/em><\/li>\n
  • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    R\u00f5 r\u00e0ng vi\u1ec7c ti\u1ebfp th\u1ecb qua email \u0111\u00e3 gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3, b\u1ea1n s\u1ebd mu\u1ed1n gi\u1ea3m t\u1ef7 l\u1ec7 hu\u1ef7 \u0111\u0103ng k\u00fd email ngay l\u1eadp t\u1ee9c. \u0110\u1ecdc \u0111\u1ebfn nh\u1eefng d\u00f2ng n\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i khi h\u1ecd c\u1ed1 g\u1eafng h\u1ee7y \u0111\u0103ng k\u00fd ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh d\u00f2ng ti\u00eau \u0111\u1ec1 email, v.v nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt th\u00f4ng th\u01b0\u1eddng v\u00e0 t\u1ea1m b\u1ee3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54960"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54960"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54960\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}