{"id":54963,"date":"2023-12-20T12:55:48","date_gmt":"2023-12-20T05:55:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-nghien-cuu-de-toi-uu-hieu-qua-content-marketing.html"},"modified":"2023-12-20T12:55:48","modified_gmt":"2023-12-20T05:55:48","slug":"lam-nghien-cuu-de-toi-uu-hieu-qua-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-nghien-cuu-de-toi-uu-hieu-qua-content-marketing.html","title":{"rendered":"L\u00e0m nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 Content Marketing"},"content":{"rendered":"<div id=\"test\">Content Marketing v\u00e0 Advertising th\u01b0\u1eddng hay b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau, tuy nhi\u00ean, ch\u00fang c\u00f3 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u1ea5t quan tr\u1ecdng: C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng trong khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 xu\u1ea5t hi\u1ec7n ngay tr\u01b0\u1edbc c\u1eeda.<\/p>\n<p>\u0110\u00f4i khi ch\u00ednh l\u1ee3i th\u1ebf n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c chuy\u00ean gia n\u1ed9i dung tr\u1edf n\u00ean l\u01b0\u1eddi bi\u1ebfng. H\u1ecd truy\u1ec1n t\u1ea3i nh\u1eefng kh\u00eda c\u1ea1nh kh\u00f4ng c\u00f2n nguy\u00ean b\u1ea3n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng \u201c\u0111i\u1ec3m th\u1eaft\u201d m\u1ec7t m\u1ecfi, theo l\u1ed1i m\u00f2n. Trong khi \u0111\u00f3, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u201cl\u00e3nh \u0111\u1ea1o v\u1ec1 m\u1eb7t t\u01b0 t\u01b0\u1edfng\u201d, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong ng\u00e0nh, thay v\u00ec ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra xung quanh m\u00ecnh.<\/p>\n<p>C\u00f9ng l\u00fac \u0111\u00f3, c\u00e1c nghi\u00ean c\u1ee9u th\u01b0\u1eddng s\u1ebd g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u00e1ng t\u1ea1o n\u1ed9i dung. Do \u0111\u00f3, n\u1ebfu nghi\u00ean c\u1ee9u nh\u00e0m ch\u00e1n, n\u1ed9i dung c\u0169ng s\u1ebd nh\u01b0 v\u1eady. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng nghi\u00ean c\u1ee9u s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p cho kh\u00e1n gi\u1ea3 nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi, nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh d\u1ea5u vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t nh\u00e0 ti\u00ean phong.<\/p>\n<p>May m\u1eafn thay, nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u00e3 h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u2013 \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u1ee1 t\u1ed1n k\u00e9m h\u01a1n h\u1eb3n, nh\u1edd \u0111\u00f3, nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u1edf n\u00ean s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e1nh tr\u00fang th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u1ea5t trong 25 n\u0103m qua, hy v\u1ecdng s\u1ebd cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng sao cho s\u00e1ng t\u1ea1o, t\u1eeb \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra n\u1ed9i dung c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng h\u01a1n h\u1eb3n.<\/p>\n<div id=\"attachment_18913\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18913\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/like-a-girl.jpg\" alt=\"Chi\u1ebfn d\u1ecbch Like a Girl\" width=\"800\" height=\"534\" title=\"like-a-girl\"><\/p>\n<p class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch Like A Girl c\u1ee7a Always<\/p>\n<\/div>\n<h2 id=\"1-1-chien-dich-likeagirl-cua-always\">#1: Chi\u1ebfn d\u1ecbch #LikeAGirl c\u1ee7a Always<\/h2>\n<p>V\u00e0o n\u0103m 2013, Always \u2013 m\u1ed9t nh\u00e3n hi\u1ec7u b\u0103ng v\u1ec7 sinh c\u1ee7a t\u1eadp \u0111o\u00e0n P&amp;G \u0111\u00e3 kh\u00f4ng c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i, \u0111\u1ed3ng th\u1eddi, v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 to\u00e0n c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u1ec7 sinh cho n\u1eef gi\u1edbi \u0111ang b\u1ecb lung lay.<\/p>\n<p>Nh\u1eadn th\u1ea5y r\u1eb1ng \u201cs\u1ef1 t\u1ef1 tin ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Always\u201d, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u01a1ng hi\u1ec7u n\u00e0y bi\u1ebft \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n ph\u1ea3i n\u00e2ng cao h\u01a1n n\u1eefa nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 t\u1ef1 tin \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, Always nh\u1eadn th\u1ea5y r\u1eb1ng, s\u1ef1 t\u1ef1 tin c\u1ee7a c\u00e1c c\u00f4 g\u00e1i b\u1ecb gi\u1ea3m ch\u1ec9 b\u1eb1ng m\u1ed9t n\u1eeda so v\u1edbi con trai khi b\u01b0\u1edbc v\u00e0o tu\u1ed5i d\u1eady th\u00ec, \u0111\u1eb7c bi\u1ec7t \u1edf \u1edf k\u1ef3 kinh \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ed9t ph\u1ea7n \u0111\u1ebfn t\u1eeb t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng xung quanh, c\u1ee5 th\u1ec3 l\u00e0 c\u00e2u n\u00f3i \u201cNh\u01b0 con g\u00e1i\u201d (Like a girl). \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do Chi\u1ebfn d\u1ecbch #LikeAGirl ra \u0111\u1eddi, v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn \u0111\u1ea5u v\u1edbi nh\u1eefng th\u1ee9 \u201cgi\u1ebft ch\u1ebft s\u1ef1 t\u1ef1 tin c\u1ee7a ph\u00e1i n\u1eef\u201d.<\/p>\n<p>#LikeAGirl \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c n\u00e2ng cao m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 mua h\u00e0ng c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Quan tr\u1ecdng h\u01a1n, #LikeAGirl \u0111\u00e3 kh\u1edfi \u0111\u1ea7u \u0111\u1ea7u m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n quan tr\u1ecdng v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ecbnh ki\u1ebfn \u200b\u200bgi\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4 g\u00e1i tr\u1ebb.<\/p>\n<p><i>T\u1eadp trung v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u nh\u1eb1m x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh \u0111ang g\u1eb7p ph\u1ea3i, sau \u0111\u00f3 v\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n, l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.\u00a0<\/i><\/p>\n<div id=\"attachment_18911\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18911\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/get-a-mac.jpg\" alt='Chi\u1ebfn d\u1ecbch \"Get A Mac\" c\u1ee7a Apple' width=\"800\" height=\"500\" title=\"get-a-mac\"><\/p>\n<p class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch \u201cGet A Mac\u201d c\u1ee7a Apple<\/p>\n<\/div>\n<h2 id=\"2-2-chien-dich-get-a-mac-cua-apple\">#2: Chi\u1ebfn d\u1ecbch \u201cGet A Mac\u201d c\u1ee7a Apple<\/h2>\n<p>N\u0103m 2005, doanh s\u1ed1 m\u00e1y Mac c\u1ee7a Apple \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 ngay c\u1ea3 khi d\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Mac cao h\u01a1n h\u1eb3n nh\u1eefng ng\u01b0\u1eddi d\u00f9ng PC.<\/p>\n<p>M\u1eb7c d\u00f9 \u0111\u00e3 c\u1ed1 g\u1eafng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t \u01b0u th\u1ebf c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh th\u00f4ng qua h\u00e0ng lo\u1ea1t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o \u2013 t\u1eeb b\u00f3ng gi\u00f3 t\u1edbi tr\u1ef1c ti\u1ebfp, Apple r\u00f5 r\u00e0ng v\u1eabn ch\u01b0a ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng PC m\u00e0 h\u1ecd \u0111ang nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p>Chi\u1ebfn d\u1ecbch \u201cGet a Mac\u201d n\u0103m 2006 \u0111\u00e3 thay \u0111\u1ed5i tr\u00f2 ch\u01a1i b\u1eb1ng c\u00e1ch t\u00ednh \u0111\u1ebfn \u201cnghi\u00ean c\u1ee9u cho th\u1ea5y v\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft m\u00e1y Mac l\u00e0 tuy\u1ec7t v\u1eddi. V\u1ea5n \u0111\u1ec1 l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng PC kh\u00f4ng hi\u1ec3u r\u1eb1ng PC r\u1ea5t ch\u1eadm ch\u1ea1p v\u00e0 l\u1ed7i th\u1eddi\u201d. \u00dd t\u01b0\u1edfng n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4n ngoan v\u00e0 kh\u00f4ng k\u00e9m ph\u1ea7n kh\u00f4i h\u00e0i mang t\u00ean \u201cGet a Mac\u201d. Trong qu\u1ea3ng c\u00e1o, anh ch\u00e0ng Mac \u2013 l\u00e0 m\u1ed9t ch\u00e0ng trai tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, s\u00e0nh \u0111i\u1ec7u bao nhi\u00eau th\u00ec anh ch\u00e0ng PC l\u1ea1i m\u1eadp \u00fa, l\u1ed7i th\u1eddi v\u00e0 gi\u00e0 nua b\u1ea5y nhi\u00eau.<\/p>\n<p>Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o th\u01b0\u1eddng th\u1ea5y c\u1ee7a Apple \u2013 v\u1edbi c\u00f9ng m\u1ed9t g\u00f3c m\u00e1y, nh\u1ea1c n\u1ec1n v\u00e0 di\u1ec5n vi\u00ean. Thay v\u00ec c\u1ed1 g\u1eafng kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 th\u1ed1ng tr\u1ecb to\u00e0n di\u1ec7n v\u1ec1 c\u00f4ng ngh\u1ec7, m\u1ed7i qu\u1ea3ng c\u00e1o l\u1ea1i t\u1eadp trung v\u00e0o m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng PC g\u1eb7p ph\u1ea3i. V\u00e0 thay v\u00ec ch\u00ea bai ng\u01b0\u1eddi d\u00f9ng PC, \u0111\u1ea1i di\u1ec7n c\u1ee7a Mac l\u1ea1i t\u1ecf ra th\u00e2n thi\u1ec7n, d\u1ec5 l\u00e0m vi\u1ec7c v\u00e0 h\u1eefu \u00edch.<\/p>\n<p>\u201cGet Mac\u201d mang l\u1ea1i s\u1ef1 gia t\u0103ng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 doanh s\u1ed1 cho c\u00e1c s\u1ea3n ph\u1ea9m Mac. Tuy nhi\u00ean, c\u00f3 l\u1ebd chi\u1ebfn th\u1eafng l\u1edbn h\u01a1n ch\u00ednh l\u00e0 s\u1ef1 lan to\u1ea3 v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a Apple.<\/p>\n<p><i>Nghi\u00ean c\u1ee9u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao v\u1ec1 m\u00ecnh (ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n n\u1ed9i dung \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i t\u1eadp trung v\u00e0o m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/i><\/p>\n<div id=\"attachment_18912\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18912\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/The-Most-Interesting-Man-in-the-World.jpg\" alt=\"The Most Interesting Man in the World\" width=\"800\" height=\"428\" title=\"The-Most-Interesting-Man-in-the-World\"><\/p>\n<p class=\"wp-caption-text\">The Most Interesting Man in the World<\/p>\n<\/div>\n<h2 id=\"3-3-chien-dich-the-most-interesting-man-in-the-world-cua-dos-equis\">#3: Chi\u1ebfn d\u1ecbch \u201cThe Most Interesting Man in the World\u201d c\u1ee7a Dos Equis<\/h2>\n<p>\u0110\u1ea7u nh\u1eefng n\u0103m 2000, th\u01b0\u01a1ng hi\u1ec7u bia Mexico mang t\u00ean Dos Equis \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t. Nghi\u00ean c\u1ee9u \u0111\u00e3 ti\u1ebft l\u1ed9 hai g\u00f3c nh\u00ecn s\u00e2u s\u1eafc: Th\u1ee9 nh\u1ea5t, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Dos Equis l\u00e0 nh\u1eefng ch\u00e0ng trai tr\u1ebb c\u00f3 t\u1ea7n su\u1ea5t u\u1ed1ng cao v\u00e0 kh\u00f4ng k\u00e9n ch\u1ecdn. Th\u1ee9 hai, n\u1ed7i s\u1ee3 h\u00e3i l\u1edbn nh\u1ea5t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng tr\u1ebb tu\u1ed5i n\u00e0y l\u00e0 s\u1ef1 nh\u00e0m ch\u00e1n: \u201cTh\u00e0 ch\u1ebft c\u00f2n h\u01a1n s\u1ed1ng t\u1ebb nh\u1ea1t\u201d. V\u00e0 chi\u1ebfn d\u1ecbch \u201cThe Most Interesting Man in the World\u201d \u2013 Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng th\u00fa v\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u00e3 ra \u0111\u1eddi.<\/p>\n<p>Chi\u1ebfn d\u1ecbch \u201cNg\u01b0\u1eddi \u0111\u00e0n \u00f4ng th\u00fa v\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi\u201d \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch l\u00e0m c\u1ee7a c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o bia truy\u1ec1n th\u1ed1ng. Theo \u0111\u00f3, nh\u00e2n v\u1eadt ch\u00ednh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u00e0ng trai tr\u1ebb, v\u1ea1m v\u1ee1 trong \u0111\u1ed9 tu\u1ed5i 20, 30 m\u00e0 l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng v\u1edbi m\u00e1i t\u00f3c hoa r\u00e2m.<\/p>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng th\u00fa v\u1ecb nh\u1ea5t, thu h\u00fat nh\u1ea5t kh\u00f4ng ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i. Trong khi \u0111\u00f3, m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng trung ni\u00ean \u2013 v\u1ed1n b\u1ecb coi l\u00e0 \u201cgi\u00e0\u201d, l\u00e0 nh\u00e0m ch\u00e1n nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf l\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t l\u1ecbch l\u00e3m, cu\u1ed1n h\u00fat do h\u1ecd \u0111\u00e3 c\u00f3 th\u1eddi gian \u0111\u1ec3 t\u1ea1o ra danh s\u00e1ch \u201cth\u00e0nh t\u00edch \u0111\u1ed9c \u0111\u00e1o\u201d c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n<p>Chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u1ebfn n\u1ed7i n\u00f3 \u0111\u00e3 t\u1ea1o ra r\u1ea5t nhi\u1ec1u c\u00e1c \u1ea3nh ch\u1ebf (meme), th\u1ee9 h\u1ea1ng t\u1ed1t nh\u1ea5t v\u00e0 xu\u1ea5t hi\u1ec7n lu\u00f4n trong ph\u1ea7n t\u1ed5ng h\u1ee3p c\u1ee7a YouTube.<\/p>\n<p><i>\u0110\u1eebng s\u1ee3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng huy\u1ec1n tho\u1ea1i v\u00e0 ti\u00eau chu\u1ea9n trong ng\u00e0nh. H\u00e3y t\u00ecm ki\u1ebfm \u201c\u0111i\u1ec3m d\u1eef li\u1ec7u\u201d \u0111\u1ec3 xua tan huy\u1ec1n tho\u1ea1i v\u00e0 th\u00fac \u0111\u1ea9y cu\u1ed9c tr\u00f2 chuy\u1ec7n g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Khi t\u1ea1o n\u1ed9i dung d\u1ef1a tr\u00ean kh\u1ea3o s\u00e1t v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc \u0111\u00f3, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi \u2013 \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1n gi\u1ea3 th\u00edch th\u00fa v\u00e0 ng\u1ea1c nhi\u00ean.\u00a0<\/i><\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00ean khai th\u00e1c t\u1ed1i \u0111a kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o: s\u1eed d\u1ee5ng s\u1ef1 h\u00e0i h\u01b0\u1edbc, so s\u00e1nh gi\u1eefa c\u00e1c nh\u00f3m, t\u00ecm kho\u1ea3ng tr\u1ed1ng v\u00e0 v\u1ebd m\u1ed9t b\u1ee9c tranh v\u1ec1 t\u01b0\u01a1ng lai. B\u1eaft tay v\u00e0o l\u00e0m s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nh\u1eefng g\u00ec b\u1ea1n \u0111ang lo l\u1eafng. Ch\u1ec9 c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ed9t ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ti\u1ebfng vang trong ng\u00e0nh v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c n\u00f3 s\u1ebd di\u1ec5n ra trong v\u00f2ng m\u1ed9t n\u0103m, kh\u1ea3 n\u0103ng thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o, v.v tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/p>\n<p>Nghi\u00ean c\u1ee9u k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n nh\u01b0ng t\u00e1o b\u1ea1o ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 chuy\u1ec3n b\u1ea1n t\u1eeb m\u1ed9t gi\u1ecdng n\u00f3i l\u1eabn trong \u0111\u00e1m \u0111\u00f4ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y n\u1ed5i b\u1eadt.<\/p>\n<p style=\"text-align: right\"><em>Theo Forbes.com<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Infographic trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/em><\/li>\n<li style=\"text-align: left\"><em>B\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd tr\u00ean truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u1edbi Content Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00f4i khi ch\u00ednh l\u1ee3i th\u1ebf n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c chuy\u00ean gia n\u1ed9i dung tr\u1edf n\u00ean l\u01b0\u1eddi bi\u1ebfng. H\u1ecd truy\u1ec1n t\u1ea3i nh\u1eefng kh\u00eda c\u1ea1nh kh\u00f4ng c\u00f2n nguy\u00ean b\u1ea3n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng \u201c\u0111i\u1ec3m th\u1eaft\u201d m\u1ec7t m\u1ecfi, theo l\u1ed1i m\u00f2n. Trong khi \u0111\u00f3, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u201cl\u00e3nh \u0111\u1ea1o v\u1ec1 m\u1eb7t t\u01b0 t\u01b0\u1edfng\u201d, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong ng\u00e0nh, thay v\u00ec ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra xung quanh m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54963"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54963"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54963\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}