{"id":54970,"date":"2023-12-20T12:57:49","date_gmt":"2023-12-20T05:57:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giai-ma-cach-nguoi-tieu-dung-ra-quyet-dinh-mua-va-ung-dung.html"},"modified":"2023-12-20T12:57:49","modified_gmt":"2023-12-20T05:57:49","slug":"giai-ma-cach-nguoi-tieu-dung-ra-quyet-dinh-mua-va-ung-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giai-ma-cach-nguoi-tieu-dung-ra-quyet-dinh-mua-va-ung-dung.html","title":{"rendered":"Gi\u1ea3i m\u00e3 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ra quy\u1ebft \u0111\u1ecbnh mua v\u00e0 \u1ee9ng d\u1ee5ng"},"content":{"rendered":"
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a hai chuy\u00ean gia thu\u1ed9c nh\u00f3m nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Google v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi, li\u00ean quan tr\u1ef1c ti\u1ebfp t\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua.\u00a0<\/i><\/p>\n

C\u00e1ch m\u1ecdi ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh mua lu\u00f4n kh\u00f3 \u0111o\u00e1n v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed9n x\u1ed9n h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf b\u01b0\u1edbc cu\u1ed1i trong h\u00e0nh tr\u00ecnh. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m r\u00f5 v\u1ec1 h\u00e0nh vi mua h\u00e0ng. Nh\u1eefng g\u00ec x\u1ea3y ra gi\u1eefa vi\u1ec7c k\u00edch ho\u1ea1t v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c \u0111\u01b0\u1eddng tuy\u1ebfn t\u00ednh, thay v\u00e0o \u0111\u00f3, lu\u00f4n c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c \u0111i\u1ec3m ch\u1ea1m ph\u1ee9c t\u1ea1p v\u00e0 kh\u00e1c nhau gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u ch\u01b0a r\u00f5 r\u00e0ng \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1ch ng\u01b0\u1eddi mua \u0111\u00e3 x\u1eed l\u00fd t\u1ea5t c\u1ea3 th\u00f4ng tin v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn m\u00e0 h\u1ecd kh\u00e1m ph\u00e1 tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra trong nghi\u00ean c\u1ee9u n\u00e0y, l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi ch\u1ecdn mua.<\/p>\n

Khi Internet ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 n\u1eafm trong tay m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 so s\u00e1nh gi\u00e1, m\u00e0 tr\u00ean h\u1ebft, h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 so s\u00e1nh t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u1ea5t r\u00f5 r\u00e0ng trong s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua h\u00e0ng qua nhi\u1ec1u n\u0103m, tr\u00ean Google T\u00ecm ki\u1ebfm. L\u1ea5y thu\u1eadt ng\u1eef \u201cgi\u00e1 r\u1ebb\u201d v\u00e0 \u201ct\u1ed1t nh\u1ea5t\u201d l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, nhu c\u1ea7u t\u00ecm ki\u1ebfm \u0111\u1ed1i v\u1edbi c\u1ee5m t\u1eeb \u201ct\u1ed1t nh\u1ea5t\u201d \u0111\u00e3 v\u01b0\u1ee3t xa l\u01b0\u1ee3ng quan t\u00e2m v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u201cgi\u00e1 r\u1ebb\u201d. Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u0169ng t\u01b0\u01a1ng t\u1ef1 \u1edf c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0110\u1ee9c, \u1ea4n \u0110\u1ed9 v\u00e0 \u00dd khi \u0111\u01b0\u1ee3c d\u1ecbch sang ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Nhu c\u1ea7u t\u00ecm ki\u1ebfm \u0111\u1ed1i v\u1edbi c\u1ee5m t\u1eeb \u201ct\u1ed1t nh\u1ea5t\" \u0111\u00e3 v\u01b0\u1ee3t xa l\u01b0\u1ee3ng quan t\u00e2m t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u201cgi\u00e1 r\u1ebb\u201d<\/p>\n

Nhu c\u1ea7u t\u00ecm ki\u1ebfm \u0111\u1ed1i v\u1edbi c\u1ee5m t\u1eeb \u201ct\u1ed1t nh\u1ea5t\u201d \u0111\u00e3 v\u01b0\u1ee3t xa l\u01b0\u1ee3ng quan t\u00e2m t\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u201cgi\u00e1 r\u1ebb\u201d<\/p>\n<\/div>\n

M\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a c\u1ee5m t\u1eeb \u201cgi\u00e1 r\u1ebb\u201d c\u00f3 th\u1ec3 kh\u00e1c nhau v\u1ec1 gi\u1edbi h\u1ea1n gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n, nh\u01b0ng n\u00f3 v\u1eabn mang m\u1ed9t \u00fd ngh\u0129a duy nh\u1ea5t. Trong khi \u0111\u00f3, c\u1ee5m t\u1eeb \u201ct\u1ed1t nh\u1ea5t\u201d l\u1ea1i mang nhi\u1ec1u \u00fd ngh\u0129a, bao g\u1ed3m gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u su\u1ea5t ho\u1eb7c m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi x\u1ea3y ra trong \u201cm\u1edb l\u1ed9n x\u1ed9n\u201d gi\u1eefa giai \u0111o\u1ea1n k\u00edch ho\u1ea1t v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua. COVID-19 \u0111\u00e3 th\u00fac \u0111\u1ea9y nhanh ch\u00f3ng t\u1ed1c \u0111\u1ed9 chuy\u1ec3n l\u00ean online c\u0169ng nh\u01b0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y v\u00e0 \u1ee9ng d\u1ee5ng linh ho\u1ea1t \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

\u1ee8ng d\u1ee5ng khoa h\u1ecdc h\u00e0nh vi \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua<\/h2>\n

N\u0103m ngo\u00e1i, ch\u00fang t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u chia s\u1ebb quan \u0111i\u1ec3m v\u1ec1 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c chuy\u00ean gia khoa h\u1ecdc h\u00e0nh vi, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh gi\u1ea3i m\u00e3 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh mua nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u quan s\u00e1t qu\u00e1 tr\u00ecnh mua s\u1eafm, ph\u00e2n t\u00edch xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfn h\u00e0nh m\u1ed9t th\u1eed nghi\u1ec7m tr\u00ean quy m\u00f4 l\u1edbn. M\u1ee5c ti\u00eau l\u00e0 hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u1edbi \u0111a d\u1ea1ng l\u1ef1a ch\u1ecdn v\u00e0 r\u1ea5t nhi\u1ec1u th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o. Sau c\u00f9ng, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u1ecdi ng\u01b0\u1eddi th\u00edch nghi v\u1edbi quy m\u00f4 v\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c khuynh h\u01b0\u1edbng nh\u1eadn th\u1ee9c ho\u1eb7c \u0111\u1ecbnh ki\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a s\u00e2u trong ti\u1ec1m th\u1ee9c.<\/p>\n

Do nh\u1eefng \u0111\u1ecbnh ki\u1ebfn \u200b\u200bn\u00e0y t\u1ed3n t\u1ea1i r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi c\u00f3 Internet, ch\u00fang t\u00f4i t\u00f2 m\u00f2 mu\u1ed1n hi\u1ec3u ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay.<\/p>\n

T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i th\u1ebf n\u00e0o t\u1eeb khi\u00a0k\u00edch ho\u1ea1t nhu c\u1ea7u t\u1edbi ra quy\u1ebft \u0111\u1ecbnh mua?<\/h2>\n

Th\u00f4ng qua nghi\u00ean c\u1ee9u, m\u1ed9t m\u00f4 h\u00ecnh c\u1eadp nh\u1eadt nh\u1ea5t v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. \u1ede trung t\u00e2m c\u1ee7a m\u00f4 h\u00ecnh l\u00e0 kho\u1ea3ng l\u1ed9n x\u1ed9n \u2013 m\u1ed9t kh\u00f4ng gian ph\u1ee9c t\u1ea1p gi\u1eefa vi\u1ec7c k\u00edch ho\u1ea1t v\u00e0 quy\u1ebft \u0111\u1ecbnh mua, n\u01a1i bi\u1ebfn kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi b\u1ecf gi\u1ecf.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 c\u00e2n nh\u1eafc t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi hai ch\u1ebf \u0111\u1ed9 kh\u00e1c nhau: th\u0103m d\u00f2<\/strong> \u2013 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong> \u2013 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng r\u00fat g\u1ecdn. D\u00f9 m\u1ed9t ng\u01b0\u1eddi \u0111ang l\u00e0m g\u00ec tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, trang t\u1ed5ng h\u1ee3p v\u00e0 website \u0111\u00e1nh gi\u00e1 c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh m\u1ed9t trong hai nh\u00f3m n\u00e0y.<\/p>\n

\"Gi\u1ea3i<\/p>\n

Gi\u1ea3i m\u00e3 nh\u1eefng thay \u0111\u1ed5i t\u1eeb giai \u0111o\u1ea1n c\u00f3 nhu c\u1ea7u t\u1edbi khi ra quy\u1ebft \u0111\u1ecbnh mua<\/p>\n<\/div>\n

Trong v\u00f2ng tr\u00f2n hi\u1ec3n th\u1ecb d\u01b0\u1edbi \u0111\u00e2y, b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t \u0111i\u1ec3m khi nhu c\u1ea7u mua \u0111\u01b0\u1ee3c K\u00edch ho\u1ea1t \u1edf ph\u00eda B\u1eafc, sau \u0111\u00f3 di chuy\u1ec3n v\u1ec1 ph\u00eda T\u00e2y Nam, r\u1ed3i ph\u00eda \u0110\u00f4ng B\u1eafc, t\u1ea1o ra hai n\u00fat l\u1eb7p gi\u1ed1ng nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng v\u00f4 c\u1ef1c: Th\u0103m d\u00f2 v\u00e0 \u0110\u00e1nh gi\u00e1. D\u00f2ng t\u00e2m l\u00fd sau \u0111\u00f3 d\u1ecbch chuy\u1ec3n xu\u1ed1ng ph\u00eda Nam \u0111\u1ec3 Mua h\u00e0ng trong m\u1ed9t v\u00f2ng tr\u00f2n nh\u1ecf h\u01a1n mang t\u00ean Tr\u1ea3i nghi\u1ec7m.<\/p>\n

Ch\u1ebf \u0111\u1ed9 Th\u0103m d\u00f2 v\u00e0 \u0110\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo chu k\u1ef3 nhi\u1ec1u l\u1ea7n khi m\u1ecdi ng\u01b0\u1eddi c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Y\u1ebfu t\u1ed1\u00a0nh\u1eadn th\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/h2>\n

Khi m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng th\u0103m d\u00f2 v\u00e0 \u0111\u00e1nh gi\u00e1, xu h\u01b0\u1edbng nh\u1eadn th\u1ee9c \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00fd do t\u1ea1i sao h\u1ecd ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0y thay v\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n

Trong khi c\u00f3 h\u00e0ng tr\u0103m sai l\u1ec7ch t\u1ed3n t\u1ea1i, ch\u00fang t\u00f4i \u0111\u00e3 \u01b0u ti\u00ean s\u00e1u nh\u1eadn th\u1ee9c d\u01b0\u1edbi \u0111\u00e2y trong nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh:<\/p>\n

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  • T\u01b0 duy v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m:<\/strong> M\u00f4 t\u1ea3 ng\u1eafn v\u1ec1 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n
  • S\u1ee9c m\u1ea1nh c\u1ee7a th\u1eddi gian giao h\u00e0ng:<\/strong> N\u1ebfu kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u1edd m\u1ed9t s\u1ea3n ph\u1ea9m c\u00e0ng l\u00e2u, h\u1ecd s\u1ebd c\u00e0ng c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng ch\u1ecdn b\u1ea1n.<\/li>\n
  • B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i:<\/strong> Review v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 r\u1ea5t thuy\u1ebft ph\u1ee5c.<\/li>\n
  • S\u1ef1 khan hi\u1ebfm:<\/strong> Khi gi\u1edbi h\u1ea1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i, n\u00f3 c\u00e0ng tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 khi\u1ebfn ng\u01b0\u1eddi mua ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.<\/li>\n
  • \u0110\u01b0\u1ee3c c\u00e1c chuy\u00ean gia\/ ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb:<\/strong> B\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t chuy\u00ean gia ho\u1eb7c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady.<\/li>\n
  • Mi\u1ec5n ph\u00ed:<\/strong> \u0110\u01b0\u1ee3c nh\u1eadn qu\u00e0 qu\u00e0 mi\u1ec5n ph\u00ed khi mua h\u00e0ng, ngay c\u1ea3 khi kh\u00f4ng li\u00ean quan, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd.<\/li>\n<\/ul>\n

    Nh\u1eefng th\u00e0nh ki\u1ebfn \u200b\u200bn\u00e0y \u0111\u00e3 t\u1ea1o c\u01a1 s\u1edf cho th\u1eed nghi\u1ec7m mua s\u1eafm quy m\u00f4 l\u1edbn c\u1ee7a ch\u00fang t\u00f4i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c t\u1ebf, m\u00f4 ph\u1ecfng 310.000 k\u1ecbch b\u1ea3n mua h\u00e0ng tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, h\u00e0ng ti\u00eau d\u00f9ng, b\u00e1n l\u1ebb, du l\u1ecbch v\u00e0 ti\u1ec7n \u00edch.<\/p>\n

    Trong th\u1eed nghi\u1ec7m, ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ch\u1ecdn nh\u00e3n hi\u1ec7u y\u00eau th\u00edch \u0111\u1ea7u ti\u00ean v\u00e0 th\u1ee9 hai trong danh m\u1ee5c, sau \u0111\u00f3, s\u00e1u nh\u1eadn th\u1ee9c \u1edf tr\u00ean \u0111\u00e3 \u200b\u200b\u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 xem m\u1ecdi ng\u01b0\u1eddi c\u00f3 chuy\u1ec3n \u0111\u1ed5i l\u1ef1a ch\u1ecdn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y sang th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c hay kh\u00f4ng. \u0110\u1ec3 kh\u00e1ch quan nh\u1ea5t, c\u00e1c th\u00ed nghi\u1ec7m s\u1ebd l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0 c\u1ea5u trong m\u1ed7i danh m\u1ee5c v\u00e0 ng\u01b0\u1eddi mua ch\u01b0a t\u1eebng ti\u1ebfp x\u00fac hay nghe qua tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

    K\u1ebft qu\u1ea3 cho th\u1ea5y, ngay c\u1ea3 m\u1ed9t \u0111\u1ed1i th\u1ee7 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u1ea5t \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ng\u0169 c\u1ed1c h\u01b0 c\u1ea5u, v\u1eabn c\u00f3 th\u1ec3 28% s\u1ed1 ng\u01b0\u1eddi ch\u1ecdn mua h\u00e0ng n\u1ebfu \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 n\u0103m sao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1eb7ng k\u00e8m \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 20%. V\u00e0 m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m xe h\u01a1i h\u01b0 c\u1ea5u \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c 87% th\u1ecb ph\u1ea7n khi h\u1ed9i t\u1ee5 t\u1ea5t c\u1ea3 s\u00e1u y\u1ebfu t\u1ed1 \u1edf tr\u00ean.<\/p>\n

    Th\u00ed nghi\u1ec7m cho th\u1ea5y, khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m, c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc h\u00e0nh vi v\u00e0 nhu c\u1ea7u th\u00f4ng tin ph\u00f9 h\u1ee3p s\u1ebd l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gi\u00e0nh chi\u1ebfn th\u1eafng v\u00e0 b\u1ea3o v\u1ec7 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn.<\/p>\n

    N\u00ean \u1ee9ng d\u1ee5ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

    M\u1eb7c d\u00f9 khu v\u1ef1c l\u1ed9n x\u1ed9n c\u00f3 v\u1ebb l\u00e0 m\u1ed9t n\u01a1i ph\u1ee9c t\u1ea1p, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00f3 ch\u1ec9 gi\u1ed1ng nh\u01b0 qu\u00e1 tr\u00ecnh mua s\u1eafm b\u00ecnh th\u01b0\u1eddng. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 bu\u1ed9c m\u1ecdi ng\u01b0\u1eddi tho\u00e1t kh\u1ecfi v\u00f2ng l\u1eb7p \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong m\u00f4 h\u00ecnh m\u00e0 nh\u1eb1m cung c\u1ea5p cho h\u1ecd th\u00f4ng tin h\u1eefu \u00edch, tr\u1ea5n an h\u1ecd \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

    May m\u1eafn thay, cho d\u00f9 th\u01b0\u01a1ng hi\u1ec7u \u0111ang kinh doanh nh\u1eefng s\u1ea3n ph\u1ea9m r\u1ea5t c\u1ea1nh tranh hay m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec1u gi\u1ed1ng nhau:<\/p>\n

      \n
    • \u0110\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n h\u1ecd \u0111ang t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/li>\n
    • S\u1eed d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc h\u00e0nh vi m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 l\u00e0m cho \u0111\u1ec1 xu\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra tr\u1edf n\u00ean h\u1ea5p d\u1eabn khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn.<\/li>\n
    • R\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa giai \u0111o\u1ea1n k\u00edch ho\u1ea1t nhu c\u1ea7u v\u00e0 quy\u1ebft \u0111\u1ecbnh mua \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian ti\u1ebfp x\u00fac v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7.<\/li>\n
    • X\u00e2y d\u1ef1ng c\u00e1c \u0111\u1ed9i nh\u00f3m ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t, \u0111\u01b0\u1ee3c trao quy\u1ec1n, c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u0111a n\u0103ng \u0111\u1ec3 tr\u00e1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 l\u1ea1i nh\u1eefng kho\u1ea3ng tr\u1ed1ng khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u00e2n v\u00e2n<\/li>\n<\/ul>\n

      Theo\u00a0Alistair Rennie and Jonny Protheroe<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • L\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 m\u1ecdi \u201c\u0111i\u1ec3m ch\u1ea1m\u201d tr\u00ean h\u00e0nh tr\u00ecnh, kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u<\/em><\/li>\n
      • Theo ch\u00e2n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a hai chuy\u00ean gia thu\u1ed9c nh\u00f3m nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Google v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi, li\u00ean quan tr\u1ef1c ti\u1ebfp t\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua.\u00a0 C\u00e1ch m\u1ecdi ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh mua lu\u00f4n kh\u00f3 \u0111o\u00e1n v\u00e0 ch\u1ec9 c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54970"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54970"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54970\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}