{"id":54974,"date":"2023-12-20T12:58:48","date_gmt":"2023-12-20T05:58:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/7-viec-can-lam-khi-website-tro-thanh-kenh-ban-hang-chinh.html"},"modified":"2023-12-20T12:58:48","modified_gmt":"2023-12-20T05:58:48","slug":"7-viec-can-lam-khi-website-tro-thanh-kenh-ban-hang-chinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/7-viec-can-lam-khi-website-tro-thanh-kenh-ban-hang-chinh.html","title":{"rendered":"7 vi\u1ec7c c\u1ea7n l\u00e0m khi website tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh"},"content":{"rendered":"<div id=\"test\">Khi nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 tr\u1edf n\u00ean qu\u00e1 r\u00f5 r\u00e0ng v\u00e0 tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng chuy\u1ec3n l\u00ean mua s\u1eafm online, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 cho \u0111\u00f3ng c\u1eeda c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn t\u1edbi doanh s\u1ed1 tr\u00ean c\u00e1c tr\u00ean online, \u0111\u1eb7c bi\u1ec7t l\u00e0 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng l\u00ean nhanh ch\u00f3ng.<\/p>\n<p>Tuy nhi\u00ean, \u00e1p l\u1ef1c hi\u1ec7n nay \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb chuy\u1ec3n t\u1eeb c\u1eeda h\u00e0ng v\u1eadt l\u00fd sang c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho, t\u1ea1o doanh thu, v.v \u0110\u00f3 c\u00f2n l\u00e0 vi\u1ec7c h\u1ed7 tr\u1ee3, th\u00f4ng b\u00e1o v\u00e0 tr\u1ea5n an kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f9ng v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n sau \u0111\u1ea1i d\u1ecbch COVID-19 c\u0169ng nh\u01b0 d\u1ea7n quen thu\u1ed9c h\u01a1n v\u1edbi h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi l\u1ea1.<\/p>\n<p>Do \u0111\u00f3, khi th\u1ef1c t\u1ebf thay \u0111\u1ed5i bu\u1ed9c c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 th\u00edch \u1ee9ng nhanh ch\u00f3ng \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm ph\u00f9 h\u1ee3p, th\u00f4ng su\u1ed1t v\u00e0 th\u00fa v\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 nhanh ch\u00f3ng l\u1ea5y l\u1ea1i th\u0103ng b\u1eb1ng:<\/p>\n<div id=\"attachment_18860\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18860\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/sap-xep-muc-do-uu-tien.jpg\" alt=\"S\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh\" width=\"800\" height=\"533\" title=\"sap-xep-muc-do-uu-tien\"><\/p>\n<p class=\"wp-caption-text\">S\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh<\/p>\n<\/div>\n<h2 id=\"1-1-sap-xep-thach-thuc-theo-muc-do-uu-tien-de-xu-ly\">1. S\u1eafp x\u1ebfp th\u00e1ch th\u1ee9c theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean \u0111\u1ec3 x\u1eed l\u00fd<\/h2>\n<p>S\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t v\u1ec1 k\u00eanh b\u00e1n h\u00e0ng \u01b0u ti\u00ean c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u1ecb ng\u1eadp trong c\u00e1c y\u00eau c\u1ea7u v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi. Th\u1ebf nh\u01b0ng, b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 c\u00f9ng m\u1ed9t l\u00fac. Khi \u0111\u00f3, s\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean x\u1eed l\u00fd ch\u00ednh l\u00e0 ch\u00eca kho\u00e1. D\u00e0nh th\u1eddi gian \u0111\u00e1nh gi\u00e1 l\u1ea1i nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o tr\u00ean trang web \u2013 v\u1ec1 th\u00f4ng \u0111i\u1ec7p, thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u1ed5n th\u01b0\u01a1ng t\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ea7u ti\u00ean, h\u00e3y nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng. Sau \u0111\u00f3, \u0111\u00e0o s\u00e2u v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ho\u1eb7c hi\u1ec7u su\u1ea5t.<\/p>\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t bao g\u1ed3m: t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng t\u1edbi web. Ti\u1ebfp theo \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i theo t\u1eebng giai \u0111o\u1ea1n c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd bi\u1ebfn \u0111\u1ed9ng v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch. T\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd th\u00fac \u0111\u1ea9y t\u00e1c \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t, sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch\/ ch\u1ec9 s\u1ed1 s\u1ebd d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng.<\/p>\n<div id=\"attachment_18857\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18857\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/toc-do-tai-trang.png\" alt=\"S\u1eed d\u1ee5ng Google PageSpeed \u0111\u1ec3 t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang\" width=\"800\" height=\"424\" title=\"toc-do-tai-trang\"><\/p>\n<p class=\"wp-caption-text\">S\u1eed d\u1ee5ng Google PageSpeed \u0111\u1ec3 t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/p>\n<\/div>\n<h2 id=\"2-2-toi-uu-toc-do-tai-trang\">2. T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/h2>\n<p>V\u1edbi vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c \u0111\u00f3ng c\u1eeda c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh hay xu h\u01b0\u1edbng chuy\u1ec3n l\u00ean mua s\u1eafm tr\u00ean k\u00eanh online, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u00e0 khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn t\u0103ng \u0111\u1ed9t bi\u1ebfn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 website b\u00e1n l\u1ebb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t cho t\u00ecnh hu\u1ed1ng n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li>Ki\u1ec3m tra m\u1ea1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung (CDN) c\u1ee7a m\u00ecnh (b\u1ea1n \u0111ang l\u00e0m v\u1edbi \u0111\u1ed1i t\u00e1c n\u00e0o: Akamai, Cloudflare, Google Cloud CDN) \u0111\u1ec3 bi\u1ebft c\u00e1c c\u00e0i \u0111\u1eb7t c\u00f3 th\u1ec3 \u0111\u1ec3 k\u00edch ho\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng truy c\u1eadp n\u1ed9i dung nhanh ch\u00f3ng.<\/li>\n<li>Nhi\u1ec1u t\u00e0i nguy\u00ean tr\u00ean trang kh\u00f4ng y\u00eau c\u1ea7u c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c l\u1ea7n truy c\u1eadp ti\u1ebfp theo. \u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c l\u01b0u tr\u1eef HTTP \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi gian t\u1ea3i \u0111\u1ec3 tr\u1ea3 l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u1ea3m m\u1ee9c \u0111\u1ed9 t\u1ea3i \u0111\u1ed1i v\u1edbi m\u00e1y ch\u1ee7.<\/li>\n<li>N\u00e9n h\u00ecnh \u1ea3nh v\u00e0 v\u0103n b\u1ea3n (m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng) tr\u01b0\u1edbc khi t\u1ea3i l\u00ean trang c\u00f3 th\u1ec3 gi\u00fap website t\u1ea3i nhanh h\u01a1n<\/li>\n<li>X\u00f3a c\u00e1c th\u1ebb kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u1ecfi tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb, d\u1ecdn s\u1ea1ch m\u00e3 CSS v\u00e0 x\u00f3a c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng d\u00f9ng n\u1eefa.<\/li>\n<li>Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 t\u1ea3i trang b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Test My Site ho\u1eb7c PageSpeed Insights \u0111\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u l\u1eddi khuy\u00ean h\u01a1n v\u1ec1 c\u00e1ch t\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang web.<\/li>\n<\/ul>\n<div id=\"attachment_18858\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18858\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/trai-nghiem-thanh-toan.jpg\" alt=\"L\u01b0u \u00fd t\u1edbi tr\u1ea3i nghi\u1ec7m thanh to\u00e1n li\u1ec1n m\u1ea1ch\" width=\"800\" height=\"345\" title=\"trai-nghiem-thanh-toan\"><\/p>\n<p class=\"wp-caption-text\">L\u01b0u \u00fd t\u1edbi tr\u1ea3i nghi\u1ec7m thanh to\u00e1n li\u1ec1n m\u1ea1ch<\/p>\n<\/div>\n<h2 id=\"3-3-cung-cap-trai-nghiem-thanh-toan-lien-mach\">3. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m thanh to\u00e1n li\u1ec1n m\u1ea1ch<\/h2>\n<p>76% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh s\u1ebd mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 trang web ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho ph\u00e9p h\u1ecd mua h\u00e0ng nhanh ch\u00f3ng. Do \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng x\u1eed l\u00fd thanh to\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd thu\u1eadn ti\u1ec7n.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean b\u1ed5 sung c\u00e1c tu\u1ef3 ch\u1ecdn \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: l\u01b0u tr\u1eef th\u00f4ng tin mua s\u1eafm ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 xem g\u1ea7n \u0111\u00e2y. N\u00f3i t\u00f3m l\u1ea1i, v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 ph\u1ea3i \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, li\u1ec1n m\u1ea1ch nh\u1ea5t c\u00f3 th\u1ec3 trong t\u1eebng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2 id=\"4-4-ung-dung-cong-nghe-de-xu-ly-nhanh-chong-yeu-cau-cua-khach-hang\">4. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 x\u1eed l\u00fd nhanh ch\u00f3ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n<p>H\u01a1n 25% ng\u01b0\u1eddi mua h\u00e0ng \u1edf M\u1ef9 n\u00f3i r\u1eb1ng: th\u01b0\u01a1ng hi\u1ec7u h\u1ecd nh\u1edb \u0111\u1ebfn nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng x\u1eed l\u00fd t\u1ed1t nh\u1ea5t y\u00eau c\u1ea7u c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng mong mu\u1ed1n l\u00e0 v\u1eady, tr\u00ean th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u0111ang cung c\u1ea5p cho kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 h\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng?<\/p>\n<p>C\u01a1 c\u1ea5u l\u1ea1i c\u00e1c \u0111\u1ed9i h\u1ed7 tr\u1ee3 v\u00e0 b\u1ed5 sung chatbot \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, minh b\u1ea1ch v\u1ec1 c\u00e1c k\u1ef3 v\u1ecdng v\u00e0 ch\u1ec9 d\u1eabn c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c t\u00e0i nguy\u00ean s\u1eb5n c\u00f3. Cho ph\u00e9p v\u00e0 th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra m\u1ecdi tin nh\u1eafn c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean h\u1ed3 s\u01a1 Google My Business \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.<\/p>\n<h2 id=\"5-5-thiet-ke-san-pham-va-chuong-trinh-khuyen-mai-co-lien-quan\">5. Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 li\u00ean quan<\/h2>\n<p>Vi\u1ec7c \u0111\u00f3ng c\u00e1c c\u1eeda h\u00e0ng kh\u00f4ng quan tr\u1ecdng v\u00e0 chuy\u1ec3n l\u00ean b\u00e1n tr\u00ean c\u00e1c k\u00eanh online \u0111\u00e3 ph\u00e1 v\u1ee1 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 thay \u0111\u1ed5i c\u00e1c \u01b0u ti\u00ean c\u1ee7a h\u1ecd. V\u1eady, \u1edf ph\u1ea7n n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean website \u0111\u00e3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi n\u00e0y ch\u01b0a? B\u1ea1n c\u00f3 \u0111ang qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea7n nh\u1ea5t? G\u1ea7n 40% ng\u01b0\u1eddi mua h\u00e0ng \u1edf M\u1ef9 n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd c\u1ea7n ho\u1eb7c mu\u1ed1n mua, thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111\u00e3 ph\u1ea3i mua c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh ch\u01b0a t\u1eebng mua bao gi\u1edd.<\/p>\n<div id=\"attachment_18861\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18861\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/chien-dich-truyen-thong.jpeg\" alt=\"Chi\u1ebfn d\u1ecbch v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh\" width=\"800\" height=\"455\" title=\"chien-dich-truyen-thong\"><\/p>\n<p class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh<\/p>\n<\/div>\n<h2 id=\"6-6-thich-ung-kip-thoi-voi-nhung-chien-dich-truyen-thong-moi\">6. Th\u00edch \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1edbi<\/h2>\n<p>Khi c\u00e1c th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, c\u0169ng t\u01b0\u01a1ng t\u1ef1, c\u00e1c h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd c\u0169ng thay \u0111\u1ed5i theo. V\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li>C\u1eadp nh\u1eadt l\u1ea1i n\u1ed9i dung \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi mua \u0111\u1ebfn website thay v\u00ec c\u00e1c c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecb \u0111\u00f3ng.<\/li>\n<li>Ng\u1eebng ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch \u1edf c\u00e1c khu v\u1ef1c n\u01a1i chu\u1ed7i cung \u1ee9ng b\u1ecb gi\u00e1n \u0111o\u1ea1n ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng b\u1ecb \u0111\u00f3ng c\u1eeda.<\/li>\n<li>\u0110\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 li\u00ean quan v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 theo k\u1ecbp nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a trong ng\u00e2n s\u00e1ch k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n<h2 id=\"7-7-nhat-quan-tren-cac-kenh\">7. Nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh<\/h2>\n<p>Trong m\u00f4i tr\u01b0\u1eddng h\u1ed7n lo\u1ea1n nh\u01b0 hi\u1ec7n t\u1ea1i, m\u1ecdi ng\u01b0\u1eddi \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf nh\u1eefng n\u01a1i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 theo l\u1ebd th\u01b0\u1eddng, h\u1ecd s\u1ebd l\u00ean m\u1ea1ng \u0111\u1ec3 t\u00ecm th\u00f4ng tin. Do \u0111\u00f3, cho d\u00f9 b\u1ea1n \u0111ang chia s\u1ebb r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 \u01b0u \u0111\u00e3i s\u1ea3n ph\u1ea9m, mi\u1ec5n ph\u00ed giao h\u00e0ng hay c\u1eadp nh\u1eadt l\u1ea1i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, v.v, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin n\u00e0y ph\u1ea3n \u00e1nh \u0111\u00fang v\u00e0 tr\u00f9ng kh\u1edbp v\u1edbi n\u1ed9i dung nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb chi ti\u1ebft v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1eaft nh\u1ecbp v\u00e0 nhanh ch\u00f3ng th\u00edch nghi v\u1edbi b\u1ed1i c\u1ea3nh c\u00e1c c\u1eeda h\u00e0ng ph\u1ea7n l\u1edbn \u0111\u00e3 chuy\u1ec3n l\u00ean tr\u00ean n\u1ec1n t\u1ea3ng online. Hy v\u1ecdng 7 ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 \u1edf tr\u00ean c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Kevin Fried<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>C\u00e1 nh\u00e2n h\u00f3a website \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/em><\/li>\n<li><em>Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t trang web chu\u1ea9n SEO?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tuy nhi\u00ean, \u00e1p l\u1ef1c hi\u1ec7n nay \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb chuy\u1ec3n t\u1eeb c\u1eeda h\u00e0ng v\u1eadt l\u00fd sang c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho, t\u1ea1o doanh thu, v.v \u0110\u00f3 c\u00f2n l\u00e0 vi\u1ec7c h\u1ed7 tr\u1ee3, th\u00f4ng b\u00e1o v\u00e0 tr\u1ea5n an kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f9ng v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n sau \u0111\u1ea1i d\u1ecbch COVID-19 c\u0169ng nh\u01b0 d\u1ea7n quen thu\u1ed9c h\u01a1n v\u1edbi h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi l\u1ea1.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54974"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54974"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54974\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}