{"id":54984,"date":"2023-12-20T13:00:45","date_gmt":"2023-12-20T06:00:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/7-buoc-hieu-qua-de-xay-dung-thuong-hieu-voi-ngan-sach-hop-ly-phan-1.html"},"modified":"2023-12-20T13:37:03","modified_gmt":"2023-12-20T06:37:03","slug":"7-buoc-hieu-qua-de-xay-dung-thuong-hieu-voi-ngan-sach-hop-ly-phan-1","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/7-buoc-hieu-qua-de-xay-dung-thuong-hieu-voi-ngan-sach-hop-ly-phan-1.html","title":{"rendered":"7 b\u01b0\u1edbc hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd \u2013 Ph\u1ea7n 1"},"content":{"rendered":"
Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb, c\u1ee5m t\u1eeb \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u \u2013 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v.v. Tuy nhi\u00ean, l\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u tranh c\u00e3i xung quanh \u00fd ngh\u0129a c\u1ee7a c\u1ee5m t\u1eeb n\u00e0y trong kinh doanh, trong \u0111\u00f3 ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0: x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1n r\u1ea5t nhi\u1ec1u chi ph\u00ed. Li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 ch\u00ednh x\u00e1c?X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c v\u00e0 nh\u1edb t\u1edbi ti\u1ebfng n\u00f3i, b\u1ea3n s\u1eafc, gi\u00e1 tr\u1ecb v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 nh\u1edd c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a r\u1ea5t nhi\u1ec1u ngu\u1ed3n l\u1ef1c, c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng \u0111a d\u1ea1ng nh\u01b0 hi\u1ec7n nay, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m nh\u01b0 l\u1eddi \u0111\u1ed3n.<\/p>\n

Trong n\u1ed9i dung v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb b\u1ea3y b\u01b0\u1edbc v\u1edbi h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft tay ngay v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u ng\u00e2n s\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi, tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang ta c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh h\u1ea7u h\u1ebft c\u00e1c m\u1eb9o n\u00e0y m\u00e0 kh\u00f4ng qu\u00e1 t\u1ed1n ti\u1ec1n.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ea7n ghi nh\u1edb khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng lu\u00f4n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong t\u00e2m tr\u00ed trong qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p h\u1ed7 tr\u1ee3 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\n

\"Ch\u00e2n<\/p>\n

Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

1. X\u00e2y d\u1ef1ng personas \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n

C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 t\u1eebng nghe: c\u00e0ng hi\u1ec3u kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i s\u00e1ng t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb d\u1ec5 ti\u1ebfp c\u1eadn h\u1ecd. M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng persona \u2013 ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/p>\n

Personas \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap ph\u00e1c th\u1ea3o nh\u1eefng th\u00e1ch th\u1ee9c, v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 gi\u00fap s\u00e1ng t\u1ecf vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 buyer persona mang t\u00ean Marketing Macy \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i t\u00e1c, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, v.v:<\/p>\n

Nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap ch\u1ec9 ra c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n \u0111\u1ea1t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u1ecdn v\u1eb9n nh\u1ea5t. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi Macy, \u0111\u1ecbnh h\u01b0\u1edbng s\u1ebd l\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c B2B ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Hi\u1ec3u nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3 s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o m\u00e0 personas \u0111ang ti\u1ebfp c\u1eadn th\u00f4ng tin, \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Nh\u1eefng th\u00f4ng tin n\u00e0y cho ph\u00e9p ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\n

\"B\u1ea3n<\/p>\n

B\u1ea3n s\u1eafc v\u00e0 ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

2. Ph\u00e1t tri\u1ec3n b\u1ea3n s\u1eafc v\u00e0 ti\u1ebfng n\u00f3i ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng ch\u00e2n dung personas, th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft tay ngay v\u00e0o vi\u1ec7c \u0111\u1ecbnh v\u1ecb: c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi logo, slogan, bao b\u00ec, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1eb7c bi\u1ec7t t\u00f4ng gi\u1ecdng m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng trong b\u1ea5t k\u1ef3 giao ti\u1ebfp v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n

Trong \u0111\u00f3, vi\u1ec7c ph\u00e1t tri\u1ec3n ti\u1ebfng n\u00f3i v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng personas. Nh\u01b0ng thay v\u00ec tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p n\u00ean t\u1eadp trung tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u00f3 n\u1ed9i dung s\u00e2u h\u01a1n v\u00e0 li\u00ean quan nhi\u1ec1u h\u01a1n t\u1edbi th\u01b0\u01a1ng hi\u1ec7u: Gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi l\u00e0 g\u00ec, ch\u00fang \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec v\u00e0 b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\u0110\u1ed3ng th\u1eddi, trong khi tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, h\u00e3y t\u1eadp trung s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung h\u1ed7 tr\u1ee3. \u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c email, b\u00e0i blog, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 c\u1ea7n nh\u1ea5t qu\u00e1n trong vi\u1ec7c chia s\u1ebb s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t trong nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n l\u00e0 sao cho kh\u00e1ch h\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn th\u00ec h\u00e3y chia s\u1ebb th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 th\u1eddi gian h\u1ed7 tr\u1ee3 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ch\u1ee9ng minh b\u1eb1ng c\u00e1ch nhanh ch\u00f3ng ph\u1ea3n h\u1ed3i c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 d\u1ecbch v\u1ee5 trong ph\u1ea7n b\u00ecnh lu\u1eadn.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng n\u1ed9i dung \u0111\u00f3. Ng\u00f4n ng\u1eef giao ti\u1ebfp th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn hay chia s\u1ebb theo quan \u0111i\u1ec3m k\u1ef9 thu\u1eadt s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u00ecnh hu\u1ed1ng n\u00e0y?<\/p>\n

\u0110\u1eb7c bi\u1ec7t h\u01a1n, n\u1ebfu ngay t\u1eeb \u0111\u1ea7u b\u1ea1n ch\u01b0a ch\u00fa \u00fd t\u1edbi vi\u1ec7c n\u00e0y, th\u00ec \u1edf b\u1ea5t c\u1ee9 giai \u0111o\u1ea1n n\u00e0o, vi\u1ec7c thi\u1ebft l\u1eadp ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n v\u1eabn c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb. Ch\u1ec9 c\u1ea7n l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android: n\u0103m nay \u0111\u00e3 tung ra m\u1ed9t m\u1eabu logo ho\u00e0n to\u00e0n m\u1edbi, v\u1edbi thi\u1ebft k\u1ebf g\u1ecdn g\u00e0ng v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n h\u1eb3n:<\/p>\n

\n

\"Logo<\/p>\n

Logo c\u1ee7a Android<\/p>\n<\/div>\n

Logo m\u1edbi n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u thay \u0111\u1ed5i v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ban \u0111\u1ea7u, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Android l\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m nh\u01b0ng theo th\u1eddi gian, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n.<\/p>\n

3. Hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h2>\n

Ch\u00fang ta \u0111\u00e3 bi\u1ebft personas c\u1ee7a m\u00ecnh l\u00e0 ai v\u00e0 c\u0169ng \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng v\u1ec1 n\u1ed9i dung, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o nh\u1eefng th\u00f4ng \u0111i\u1ec7p g\u1eafn k\u1ebft. Nh\u01b0ng h\u1ecd hi\u1ec7n di\u1ec7n \u1edf nh\u1eefng \u0111\u00e2u?<\/p>\n

T\u1eeb ch\u00e2n dung personas ch\u00fang ta \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau quan t\u00e2m, b\u01b0\u1edbc ti\u1ebfp theo h\u00e3y t\u00ecm ra n\u01a1i h\u1ecd hi\u1ec7n di\u1ec7n l\u00e2u nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi t\u1ea1i nh\u1eefng n\u01a1i m\u00e0 h\u1ecd \u0111ang hi\u1ec7n di\u1ec7n, bao g\u1ed3m c\u1ea3 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

\n

\"Hi\u1ec7n<\/p>\n

Hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

\u0110\u1eebng lo l\u1eafng, h\u00e3y ki\u1ec3m tra c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh xem n\u01a1i n\u00e0o h\u1ecd ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t (v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3).<\/p>\n

Ngo\u00e0i ra, h\u00e3y xem c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u1eb3ng h\u1ea1n, t\u1ef7 l\u1ec7 nam v\u00e0 n\u1eef s\u1eed d\u1ee5ng Facebook cao nh\u1ea5t n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 24 \u0111\u1ebfn 35. V\u00ec v\u1eady, n\u1ebfu personas c\u1ee7a m\u00ecnh c\u0169ng n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i n\u00e0y, h\u00e3y t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf tr\u00ean Facebook.<\/p>\n

N\u1ebfu ph\u1ea7n l\u1edbn kh\u00e1n gi\u1ea3 ch\u1ee7 y\u1ebfu xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n c\u0169ng \u0111\u00e3 c\u00f3 \u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh sao cho hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111\u1eebng b\u1ecf qua c\u00e1c website kh\u00e1c. Khi hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, b\u1ea1n s\u1ebd c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i \u0111a d\u1ea1ng h\u00f3a c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 ph\u01b0\u01a1ng th\u1ee9c v\u00e0 k\u00eanh \u0111\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

Trong ph\u1ea7n ti\u1ebfp theo ch\u00fang ta s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng c\u00e1ch l\u00e0m c\u1ee5 th\u1ec3 h\u01a1n \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nhanh ch\u00f3ng hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1eebng b\u01b0\u1edbc v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh Top of mind trong c\u00e1c l\u0129nh v\u1ef1c v\u1edbi m\u1ee9c kinh ph\u00ed v\u1eeba ph\u1ea3i. H\u00e3y c\u00f9ng \u0111\u00f3n \u0111\u1ecdc nh\u00e9!<\/p>\n

Theo\u00a0Amanda Zantal-Wiener<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • Hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?<\/em><\/li>\n
  • H\u00e0nh tr\u00ecnh t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c v\u00e0 nh\u1edb t\u1edbi ti\u1ebfng n\u00f3i, b\u1ea3n s\u1eafc, gi\u00e1 tr\u1ecb v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 nh\u1edd c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a r\u1ea5t nhi\u1ec1u ngu\u1ed3n l\u1ef1c, c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng \u0111a d\u1ea1ng nh\u01b0 hi\u1ec7n nay, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m nh\u01b0 l\u1eddi \u0111\u1ed3n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54984"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54984"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54984\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}