{"id":54989,"date":"2023-12-20T13:01:48","date_gmt":"2023-12-20T06:01:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhan-doi-chuyen-doi-voi-cung-mot-luong-truy-cap.html"},"modified":"2023-12-20T13:01:48","modified_gmt":"2023-12-20T06:01:48","slug":"nhan-doi-chuyen-doi-voi-cung-mot-luong-truy-cap","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhan-doi-chuyen-doi-voi-cung-mot-luong-truy-cap.html","title":{"rendered":"Nh\u00e2n \u0111\u00f4i chuy\u1ec3n \u0111\u1ed5i v\u1edbi c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng truy c\u1eadp"},"content":{"rendered":"
Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb s\u1ed1, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u2013 traffic \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn n\u1ebfu nh\u01b0 kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 thu\u1ed9c v\u1ec1 b\u1ea3n ch\u1ea5t: v\u1ecb tr\u00ed\/ k\u00eanh n\u00e0o c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao; v\u1ecb tr\u00ed n\u00e0o c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp; nh\u1eefng kho\u1ea3ng th\u1eddi gian n\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng truy c\u1eadp v\u00e0o website, v.v.<\/p>\n

Traffic r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean, x\u00e9t cho c\u00f9ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1ea1i kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i m\u1edbi ch\u00ednh l\u00e0 t\u00ean c\u1ee7a tr\u00f2 ch\u01a1i.<\/p>\n

V\u00e0 ch\u00fang t\u00f4i \u0111ang c\u00f3 tin t\u1ed1t cho b\u1ea1n! Hy v\u1ecdng sau khi \u0111\u1ecdc xong nh\u1eefng chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 ng\u1eebng \u0111\u1eadp \u0111\u1ea7u v\u00e0o t\u01b0\u1eddng, c\u1ed1 g\u1eafng t\u00ecm c\u00e1ch \u0111\u1ec3 t\u0103ng th\u00eam l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng l\u01b0\u1ee3ng truy c\u1eadp s\u1eb5n c\u00f3 v\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh cao nh\u1ea5t nh\u00e9!<\/p>\n

\"Form<\/p>\n

Form \u0111\u0103ng k\u00fd<\/p>\n<\/div>\n

\u0110\u01a1n gi\u1ea3n h\u00f3a form \u0111\u0103ng k\u00fd<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u b\u1eb1ng ch\u1ee9ng cho th\u1ea5y vi\u1ec7c \u0111\u01a1n gi\u1ea3n ho\u00e1 c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin tr\u00ean form \u0111\u0103ng k\u00fd gi\u00fap t\u0103ng th\u00eam nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i so v\u1edbi vi\u1ec7c b\u1eaft kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111i\u1ec1n qu\u00e1 nhi\u1ec1u th\u00f4ng tin. Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c x\u00f3a m\u1ed9t tr\u01b0\u1eddng duy nh\u1ea5t kh\u1ecfi bi\u1ec3u m\u1eabu c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 26%.<\/p>\n

T\u00ednh \u0111\u1ebfn n\u0103m , s\u1ed1 l\u01b0\u1ee3ng tr\u01b0\u1eddng th\u00f4ng tin trung b\u00ecnh tr\u00ean form \u0111\u0103ng k\u00fd l\u00e0 n\u0103m. Ch\u00ednh v\u00ec th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u n\u00ean gi\u1ea3m c\u00e1c th\u00f4ng tin b\u1eaft bu\u1ed9c tr\u00ean c\u00e1c bi\u1ec3u m\u1eabu v\u00e0 ch\u1ec9 n\u00ean \u0111\u1ec3 l\u1ea1i nh\u1eefng tr\u01b0\u1eddng th\u00f4ng tin th\u1ef1c s\u1ef1 quan tr\u1ecdng. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u0111\u1ecba ch\u1ec9 email v\u00e0 h\u1ecd t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0 \u0111\u1ee7.<\/p>\n

T\u1ea5t nhi\u00ean ch\u00fang t\u00f4i v\u1eabn khuy\u1ebfn kh\u00edch th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean ng\u1ea7n ng\u1ea1i \u0111\u1ec3 h\u1ecfi th\u00eam th\u00f4ng tin \u2013 n\u1ebfu c\u1ea7n thi\u1ebft. M\u1ee5c ti\u00eau c\u1ee7a ph\u1ea7n n\u00e0y l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u v\u00e0 c\u00e2n \u0111\u1ed1i gi\u1eefa vi\u1ec7c \u0111\u01a1n gi\u1ea3n ho\u00e1 bi\u1ec3u m\u1eabu \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 ho\u00e0n th\u00e0nh, gi\u1ea3m thi\u1ec3u r\u1ee7i ro thay v\u00ec khi\u1ebfn h\u1ecd tr\u1edf n\u00ean kh\u00f3 ch\u1ecbu v\u00e0 r\u1eddi \u0111i.<\/p>\n

\"Popup\"<\/p>\n

Popup<\/p>\n<\/div>\n

B\u1ed5 sung pop-up tr\u00ean trang<\/h2>\n

Pop-up v\u1ed1n \u0111\u00e3 mang nhi\u1ec1u ti\u1ebfng x\u1ea5u nh\u01b0ng ph\u1ea7n l\u1edbn nh\u1eefng nh\u1eadn \u0111\u1ecbnh \u0111\u00f3 \u0111\u1ec1u thi\u1ebfu c\u00f4ng b\u1eb1ng. B\u1edfi, m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu, th\u1ea5t v\u1ecdng do pop-up b\u1ecb t\u1eadn d\u1ee5ng th\u00e1i qu\u00e1 ho\u1eb7c nhi\u1ec1u c\u1eeda s\u1ed5 b\u1eadt l\u00ean tr\u00ean c\u00f9ng m\u1ed9t trang hay ch\u00fang xu\u1ea5t hi\u1ec7n \u0111\u1ea7y v\u00f4 l\u00fd khi kh\u00e1ch h\u00e0ng v\u1eeba m\u1edbi v\u00e0o trang.<\/p>\n

Pop-up \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean mong mu\u1ed1n quan tr\u1ecdng \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin h\u1eefu \u00edch ho\u1eb7c \u0111\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. V\u00ec l\u1ebd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1eb7t th\u1eddi gian \u0111\u1ec3 pop-up xu\u1ea5t hi\u1ec7n \u00edt nh\u1ea5t sau 30 gi\u00e2y ho\u1eb7c m\u1ed9t ph\u00fat khi kh\u00e1ch truy c\u1eadp \u0111\u00e3 h\u1ea1 c\u00e1nh tr\u00ean trang.<\/p>\n

Nh\u1edd \u0111\u00f3, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian v\u1eeba \u0111\u1ee7 \u0111\u1ec3 k\u1ecbp \u0111\u1ecdc m\u1ed9t s\u1ed1 n\u1ed9i dung m\u00e0 h\u1ecd \u0111ang c\u1ea7n t\u00ecm hi\u1ec3u. Ho\u1eb7c, m\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 k\u00edch ho\u1ea1t pop-up b\u1eadt l\u00ean khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 cu\u1ed9n \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh tr\u00ean trang c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 sau khi cu\u1ed9n xong m\u1ed9t ho\u1eb7c hai m\u00e0n h\u00ecnh th\u00f4ng tin.<\/p>\n

\u0110\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, h\u00e3y xem l\u1ea1i nh\u1eefng \u01b0u \u0111\u00e3i, th\u1eddi gian v\u00e0 v\u1ecb tr\u00ed xu\u1ea5t hi\u1ec7n c\u1ee7a pop-up \u0111\u00e3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi \u0111i\u1ec1n th\u00f4ng tin tr\u00ean pop-up nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m A\/B v\u00e0 l\u1ef1a ch\u1ecdn ra m\u1ed9t ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng n\u00ean gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn d\u1ec5 d\u00e0ng \u0111\u1ec3 tho\u00e1t pop-up nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o c\u00f3 nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hay pop-up t\u0129nh tr\u00ean trang \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i n\u1ebfu h\u1ecd mu\u1ed1n.<\/p>\n

Lo\u1ea1i b\u1ecf n\u1ed9i dung kh\u00f4ng c\u1ea7n thi\u1ebft<\/h2>\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p m\u1eafc sai l\u1ea7m khi s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c cho l\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0ng l\u1ea1i thi\u1ebfu \u0111i s\u1ef1 ph\u00f9 h\u1ee3p trong c\u00e1ch ti\u1ebfp c\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 thi\u1ebft k\u1ebf website.<\/p>\n

H\u1ecd s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u n\u00fat CTA ho\u1eb7c form \u0111\u0103ng k\u00fd tr\u00ean c\u00e1c trang \u0111\u00edch nh\u01b0ng l\u1ea1i kh\u00f4ng nh\u1eadn ra r\u1eb1ng ph\u1ea7n l\u1edbn nh\u1eefng n\u1ed9i dung \u0111\u00f3 l\u1ea1i khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu v\u00e0 b\u1ecb ph\u00e2n t\u00e2m kh\u1ecfi m\u1ee5c ti\u00eau ch\u00ednh: chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o \u0111ang kh\u00f4ng hi\u1ec7u qu\u1ea3 l\u00e0 s\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 nhi\u1ec7t (heatmap) \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u00e0nh vi c\u1ee7a kh\u00e1ch truy c\u1eadp website \u2013 v\u1ecb tr\u00ed n\u00e0o x\u1ea3y ra nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c nh\u1ea5t, v\u1ecb tr\u00ed n\u00e0o x\u1ea3y ra \u00edt t\u01b0\u01a1ng t\u00e1c. T\u1eeb \u0111\u00f3, d\u1ea7n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 m\u1ed9t trang \u0111\u00edch \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u1edbi thi\u1ebft k\u1ebf tinh g\u1ecdn v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng. V\u00e0 ch\u1ec9 c\u00f3 th\u1ebf m\u1edbi c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec h\u1ecd c\u1ea7n bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 nhanh ch\u00f3ng di chuy\u1ec3n \u0111\u1ebfn \u0111i\u1ec3m m\u00e0 h\u1ecd s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin qua form.<\/p>\n

\"\u0110\u0103ng<\/p>\n

\u0110\u0103ng k\u00fd b\u1eb1ng t\u00e0i kho\u1ea3n Facebook\/ Google<\/p>\n<\/div>\n

Th\u00eam d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd c\u1ee7a b\u00ean th\u1ee9 ba<\/h2>\n

R\u1ea5t nhi\u1ec1u trang web c\u00f3 t\u00f9y ch\u1ecdn cho ph\u00e9p kh\u00e1ch truy c\u1eadp \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n t\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Facebook v\u00e0 Google.<\/p>\n

T\u1ea5t nhi\u00ean ch\u00fang ta ai c\u0169ng mong kh\u00e1ch h\u00e0ng t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n \u0111\u0103ng nh\u1eadp tr\u00ean trang web c\u1ee7a m\u00ecnh nh\u01b0ng vi\u1ec7c cho ph\u00e9p h\u1ecd s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n hi\u1ec7n c\u00f3 \u0111\u1ec3 \u0111\u0103ng nh\u1eadp s\u1ebd lo\u1ea1i b\u1ecf tr\u1edf ng\u1ea1i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap h\u1ecd nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

B\u1edfi, c\u00f3 t\u1edbi 86% ng\u01b0\u1eddi d\u00f9ng web n\u00f3i r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y phi\u1ec1n khi ph\u1ea3i t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n m\u1edbi. Khi \u0111\u00f3, gi\u1ea3i ph\u00e1p \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 s\u1eb5n gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. Kh\u00f4ng nh\u1eefng th\u1ebf, nghi\u00ean c\u1ee9u c\u0169ng cho th\u1ea5y: s\u1eed d\u1ee5ng \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 20%. V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00e2n nh\u1eafc t\u1edbi vi\u1ec7c th\u00eam l\u1ef1a ch\u1ecdn \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 s\u1eb5n, nh\u01b0 t\u00edch h\u1ee3p \u0110\u0103ng nh\u1eadp Facebook v\u00e0o website WordPress.<\/p>\n

\"CTA\"<\/p>\n

CTA<\/p>\n<\/div>\n

C\u1ea3i thi\u1ec7n l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/h2>\n

Kh\u00f4ng c\u00f3 g\u00ec sai v\u1edbi m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n nh\u01b0 \u0110\u0103ng k\u00fd ngay ho\u1eb7c T\u1ea3i ngay. V\u1ea5n \u0111\u1ec1 ch\u1ec9 l\u00e0 ch\u00fang kh\u00f4ng th\u00fa v\u1ecb. Trong khi \u0111\u00f3, th\u00eam l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u00ean trang \u0111\u01b0\u1ee3c ch\u1ee9ng m\u00ecnh l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd:<\/p>\n

    \n
  • Chuy\u1ec3n CTA t\u1eeb m\u1ed9t li\u00ean k\u1ebft th\u00e0nh m\u1ed9t n\u00fat c\u00f3 th\u1ec3 t\u0103ng 45% chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
  • Th\u00eam m\u1ed9t m\u0169i t\u00ean \u0111i\u1ec1u h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi v\u00e0o CTA c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p l\u00ean 26%.<\/li>\n
  • S\u1eed d\u1ee5ng ng\u00f4i th\u1ee9 nh\u1ea5t (L\u00ean l\u1ecbch t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed cho t\u00f4i) c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 90%.<\/li>\n
  • \u0110\u1eb7t CTA d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (b\u00ean d\u01b0\u1edbi ph\u1ea7n c\u1ee7a trang m\u00e0 kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 th\u1ea5y ngay m\u00e0 kh\u00f4ng c\u1ea7n cu\u1ed9n chu\u1ed9t) c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i \u2013 do m\u1ecdi ng\u01b0\u1eddi th\u00edch t\u00ecm hi\u1ec3u c\u00e0ng nhi\u1ec1u th\u00f4ng tin c\u00e0ng t\u1ed1t tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh form \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n

    Ph\u00e2n t\u00edch nh\u1eefng v\u1ecb tr\u00ed\/ nguy\u00ean nh\u00e2n khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi \u0111i<\/h2>\n

    C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt v\u1ec1 ti\u1ebfp th\u1ecb r\u1eb1ng: n\u1ed9i dung do th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra ph\u1ea3i v\u01b0\u1ee3t qua nh\u1eefng tr\u1edf ng\u1ea1i ho\u1eb7c \u0111\u1ecbnh ki\u1ebfn trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng sinh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n nh\u1eefng r\u00e0o c\u1ea3n ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111i\u1ec1n v\u00e0o form \u0111\u0103ng k\u00fd l\u00e0 g\u00ec? M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng k\u1ef9 thu\u1eadt, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u00e1c tr\u01b0\u1eddng trong bi\u1ec3u m\u1eabu. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

      \n
    • Kh\u1eafc ph\u1ee5c s\u1ef1 ph\u1ea3n \u0111\u1ed1i li\u00ean quan \u0111\u1ebfn gi\u00e1 \u2192 b\u1ed5 sung \u0111\u1ea3m b\u1ea3o ho\u00e0n ti\u1ec1n.<\/li>\n
    • V\u01b0\u1ee3t qua n\u1ed7i s\u1ee3 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m \u2192 th\u00eam \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0o trang.<\/li>\n
    • Kh\u1eafc ph\u1ee5c h\u1ed9i ch\u1ee9ng s\u1ee3 b\u1ecf l\u1ee1 (FOMO) \u2192 so s\u00e1nh tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

      N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt nh\u1eefng lo ng\u1ea1i ti\u1ec1m \u1ea9n trong m\u1eaft kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd chia s\u1ebb th\u00f4ng tin v\u00e0o form \u0111\u0103ng k\u00fd, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng b\u01b0\u1edbc nh\u1ea3y v\u1ec1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

      Ch\u1eafc ch\u1eafn r\u1eb1ng ch\u00fang ta c\u0169ng s\u1ebd kh\u00f4ng t\u1ea1m d\u1eebng nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u00f3 th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean trang \u0111\u00fang kh\u00f4ng? Tuy nhi\u00ean, nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, k\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd t\u1ed1t h\u01a1n nhi\u1ec1u n\u1ebfu c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb \u1edf tr\u00ean \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng nhi\u1ec1u kh\u00e1ch truy c\u1eadp c\u00e0ng t\u1ed1t.<\/p>\n

      Theo Business2community.com<\/i><\/p>\n

      B\u00e0i li\u00ean quan:<\/i><\/p>\n

        \n
      • C\u00e1ch d\u00f9ng CTA tr\u00ean nh\u1eefng m\u1eabu pop up xu\u1ea5t s\u1eafc nh\u1ea5t<\/em><\/li>\n
      • B\u00ed quy\u1ebft s\u1eed d\u1ee5ng Pop-up th\u00f4ng minh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Tr\u00ean th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn n\u1ebfu nh\u01b0 kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 thu\u1ed9c v\u1ec1 b\u1ea3n ch\u1ea5t: v\u1ecb tr\u00ed\/ k\u00eanh n\u00e0o c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao; v\u1ecb tr\u00ed n\u00e0o c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp; nh\u1eefng kho\u1ea3ng th\u1eddi gian n\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng truy c\u1eadp v\u00e0o website, v.v.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54989"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54989"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54989\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}