{"id":55025,"date":"2023-12-20T13:09:43","date_gmt":"2023-12-20T06:09:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dai-dien-google-chia-se-thay-doi-cach-do-luong-trong-mua-covid-19.html"},"modified":"2023-12-20T13:09:43","modified_gmt":"2023-12-20T06:09:43","slug":"dai-dien-google-chia-se-thay-doi-cach-do-luong-trong-mua-covid-19","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dai-dien-google-chia-se-thay-doi-cach-do-luong-trong-mua-covid-19.html","title":{"rendered":"\u0110\u1ea1i di\u1ec7n Google chia s\u1ebb thay \u0111\u1ed5i c\u00e1ch \u0111o l\u01b0\u1eddng trong m\u00f9a Covid-19"},"content":{"rendered":"<div id=\"test\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111i\u1ec3m bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n t\u1ea1i? \u0110\u00e2y th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 nh\u01b0ng ch\u1eafc ch\u1eafn lu\u00f4n th\u01b0\u1eddng tr\u1ef1c khi m\u00e0 \u0111\u1ea1i d\u1ecbch Covid-19 \u0111ang c\u0103ng th\u1eb3ng. L\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Google Marketing, t\u00f4i \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi r\u1ea5t nhi\u1ec1u c\u00e1ch th\u1ee9c c\u0169ng nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch COVID-19 b\u00f9ng ph\u00e1t.<\/p>\n<p>\u0110\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u. N\u1ebfu nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y ph\u1ea7n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb th\u00ec h\u1ecd c\u00f3 th\u1ec3 \u0111ang \u0111\u1ecdc \u1edf nh\u00e0 ho\u1eb7c m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong khi \u0111ang ph\u1ea3i \u0111\u1ed1i ph\u00f3 v\u1edbi th\u1ef1c t\u1ebf to\u00e0n b\u1ed9 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 b\u1ecb \u0111\u00ecnh ch\u1ec9 ho\u1eb7c bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i m\u1ea1nh m\u1ebd.<\/p>\n<div id=\"attachment_18586\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18586\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/covid-19-marketing.jpg\" alt=\"\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i\" width=\"800\" height=\"335\" title=\"covid-19-marketing\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i<\/p>\n<\/div>\n<p>B\u1ea1n th\u1eadm ch\u00ed c\u00f3 n\u00ean \u0111o l\u01b0\u1eddng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh trong th\u1eddi gian n\u00e0y kh\u00f4ng? V\u00e0 n\u1ebfu b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m th\u00ec n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c m\u00e0 ch\u00fang t\u00f4i ph\u1ea3i \u0111\u1ed1i m\u1eb7t t\u1ea1i Google. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c 5 chi\u1ebfn l\u01b0\u1ee3c bu\u1ed9c t\u1ea1m d\u1eebng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 n\u0103m chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp t\u1ee5c t\u1ea1o th\u00eam c\u00e1c gi\u00e1 tr\u1ecb.<\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1m d\u1eebng:<\/p>\n<p><strong>Th\u1eed nghi\u1ec7m c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/strong> So s\u00e1nh h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t khu v\u1ef1c ki\u1ec3m so\u00e1t v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t khu v\u1ef1c th\u1eed nghi\u1ec7m duy nh\u1ea5t \u0111\u00f2i h\u1ecfi s\u1ef1 \u1ed5n \u0111\u1ecbnh. Khi c\u00e1c ti\u1ec3u bang v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, v\u1edbi nhi\u1ec1u thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u00ednh \u1ed5n \u0111\u1ecbnh s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. Ch\u00fang t\u00f4i c\u0169ng \u0111ang t\u1ea1m d\u1eebng c\u00e1c th\u1eed nghi\u1ec7m \u0111\u1ecba l\u00fd v\u00e0 th\u1eed nghi\u1ec7m t\u00ecm hi\u1ec3u tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn, mua ngo\u1ea1i tuy\u1ebfn v\u00ec l\u00fd do t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p><strong>KPI ng\u1eafn h\u1ea1n c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/strong> B\u1ea1n s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 \u0111i\u1ec1u ch\u1ec9nh kh\u00f3 kh\u0103n v\u1ec1 m\u1ee5c ti\u00eau kinh doanh d\u00e0i h\u1ea1n. N\u1ebfu c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 v\u1eabn li\u00ean quan, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i m\u1ed9t s\u1ed1 KPI d\u00e0i h\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eadp trung h\u01a1n v\u00e0o KPI ng\u1eafn h\u1ea1n. Tuy nhi\u00ean, s\u1ebd c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p b\u1ea1n th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 KPI ng\u1eafn h\u1ea1n n\u00e0o, \u0111\u1ed3ng th\u1eddi, r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng, b\u1ea5t c\u1ee9 b\u00e0i h\u1ecdc t\u1eeb th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c KPI ng\u1eafn h\u1ea1n trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u0111\u1ec1u kh\u00f4ng h\u1eefu d\u1ee5ng trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>C\u00e1c d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c l\u1edbn.<\/strong> Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y m\u1ed9t s\u1ed1 thay \u0111\u1ed5i l\u1edbn trong th\u00f3i quen truy\u1ec1n th\u00f4ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 trong c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3. \u0110\u00e3 c\u00f3 s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c ti\u00eau th\u1ee5 tin t\u1ee9c tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh \u2013 \u0111\u00e0i truy\u1ec1n h\u00ecnh ph\u00e1t g\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ee5 \u0111\u1ed9ng xem nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3. Nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 streaming \u0111\u00e3 khi\u1ebfn YouTube v\u00e0 Netflix ph\u1ea3i gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng video trong n\u1ed7 l\u1ef1c gi\u1ea3m m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng b\u0103ng th\u00f4ng. Cho d\u00f9 nh\u1eefng th\u00f3i quen n\u00e0y l\u00e0 l\u00e2u d\u00e0i hay ch\u1ec9 t\u1ea1m th\u1eddi th\u00ec b\u00e2y gi\u1edd c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac \u0111\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c b\u00e0i h\u1ecdc li\u00ean quan \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng trong th\u1ebf gi\u1edbi h\u1eadu COVID.<\/p>\n<p><strong>\u0110o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp.<\/strong> V\u00ec s\u1ef1 an to\u00e0n c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi li\u00ean quan, ch\u00fang t\u00f4i \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c agency v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Google d\u1eebng m\u1ecdi cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o tr\u1ef1c ti\u1ebfp.<\/p>\n<p><strong>D\u00f2ng th\u1eddi gian thi\u1ebfu th\u1ef1c t\u1ebf.<\/strong> N\u1ebfu d\u00f2ng th\u1eddi gian quan tr\u1ecdng \u0111ang th\u00fac \u0111\u1ea9y vi\u1ec7c kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch, h\u00e3y ti\u1ebfp t\u1ee5c m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c \u0111o l\u01b0\u1eddng t\u1ed1i \u01b0u c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00f3. \u0110o l\u01b0\u1eddng t\u1ed1i \u01b0u lu\u00f4n \u0111\u00f2i h\u1ecfi c\u1ea7n th\u1eddi gian \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb c\u1ea7n thi\u1ebft. H\u00e3y \u0111\u1ec3 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a b\u1ea1n bi\u1ebft r\u1eb1ng b\u00e2y gi\u1edd c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t cho c\u00e1ch ti\u1ebfp c\u1eadn nh\u01b0 v\u1eady. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u1ec3 t\u1ed1i \u01b0u m\u1ed9t chi\u1ebfn d\u1ecbch l\u1edbn, h\u00e3y ch\u1eafc ch\u1eafn d\u00e0nh cho m\u00ecnh nhi\u1ec1u th\u1eddi gian h\u01a1n trong t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i.<\/p>\n<div id=\"attachment_18588\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18588\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/do-luong-hieu-qua-1.jpg\" alt=\"N\u00ean - kh\u00f4ng n\u00ean \u0111o l\u01b0\u1eddng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u00e2y?\" width=\"800\" height=\"495\" title=\"do-luong-hieu-qua-1\"><\/p>\n<p class=\"wp-caption-text\">N\u00ean \u2013 kh\u00f4ng n\u00ean \u0111o l\u01b0\u1eddng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u00e2y?<\/p>\n<\/div>\n<p>Tuy nhi\u00ean, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111\u1ea7u t\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 n\u00e2ng c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho  v\u00e0 sau \u0111\u00f3. Ch\u00fang t\u00f4i \u0111ang ti\u1ebfp t\u1ee5c:<\/p>\n<p><strong>\u0110o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh quan tr\u1ecdng.<\/strong> R\u00f5 r\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1eebng v\u00e0 c\u0169ng kh\u00f4ng n\u00ean d\u1eebng l\u1ea1i \u2013 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111o l\u01b0\u1eddng. Ngay c\u1ea3 trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n, vi\u1ec7c \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u t\u01b0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1eabn r\u1ea5t quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch l\u1edbn, ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c ph\u00e2n t\u00edch t\u01b0\u01a1ng \u1ee9ng tr\u00ean to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 ng\u00e2n s\u00e1ch ch\u1eb7t ch\u1ebd h\u01a1n, ch\u00fang t\u00f4i \u0111ang \u00e1p d\u1ee5ng ki\u1ec3m tra d\u1eef li\u1ec7u tr\u01b0\u1edbc cho c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh, ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng c\u00e1c ch\u1ec9 s\u1ed1 sau chi\u1ebfn d\u1ecbch.<\/p>\n<p><strong>Th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o t\u1eeb xa.<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay. M\u1ed9t b\u01b0\u1edbc sai l\u1ea7m c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi ch\u00fang t\u00f4i, vi\u1ec7c th\u1eed nghi\u1ec7m v\u1eabn r\u1ea5t quan tr\u1ecdng. Ch\u00fang t\u00f4i th\u1eadm ch\u00ed khuy\u00ean b\u1ea1n n\u00ean ki\u1ec3m tra l\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u01b0\u1edbc COVID-19 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 v\u1eabn hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 kh\u00f4ng c\u00f3 nguy c\u01a1 n\u00e0o h\u1ebft.<\/p>\n<p><strong>T\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb ch\u00e9o.<\/strong> Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n di chuy\u1ec3n r\u1ea5t nhanh, k\u1ebft qu\u1ea3 l\u00e0, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch b\u1ecb cu\u1ed1n v\u00e0o c\u00e1c c\u00e2y d\u1eef li\u1ec7u. T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y, nh\u00f3m c\u1ee7a ch\u00fang t\u00f4i \u0111ang t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c \u0111\u1ec3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 \u1ea9n sau c\u1ea3 r\u1eebng d\u1eef li\u1ec7u s\u1eb5n c\u00f3 c\u1ee7a m\u00ecnh. N\u0103ng l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi l\u00e0 gi\u1edbi h\u1ea1n, v\u00ec v\u1eady ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 trong vi\u1ec7c cung c\u1ea5p c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb; nguy\u00ean nh\u00e2n v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb ch\u00e9o m\u00e0 m\u00ecnh \u0111ang tri\u1ec3n khai.<\/p>\n<p><strong>T\u1eadn d\u1ee5ng th\u1eddi gian \u0111\u1ec3 thay \u0111\u1ed5i.<\/strong> T\u1ea1m d\u1eebng r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch \u0111\u1ed3ng ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 v\u00e0 ph\u00e2n t\u00edch s\u00e2u h\u01a1n. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111\u1ea7u t\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 n\u00e2ng c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n cho  v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Kh\u00f4ng ai trong ch\u00fang ta bi\u1ebft cu\u1ed9c s\u1ed1ng khi COVID-19 k\u1ebft th\u00fac s\u1ebd nh\u01b0 th\u1ebf n\u00e0o nh\u01b0ng b\u00e2y gi\u1edd, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng t\u00ecm ra nh\u1eefng h\u01b0\u1edbng d\u1eabn v\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>\u0110\u1ea7u t\u01b0 n\u00e2ng c\u1ea5p c\u1ea5u tr\u00fac.<\/strong> C\u00f3 l\u1ebd v\u00e0i n\u0103m qua b\u1ea1n \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh \u0111\u1ebfn m\u1ee9c ph\u1ea3i li\u00ean t\u1ee5c c\u00f3 nh\u1eefng n\u00e2ng c\u1ea5p r\u1ea5t c\u1ea7n thi\u1ebft. N\u1ebfu b\u1ea1n \u0111ang th\u1ea5y s\u1ef1 gi\u1ea3m s\u00fat trong c\u00e1c n\u1ed7 l\u1ef1c \u0111o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch quy m\u00f4 l\u1edbn c\u1ee7a m\u00ecnh, th\u00ec b\u00e2y gi\u1edd c\u00f3 th\u1ec3 l\u00e0 l\u00fac \u0111\u01b0a ra c\u00e1c n\u00e2ng c\u1ea5p c\u1ea5u tr\u00fac cho kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch. Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u00f2n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 h\u1ee3p l\u00fd h\u00f3a c\u00e1c b\u00e1o c\u00e1o, ph\u00e2n t\u00edch tr\u00ean c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n<p>\u0110\u00e2y ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u1ec5 d\u00e0ng v\u1edbi b\u1ea5t c\u1ee9 ai. Gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u01b0\u1eddi, Google hy v\u1ecdng \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ef1 c\u1ed1 hi\u1ebfm g\u1eb7p v\u00e0 th\u1eddi gian gi\u00e1n \u0111o\u1ea1n s\u1ebd k\u1ebft th\u00fac s\u1edbm. Nh\u01b0ng ch\u00fang ta v\u1eabn ph\u1ea3i \u0111\u1ed1i ph\u00f3 v\u1edbi th\u1ef1c t\u1ebf hi\u1ec7n nay v\u00e0 khi ti\u1ebfp th\u1ecb ph\u1ea3n \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh lu\u00f4n thay \u0111\u1ed5i n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng c\u0169ng n\u00ean c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Avinash Kaushik \u2013 Gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, Google Marketing<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Content Marketing v\u1edbi Google Analytics<\/em><\/li>\n<li><em>\u0110\u1eebng theo d\u00f5i \u201cclick\u201d, h\u00e3y \u0111o l\u01b0\u1eddng nh\u1eefng th\u1ee9 quan tr\u1ecdng h\u01a1n<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u. N\u1ebfu nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y ph\u1ea7n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb th\u00ec h\u1ecd c\u00f3 th\u1ec3 \u0111ang \u0111\u1ecdc \u1edf nh\u00e0 ho\u1eb7c m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong khi \u0111ang ph\u1ea3i \u0111\u1ed1i ph\u00f3 v\u1edbi th\u1ef1c t\u1ebf to\u00e0n b\u1ed9 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 b\u1ecb \u0111\u00ecnh ch\u1ec9 ho\u1eb7c bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i m\u1ea1nh m\u1ebd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55025"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55025"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55025\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}